Entrepreneurial Journalism

How to go it alone and launch your dream digital project
Author: Paul Marsden
Publisher: Routledge
ISBN: 1317278976
Category: Social Science
Page: 196
View: 784
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Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

Journalism


Author: Tim P. Vos
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501500104
Category:
Page: N.A
View: 9138
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Unscalable


Author: Charlie Guo
Publisher: N.A
ISBN: 9781941758557
Category: Business & Economics
Page: 112
View: 8555
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An inside account of the unexpected and often unscalable experiments fueling the startup explosion."

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales


Author: Paul Marsden,Paul Chaney
Publisher: McGraw Hill Professional
ISBN: 0071802037
Category: Business & Economics
Page: 208
View: 935
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THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence

On Writing


Author: Stephen King
Publisher: Simon and Schuster
ISBN: 0743455967
Category: Biography & Autobiography
Page: 297
View: 387
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The author shares his insights into the craft of writing and offers a humorous perspective on his own experience as a writer.

Smartcuts

The Breakthrough Power of Lateral Thinking
Author: Shane Snow
Publisher: Harper Collins
ISBN: 0062302469
Category: Business & Economics
Page: 272
View: 8228
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Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time. How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm? One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that aren't rules. These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one. From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter—and how perhaps the rest of us can, too.

Bold

How to Go Big, Create Wealth and Impact the World
Author: Peter H. Diamandis,Steven Kotler
Publisher: Simon and Schuster
ISBN: 1476709580
Category: Business & Economics
Page: 336
View: 3636
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“A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill Clinton A radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from “I’ve got an idea” to “I run a billion-dollar company” far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two draws on insights from billionaires such as Larry Page, Elon Musk, Richard Branson, and Jeff Bezos and reveals their entrepreneurial secrets. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into tens of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.

The Million-Dollar, One-Person Business

Make Great Money. Work the Way You Like. Have the Life You Want
Author: Elaine Pofeldt
Publisher: Lorena Jones Books
ISBN: 039957896X
Category: BUSINESS & ECONOMICS
Page: 212
View: 6851
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The indispensable guide to earning a six-figure take-home income on your own terms, from Forbes.com contributing writer Elaine Pofeldt. The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want. In The Million-Dollar, One-Person Business, Elaine Pofeldt outlines the pathways to joining this entrepreneurial movement, synthesizing advice from hundreds of business owners who've done it. She explains how to identify, launch, grow, and reinvent the business, showing how a single individual can generate $1 million in revenue--something only larger small companies have done in the past. Both inspirational and practical, this book will appeal to all who seek a great worklife and a great lifestyle.

Get Backed

Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Author: Evan Baehr,Evan Loomis
Publisher: Harvard Business Review Press
ISBN: 1633690733
Category: Business & Economics
Page: 224
View: 5867
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“Anyone who comes to pitch on Shark Tank should read this book first!” —Barbara Corcoran, ABC's Shark Tank “I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours.” —Naval Ravikant, cofounder and CEO, AngelList “I raised twice the amount of money I set out to in a mere five weeks. I’m naming my firstborn child after the Evans.” —Slava Menn, cofounder and CEO, Fortified Bicycle HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money—even the mistakes they made—while sharing the secrets of the world’s best storytellers, fundraisers, and startup accelerators. They’ll also teach you how to use “the friendship loop”, a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they’ll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million. What’s in the book? • The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million • Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members • Pitching exercises developed by startup talent beds like Stanford University’s d.school and Techstars • A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each • An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are • A crash-course in visual and presentation design that will make any deck beautiful • Templates for 4 stories every entrepreneur should know how to tell • The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter Thiel Get Backed will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.

How to Start a Home-Based Writing Business


Author: Lucy Parker
Publisher: Rowman & Littlefield
ISBN: 9780762752171
Category: Business & Economics
Page: 320
View: 4131
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The newly updated edition of a perennial bestseller, with new information on using the Internet, FAQs, and index. This is the most comprehensive book on the subject, with dozens of worksheets and sample forms, from an expert writer and lecturer. Lucy Parker lives in Land O' Lakes, Florida.

