Building Successful Online Communities

Evidence-Based Social Design
Author: Robert E. Kraut,Paul Resnick,Sara Kiesler,Moira Burke,Yan Chen,Niki Kittur,Joseph Konstan,Yuqing Ren,John Riedl
Publisher: MIT Press
ISBN: 0262297396
Category: Social Science
Page: 328
View: 6897
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Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster -- not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

Building Successful Online Communities

Evidence-Based Social Design
Author: Robert E. Kraut,Paul Resnick
Publisher: N.A
ISBN: 9780262528917
Category:
Page: 328
View: 749
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Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster -- not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

Building Successful Online Communities

Evidence-based Social Design
Author: Robert E. Kraut,Paul Resnick,Sara Kiesler
Publisher: MIT Press (MA)
ISBN: 9780262016575
Category: Computers
Page: 309
View: 5678
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Uses insights from social science, psychology, and economics to offer advice on planning and managing an online community.

Community Building on the Web

Secret Strategies for Successful Online Communities
Author: Amy Jo Kim
Publisher: Peachpit Press
ISBN: 9780132705158
Category: Computers
Page: 380
View: 1677
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What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

Design to Thrive

Creating Social Networks and Online Communities that Last
Author: Tharon Howard
Publisher: Morgan Kaufmann
ISBN: 9780080957203
Category: Computers
Page: 248
View: 3737
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Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author’s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs Contains real world stories from popular, well known communities to illustrate how the concepts work Features a companion online network that employs the techniques outlined in the book

Buzzing Communities

How to Build Bigger, Better, and More Active Online Communities
Author: Richard Millington
Publisher: BookBaby
ISBN: 098835991X
Category: Computers
Page: 406
View: 5005
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Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will Help You to: -Understand what the members of your community really want. -Dramatically increase the number of newcomers that become regulars. -Avoid the mistakes most organizations make when they try to build online communities. -Develop a fantastic, user-friendly website for your members. -Grow your online community to critical mass and beyond -Keep members engaged and active in your community. -Measure the community's return on investment and explain the benefits to your organization.

Managing Online Forums

Everything You Need to Know to Create and Run Successful Community Discussion Boards
Author: Patrick O'KEEFE
Publisher: AMACOM
ISBN: 9780814412930
Category: Business & Economics
Page: 320
View: 2833
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Every day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies, professions, and whatever else strikes their fancy. Admin­istrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O’Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums, including: • choosing a name and domain name • picking the right software • deciding on user options like avatars and private messaging • setting guidelines and dealing with violators • ensuring that posts stay on topic • settling online disputes among users • involving users and keeping the site interesting Managing Online Forums is the one book that shows site owners and administrators how to create a safe and entertaining community that users will return to again and again.

The Online Community Blueprint: A 9-Step Guide to Planning an Online Community for Your Customers, Members, or Partners


Author: Katie Bapple,Joshua Paul,Katie Oakes
Publisher: Lulu.com
ISBN: 0692451587
Category:
Page: 64
View: 6012
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The Online Community Blueprint is a practical guide to the plans and processes to put in place before launching a private and branded online community for your company.

Democratizing Innovation


Author: Eric von Hippel
Publisher: MIT Press
ISBN: 0262002744
Category: Business & Economics
Page: 204
View: 4470
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The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and public policy.

Designing Online Communities

How Designers, Developers, Community Managers, and Software Structure Discourse and Knowledge Production on the Web
Author: Trevor Owens
Publisher: Peter Lang Pub Incorporated
ISBN: 9781433128479
Category: Business & Economics
Page: 139
View: 1600
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Discussion on the Web is mediated through layers of software and protocols. As scholars increasingly study communication and learning on the Internet, it is essential to consider how site administrators, programmers, and designers create interfaces and enable functionality. The managers, administrators, and designers of online communities can turn to more than 20 years of technical books for guidance on how to design online communities toward particular objectives. Through analysis of this how-to literature, <I>Designing Online Communities explores the discourse of design and configuration that partially structures online communities and later social networks. Tracking the history of notions of community in these books suggests the emergence of a logic of permission and control. Online community defies many conventional notions of community. Participants are increasingly treated as users, or even as commodities themselves to be used. Through consideration of the particular tactics of these administrators, this book suggests how researchers should approach the study and analysis of the records of online communities.

Digital Habitats

Stewarding Technology for Communities
Author: Etienne Wenger,Nancy White,John D. Smith
Publisher: CPsquare
ISBN: 0982503601
Category: Business & Economics
Page: 227
View: 2198
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Technology has changed what it means for communities to "be together." Digital tools are now part of most communities' habitats. This book develops a new literacy and language to describe the practice of stewarding technology for communities. Whether you want to ground your technology stewardship in theory and deepen your practice, whether you are a community leader or sponsor who wants to understand how communities and technology intersect, or whether you just want practical advice, this is the book for you.

