Media Research Techniques

Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780761915379
Category: Language Arts & Disciplines
Page: 175
View: 3233
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Media Research Methods

Measuring Audiences, Reactions and Impact
Author: Barrie Gunter
Publisher: SAGE
ISBN: 9780761956594
Category: Language Arts & Disciplines
Page: 314
View: 2294
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this

The Handbook of Online and Social Media Research

Tools and Techniques for Market Researchers
Author: Ray Poynter
Publisher: John Wiley & Sons
ISBN: 0470971371
Category: Business & Economics
Page: 462
View: 8995
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. "This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on 'how to be better with people' and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research." —Peter Harris, National President, Australian Market and Social Research Society (AMSRS) "It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you." —Reg Baker, President and Chief Operating Officer, Market Strategies International "Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru." —Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association "Ray Poynter's comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ... it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force." —Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School

Mass Media Research

Author: Roger D. Wimmer,Joseph R. Dominick
Publisher: Cengage Learning
ISBN: 1133307337
Category: Business & Economics
Page: 496
View: 7580
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Evaluating the School Library Media Center: Analysis Techniques and Research Practices

Analysis Techniques and Research Practices
Author: Nancy Everhart
Publisher: ABC-CLIO
ISBN: 0313022674
Category: Language Arts & Disciplines
Page: 262
View: 7390
Everhart provides practical guidelines and ready-to-use forms for evaluating a school library media center, as well as important results derived in other studies. She includes qualitative and quantitative techniques for the areas of curriculum, personnel, facilities, collections, usage, and technology. She also gives step-by-step instructions on how to create in-house surveys, conduct interviews, and use observation to gather useful data. Conduct research, collect statistics, and evaluate your program with this useful resource. Everhart provides practical guidelines and ready-to-use forms for evaluating a school library media center, as well as important results derived in other studies. She includes qualitative and quantitative techniques for the areas of curriculum, personnel, facilities, collections, usage, and technology. She also gives step-by-step instructions on how to create in-house surveys, conduct interviews, and use observation to gather useful data. For example, there are directions on how to assess information literacy with rubrics. In addition, each chapter gives detailed references, a list of further readings, applicable Web sites, and dissertations. A quick and easy guide to justifying and supporting your SLMC operations and effectiveness, this book is invaluable to all school library media specialists. It will also be of interest to school library media supervisors and researchers.

Communication Yearbook 4

Author: Dan Nimmo
Publisher: Transaction Publishers
ISBN: 9781412844857
Category: Language Arts & Disciplines
Page: 752
View: 1460

Journalism, Ethics and Society

Author: Dr David Berry
Publisher: Ashgate Publishing, Ltd.
ISBN: 140949151X
Category: Social Science
Page: 164
View: 4929
Journalism, Ethics and Society provides a comprehensive overview and critical analysis of debates within media ethics in relation to the purpose of news and journalism for society. It assesses how the meaning of news and journalism is central to a discourse in ethics and further evaluates the continuing role of liberalism in helping to define both theory and practice. Its timely and topical analysis focuses on two of the most central concepts within media ethics and journalistic practice: the US based Public Journalism 'movement' and European Union media policies. It provides new ways of thinking about media ethics and will be of interest to students and researchers working within the field of media, cultural studies and journalism, as well as scholars of philosophy.

Research for School Library Media Specialists

Author: Kent L. Gustafson,Jane Bandy Smith
Publisher: Greenwood Publishing Group
ISBN: 9781567500875
Category: Computers
Page: 228
View: 654
This book is directed toward graduate students who are preparing to become, or already serving as, school library media specialists. It reflects the rapidly changing questions being asked in school library media research, as well as the methods of addressing those questions. These changes are due to both the changing role of the school library media specialist, and the explosion of research methods available. The authors hope that this book will encourage its readers to pursue an active research agenda in their school library media center.

Politics, Media, and Modern Democracy

An International Study of Innovations in Electoral Campaigning and Their Consequences
Author: David L. Swanson,Paolo Mancini
Publisher: Greenwood Publishing Group
ISBN: 9780275951825
Category: Language Arts & Disciplines
Page: 288
View: 3640
Locates reasons for recent changes in electoral campaigning in larger social, economic, cultural, political, and technological developments by comparing such changes in several countries with quite different political structures and finding the similarities and the variations within those similariti

An Intercultural Approach to English Language Teaching

Author: Prof. John Corbett
Publisher: Multilingual Matters
ISBN: 1847699790
Category: Language Arts & Disciplines
Page: 240
View: 9788
Intercultural language education has redefined the modern languages agenda in Europe and North America. Now intercultural learning is also beginning to impact on English Language Teaching. This accessible book introduces teachers of EFL to intercultural language education by describing its history and theoretical principles, and by giving examples of classroom tasks.

Media Studies: Institutions, theories, and issues

Author: Pieter Jacobus Fourie
Publisher: Juta and Company Ltd
ISBN: 9780702156557
Category: Social Science
Page: 638
View: 8599
This outcomes-based textbook provides comprehensive information on the makeup of media institutions, theories in media studies, and critical issues that face the media today. With this guide media students learn the history of the media and learn how to keep up with the latest trends and developments in broadcasting, printed press, and film. Outlined is how to develop an internal media policy with company mission statements, news, and programming policies. The relationship of the media to the economy, politics, and society and how the media represents race, gender, violence, and terrorism are also discussed.

