How to Market Books


Author: Alison Baverstock
Publisher: Routledge
ISBN: 1317646371
Category: Social Science
Page: 472
View: 1709
DOWNLOAD NOW »
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

1001 ways to market your books

for authors and publishers : includes over 100 special marketing tips just for authors : now you can take a more active role in marketing your books
Author: John Kremer
Publisher: N.A
ISBN: 9780912411422
Category: Business & Economics
Page: 543
View: 4311
DOWNLOAD NOW »


How to Market a Book

Third Edition
Author: Joanna Penn
Publisher: Curl Up Press via PublishDrive
ISBN: N.A
Category: Language Arts & Disciplines
Page: 316
View: 7753
DOWNLOAD NOW »
Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with nothing. I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing. Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 83 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet. In this completely updated Third Edition, you’ll discover: Part 1: Marketing Principles Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement Part 2: Your Book Fundamentals Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series Part 3: No Platform Needed. Short-term Marketing How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed Part 4: Your Author Platform. Long-term Marketing Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media Part 5: Launching Your Book Why launching is different for indie authors, soft launch, launch spikes, post-launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist. Other books for authors by Joanna Penn. Available in ebook, print and audiobook. How to Make a Living with your Writing How to Write Non-Fiction: Turn your Knowledge into Words Business for Authors: How to be an Author Entrepreneur The Successful Author Mindset: A Handbook for Surviving the Writer's Journey The Healthy Writer Public Speaking for Authors, Creatives and Other Introverts Co-writing a Book: Collaboration and Co-Creation for Writers Successful Self-Publishing Career Change: Stop hating your job, discover what you really want to do with your life, and start doing it! Joanna’s website for authors, The Creative Penn, has been voted one of the Top 100 websites for writers by Writers Digest several years running, and The Creative Penn podcast is one of the top podcasts for writers and indie authors.

Smashwords Book Marketing Guide (2018 Edition)

How to Market Your Book
Author: Mark Coker
Publisher: Mark Coker
ISBN: 1452300038
Category: Language Arts & Disciplines
Page: 200
View: 2681
DOWNLOAD NOW »
This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and major ebook retailers. It starts with an overview of how Smashwords helps promote your book, and then provides 41 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated August 23, 2013.

101 Ways to Market Your Books

For Publishers and Authors
Author: John Kremer
Publisher: N.A
ISBN: N.A
Category: Language Arts & Disciplines
Page: 303
View: 3944
DOWNLOAD NOW »


Content Marketing

Think Like a Publisher - How to Use Content to Market Online and in Social Media
Author: Rebecca Lieb
Publisher: Que Publishing
ISBN: 0789748371
Category: Business & Economics
Page: 217
View: 2310
DOWNLOAD NOW »
Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it's easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you'll keep having things to say, and how will you say them effectively, in a consistent "voice" unique to your organization? How will you know if your content strategy is working?

The Entrepreneur's Guide to Marketing


Author: Robert F. Everett
Publisher: ABC-CLIO
ISBN: 0313350493
Category: Business & Economics
Page: 200
View: 2622
DOWNLOAD NOW »
Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Everett to the rescue! He helps entrepreneurs position products in the market, then sell them effectively and ethically. Everett first destroys marketing myths: • Marketing is difficult and needs to be done by professionals. • Good marketing has to be expensive. • Marketing skills require extensive training • Marketing requires a great deal of creativity These myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools. But as this book shows, marketing is a simple process that anyone can master—and that entrepreneurs must master if they are to succeed. Fortunately, the most effective marketing programs are usually the most honest, simple, and inexpensive. The Entrepreneur's Guide to Marketing is designed to help the entrepreneur, business owner, manager, or marketing professional harness his or her own inner wisdom and personal experience to develop powerful and efficient marketing programs. Both a how-to and a how to think about it book, it takes readers through a step-by-step process of figuring things out for themselves. The result? A successful marketing program that will help entrepreneurs harvest new customers, more dollars, and overall success.

From Kitchen to Market

Selling Your Gourmet Food Specialty
Author: Stephen F. Hall
Publisher: Dearborn Trade Publishing
ISBN: 9781574101386
Category: Business & Economics
Page: 240
View: 8012
DOWNLOAD NOW »
"A thorough guide on food marketing that is sure to help food entrepreneurs at all levels. Extensive appendices are an added plus to an already strong and well-written guide. Strongly recommended." Library Journal Specialty and gourmet foods can sell as great as they taste. To grab a slice of the action, here are the proven methods for successfully launching a gourmet food product into the specialty foods marketplace. The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance, From Kitchen to Market shows food entrepreneurs how to: * Identify a winning product and its most appropriatemarkets. * Achieve visual "sizzle" with packaging and labeling. * Establish a variety of distribution channels. * Optimize the Internet.

