The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time


Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071802207
Category: Business & Economics
Page: 112
View: 1812
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It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time


Author: Mark Schaefer,Stanford Smith
Publisher: McGraw Hill Professional
ISBN: 0071811176
Category: Computers
Page: 176
View: 8228
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Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer

Social Commerce

Marketing, Technology and Management
Author: Efraim Turban,Judy Strauss,Linda Lai
Publisher: Springer
ISBN: 3319170287
Category: Business & Economics
Page: 320
View: 9332
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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Content Chemistry

(Fifth Edition): the Illustrated Handbook for Content Marketing
Author: Andy Crestodina
Publisher: N.A
ISBN: 9780988336490
Category: Business & Economics
Page: 282
View: 8233
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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.

The Known

Personal Branding Workbook
Author: N.A
Publisher: N.A
ISBN: 9781542401814
Category:
Page: N.A
View: 7363
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Media: From Chaos to Clarity


Author: N.A
Publisher: The Marketing Democracy
ISBN: 0983466203
Category:
Page: N.A
View: 2373
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KNOWN

The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
Author: Mark Schaefer
Publisher: N.A
ISBN: 9780692816066
Category: Business & Economics
Page: 256
View: 9046
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Built on extensive research, KNOWN is the first book of its kind to provide a plan to create and activate your personal brand in the world today. Follow this four-step process to create a profound and actionable digital presence to help you achieve your personal and professional goals. It's your turn to become known.

How to win friends & influence people


Author: Dale Carnegie
Publisher: Diamond Pocket Books Pvt Ltd
ISBN: 9352613937
Category: Self-Help
Page: 224
View: 4219
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Me 2.0

4 Steps to Building Your Future
Author: Dan Schawbel
Publisher: Diversion Books
ISBN: 1682301591
Category: Business & Economics
Page: 188
View: 3344
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“ME 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—ENTREPRENEUR “ME 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.”—THE NEW YORK POST From Dan Schawbel, Managing Partner of Millennial Branding, LLC and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, ME 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, ME 2.0 offers practical, straightforward advice for driven job-seekers looking for an edge in a fast-paced work environment.

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing


Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071791108
Category: Business & Economics
Page: 224
View: 2988
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Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age—with a Return on Influence. Praise for Return on Influence: “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual “Schaefer’s book has earned its place on the shelf of anyone looking to find influencers—or become one.” —Harold Burson, founder, Burson-Marsteller “Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media—and particularly influence marketing—has become the silver bullet to solve all problems. Consider this book the marksmen’s manual.” —Rick Wion, Director of Social Media, McDonald’s “I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider’s guide to combining content strategy with network interactions to create social conversations that move markets.” —Ardath Albee, author of eMarketing Strategies for the Complex Sale “A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.” —Randy Gage, author of Prosperity Mind

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Author: Marc Benioff,Carlye Adler
Publisher: John Wiley & Sons
ISBN: 9780470535929
Category: Business & Economics
Page: 304
View: 2407
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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Pinfluence

The Complete Guide to Marketing Your Business with Pinterest
Author: Beth Hayden
Publisher: John Wiley & Sons
ISBN: 1118414713
Category: Business & Economics
Page: 208
View: 1207
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How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

Ogilvy on Advertising


Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category: Social Science
Page: 224
View: 1022
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Side Hustle

From Idea to Income in 27 Days
Author: Chris Guillebeau
Publisher: Crown Business
ISBN: 152475885X
Category: Business & Economics
Page: 272
View: 4807
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The author of the New York Times Bestseller THE $100 STARTUP, shows how to launch a profitable side hustle in just 27 days. To some, the idea of quitting their day job to start a business is exhilarating. For others, it’s terrifying. After all, a job that produces a steady paycheck can be difficult to give up. But in a time when businesses have so little loyalty to employees that the very notion of “job security” has become a punchline, wouldn’t it be great to have an additional source of income to fall back on? And wouldn’t it be great to make that happen without leaving your day job? Enter the Side Hustle. Based on detailed information from hundreds of case studies, Chris Guillebeau provides a step-by-step guide that anyone can use to create and launch a profitable project in less than a month. Designed for the busy and impatient, this plan will have you generating income immediately, without the risk of throwing yourself head first into the world of entrepreneurship. Whether you just want to make some extra money, or start something that may end up replacing your day job entirely, the side hustle is the new job security. When you generate income from multiple sources, it gives you options, and in today’s world, options aren't just nice to have: they're essential. You don’t need entrepreneurial experience to launch a profitable side hustle. You don’t need a business degree, know how to code, or be an expert marketer. And you certainly don’t need employees or investors. With this book as your guide, anyone can learn to build a fast track to freedom.