The Art of Community

Building the New Age of Participation
Author: Jono Bacon
Publisher: "O'Reilly Media, Inc."
ISBN: 1449338674
Category: Computers
Page: 576
View: 8277
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Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as manager for Ubuntu. Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize collaborative events. Interviews with 12 community management leaders, including Linus Torvalds, Tim O’Reilly, and Mike Shinoda, provide useful insights. Develop specific objectives and goals for building your community Build processes to help contributors perform tasks, work together, and share successes Provide tools and infrastructure that enable members to work quickly Create buzz around your community to get more people involved Harness social media to broadcast information, collaborate, and get feedback Use several techniques to track progress on community goals Identify and manage conflict, such as dealing with divisive personalities

An Inclusive Academy

Achieving Diversity and Excellence
Author: Abigail J. Stewart,Virginia Valian
Publisher: MIT Press
ISBN: 0262346230
Category: Education
Page: 528
View: 5992
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How colleges and universities can live up to their ideals of diversity, and why inclusivity and excellence go hand in hand. Most colleges and universities embrace the ideals of diversity and inclusion, but many fall short, especially in the hiring, retention, and advancement of faculty who would more fully represent our diverse world—in particular women and people of color. In this book, Abigail Stewart and Virginia Valian argue that diversity and excellence go hand in hand and provide guidance for achieving both. Stewart and Valian, themselves senior academics, support their argument with comprehensive data from a range of disciplines. They show why merit is often overlooked; they offer statistics and examples of individual experiences of exclusion, such as being left out of crucial meetings; and they outline institutional practices that keep exclusion invisible, including reliance on proxies for excellence, such as prestige, that disadvantage outstanding candidates who are not members of the white male majority. Perhaps most important, Stewart and Valian provide practical advice for overcoming obstacles to inclusion. This advice is based on their experiences at their own universities, their consultations with faculty and administrators at many other institutions, and data on institutional change. Stewart and Valian offer recommendations for changing structures and practices so that people become successful in ways that benefit everyone. They describe better ways of searching for job candidates; evaluating candidates for hiring, tenure, and promotion; helping faculty succeed; and broadening rewards and recognition.

Online Community Management For Dummies


Author: Deborah Ng
Publisher: John Wiley & Sons
ISBN: 1118099176
Category: Business & Economics
Page: 314
View: 5854
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Learn to manage your online community to boost your business and build your brand Online communities are the neighborhoods of the Internet, where different personalities who share a common interest can learn, discuss, and interact. It's up to you, as the community manager, to guide, monitor, respond to, and assess the activities of your community to benefit your company and build loyalty. It's a big job, and here's how to do it! Compare and choose -- decide on the type of social community your business needs Hat dance -- learn to be a leader, advocate, editor, brand evangelist, referee, liaison, and problem solver Gotta have rules -- establish guidelines that encourage quality participation Meet the group -- find innovative ways to learn about members and solicit their input Listen and share -- pay attention to comments, participate in discussions, and follow through on solving problems Build traffic -- make your site irresistible with valuable content and use quality keywords for high search rankings Study the stats -- install the right programs to monitor your community and let the results guide your strategy Go offline -- use speaking engagements, conferences, and fun events to draw new members Open the book and find: What you need to know about online communities Ways to sell your community's value to the boss How to handle difficult members Tips for growing your community Why you should visit other communities How to use what you learn Ten things every community manager should do More resources for community managers Learn to: Identify core tasks for community managers Build and maintain positive relationships within your online community Establish policies and transparency Manage comments, respond to criticism, and evaluate ROI

The Great Good Place

Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community
Author: Ray Oldenburg Ph.D.
Publisher: Da Capo Press
ISBN: 0786752416
Category: Social Science
Page: 368
View: 4847
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The Great Good Place argues that "third places" - where people can gather, put aside the concerns of work and home, and hang out simply for the pleasures of good company and lively conversation - are the heart of a community's social vitality and the grassroots of democracy.

Computers, Phones, and the Internet

Domesticating Information Technology
Author: Robert Kraut,Malcolm Brynin,Sara Kiesler
Publisher: Oxford University Press
ISBN: 0195346270
Category: Psychology
Page: 344
View: 3617
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During the past decade, technology has become more pervasive, encroaching more and more on our lives. Computers, cell phones, and the internet have an enormous influence not only on how we function at work, but also on how we communicate and interact outside the office. Researchers have been documenting the effect that these types of technology have on individuals, families, and other social groups. Their work addresses questions that relate to how people use computers, cell phones, and the internet, how they integrate their use of new technology into daily routines, and how family function, social relationships, education, and socialization are changing as a result. This research is being conducted in a number of countries, by scientists from a variety of disciplines, who publish in very different places. The result is that it is difficult for researchers and students to get a current and coherent view of the research literature. This book brings together the leading researchers currently investigating the impact of information and communication technology outside of the workplace. Its goal is to develop a consolidated view of what we collectively know in this fast-changing area, to evaluate approaches to data collection and analysis, and to identify future directions for research. The book will appeal to professionals and students in social psychology, human-technology interaction, sociology, and communication.

