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Praise for the first edition: "An excellent book that tries to come to grips with the ever-increasing role of sport in the media as a particular phenomenon of twentieth-century popular culture."& - European Journal of Communication "Excellent, well written and informative... of interest and use to a wider constituency."& - Times Higher Education Supplement Since its first publication in 2000, Power Playhas become a key text in the study of media sport. Charting the relationship between sport and the media, the book examines the media's domination of the way sport is played, organized, represented, and understood in society. This fully revised and updated edition reviews recent developments in the interdisciplinary field of media sport studies and provides new analysis of the global sports media marketplace, taking into consideration the rapid changes in the media coverage of sport brought by the Internet and new digital media platforms. Written by two experienced and internationally renowned researchers in the field, Power Playrecasts our understanding of media sport in the twenty first century.