Graphic Design Rules

365 Essential Design Dos and Don'ts
Author: Peter Dawson,John Foster,Tony Seddon,Sean Adams
Publisher: Frances Lincoln
ISBN: 9780711233461
Category: Design
Page: 384
View: 7491
DOWNLOAD NOW »
Ask any graphic designer the world over about their preferred approach to setting type, choosing a colour, or beginning a new layout, and you will rarely get exactly the same answer twice. Every creative has their own individual approach, or more importantly their own combinations of the thousands of techniques one can apply when planning a new design project. But there are some dos and don'ts that always figure strongly in any heated debate about what one should or should not accept as the right way to create the best graphic design. Packed with practical advice but presented in a light-hearted fashion, Graphic Design Rules is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Grouped into six colour-coded chapters - typography, colour, layout, imagery, production, and creative thinking - the reader can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

Thou Shall Not Use Comic Sans

365 Graphic Design Sins and Virtues : a Designer's Almanac of Dos and Don'ts
Author: Tony Seddon,Sean Adams,John Foster,Peter Dawson
Publisher: N.A
ISBN: 9780321812810
Category: Computers
Page: 383
View: 5016
DOWNLOAD NOW »
Offers advice and commentaries on the fundamental rules of graphic design.

Color Design Workbook

A Real World Guide to Using Color in Graphic Design
Author: Terry Lee Stone,Sean Adams,Noreen Morioka
Publisher: Rockport Pub
ISBN: 9781592534333
Category: Design
Page: 240
View: 2188
DOWNLOAD NOW »
Presents information on the fundamentals of graphic design and color theory, providing tips on ways to talk to clients about color and how to use color in presentations.

Thou Shall Not Use Comic Sans

365 Graphic Design Sins and Virtues: A Designer's Almanac of Dos and Don'ts
Author: Tony Seddon,Sean Adams,John Foster,Peter Dawson
Publisher: Peachpit Press
ISBN: 0132907216
Category: Computers
Page: 384
View: 6374
DOWNLOAD NOW »
Ask any graphic designer the world over about their preferred approach to setting type, choosing a color, or beginning a new layout, and you will rarely get exactly the same answer twice. All designers have their own way of working and their own combinations of the thousands of techniques one can apply when planning a new design project. But there are some dos and don'ts that always figure in any heated debate about what one should or should not accept as the right way to create the best graphic design. This book looks at key dos and don'ts, bringing them together in the form of a classically structured almanac. Packed with practical advice, but presented in a light-hearted fashion, the advisory rather than dictative approach means designers can take or leave the advice presented in each rule as is typical of most creatives with their own strong views on what does and does not constitute good design practice. Individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. Thou Shall Not Use Comic Sans is the must-have collection of the best advice that any graphic designer should have at his fingertips, with each entry combining a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Grouped into six, color-coded categories—typography, color, layout, imagery, production, and the practice of design—but presented numerically and in mixed groups, the reader can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design. This product is available to U.S. and Canada customers only.

Graphic Design School


Author: David Dabner,Sandra Stewart
Publisher: Thames & Hudson
ISBN: 9780500292853
Category:
Page: 208
View: 2039
DOWNLOAD NOW »
This sixth edition of Graphic Design School has been refreshed and updated throughout, and features two new articles, one on User Experience Design (UX) and User Interface Design (UI), and one on Motion Graphics. The book is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

Graphic Design School

The Principles and Practice of Graphic Design
Author: David Dabner,Sandra Stewart,Abbie Vickress
Publisher: John Wiley & Sons
ISBN: 1119428858
Category: Design
Page: 208
View: 2033
DOWNLOAD NOW »
The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill. As media continues to evolve, graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design. Master the principles, elements, and tools of design Delve into typography, color, and layout for print and screen Understand coding requirements and information architecture Design for apps, social media, mobile devices, and more Graphic design has never been a static field, and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change, and today's design landscape is evolving at an ever-increasing pace—expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.

Design Elements

A Graphic Style Manual
Author: Tim Samara
Publisher: Rockport Publishers
ISBN: 1616736364
Category: Design
Page: 272
View: 762
DOWNLOAD NOW »
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Visual Communication Design

An Introduction to Design Concepts in Everyday Experience
Author: Meredith Davis,Jamer Hunt
Publisher: Bloomsbury Publishing
ISBN: 1350031836
Category: Design
Page: 224
View: 2502
DOWNLOAD NOW »
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Hegarty on Creativity: There Are No Rules


Author: John Hegarty
Publisher: Thames & Hudson
ISBN: 0500771936
Category: Business & Economics
Page: 128
View: 8847
DOWNLOAD NOW »
A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

The Graphic Design Reference & Specification Book

Everything Graphic Designers Need to Know Every Day
Author: Poppy Evans,Aaris Sherin,Irina Lee
Publisher: Rockport Pub
ISBN: 1592538517
Category: Design
Page: 320
View: 7136
DOWNLOAD NOW »
The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

Graphic Design Solutions


Author: Robin Landa
Publisher: Cengage Learning
ISBN: 1337554057
Category: Art
Page: N.A
View: 5158
DOWNLOAD NOW »
GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more. GRAPHIC DESIGN SOLUTIONS has everything you need to know to start formulating concepts and creating powerful, effective visual messages.