Internet Architecture and Innovation


Author: Barbara van Schewick
Publisher: MIT Press
ISBN: 0262265575
Category: Computers
Page: 586
View: 7950
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Today -- following housing bubbles, bank collapses, and high unemployment -- the Internet remains the most reliable mechanism for fostering innovation and creating new wealth. The Internet's remarkable growth has been fueled by innovation. In this pathbreaking book, Barbara van Schewick argues that this explosion of innovation is not an accident, but a consequence of the Internet's architecture -- a consequence of technical choices regarding the Internet's inner structure that were made early in its history.The Internet's original architecture was based on four design principles: modularity, layering, and two versions of the celebrated but often misunderstood end-to-end arguments. But today, the Internet's architecture is changing in ways that deviate from the Internet's original design principles, removing the features that have fostered innovation and threatening the Internet's ability to spur economic growth, to improve democratic discourse, and to provide a decentralized environment for social and cultural interaction in which anyone can participate. If no one intervenes, network providers' interests will drive networks further away from the original design principles. If the Internet's value for society is to be preserved, van Schewick argues, policymakers will have to intervene and protect the features that were at the core of the Internet's success.

Free Innovation


Author: Eric von Hippel
Publisher: MIT Press
ISBN: 0262335476
Category: Business & Economics
Page: 240
View: 7422
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.Free innovation is already widespread in national economies and is steadily increasing in both scale and scope. Today, tens of millions of consumers are collectively spending tens of billions of dollars annually on innovation development. However, because free innovations are developed during consumers' unpaid, discretionary time and are given away rather than sold, their collective impact and value have until very recently been hidden from view. This has caused researchers, governments, and firms to focus too much on the Schumpeterian idea of innovation as a producer-dominated activity. Free innovation has both advantages and drawbacks. Because free innovators are self-rewarded by such factors as personal utility, learning, and fun, they often pioneer new areas before producers see commercial potential. At the same time, because they give away their innovations, free innovators generally have very little incentive to invest in diffusing what they create, which reduces the social value of their efforts. The best solution, von Hippel and his colleagues argue, is a division of labor between free innovators and producers, enabling each to do what they do best. The result will be both increased producer profits and increased social welfare -- a gain for all.

Citizen Inquiry

Synthesising Science and Inquiry Learning
Author: Christothea Herodotou,Mike Sharples,Eileen Scanlon
Publisher: Routledge
ISBN: 1315458594
Category: Education
Page: 238
View: 3445
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Citizen Inquiry: Synthesising Science and Inquiry Learning is the first book of its kind to bring together the concepts of citizen science and inquiry-based learning to illustrate the pedagogical advantages of this approach. It shifts the emphasis of scientific investigations from scientists to the general public, by educating learners of all ages to determine their own research agenda and devise their own investigations underpinned by a model of scientific inquiry. ‘Citizen inquiry’ is an original approach to research education that refers to mass participation of the public in joining inquiry-led scientific investigations. Using a range of practical case studies underpinned by the theory of inquiry-based learning, this book has significant implications for teaching and learning through exploration of how new technologies can be used to engage with scientific research. Key features include: a new perspective on science education and science practice through crowd-sourced research explanation of the benefits of this innovative approach to teaching and learning a steady shift of emphasis from theory to application for readers to understand thoroughly the current state of research in the field and its applications to practice examples of practical applications of this approach and recommendations on how successful citizen inquiry applications can be developed. This edited volume is essential reading for academic researchers and professional educators interested in the potential of online technology in all levels of education, from primary and secondary level through to further education and lifelong learning. It will be ideal reading on any undergraduate or postgraduate course involving research methods in education as well as developments in science education and educational software.

Positive Computing

Technology for Wellbeing and Human Potential
Author: Rafael A. Calvo,Dorian Peters
Publisher: MIT Press
ISBN: 0262028158
Category: Computers
Page: 304
View: 469
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"Calvo and Peters explain that technologists' growing interest in social good is part of a larger public concern about how our digital experience affects our emotions and our quality of life--which itself reflects an emerging focus on humanistic values in many different disciplines. Synthesizing theory, knowledge, and empirical methodologies from a variety of fields, they offer a rigorous and coherent foundational framework for positive computing. Sidebars by experts from psychology, neuroscience, human-computer interaction, and other disciplines supply essential context. Calvo and Peters examine specific well-being factors, including positive emotions, self-awareness, mindfulness, empathy, and compassion, and explore how technology can support these factors. Finally, they offer suggestions for future research and funding." --Publisher's description.