The AIGA Guide to Careers in Graphic and Communication Design


Author: Juliette Cezzar
Publisher: Bloomsbury Publishing USA
ISBN: 1501323679
Category: Design
Page: 224
View: 8854
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What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication. How jobs are advertised and how prospective candidates communicate with prospective employers have changed as well, as has the culture and context for many workplaces, requiring new approaches for how to find your first (and last) position. Through clear prose, a broad survey of contexts where designers find themselves in the present day, and interviews with designers, The AIGA Guide to Careers in Graphic and Communication Design is an invaluable resource for finding your place in this quickly changing and growing field. The book includes interviews with over 40 designers at all levels working in-house and out-of-house in studios, consultancies, or alone, including: Nicholas Blechman, The New Yorker; Rob Giampietro, Google; Njoki Gitahi, IDEO; Hilary Greenbaum, Whitney Museum; Holly Gressley, Vox Media; Cemre Güngör, Facebook; Natasha Jen, Pentagram; Renda Morton, The New York Times; and Alisa Wolfson, Leo Burnett Worldwide.

The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)


Author: Cameron S. Foote
Publisher: W. W. Norton & Company
ISBN: 9780393733280
Category: Design
Page: 432
View: 7660
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Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

A Graphic Design Student's Guide to Freelance

Practice Makes Perfect
Author: Ben Hannam
Publisher: John Wiley & Sons
ISBN: 1118397045
Category: Design
Page: 240
View: 8924
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A complete guide to freelance graphic design—createdspecifically for design students Why wait until you graduate? Freelancing is a great way tojumpstart your career in graphic design. It lets you apply whatyou've been learning in school, close the gaps in your educationwith real-world experience, enhance your portfolio—and make alittle money at the same time. A Graphic Design Student's Guide to Freelance: Practice MakesPerfect covers everything you need to know to beginsuccessfully freelancing as a designer, including how to set upyour business, deal with legal and financial issues, find clients,and work with them effectively. This full-color guide is divided into sections that correspondto your particular skill level as a student—beginner,intermediate, or advanced. These sections give you specific tasksand goals to help your freelance design work go smoothly as youprogress from your very first professional job to gain experiencewith a range of projects and clients and prepare to move into afull-time graphic design career once you complete your studies. Complete with sample forms available online (invoices, a proofapproval form, job jacket, and more) and 175 color images,including samples of paid work created by students, A GraphicDesign Student's Guide to Freelance: Practice Makes Perfectwill help you navigate the world of freelance design withconfidence. Inside this book, you will learn to: Write a business plan Purchase key equipment Set rates and draw up contracts Find and manage clients Create and show concepts Market your company Expand your business Develop your portfolio And more

The Creative Business Guide to Running a Graphic Design Business (Revised)


Author: Cameron S. Foote
Publisher: W. W. Norton & Company
ISBN: 0393733297
Category: Design
Page: 416
View: 8380
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The go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.

Start Your Own Graphic Design Business

Your Step-By-Step Guide to Success
Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 1613080751
Category: Business & Economics
Page: 138
View: 4254
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It’s time to make your mark in the world of graphic design. There’s no doubt you’ve imagined it—placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don’t go as planned. Industry experts and successful graphic designers share what they’ve learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: • Discover your market and their needs • Choose a business environment that works for you • Create a business brand that gets noticed • Write a marketing plan that captures clients and creates referrals • Develop profitable client relationships • Set your fees • Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur’s expert advice—and design your own successful graphic design business today!

The Graphic Artist's Guide to Marketing and Self-Promotion


Author: Sally Prince Davis
Publisher: Writers Digest Books
ISBN: N.A
Category: Art
Page: 136
View: 6618
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Everything graphic artists and desktop publishers need to know to market and promote their art skills.

