Context and Method in Qualitative Research


Author: Gale Miller,Robert Dingwall
Publisher: SAGE
ISBN: 0803976321
Category: Social Science
Page: 226
View: 7871
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A critical examination of the principles and practice of qualitative research is provided in this book which examines the interplay between context and method, making it invaluable for both the experienced and the beginning researcher. A range of methodological and practical issues central to the concerns of qualitative researchers are addressed. These include: the validity and plausibility of qualitative methods; the problems encountered using specific techniques in a range of social settings; and the moral issues raised in qualitative research. These themes are related to practical issues which are illustrated by a breadth of examples and in-depth case studies. The contributors look at the methods and str

Qualitative Research in the Study of Leadership


Author: Karin Klenke
Publisher: Emerald Group Publishing
ISBN: 0080464106
Category: Science
Page: 454
View: 5469
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Although an increasingly growing number of books on qualitative research methods are currently available, there is not a text that examines the use of qualitative research methods in the context of the study of leadership which has produced a voluminous body of research. This book is intended to fill this void. It discusses the use of qualitative research methods in leadership studies beginning with an examination of the paradigmatic assumptions underlying qualitative research. The book chronicles the gradually increasing legitimacy of qualitative inquiry in a discipline in which the hegemony of the quantitative paradigm continues to prevail. A variety of qualitative methods are presented that can be placed on a continuum ranging from purely qualitative (e.g., phenomenology, ethnography, grounded theory) to highly quantitative (e.g., certain forms of content analysis, historiometry and mixed methods designs). The book also includes a chapter on the use nontextual, image-based sources of data for qualitative leadership research. For each of the qualitative methods discussed, empirical leadership research illustrating the application of these methods is reviewed and analyzed. The book is intended for students of leadership ranging from graduate students to seasoned leadership scholars. Finally, it was written with leadership practitioners in mind who wish to broaden their understanding of new developments in leadership research.

Handbook of Qualitative Research Methods in Marketing


Author: Russell W. Belk
Publisher: Edward Elgar Publishing
ISBN: 1847204120
Category: Business & Economics
Page: 608
View: 3620
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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Using Qualitative Methods in Organizational Research


Author: Thomas W. Lee
Publisher: SAGE
ISBN: 9780761908074
Category: Business & Economics
Page: 192
View: 1727
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Offering a broad description of qualitative research, this book facilitates the integration of qualitative and quantitative methods in organizational research. It examines the methods and tactics for both generating and testing management theories, including guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies.

Using Qualitative Research in Advertising

Strategies, Techniques, and Applications
Author: Margaret A. Morrison
Publisher: SAGE
ISBN: 1412987245
Category: Business & Economics
Page: 218
View: 9610
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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Qualitative Methods in Business Research


Author: Päivi Eriksson,Anne Kovalainen
Publisher: SAGE
ISBN: 9781446259597
Category: Business & Economics
Page: 352
View: 2479
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`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.

Handbook of Qualitative Research Methods in Entrepreneurship


Author: Helle Neergaard,John P. Ulhøi
Publisher: Edward Elgar Publishing
ISBN: 1847204384
Category: Business & Economics
Page: 520
View: 3291
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. . . the Handbook of Qualitative Research Methods in Entrepreneurship is an important contribution to the field, and should be referenced in any paper using qualitative methodologies to investigate the entrepreneurial phenomenon. Craig S. Galbraith, Journal of Enterprising Communities There is no hiding behind the ramparts of dry scholarship here. The credibility of the theory being spoken of is not the stuff of constructed proofs, but alignments of critical insight and utility. This is where qualitative work can make a difference to the field, and where this book makes its mark. Robin Holt, International Journal of Entrepreneurial Behaviour and Research The Handbook of Qualitative Research Methods in Entrepreneurship is an unusually solid and multifaceted book on what qualitative methods have done, are doing and will do in entrepreneurship research. Every serious entrepreneurship scholar should read it. It points at the future! Björn Bjerke, University of Kalmar, Sweden I would warmly recommend this unique collection of qualitative methods of entrepreneurship research to both mature and beginning researchers as a menu to choose from for their planned empirical studies. For those who try to get away from only quantitative studies in both business practice and academic research, this book is their chance to find a rich inspiration in reflecting on entrepreneurship as a lived experience using grounded theory and ethnographic, discourse and narrative approaches. It might convince editors of top journals of entrepreneurship research to welcome qualitative research submissions as an indispensable complement to quantitative only submissions. This domain is not physics. In bringing together such a variety of experts from so many nationalities in this Handbook, our Danish colleagues are making entrepreneurship research a realistic global venture. Jan Ulijn, Eindhoven University of Technology, The Netherlands Helle Neergaard and John Parm Ulhøi have compiled a remarkable collection of work that both represents the range of methods and demonstrates the depth of insight that can be achieved through qualitative approaches. This book is not simply a handbook of qualitative research methods, though it well achieves this aim, it is also an important contribution towards the field of entrepreneurship research. From the Foreword by Sara Carter This expansive and practical Handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importantly, illustrates how these principles and techniques can be appropriately and fruitfully employed. The Handbook is underpinned by the belief that qualitative research has the potential to charter hitherto unexplored waters in the field of entrepreneurship and thus contribute significantly to its further advancement. The contributors seek to assist entrepreneurship researchers in making more informed choices and designing more rigorous and sophisticated studies. They achieve this by providing concrete examples of research experiences and tangible how to advice. By clarifying what these research methods entail, how they are currently being used and how they can be evaluated, this Handbook constitutes a comprehensive and highly accessible methodological toolbox. Dealing with both well-accepted qualitative approaches and lesser-known, rarer and more novel approaches to the study of entrepreneurship, this Handbook will be invaluable to those studying, researching and teaching entrepreneurship.