The Graphic Design Exercise Book

Creative Briefs to Enhance Your Skills and Develop Your Portfolio
Author: Jessica Glaser
Publisher: N.A
ISBN: 9780711236028
Category: Branding (Marketing)
Page: 256
View: 1509
DOWNLOAD NOW »
The Graphic Design Exercise Book provides a series of challenging design briefs that reignite a designer’s creativity while also imparting new skills. Whatever their age or experience, graphic designers like to be creatively challenged, and may also want to broaden their skill-base in order to break into new and lucrative areas of the design industry. A range of industry insiders share their specialist knowledge by way of briefs that stretch the imagination and encourage the development of new skills across a range of genres, including logos, packaging, branding, identity, promotion, publication design, music graphics, and web design. Organized much like a recipe book, each brief lists the required materials and equipment so that designers can pick and choose. Interviews and in-progress work is included, while a number of fully realized projects illustrate the possible outcomes.

100 Ideas that Changed Graphic Design


Author: Steven Heller,Veronique Vienne
Publisher: Laurence King Publishing
ISBN: 9781786273895
Category: Design
Page: 216
View: 9239
DOWNLOAD NOW »
This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

The Non-designer's Design Book

Design and Typographic Principles for the Visual Novice
Author: Robin Williams
Publisher: Pearson Education
ISBN: 0133966151
Category: Art
Page: 239
View: 1802
DOWNLOAD NOW »
A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.

The Debate

The Legendary Contest of Two Giants of Graphic Design
Author: Wim Crouwel,Jan van Toorn,Dingenus van de Vrie
Publisher: Random House New York
ISBN: 1580934129
Category: DESIGN
Page: 174
View: 7054
DOWNLOAD NOW »
For graphic design aficionados, few philosophical clashes rival the one that Jan van Toorn and Wim Crouwel engaged in 1972. On the occasion of an exhibition of posters about the Vietnam War, they set out their respective precepts in a debate at the Stedelijk Museum, Amsterdam- Crouwel defended his approach of neutrality and austere rationalism, and van Toorn argued that the designer's ideas and personality should be as present in the work as the content to be designed. The lines were drawn between objectivity and subjectivity in design; the stakes were aesthetic, ethical, even political. This debate has reverberated through graphic design practice across the decades. It is often referred to in modern design criticism as a key marker for the current profusion of design styles. But a translation of the proceedings have never been available to an English-speaking audience-until now. Along with the transcript, The Debatecontains a foreword by eminent graphic design critic Rick Poynor, a historical essay by Frederike Huygen, and a color gallery of works by Crouwel and van Toorn, positioned side-by-side, that demonstrates how their ideological differences translate to their graphic work.

Becoming a Design Entrepreneur

How to Launch Your Design-Driven Ventures from Apps to Zines
Author: Lita Talarico,Steven Heller
Publisher: Skyhorse Publishing, Inc.
ISBN: 1621535142
Category: Design
Page: 208
View: 2851
DOWNLOAD NOW »
Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include: •Methods for launching a venture into the market •Tips on presentation, pitch and public relations •How to legally protect intellectual property •Ways to do effective research, and crowd source •How to benefit from social media •Sources for funding and investment and incubators •Case studies from successful and startup entrepreneurs. The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Language of Graphic Design

An Illustrated Handbook for Understanding Fundamental Design Principles
Author: Richard Poulin
Publisher: Rockport Pub
ISBN: 1592538258
Category: Design
Page: 288
View: 7226
DOWNLOAD NOW »
'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

Data-driven Graphic Design

Creative Coding for Visual Communication
Author: Andrew Richardson
Publisher: Bloomsbury Publishing
ISBN: 1474259774
Category: Design
Page: 224
View: 6667
DOWNLOAD NOW »
Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device. Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations. Using code as a creative environment allows designers to step outside the boundaries of commercial software tools, and create a set of unique, digitally informed pieces of work. The use of code offers a new way of thinking about and creating design for the digital environment. Each chapter outlines key concepts and techniques, before exploring a range of innovative projects through case studies and interviews with the artists and designers who created them. These provide an inspirational, real-world context for every technique. Finally each chapter concludes with a Code section, guiding you through the process of experimenting with each technique yourself (with sample projects and code examples using the popular Processing language supplied online to get you started).

Designing Interfaces


Author: Jenifer Tidwell
Publisher: "O'Reilly Media, Inc."
ISBN: 1449302831
Category: COMPUTERS
Page: 578
View: 6392
DOWNLOAD NOW »
This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.