Wir können auch anders

Wie man falsche Jobs gegen echtes Glück eintauscht
Author: Adam Fletcher
Publisher: C.H.Beck
ISBN: 3406683223
Category: Business & Economics
Page: 270
View: 937
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Wer heute anfängt zu arbeiten, merkt schnell: Die Party ist vorbei, das Buffet geplündert und alle Stühle längst besetzt. Wir arbeiten immer mehr für immer weniger Geld und wissen nie, wie lange man uns noch braucht. Aber brauchen wir diese falschen Jobs eigentlich? Der Bestseller-Autor Adam Fletcher zeigt, wie wir aussteigen können, um unabhängiger zu arbeiten und glücklicher zu leben. Die erste Frage lautet: Geld oder Leben? Worauf wollen wir lieber verzichten? Wer einen steigenden Lebensstandard nicht über alles stellt, gewinnt plötzlich eine ungeahnte Freiheit: Wir können weniger arbeiten, wir können an den Orten arbeiten, an denen wir gerne sind, oder wir können uns gleich ganz selbstständig machen. Die digitale Welt, die so viele alte Jobs verschlingt, bietet dazu mehr Möglichkeiten als je zuvor – Scheitern erlaubt, Reichtum möglich. Adam Fletcher hatte sechs Jahre keinen «normalen» Job, trotzdem immer genug Geld und jede Menge Zeit für Reisen und andere Abenteuer. In diesem Buch erklärt er mit Humor und provokanten Einsichten, dass wir auch anders können.

The Savvy Designer's Guide to Success

Ideas and Tactics for a Killer Career
Author: Jeff Fisher
Publisher: North Light Books
ISBN: 9781581804805
Category: Design
Page: 192
View: 4105
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A career guide for graphic designers shares practical advice for establishing and maintaining a high profile within the design community, providing coverage of such topics as client communication, marketing, contracts, pricing, lawyers, and accountants.

Talent Is Not Enough

Business Secrets For Designers
Author: Shel Perkins
Publisher: Pearson Education
ISBN: 032171329X
Category: Art
Page: 448
View: 1636
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The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn: • How to get on the right career path • The best way to determine pricing • How to avoid common legal pitfalls • How to manage large projects • The secrets of efficient design teams • How to forecast your workload and finances Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy • Corporate identity development • Publication and editorial design • Brand identity and packaging design • Advertising and promotion design • Marketing communications • Environmental design • Industrial design • Motion graphics • Interaction design • Information design “It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.” Frank Maddocks, President, Maddocks & Company “Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.” Marty Neumeier, author of Zag and The Brand Gap

Logo Design Love


Author: David Airey
Publisher: Pearson Deutschland GmbH
ISBN: 9783827329882
Category: Electronic books
Page: 204
View: 7377
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The Guide to Film, Television and Communication Studies in Canada


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Communication
Page: N.A
View: 5687
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The Art of Asking

Wie ich aufhörte, mir Sorgen zu machen, und lernte, mir helfen zu lassen
Author: Amanda Palmer
Publisher: BASTEI LÜBBE
ISBN: 3732513289
Category: Biography & Autobiography
Page: 432
View: 5602
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Um Hilfe zu bitten fällt uns oft schwer, weil wir Angst haben, schwach und bedürftig zu scheinen. Eine völlig falsche Sichtweise, meint Amanda Palmer. Die Musikerin ist eine wahre Expertin darin, sich helfen zu lassen, bat sie doch bei unzähligen Gelegenheiten um die Unterstützung ihrer Fans. Dabei hat sie erfahren, dass der ausgetauschte Gefallen stets für beide Seiten ein Gewinn ist. Wer um Hilfe bittet, zeigt sich zwar verletzlich, erhält aber auch die Chance, Vertrauen zu beweisen und Beziehungen aufzubauen. Amanda Palmer hat ein großes Buch über Menschlichkeit geschrieben; über Ängste und Schwächen und über die Kraft der Güte und des Vertrauens.