Born to Win

Find Your Success Code
Author: Zig Ziglar,Tom Ziglar
Publisher: AudioInk
ISBN: 161339232X
Category: Psychology
Page: N.A
View: 1643
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"Buy Born to Win before your competition does! Imagine sitting at the feet of one of the greatest teachers of all time. Born to Win gives you that opportunity. Success defined from A to Ziglar. Born to Win; read to win!" -Michael J. Maher Author of (7L) The Seven Levels of Communication; America's most referred real estate professional; LinkedIn.com's most endorsed professional"As he has for so many thousands of other people, Zig has positively changed my life. In this book he delivers to you, in concentrated form, the best of the best 'Ziglar Gold' that his entire family and team have created over the past forty years. Read it and be encouraged by the world's greatest encourager, Zig Ziglar, to have your life transformed!" -Rory Vaden Co-Founder of Southwestern Consulting and author of Take the Stairs"Zig Ziglar is one of a kind. My life-and the lives of millions- is better in every way because of the influence and example of this incredible man!" -Andy Andrews New York Times best-selling author of The Traveler's Gift"If I could recommend only two books to help you become more, do more, and have more, the first would be the Bible; the second is Born to Win. This masterpiece makes it clear why Zig Ziglar has been the world's great motivator for five decades." -Dave Anderson President of LearnToLead; Author of How to Lead by THE BOOK

Michigan Farmer


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Agriculture
Page: N.A
View: 987
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Built to Sell

Creating a Business That Can Thrive Without You
Author: John Warrillow
Publisher: Penguin
ISBN: 9781101514115
Category: Business & Economics
Page: 176
View: 1390
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According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

Facebook Marketing All-in-One For Dummies


Author: Amy Porterfield,Phyllis Khare,Andrea Vahl
Publisher: John Wiley & Sons
ISBN: 1118466802
Category: Business & Economics
Page: 696
View: 9543
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You Don't Have to Be a Shark

Creating Your Own Success
Author: Robert Herjavec
Publisher: St. Martin's Press
ISBN: 1250092248
Category: Business & Economics
Page: 288
View: 4334
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From bestselling author and Shark Tank star Robert Herjavec comes a business book in which he transcends the business world, helping us all learn the art of persuasion in order to get ahead in our personal and professional lives. A Wall Street Journal Bestseller! Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It's not true, and Robert Herjavec is proof. Known as the "Nice Shark" on the ABC's Emmy Award-winning hit show SHARK TANK, Robert Herjavec is loved by viewers, who respond to his affable nature. He has developed an honest and genuine approach to life and selling that has set him apart from his cut-throat colleagues, and rewarded him with a degree of wealth measured in hundreds of millions of dollars. In You Don't Have to Be a Shark, Robert transcends pure sales technique and teaches "non-business people" what they need to know in order to sell themselves successfully. We are each our own greatest asset, and in order to achieve our goals, we need to be able to communicate with others, position ourselves and even look the part. Robert's philosophy is simple: Great salespeople are made, not born, and no one achieves success in life without knowing how to sell. Entertaining, enlightening and effective, You Don't Have to Be a Shark will reveal the secrets of one of North America's most successful businessmen, who also happens to be one of today's most prominent TV personalities, delivered in a friendly, down-to-earth manner, and filled with anecdotes and observations to support its hard-nosed advice.

Facebook Advertising For Dummies


Author: Paul Dunay,Richard Krueger,Joel Elad
Publisher: John Wiley & Sons
ISBN: 9780470948934
Category: Business & Economics
Page: 336
View: 552
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Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.