Handbook of Research Methods in Migration


Author: Carlos Vargas-Silva
Publisher: Edward Elgar Publishing
ISBN: 1781005230
Category: Social Science
Page: 588
View: 1841
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Covering both qualitative and quantitative topics, the expert contributors in this Handbook explore fundamental issues of scientific logic, methodology and methods, through to practical applications of different techniques and approaches in migration research. The chapters of this interdisciplinary Handbook maintain an introductory level of discussion on migration research methods, while providing readers with references necessary for those wishing to go deeper into the topic. Using a combination of concepts and techniques with research experiences from the field, this Handbook will prove to be an invaluable guide. Master-level students and academics in migration-related programs will find this compendium a useful and stimulating resource. It also discusses issues relating to the collection of data on migrants, including topics such as survey designs, interviewing techniques and ethical issues that policymakers and government employees will find informative. Advisory Board: Professor Stephen Castles Professor Robin Cohen Professor Josh DeWind Professor Raoel Delgado Wise

International development studies

theories and methods in research and practice
Author: Andrew Sumner,Michael A. Tribe
Publisher: Sage Publications Ltd
ISBN: 9781412929455
Category: Business & Economics
Page: 176
View: 5671
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This book is an exploration of what it is to ‘do' development studies as a distinct discipline. It introduces and addresses the fundamental questions that everyone engaged with development - whether student, researcher, or practitioner. Accessibly written, with extensive use of case study material, this book is an essential primer for students of development studies who require a concise, penetrating overview of its foundations.

Qualitative Research in Sport Management


Author: Allan Edwards,James Skinner
Publisher: Routledge
ISBN: 1136436367
Category: Business & Economics
Page: 460
View: 6467
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Qualitative Research in Sport Management is the first book of its kind to bring together valuable research designs based on extensive research in qualitative research methods across a number of different fields. Research designs from the fields of business, education, cultural studies, media studies, queer studies, sociology and psychology are applied specifically to sport management, taking into account the special features and nuances of this field. In each research design the text provides a concise guide to how each model can first be applied to sport management issues and problems, second, strengthen the research design, and finally, enhance the research process. Each chapter is carefully structured to ensure that key information is easy to locate and remember and includes: Introduction, Objectives, Key Concepts and Terms, and Review and research questions. International case studies, "In Profile" sections with leading sport management researchers and research briefs are used to illustrate how theory is put into practice. An accompanying website provides powerpoint summaries of each chapter. Please visit: www.textbooks.elsevier.com/9780750685986.

Qualitative methods in organizational research

a practical guide
Author: Catherine Cassell
Publisher: Sage Publications Ltd
ISBN: 9780803987692
Category: Business & Economics
Page: 253
View: 6036
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If you're looking for a resource that clearly outlines practical techniques and methods for conducting qualitative research in organizational settings, then this is the book for you. Covering a diverse range of methods, this invaluable book focuses on qualitative approaches in practice. After considering the role and distinctive features of qualitative methods in organizations, the contributors outline a number of different approaches and techniques. The purpose, rationale, and context of each approach is described and guidelines on when and how they might be used are presented. Case examples illustrate costs and limits as well as advantages of each technique. A special feature of this volume is its attention to range and diversity: Alongside well-known methods such as interviewing, participant observation, and case studies, newer approaches like stakeholder analysis and tracer studies are included.

Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship


Author: Helle Neergaard,Claire M. Leitch
Publisher: Edward Elgar Publishing
ISBN: 1849809879
Category: BUSINESS & ECONOMICS
Page: 480
View: 3699
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One of the most challenging tasks in the research design process is choosing the most appropriate data collection and analysis technique. This Handbook provides a detailed introduction to five qualitative data collection and analysis techniques pertinent to exploring entrepreneurial phenomena. Techniques for collecting and analysing data are rarely addressed in detail in published articles. In addition, the constant development of new tools and refinement of existing ones has meant that researchers often face a confusing range from which to choose. The experienced and expert group of contributors to this book provide detailed, practical accounts of how to conduct research employing focus groups, critical incident technique, repertory grids, metaphors, the constant comparative method and grounded theory. This Handbook will become the starting point for any research project. Scholars new to entrepreneurship and doctoral students as well as established academics keen to extend their research scope will find this book an invaluable and timely resource.

