Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches
Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 154433267X
Category: Language Arts & Disciplines
Page: 488
View: 6837
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This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches

Communication, Communication
Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467219932
Category: Education
Page: 33
View: 4699
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Facts101 is your complete guide to Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Media and Communication Research Methods


Author: Anders Hansen,David Machin
Publisher: Macmillan International Higher Education
ISBN: 1137272252
Category: Art
Page: 328
View: 1293
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Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Ideology and Utopia

An Introduction to the Sociology of Knowledge
Author: Karl Mannheim,Louis Wirth
Publisher: Trieste Publishing
ISBN: 9780649610624
Category:
Page: 360
View: 6769
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Trieste Publishing has a massive catalogue of classic book titles. Our aim is to provide readers with the highest quality reproductions of fiction and non-fiction literature that has stood the test of time. The many thousands of books in our collection have been sourced from libraries and private collections around the world.The titles that Trieste Publishing has chosen to be part of the collection have been scanned to simulate the original. Our readers see the books the same way that their first readers did decades or a hundred or more years ago. Books from that period are often spoiled by imperfections that did not exist in the original. Imperfections could be in the form of blurred text, photographs, or missing pages. It is highly unlikely that this would occur with one of our books. Our extensive quality control ensures that the readers of Trieste Publishing's books will be delighted with their purchase. Our staff has thoroughly reviewed every page of all the books in the collection, repairing, or if necessary, rejecting titles that are not of the highest quality. This process ensures that the reader of one of Trieste Publishing's titles receives a volume that faithfully reproduces the original, and to the maximum degree possible, gives them the experience of owning the original work.We pride ourselves on not only creating a pathway to an extensive reservoir of books of the finest quality, but also providing value to every one of our readers. Generally, Trieste books are purchased singly - on demand, however they may also be purchased in bulk. Readers interested in bulk purchases are invited to contact us directly to enquire about our tailored bulk rates.

Media Research Techniques


Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780761915379
Category: Language Arts & Disciplines
Page: 175
View: 6565
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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Doing Media Research

An Introduction
Author: Susanna Hornig Priest
Publisher: SAGE
ISBN: 1412960975
Category: Language Arts & Disciplines
Page: 248
View: 7830
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Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Die Street Corner Society

Die Sozialstruktur eines Italienerviertels
Author: William Foote Whyte
Publisher: Walter de Gruyter
ISBN: 3110809648
Category: Social Science
Page: 403
View: 7860
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Essentials of Mass Communication Theory


Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780803973572
Category: Language Arts & Disciplines
Page: 208
View: 4414
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This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Qualitative Medienforschung

Ein Handbuch
Author: Lothar Mikos
Publisher: UTB
ISBN: 3825286479
Category: Social Science
Page: 642
View: 8075
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Das Standardwerk zur Einführung in die qualitativen Methoden der Medienforschung. Kern des Buches sind die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. Weitere Teile setzen sich mit der Aufzeichnung und Auswertung qualitativer Daten auseinander. In der völlig überarbeiteten und erweiterten Neuauflage werden u. a. mobile Online-Befragungen und Analysen von Websites in ihrer forschungspraktischen Relevanz erläutert. Dieser Titel ist auf verschiedenen e-Book-Plattformen (Amazon, Libreka, Libri) auch als e-Pub-Version für mobile Lesegeräte verfügbar. Dieser Titel ist nicht als Dozenten-Freiexemplar erhältlich.

Media Analysis Techniques


Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 1506366201
Category: Language Arts & Disciplines
Page: 368
View: 4096
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In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.

Narratives in Popular Culture, Media, and Everyday Life


Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 0761903453
Category: Language Arts & Disciplines
Page: 200
View: 3809
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Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.

A Handbook of Media and Communication Research

Qualitative and Quantitative Methodologies
Author: Klaus Bruhn Jensen
Publisher: Routledge
ISBN: 1136597646
Category: Language Arts & Disciplines
Page: 448
View: 5590
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A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Mixed Methods

Methodologie, Forschungsdesigns und Analyseverfahren
Author: Udo Kuckartz
Publisher: Springer-Verlag
ISBN: 3531932675
Category: Social Science
Page: 162
View: 9764
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Mixed Methods-Ansätze gelten mittlerweile im angelsächsischen Raum als „drittes methodologisches Paradigma“ jenseits der Dualität von qualitativ versus quantitativ. Dieses Buch macht Forscher aus den Sozial- und Erziehungswissenschaften mit diesem neuen Methodenverständnis vertraut und gibt eine praktische Einführung in Designformen und Analysemethoden.

Media and Left


Author: N.A
Publisher: BRILL
ISBN: 9004272933
Category: Social Science
Page: 270
View: 9283
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This volume applies a critical lens to our understanding of how mass communication impacts our understanding of and potential for meaningful social change in the global political economy.

Qualitative Research Methods for Media Studies


Author: Bonnie S. Brennen
Publisher: Routledge
ISBN: 1136200878
Category: Social Science
Page: 248
View: 8004
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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Methoden der empirischen Kommunikationsforschung

Eine Einführung
Author: Hans-Bernd Brosius,Alexander Haas,Friederike Koschel
Publisher: Springer-Verlag
ISBN: 353194214X
Category: Language Arts & Disciplines
Page: 238
View: 6075
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Dieses Buch ist eine Einführung in die wesentlichen Methoden der empirischen Kommunikationswissenschaft. Es wendet sich insbesondere an Studierende der Kommunikations- und Medienwissenschaft, die erste Erfahrung mit empirischen Methoden sammeln, und eignet sich als vertiefende Begleitung einführender Vorlesungen und als praxisorientierte Handreichung für Methodenübungen. Leichte Verständlichkeit, Anwendungsorientierung und eine klare Gliederung sind die Haupteigenschaften dieses Lehrbuchs.

Qualitative Interviews


Author: Sabina Misoch
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110354616
Category: Social Science
Page: 301
View: 4597
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Qualitative interviews are a key tool in modern research practice. What are the different forms of the qualitative interview? Which method is suitable for which situation? How does one conduct qualitative interviews in practice? The book answers these and other questions by presenting methodological principles and different interview methods with schemata, figures, and examples, along with a discussion of their advantages and disadvantages.

News Media and EU-China Relations


Author: L. Zhang
Publisher: Springer
ISBN: 0230118631
Category: Political Science
Page: 230
View: 6115
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An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country's image is soft power. The author examines the nature of European Union and China coverage in Chinese and European news media respectively and explores how the economics, politics, and journalistic practice interplay in shaping the coverage. Based on this analysis, the author delves into the relationship between the news media and their foreign policy toward each other in terms of both the general direction of policy-making and the policy in a specific issue area. Including not only content analysis of media coverage, but also has first-hand interview materials with the officials involved in the decision-making process and the journalists involved in reporting the EU and China, the book sheds light on the way in which the media construct the post-Cold War world and therefore play a role in transforming international relations.

Communication Research

Techniques, Methods and Applications
Author: G. M. du Plooy
Publisher: Juta and Company Ltd
ISBN: 9780702156410
Category: Social Science
Page: 379
View: 6334
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Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.

Popular Culture Genres

Theories and Texts
Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780803947269
Category: Social Science
Page: 171
View: 3221
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No (spy story), War of the Worlds (science fiction), and Frankenstein (horror). Viewing these works in the context of their respective genres is not only instructive but fascinating reading as well.