It's Not Rocket Science

7 Game-Changing Traits for Uncommon Success
Author: Mary Spio
Publisher: TarcherPerigee
ISBN: 0399169326
Category: Business & Economics
Page: 256
View: 3548
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Rocket scientist, internet entrepreneur, and popular speaker Mary Spio presents practical advice for beating the odds, breaking the mold, and charting your own path to achieve true success Mary Spio went from being a barefoot girl in Ghana to a rocket scientist with major patents with Boeing. Mary is also an internet entrepreneur who speaks throughout the world about how anyone with a dream and some tools can harness the digital world for success and prosperity. In IT'S NOT ROCKET SCIENCE, she presents advice and empowering stories that will inspire readers to move beyond their comfort zones into mastery and empowerment. IT'S NOT ROCKET SCIENCE reveals the habits and traits of people who defy convention, overcome limited thinking, and crush the odds to achieve breakthrough success and shows readers how to strike their own uncommon path. It shares the secrets to cultivating curiosity, creativity, compassion, audacity, passion, obsessive focus and tenacity to attain their dreams and change the world. It's not Rocket Science is an inspiring and entertaining read for anyone who desires to be empowered with the mindset needed to propel their life to new heights. Learn how some of the world s most successful people shatter boundaries. Discover how your difference creates your relevance and your significance. Uncover your inner spark and learn how to fuel your own flame. Understand why a Defy-ing Moment is a defining moment. Find your path to success however you define it. "

Entrepreneurial You

Monetize Your Expertise, Create Multiple Income Streams, and Thrive
Author: Dorie Clark
Publisher: Harvard Business Press
ISBN: 1633692280
Category: Business & Economics
Page: 272
View: 6335
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect. Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes. This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.

The Routledge Companion to Digital Journalism Studies


Author: Bob Franklin,Scott Eldridge II
Publisher: Routledge
ISBN: 1317499069
Category: Social Science
Page: 614
View: 4055
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The Routledge Companion to Digital Journalism Studies offers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its most fundamental questions, and in the face of digital change, to ask again: ‘Who is a journalist?’ and ‘What is journalism?’. This companion explores a developing scholarly agenda committed to understanding digital journalism and brings together the work of key scholars seeking to address key theoretical concerns and solve unique methodological riddles. Compiled of 58 original essays from distinguished academics across the globe, this Companion draws together the work of those making sense of this fundamental reconceptualization of journalism, and assesses its impacts on journalism’s products, its practices, resources, and its relationship with audiences. It also outlines the challenge presented by studying digital journalism and, more importantly, offers a first set of answers. This collection is the very first of its kind to attempt to distinguish this emerging field as a unique area of academic inquiry. Through identifying its core questions and presenting its fundamental debates, this Companion sets the agenda for years to come in defining this new field of study as Digital Journalism Studies, making it an essential point of reference for students and scholars of journalism.

How to Start a Magazine

And Publish It Profitably
Author: James B. Kobak
Publisher: M. Evans
ISBN: 1590771796
Category: Business & Economics
Page: 320
View: 9270
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Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.

We the Media

Grassroots Journalism By the People, For the People
Author: Dan Gillmor
Publisher: "O'Reilly Media, Inc."
ISBN: 0596102275
Category: Computers
Page: 301
View: 4390
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Not content to accept the news as reported, grassroots journalists are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by professional journalists and the newsmakers they cover. Dan Gillmor tells the story of this phenomenon.