Professional Web Design

The Best of Smashing Magazine
Author: Smashing Magazine
Publisher: John Wiley & Sons
ISBN: 1119992753
Category: Computers
Page: 160
View: 2529
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Create Fantastic Web Sites with Advice From Some of the Best in the Industry Professional Web Design presents guidelines for professional Web development, including communicating with clients, creating a road map to a successful portfolio, rules for professional networking, and tips on designing user interfaces for business Web applications. Inside you’ll find some of the best of Smashing Magazine’s coverage of professional Web design and the business side of Web development, with advice from trusted experts who will help you learn how to respond effectively to design criticism, use storytelling for a better user experience, and apply color theory to your professional designs. Topics covered include: Harsh Truths about Corporate Web Site – Paul Boag Portofolio Design Study: Design Patterns – Vitaly Friedman Creating a Successful Online Portfolio – Sean Hodge Better User Experience with Storytelling – Francisco Inchauste Designing User Interfaces for Business Web Applications – Janko Jovanovic Progressive Enhancement and Standards Do Not Limit Web Design – Christian Heilmann Color Theory for Professional Designers – Cameron Chapman Is John the Client Dense or Are You Failing Him? – Paul Boag How to Identify and Deal with Different Types of Clients – Robert Bowen How to Respond Effectively to Design Criticism – Andrew Follett Web Designer’s Guide to Professional Networking – Steven Snell Expert Advice for New Web Designers – Various Proving clear, concise advice from industry experts, Professional Web Design will help you get started on creating fantastic Web sites with top tips and advice from some of the best in the industry. Smashing Magazine (smashingmagazine.con) is one of the world’s most popular Web-design online magazines. True to the Smashing mission, the Smashing Magazine book series delivers useful and innovative information to Web designers and developers.

The University of Virginia Record


Author: University of Virginia
Publisher: N.A
ISBN: N.A
Category: Biography & Autobiography
Page: N.A
View: 2379
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The Story Of Naxos

The extraordinary story of the independent record label that changed classical recording for ever
Author: Nicolas Soames
Publisher: Hachette UK
ISBN: 1405518480
Category: Business & Economics
Page: 464
View: 3442
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In 1987, a budget classical record label was started in Hong Kong by Klaus Heymann, a German businessman who loved classical music. Swiftly, it gained a world wide reputation for reliable new digital recordings of the classics at a remarkably low price. Despite opposition from the classical record establishment, it grew at a remarkable pace, and soon expanded into opera, early music, contemporary music and specialist repertoire so that it became appreciated by specialist collectors as well as the general music lover. It is now the leading provider of classical music and as an innovator in digital delivery. At the heart of Naxos is one man: Klaus Heymann. The combination of his broad knowledge of classical music and his acute business acumen has enabled him to build the most varied classical music label in the world, but also the most effective distribution network to ensure that his recordings are available everywhere. This fascinating story explains how it happened, how a one-time tennis coach in Frankfurt became a classical recording mogul in Hong Kong and how, at the age of 75, he still holds the reins as firmly as ever.

Freelancing and Outsourcing

How to Outsource Excessive Workload
Author: Maria Johnsen
Publisher: Maria Johnsen
ISBN: 1493797751
Category: Business & Economics
Page: 56
View: 8512
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The Successful freelancing and outsourcing is a series of nonfiction written by Maria Johnsen. The first book is about "A Guide To Make Money Online And Increase Business Profit" which is an introduction of tactics and strategies in freelancing and outsourcing. The outsourcing section contains outsourcing strategies which can be useful for companies around the world. This is the second book "How To Outsource Excessive Workload". It includes tips about how to land more projects and tactics of finding the right experts who would do the job onetime with great quality so that your clients will be happy. This books answers to the most important questions in the realm of freelancing such as: How Does Freelancing Work? How to Make a Decision If you want To Become a Freelancer How to Look for Jobs as a Freelance Carrier How to Focus on Your Freelancing Career Where To Advertise Freelance Business Cost effectively Two Best Ways to Market Your Freelance Business Using Pay Per Click Advertising To Attract A Target Audience Hiring Expert Salesmen How to Outsource Excessive Workload Find the Right Group of Experts for Outsourcing How to Answer Emails from Those who want to Work with You How to Deal with Experts in Outsourcing Realm Put Yourself In Their Shoes, And Believe In Yourself How to Protect Your Money When Outsource Company Does Not Do the Job Right How to Rid Yourself of Greedy People in Outsourcing Finding Investors to Expand Your Freelancing and Outsourcing Business Information is King: Know Your Competitor, Know How to Get Ahead Outsourcing Work Conclusion: Globalization Most Helpful Reader Reviews "I highly recommend this book to everyone that wants to try freelancing, wants to get out of that 9-5 job, stay at home moms or dads, or is just looking to make some extra money on the side!" - Radams "The author Maria Jonhsen is brilliant and she worked hard to compile all of the tips and ideas into a workable, useful book." - Luvs2Read "It's a must read if you are interested in improving your career and reaching your goals." - Anne Stevens