Media Analysis Techniques

Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9781412906838
Category: Language Arts & Disciplines
Page: 244
View: 405
Berger (San Francisco State University) offers a user friendly guide, written in plain language, to media research techniques, empowering undergraduate students in media criticism to make their own analyses. He begins the text by examining four techniques critical to interpreting media: semiotic, psychoanalytic, Marxist, and sociological theory. Th

Marketing Communications Management

A South African Perspective
Author: Ludi Koekemoer
Publisher: N.A
Category: Advertising
Page: 503
View: 4080

Research Techniques for High Pressure and High Temperature

Author: G. C. Ulmer
Publisher: Springer Science & Business Media
ISBN: 3642880975
Category: Science
Page: 368
View: 1089
Within the last two decades, the experimental technology for the study of high temperature solid-vapor and liquid-vapor equilibria has mushroomed so fast that· both academic and industrial research ers desirous of working in this field -- be they physical chemists, metallurgists, ceramists, petrologists, crystal chemists, or mem bers of any of the several branches of materials science -- find themselves in the situation that in order to learn the art of the latest techniques, a period of apprenticeship or residency needs be spent at an institution or laboratory currently engaged in this type of solid-vapor or liquid-vapor research. The tech niques for control of the vapor phase at total pressures of one atmosphere or greater have not been well defined in the literature. Therefore, the purpose of this volume will be to serve as a labora tory manual for the control, calibration, and measurement of high temperature-high pressure equilibria. The avowed aims of this treatment of experimental techniques are: (1) to give, in terms understandable at the graduate student level, the laboratory procedures necessary to the design and utilization of good experimental technique, (2) to list the limitations, dangers, and technical pitfalls inherent or intrinsic to the described techniques, (3) to give theory and specific data only where they are essential to the experimental design, (4) to give with each chapter references that are extensive enough to serve as a bibliography of the state-of-the-art of technique development within the last decade.

Testing: Academic and Industrial Conference - Practice and Research Techniques

5th International Conference, TAIC PART 2010, Windsor, UK, September 4-6, 2010, Proceedings
Author: Leonardo Bottaci,Gordon Fraser
Publisher: Springer Science & Business Media
ISBN: 3642155847
Category: Computers
Page: 219
View: 8689
A Message from the TAIC PART 2010 General Chair TAIC PART is a unique event that strives to combine aspects of a conference, a workshop and a retreat. Its purpose is to bring together industrialists and academics in an environment that promotes fundamental collaborationon pr- lems in software testing. Among the wide range of topics in computer science andsoftwareengineering,softwaretesting is anidealcandidatefor academicand industrialcollaborationbecauseadvancesinresearchcanhavesuchwide-ranging and far-reaching implications for industry. Conversely, the advances in comp- ing and communications technology and the growth of the associated software engineering activity are producing new researchchallengesat an increasing rate. The problems that arise in software testing are related to the problems that ariseinmanyotherareasofcomputing.Assuch,testingresearchcombinesawide range of elements encompassing the theoretical work of program analysis and formal methods and the associated representations such as ?nite-state machines and dependence graphs. The inherent complexity of software testing has led to the involvement of heuristic methods. Software testing is also a human activity and has thus seen the involvement of psychology,sociologyand even philosophy. This astonishing breadth and depth have made the problems of software testing appealing to academics for several decades.

Communication Research and Media Science in Europe

Perspectives for Research and Academic Training in Europe's Changing Media Reality
Author: Angela Schorr,William Campbell,Michael Schenk
Publisher: Walter de Gruyter
ISBN: 3110849208
Category: Language Arts & Disciplines
Page: 672
View: 4402
Never before has the discipline of communication been more exciting, diverse, and innovative than it is today. This volume reflects the current developments in communication research and media science with topics including audience research, internet communication, organizational communication, studies on media use and effects, and educational and intercultural media. It represents the voices of over 40 European and North American scholars. Reflecting similarities and differences in media culture in Europe and abroad, the volume contains many important contributions from an insider point of view to European media research.

Issues in Surgical Research, Techniques, and Innovation: 2011 Edition

Author: N.A
Publisher: ScholarlyEditions
ISBN: 1464963924
Category: Medical
Page: 2137
View: 5329
Issues in Surgical Research, Techniques, and Innovation: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Surgical Research, Techniques, and Innovation. The editors have built Issues in Surgical Research, Techniques, and Innovation: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Surgical Research, Techniques, and Innovation in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Surgical Research, Techniques, and Innovation: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at

Mass Media and Drug Prevention

Classic and Contemporary Theories and Research
Author: William D. Crano,Michael Burgoon,Stuart Oskamp
Publisher: Psychology Press
ISBN: 113566207X
Category: Psychology
Page: 320
View: 5925
This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.

A Summary of Research Techniques Used in Major Magazine Audience Studies

Author: N.A
Publisher: N.A
Category: Advertising, Magazine
Page: 25
View: 3498

Principles of Package Development

Author: Roger C. Griffin
Publisher: Springer Science & Business Media
ISBN: 9401173826
Category: Juvenile Nonfiction
Page: 378
View: 4114
Since the first edition of "Principles of Packaging Development" was published, the packaging industry has undergone many profound changes. These have included the virtual elimination of cellophane and its replacement with oriented polypropylene as a carton overwrap, fluid milk in blow-molded HDPE bottles, PET beverage bottles, cookie bags and cartons lined with polyolefin coextrusions instead of waxed glassine, and bread in reclosable polyolefin and coextruded film bags. New phrases have also worked their way into the lexicon of the practic ing packaging technologist, such as "child resistance" and "tamper evident. " This most popular text on packaging demanded updating. How these phrases and ideas have affected the industry in the 1980s and how they will probably alter its course in the future are treated. New concepts of packaging system planning and forecasting tech niques are intruding into package management, and new chapters will introduce them to the reader. The years have added a certain degree of maturity to the packaging industry. Not only have the original authors broadened their per spectives and changed professional responsibilities, we have also in cluded a third co-author, Dr. Aaron L. Brody, whose experience in the industry, academic background, and erudite insights into the very na ture of packaging have added an unparalled degree of depth to this book. We would like to thank David L.