Marketing

An Introduction
Author: Gary Armstrong,Philip Kotler
Publisher: Prentice Hall
ISBN: N.A
Category: Business & Economics
Page: 581
View: 1259
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How do we get you moving? By placing you-the customer-in the driver's seat. "Marketing" introduces the leading marketing thinking on how "customer value "is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

Marketing

An Introduction
Author: Gary M. Armstrong,Philip Kotler
Publisher: Prentice Hall
ISBN: N.A
Category: Business & Economics
Page: 502
View: 1124
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This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.

Marketing

An Introduction, Global Edition
Author: N.A
Publisher: N.A
ISBN: 9781292146508
Category:
Page: N.A
View: 5271
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Marketing

An Introduction
Author: Philip Kotler,Gary Armstrong,George Franke,Michele D. Bunn
Publisher: N.A
ISBN: 9780135564325
Category: Marketing
Page: 592
View: 2178
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Marketing: An Introduction, Global Edition


Author: Gary Armstrong,Philip Kotler,Marc Oliver Opresnik
Publisher: Pearson Higher Ed
ISBN: 1292146524
Category: Business & Economics
Page: 672
View: 8170
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For undergraduate courses on the Principles of Marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Marketing

An Introduction
Author: Rosalind Masterson,Nichola Phillips,David Pickton
Publisher: SAGE
ISBN: 152641581X
Category: Business & Economics
Page: 560
View: 609
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Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473975859) * Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014" * This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new ‘focus boxes’), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon’s drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ’s, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style. Suitable as core reading for undergraduate marketing students. *interactivity only available through Vitalsource eBook

Strategic Marketing

An Introduction
Author: Tony Proctor
Publisher: Routledge
ISBN: 1317834224
Category: Business & Economics
Page: 352
View: 2141
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Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/

Marketing : an Introduction


Author: Pearson Education Canada
Publisher: Pearson Prentice Hall
ISBN: 9780131857209
Category: Business & Economics
Page: 619
View: 2742
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Hospitality Marketing


Author: David Bowie,Francis Buttle
Publisher: Routledge
ISBN: 1136398287
Category: Business & Economics
Page: 368
View: 985
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Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication. * DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. * AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative. Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.

Service Marketing - an introduction


Author: Daniel Hischer
Publisher: GRIN Verlag
ISBN: 3638065421
Category: Business & Economics
Page: 15
View: 8154
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Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Strathclyde, 21 entries in the bibliography, language: English, abstract: A service has been described as a deed, act or performance. The literature suggests that differences between goods and services exist, resulting in four basic characteristics of services: intangibility, inseparability of production and consumption, heterogeneity, and perishability. Zeithaml and Bitner claim that intangibility is the key determinant of whether an offering is a service or product. These service characteristics have created problems and challenges for managers of services. A recurring theme in service companies is the difficulty managers experience in translating their understanding of customers’ expectations into service that employees can understand and execute. This proposition will be discussed in the following.

Marketing

An Introduction
Author: Michael Cant
Publisher: Juta and Company Ltd
ISBN: 9780702188565
Category: Marketing
Page: 236
View: 1479
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A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. This is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. The book begins by placing marketing in perspective in an organisation, and details how the marketing environment impacts on a business, the need for marketing information when making business decisions, the steps consumers take when making purchasing decisions, how to segment a market and target the specific segment based on the information obtained and the analysis of the marketing environment, and lastly how to structure the marketing mix of product, price, promotion and place to ensure success.

Studyguide for Marketing

An Introduction by Armstrong, ISBN 9780131273122
Author: N.A
Publisher: N.A
ISBN: 9780131273122
Category:
Page: 720
View: 5394
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Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.

Marketing

An Introduction, Instructor's Manual in Print with Video Guide
Author: Armstrong
Publisher: N.A
ISBN: 9780131425934
Category:
Page: 384
View: 5747
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Marketing

an introduction
Author: William A. Stull,Roger W. Hutt
Publisher: South-Western Pub
ISBN: 9780538194501
Category: Business & Economics
Page: 426
View: 2062
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Strategic Marketing, An Introduction

Business, Marketing
Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1497003075
Category: Education
Page: 34
View: 6169
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Facts101 is your complete guide to Strategic Marketing, An Introduction. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Marketing

An Introduction for Students in Ireland
Author: Donal Rogan
Publisher: Gill & MacMillan
ISBN: 9780717142019
Category: Marketing
Page: 504
View: 416
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This third edition of this well-established, successful textbook provides an introduction to Marketing theory supported by examples of Irish and international marketing practice. A customer-centric approach to marketing is presented as the basis for making key decisions. Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline. New case studies on Nicholas Mosse Pottery, Jameson Irish Whisky and Jacobs Fruitfield are included. It is suitable for 1st & 2nd year business students at third level and for students taking a marketing module as part of any other course. Additional resources for lecturers include: PowerPoint slides; Multiple Choice Questions with answers; Short Questions with answers; Video clips of key adverts; Case study teaching notes; A 'Design a Questionnaire' exercise with answer; and advertisement images and statistics tables from the text.