How to Market and Sell Your Art, Music, Photographs, and Handmade Crafts Online

Turn Your Hobby Into a Cash Machine
Author: Lee Rowley
Publisher: Atlantic Publishing Company
ISBN: 1601381468
Category: Art
Page: 288
View: 2817
DOWNLOAD NOW »
You are creative, you are an artist or a photographer, you have a hobby or craft, something you absolutely love to do, and you are good at it. But you may be asking yourself, How do I market my work? How do I turn this into a real money making business? The answer lies between the covers of this new book. You will learn the steps you need to take to successfully sell your artwork or crafts even if you have no experience with marketing and even if you hate to sell. As with many other business segments, the Internet and technology have opened up the world and made it your marketplace. You and I, working from the comfort of home, are now on an even playing field with the largest retailers. This groundbreaking and exhaustively researched new book will provide everything you need to know to get your marketing message into the hands of your customers. You will learn about online galleries, designing your Web site cyber stores, arts and crafts search engines, publicity sources, online forums, auction sites, online marketing, e-mail marketing, and search engine marketing. You also will learn of over 300 Web sites on which you can sell your artwork, music, or crafts. This specialized book will demonstrate, step by step, how to inexpensively market and promote your artwork easily and, most important, profitably. You will learn how to quickly find new customers and keep existing ones buying more by using technology and low cost marketing devices that take little or no time on your part. You will learn to develop a marketing plan using hundreds of practical marketing ideas that will help you disseminate your artwork all over the world. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Introduction to Marketing

Theory and Practice
Author: Adrian Palmer
Publisher: Oxford University Press
ISBN: 0199602131
Category: Business & Economics
Page: 576
View: 627
DOWNLOAD NOW »
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

The Entrepreneur's Guide to Market Research


Author: Anne M. Wenzel
Publisher: ABC-CLIO
ISBN: 031339606X
Category: Business & Economics
Page: 167
View: 9104
DOWNLOAD NOW »
Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers. • Worksheets for compiling demographic information, templates for market analysis and the business plan, and a grid for analyzing the competition • Case studies showing how entrepreneurs have used market research information to develop profitable business strategies • A business-plan template with guidelines for each section • Tips and insights for completing market research in each chapter • Online and community resources in each chapter • Bullet point summarizing steps at the end of each chapter

How to Market Your School

A Guide to Marketing, Communication, and Public Relations for School Administrators
Author: Johanna M. Lockhart
Publisher: R&L Education
ISBN: 1607097702
Category: Education
Page: 266
View: 3948
DOWNLOAD NOW »
How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising.

To Market, to Market


Author: Nikki McClure
Publisher: Abrams
ISBN: 1613121113
Category: Juvenile Nonfiction
Page: 40
View: 1764
DOWNLOAD NOW »
Known for art that celebrates the virtues of community, hard work, and living gently on the planet, Nikki McClure here explores a topic close to her heart: the farmers market. Alternating between story and fact, this lovingly crafted picture book follows a mother and son to the weekly market. As they check off items on their shopping list, the reader learns how each particular food was grown or produced, from its earliest stages to how it ended up at the market. To Market, to Market is a timely book that shines awareness on the skill that goes into making good food. Praise for To Market, to Market: STARRED REVIEW "These soulful images never feel static—an amazing feat for such a deliberate, painstaking medium." —Kirkus Reviews, starred review AWARD: WINNER: 2012 Washington State Book Award, Children's Picture Books

Brilliant Online Marketing

How to Use The Internet to Market Your Business
Author: Alex Blyth
Publisher: Pearson UK
ISBN: 0273776355
Category: Business & Economics
Page: 176
View: 9103
DOWNLOAD NOW »
Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel. This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website www.alex-blyth.co.uk

365 Ways to Market Your Christian Book. Specific People, Places, Procedures


Author: Bette Filley
Publisher: Dunamis House
ISBN: 9781880405123
Category: Business & Economics
Page: 280
View: 1523
DOWNLOAD NOW »
Filley provides readers with hundreds of specific ideas, contact names, addresses, and methods of getting Christian books in front of potential buyers.

Distribution Channels

Understanding and Managing Channels to Market
Author: Julian Dent
Publisher: Kogan Page Publishers
ISBN: 0749462701
Category: Business & Economics
Page: 416
View: 4225
DOWNLOAD NOW »
Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.

1700 Ways to Earn Free Book Publicity

Don't Pay to Market Your Writing
Author: Anne Hart
Publisher: iUniverse
ISBN: 0595385532
Category: Business & Economics
Page: 268
View: 1892
DOWNLOAD NOW »
Don't pay to promote, publicize, and market your book. The quickest ways to get free publicity for your book are to work at a writing camp (a boot camp for creative writing) and query a magazine editor to ask whether you can get a go-ahead to write an article titled, "How to Write a Syllabus for Teachinga Course In ____. (Fill in the topic of your how-to book). Use your credibility and experience to sell your books. Give three reasons why people should take you seriously and trust your credibility, commitment, and stability. Show honesty and charisma in your writing. Motivate readers by examples. Being serious and convincing, even in comedy, 'brands' your reputation with a familiar symbol, proverb, or slogan related to your skills, life experience, or expertise. Showing readers how to teach a skill or craft quickly attracts the attention of magazine and newspaper Editors. Write articles where you can mention your book. Ask "how-to" or research-based publications' editors whether you can write an article on how to solve a problem for readers of the particular specialty of the magazine. Free publicity is abundant when you solve problems or train groups with similar interests. Offer expertise in fields where instruction is welcome in research, repair, and lifestyles.

101 Ways to Market Your Business

Building a Successful Business with Creative Marketing
Author: Andrew Griffiths
Publisher: Allen & Unwin
ISBN: 9781741760842
Category: Business & Economics
Page: 271
View: 5620
DOWNLOAD NOW »
A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.

How to market yourself


Author: Michael Dainard
Publisher: Union Square Pr
ISBN: 9780941817059
Category: Business & Economics
Page: 151
View: 7826
DOWNLOAD NOW »


B2B Digital Marketing

Using the Web to Market Directly to Businesses
Author: Michael Miller
Publisher: Que Publishing
ISBN: 0132811634
Category: Business & Economics
Page: 320
View: 1067
DOWNLOAD NOW »
The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today! You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.