Qualitative Research Methods in Public Relations and Marketing Communications


Author: Christine Daymon,Immy Holloway
Publisher: Routledge
ISBN: 1136935029
Category: Business & Economics
Page: 416
View: 7894
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The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

Qualitative Research


Author: David Silverman
Publisher: SAGE
ISBN: 1473984858
Category: Social Science
Page: 480
View: 5565
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A who’s who of methodologists, this book introduces students to the big picture of qualitative research, teaching both the ‘why’ and the ‘how to’ of getting started, selecting a method and conducting research and data analysis. With practical tips, summaries, exercises and further reading, each chapter is like a masterclass from a leading scholar in qualitative research. New to the fourth edition: A streamlined structure to guide readers step-by-step through the research process Substantial new section with 4 chapters on how to collect and analyse online data A new chapter on reflexive ethnography More hands-on advice on how to conduct research at every stage, making this a perfect field handbook Updated reading lists provide a go-to guide to the literature and help improve citations The most comprehensive qualitative research book available, this is the perfect all-in-one companion for any student embarking on a qualitative research course or project. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Measurement and Meaning

Combining Quantitative and Qualitative Methods for the Analysis of Poverty and Social Extension in Latin America
Author: Estanislao Gacitúa-Marió,Quentin Wodon
Publisher: World Bank Publications
ISBN: 9780821350546
Category: Political Science
Page: 88
View: 9993
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This yearÂ's Global Economic Prospects argues for reshaping the global architecture of world trade to promote development and poverty reduction. The report focuses on four policy areas: -Using the WTO ministerial to launch a Â"development roundÂ" of trade negotiations that would reduce global trade barriers. -Engaging in global collective action to promote trade outside the negotiating framework of the WTO. -Adopting pro-trade development policies of high-income countries unilaterally. -Enacting new trade reform in developing countries. The report contends that the policies recommended in these four areas would reshape the global trade architecture in a way that would enhance the prospects of developing countries and reduce world poverty. While the most likely scenario is for recovery beginning in 2002, todayÂ's slow growth of global trade and weakening financial flows to all but the most creditworthy countries, has impeded growth in developing countries. Global Economic Prospects 2002 concludes that the long-term promise of well-implemented trade reform is therefore tangible: a world with a much higher standard of living, hundreds of millions lifted out of poverty, and a sharp increase in children living beyond their fifth birthday to become productive citizens of the world.

Market Research Methodologies: Multi-Method and Qualitative Approaches

Multi-Method and Qualitative Approaches
Author: Takhar-Lail, Amandeep
Publisher: IGI Global
ISBN: 1466663723
Category: Business & Economics
Page: 300
View: 9663
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Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

Handbook of Qualitative Research Methods for International Business


Author: Rebecca Marschan-Piekkari,Catherine Welch
Publisher: Edward Elgar Publishing
ISBN: N.A
Category: Business & Economics
Page: 610
View: 5111
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'This is an excellent book on an important topic, namely how to conduct qualitative research in international business. It is a great collection of thoughtful chapters written by scholars that have themselves struggled with all the problems in conducting qualitative research. the book is obviously filling a gap in the literature on methodology in international business and it is a must for Ph.D students and other researchers considering conducting qualitative research. the book deserves to be widely read and carefully studied.' - Torben Pedersen, Copenhagen Business School, Denmark

Qualitative Methodologies in Organization Studies

Volume II: Methods and Possibilities
Author: Malgorzata Ciesielska,Dariusz Jemielniak
Publisher: Springer
ISBN: 331965442X
Category: Business & Economics
Page: 264
View: 6307
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This book provides a thorough review of tested qualitative methods often used in organization studies, and outlines the challenges and essential requirements of designing a qualitative research project. The methods examined include case studies, observation, interviewing and the repertory grid technique. By highlighting certain key ‘rules’ for carrying out qualitative research and describing issues that should be avoided, this second volume of Qualitative Methodologies in Organization Studies is essential reading for academics and researchers who wish to understand the current state of qualitative data gathering within organization studies. Those exploring organization studies will find this two-volume collection extremely valuable as it contains robust contributions from highly-skilled authors who are actively researching in this field.

Mixing Methods in Psychology

The Integration of Qualitative and Quantitative Methods in Theory and Practice
Author: Zazie Todd,Brigitte Nerlich,David D. Clarke,Suzanne McKeown
Publisher: Psychology Press
ISBN: 9780415186490
Category: Psychology
Page: 251
View: 1833
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This book looks in detail at the problems involved in attempting to reconcile qualitative and quantitative methods, providing both theoretical and methodological guidance as well as practical examples of how methods can be fruitfully combined.

Grounded Theory

A Practical Guide for Management, Business and Market Researchers
Author: Christina Goulding
Publisher: SAGE
ISBN: 9780761966838
Category: Social Science
Page: 186
View: 2818
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Grounded Theory represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.