You're Going to Survive

True stories about adversity, rejection, defeat, terrible bosses, online trolls, 1-star Yelp reviews, and other soul-crushing experiences—and how to get through it
Author: Alexandra Franzen
Publisher: Mango Media Inc.
ISBN: 1633536807
Category: Business & Economics
Page: 306
View: 1974
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How to survive adversity, criticism, rejection and defeat Life involves adversity: No matter what kind of career you’ve chosen, you’re going to deal with discouragement, frustration, and situations that are, shall we say, “less than ideal.” It could be a hysterical client who’s demanding a refund. Or a book that gets rejected…48 times and counting. Or a job interview that goes nowhere. Or watching your best friend get the exciting promotion that you wanted. Or a vicious one-star review that rattles your self-esteem and makes you question your talent, your identity, everything. When that moment arrives, open this book. Defeat and getting through it: Inside, you’ll find inspiring true stories from all kinds of people—from authors, chefs, lawyers, website designers, and Broadway performers to personal stylists, jazz musicians, business consultants, non-profit fundraisers, and more—each describing one of the worst moments in their entire career, and how they got through it. How to stay motivated and never give up: Each chapter is filled with honesty, humor, and heartfelt encouragement to help you stay motivated, keep marching, and never give up―even when things feel incredibly tough. No matter what’s going on in your career right now, this isn’t the end of your story. You’re going to survive.

A Crowdfunder’s Strategy Guide

Build a Better Business by Building Community
Author: Jamey Stegmaier
Publisher: Berrett-Koehler Publishers
ISBN: 1626564094
Category: Business & Economics
Page: 216
View: 8125
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More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

How to Think Like an Entrepreneur


Author: Philip Delves Broughton
Publisher: Picador
ISBN: 1250078725
Category: Self-Help
Page: 208
View: 9542
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Explore how entrepreneurial thinking can dramatically improve your work, life and relationships Having the drive, ambition and inspiration to start a new business takes a special mind-set and self-confidence—think Steve Jobs, Elon Musk, Mark Zuckerberg. It’s no wonder that we regard successful entrepreneurs as modern-day magicians, transforming sometimes-radical ideas into global brands that change the way we live our lives. But what if that spirit and drive were applied to the world outside of business start-ups? An entrepreneur seeks to build something from nothing, to take an inspired idea and make it a reality. In How to Think Like an Entrepreneur, Philip Delves Broughton will explore what it takes to be a successful entrepreneur—the ability to disrupt the status quo and generate fresh perspectives—and ultimately lead us to the heart of great entrepreneurial thinking: an understanding of our deepest human needs. By harnessing the passion, verve and limitless imagination of an entrepreneur, this book will show you new ways to improve your business, but also your life and relationships. "Self-help books for the rest of us." - The New York Times

Field Guide to Covering Local News


Author: Fred Bayles
Publisher: CQ Press
ISBN: 1608710017
Category: Language Arts & Disciplines
Page: 270
View: 4860
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In a time of upheaval for journalism, local news is flourishing. People want to know about the chemical spill on the highway, the kidnapping trial in district court, the cuts in the school budget. News organizations have a constant need for both professional and citizen journalists who can report those stories accurately and interestingly. In the latest installment of the Field Guide series, Fred Bayles takes you step-by-step through the process of identifying and covering the events and issues that matter most to your community.

Fashion Is Freedom

How a Girl from Tehran Broke the Rules to Change her World
Author: Tala Raassi
Publisher: Sourcebooks, Inc.
ISBN: 1492635197
Category: Biography & Autobiography
Page: 320
View: 4822
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The inspiring true story of how courage, a dream, and some needle and thread can change a life forever... Since she was young, Tala Raassi knew her fate lay in fashion. But growing up in her beloved homeland of Iran, a woman can be punished for exposing her hair in public, let alone wearing the newest trends. Despite strict regulations, Tala developed a keen sense of style in backroom cafes and secret parties. She never imagined her behavior would land her in prison, or bring the cruel sting of a whip for the crime of wearing a mini-skirt. Tala's forty lashes didn't keep her down they fanned the flames of individuality and inspired her to embrace a new freedom in the United States. As she developed her own clothing label, her exploration into the creative, cut throat community of Western fashion opened her eyes to the ups and downs of hard work, hard decisions, and hard truths. Fashion is Freedom takes us on a journey that crosses the globe, from Colombia to Miss Universe, and inspires women everywhere to be fearless...