Christian Writers' Market Guide 2005

The Reference Tool for the Christian Writer
Author: Sally Stuart
Publisher: Shaw
ISBN: 9780877882008
Category: Reference
Page: 609
View: 1488
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Now updated for 2007 comes one of the most comprehensive marketing resources for Christian writers, with information on agents, editors, publisher guidelines, specialty markets, and more.

My Creative (Side) Business

The Insightful Guide to Turning Your Side Projects Into a Full-Time Creative Business
Author: Monika Kanokova
Publisher: N.A
ISBN: 9783950396799
Category:
Page: 236
View: 9443
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Are you sick of being a freelancer with an irregular income? Do you ask yourself every single month how much you'll earn? Worried you won't have any new upcoming clients at all? My Creative (Side) Business is a book for smart creatives who desire to focus on their creative output and monetize their work. Whether you're trying to figure out a slow strategic way to become a creative freelancer and want to kick off a real plan, or whether you're determined to find ways to create regular income streams doing what you enjoy, this book will help you do just that. This practical guide offers stories of entrepreneurial women within the creative industries who turned their side projects into full-time businesses with multiple income streams. Filled with tips, tricks, stories, and interviews, it's a book you'll go back to multiple times in the future. *** We're grateful My Creative (Side) Business has been reviewed by amazing people we greatly admire: Sean Blanda, editor-in-chief and director at 99U: "With so much blustery, useless career advice out there, #MCFSB is a revelation: actionable, practical advice that you can use the moment you put down the book. A must-read for those looking to develop their side hustle." Katy Cowan, founding editor of Creative Boom and MD at Boomerang PR: "Packed full of inspiring interviews with women all across the world who have successfully gone freelance or turned their side projects into multiple revenue streams, it's something even the most established business owner should add to their reading list." Paul Jarvis, creator of the Creative Class: "I truly believe side projects are necessary for all freelancers. Monika does a brilliant job summing up why, as well as how, to tackle them in this book!" Kate Kendall, founder and CEO at Cloudpeeps: "The future of work is changing. More and more creatives are building long-term freelance businesses. Monika draws out the wisdom from a community of women who have been there and done that, setting you up for the best success." John Lee Dumas, founder and host of Entrepreneur on Fire: "Excellent read for entrepreneurs who are ready to be challenged to think outside of the box about their businesses and IGNITE." *** We've interviewed Sara Combs, Elaine McMillion Sheldon, Maaike Boot, Sophie C Ryba, Elise Blaha, Julieta Ulanovsky, Susan Schmitz, Shayna Oliveira, Sarah Eichhorn, Joanna Penn, Jamie Seerman aka Jaymay, Patty Golsteijn, Helen Johannessen, and Lisa Glanz for this book.

Small Business Bibliography


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Small business
Page: N.A
View: 2125
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Starting Your Career as a Freelance Illustrator Or Graphic Designer


Author: Michael Fleishman
Publisher: Skyhorse Publishing Inc.
ISBN: N.A
Category: Business & Economics
Page: 261
View: 2521
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More than ever, artists face questions such as how to get started, how to sell their work, how to promote themselves, and what to do once they are working. Starting Your Career as a Freelance Illustrator or Graphic Designer is the book that will answer all those questions, and more!