Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches
Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 1412987776
Category: Language Arts & Disciplines
Page: 341
View: 6484
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In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.

Media and Communication Research

An Introduction to Qualitative and Quantitative Approaches
Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780761918530
Category: Language Arts & Disciplines
Page: 295
View: 5893
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In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches

Communication, Communication
Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467219932
Category: Education
Page: 33
View: 4458
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Facts101 is your complete guide to Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Media and Left


Author: N.A
Publisher: BRILL
ISBN: 9004272933
Category: Social Science
Page: 270
View: 8581
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This volume applies a critical lens to our understanding of how mass communication impacts our understanding of and potential for meaningful social change in the global political economy.

Media Research Techniques


Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 1452251266
Category: Language Arts & Disciplines
Page: 184
View: 8580
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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Narratives in Popular Culture, Media, and Everyday Life


Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 0761903453
Category: Language Arts & Disciplines
Page: 200
View: 1693
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Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.

Media Analysis Techniques


Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 1412987768
Category: Performing Arts
Page: 260
View: 5476
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In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation--semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory--that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author's own illustrations.

Methoden der empirischen Kommunikationsforschung

Eine Einführung
Author: Hans-Bernd Brosius,Alexander Haas,Friederike Koschel
Publisher: Springer-Verlag
ISBN: 353194214X
Category: Language Arts & Disciplines
Page: 238
View: 5882
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Dieses Buch ist eine Einführung in die wesentlichen Methoden der empirischen Kommunikationswissenschaft. Es wendet sich insbesondere an Studierende der Kommunikations- und Medienwissenschaft, die erste Erfahrung mit empirischen Methoden sammeln, und eignet sich als vertiefende Begleitung einführender Vorlesungen und als praxisorientierte Handreichung für Methodenübungen. Leichte Verständlichkeit, Anwendungsorientierung und eine klare Gliederung sind die Haupteigenschaften dieses Lehrbuchs.

News Media and EU-China Relations


Author: L. Zhang
Publisher: Springer
ISBN: 0230118631
Category: Political Science
Page: 230
View: 1820
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An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country's image is soft power. The author examines the nature of European Union and China coverage in Chinese and European news media respectively and explores how the economics, politics, and journalistic practice interplay in shaping the coverage. Based on this analysis, the author delves into the relationship between the news media and their foreign policy toward each other in terms of both the general direction of policy-making and the policy in a specific issue area. Including not only content analysis of media coverage, but also has first-hand interview materials with the officials involved in the decision-making process and the journalists involved in reporting the EU and China, the book sheds light on the way in which the media construct the post-Cold War world and therefore play a role in transforming international relations.

Media and Communication Research Methods


Author: Anders Hansen,David Machin
Publisher: Macmillan International Higher Education
ISBN: 1137272252
Category: Art
Page: 328
View: 1103
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Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

A Handbook of Media and Communication Research

Qualitative and Quantitative Methodologies
Author: Klaus Bruhn Jensen
Publisher: Routledge
ISBN: 1136597646
Category: Language Arts & Disciplines
Page: 448
View: 9574
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A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Doing Media Research

An Introduction
Author: Susanna Hornig Priest
Publisher: SAGE
ISBN: 1412960975
Category: Language Arts & Disciplines
Page: 248
View: 2124
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Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Essentials of Mass Communication Theory


Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 1506338186
Category: Language Arts & Disciplines
Page: 224
View: 7303
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This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Die Street Corner Society

die Sozialstruktur eines Italienerviertels
Author: William Foote Whyte
Publisher: Walter de Gruyter
ISBN: 9783110122596
Category: Gangs
Page: 386
View: 4730
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Qualitative Research Methods for Media Studies


Author: Bonnie Brennen
Publisher: Routledge
ISBN: 0415890217
Category: Social Science
Page: 238
View: 9243
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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Corpus delicti

Männlichkeit, Rassismus und Kriminalisierung im Alltag jugendlicher Migranten
Author: Susanne Spindler
Publisher: N.A
ISBN: 9783897717381
Category: Children of immigrants
Page: 356
View: 9173
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Qualitative and Quantitative Methods in Libraries

Theory and Applications : Proceedings of the International Conference on QQML2009, Chania, Crete, Greece, 26-29 May 2009
Author: Anthi Katsirikou,Christos H. Skiadas
Publisher: World Scientific
ISBN: 9814299707
Category: Information services
Page: 503
View: 3908
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This volume is a valuable resource of research papers and applications presented at the Qualitative and Quantitative Methods in Libraries International Conference QQML2009, on the methodological tools used in library and information science. It provides the reader with a better understanding and holistic view on the subject and contains a plethora of invaluable methodologies and applications to a variety of information and library science. Qualitative and Quantitative Methods in Libraries will be suitable to students as a textbook, as well as to scientists and professionals.

Resources in Education


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Education
Page: N.A
View: 4447
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Internationales Handbuch Medien

2004/2005
Author: Christiane Matzen
Publisher: N.A
ISBN: 9783832906030
Category:
Page: 1200
View: 9787
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Media, Audiences, Effects

An Introduction to the Study of Media Content and Audience Analysis
Author: Paul J. Traudt
Publisher: Pearson College Division
ISBN: N.A
Category: Language Arts & Disciplines
Page: 208
View: 3306
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"Media, Audiences, Effects" teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to more than 300 contemporary research studies focusing on twelve important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society. Features Includes summaries of more than 300 articles published since 1990, providing readers with a large body of contemporary research to synthesize, critique, and explore. Features research studies in twelve key topic areas including children and advertising, race and ethnic stereotyping, and television and presidential politics, helping students truly engage in topics that affect their lives. Includes two introductory chapters (Chapters 2 & 3) on research methods, providing students with tools for analyzing qualitative and quantitative research. Provides summaries of current qualitative and quantitative research, allowing students to see different approaches to media inquiry in practice.