Media Research Techniques


Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780761915379
Category: Language Arts & Disciplines
Page: 175
View: 2490
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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

The Handbook of Online and Social Media Research

Tools and Techniques for Market Researchers
Author: Ray Poynter
Publisher: John Wiley & Sons
ISBN: 0470971371
Category: Business & Economics
Page: 462
View: 8477
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Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. "This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on 'how to be better with people' and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research." —Peter Harris, National President, Australian Market and Social Research Society (AMSRS) "It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you." —Reg Baker, President and Chief Operating Officer, Market Strategies International "Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru." —Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association "Ray Poynter's comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ... it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force." —Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School

Guide to Research Techniques in Neuroscience


Author: Matt Carter,Jennifer C. Shieh
Publisher: Academic Press
ISBN: 0128005971
Category: Science
Page: 418
View: 9653
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Neuroscience is, by definition, a multidisciplinary field: some scientists study genes and proteins at the molecular level while others study neural circuitry using electrophysiology and high-resolution optics. A single topic can be studied using techniques from genetics, imaging, biochemistry, or electrophysiology. Therefore, it can be daunting for young scientists or anyone new to neuroscience to learn how to read the primary literature and develop their own experiments. This volume addresses that gap, gathering multidisciplinary knowledge and providing tools for understanding the neuroscience techniques that are essential to the field, and allowing the reader to design experiments in a variety of neuroscience disciplines. Written to provide a "hands-on" approach for graduate students, postdocs, or anyone new to the neurosciences Techniques within one field are compared, allowing readers to select the best techniques for their own work Includes key articles, books, and protocols for additional detailed study Data analysis boxes in each chapter help with data interpretation and offer guidelines on how best to represent results Walk-through boxes guide readers step-by-step through experiments

Doing Media Research

An Introduction
Author: Susanna Hornig Priest
Publisher: SAGE
ISBN: 1412960975
Category: Language Arts & Disciplines
Page: 248
View: 744
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Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Qualitative Research Methods for Media Studies


Author: Bonnie S Brennen
Publisher: Taylor & Francis
ISBN: 1315435969
Category:
Page: N.A
View: 4528
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Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology. With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today's convergent media environment.

Qualitative Media Analysis


Author: David L. Altheide,Christopher J. Schneider
Publisher: SAGE
ISBN: 1452230056
Category: Social Science
Page: 150
View: 8056
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In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

The SAGE Handbook of Social Media Research Methods


Author: Luke Sloan,Anabel Quan-Haase
Publisher: SAGE
ISBN: 1473987210
Category: Social Science
Page: 728
View: 6614
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The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data', from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

Media Research Methods

Measuring Audiences, Reactions and Impact
Author: Barrie Gunter
Publisher: SAGE
ISBN: 9780761956594
Category: Language Arts & Disciplines
Page: 314
View: 1260
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In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this

Collecting Qualitative Data

A Practical Guide to Textual, Media and Virtual Techniques
Author: Virginia Braun,Victoria Clarke,Debra Gray
Publisher: Cambridge University Press
ISBN: 1316849058
Category: Psychology
Page: N.A
View: 7717
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Is there more to qualitative data collection than face-to-face interviews? Answering with a resounding 'yes', this book introduces the reader to a wide array of exciting and novel techniques for collecting qualitative data in the social and health sciences. Collecting Qualitative Data offers a practical and accessible guide to textual, media and virtual methods currently under-utilised within qualitative research. Contributors from a range of disciplines share their experiences of implementing a particular technique, provide step-by-step guidance to using that approach, and highlight both the potential and pitfalls. From gathering blog data to the story completion method to conducting focus groups online, the methods and data types featured in this book are ideally suited to student projects and other time- and resource-limited research. In presenting several innovative ways that data can be collected, new modes of scholarship and new research orientations are opened up to student researchers and established scholars alike.

Advanced Genealogy Research Techniques


Author: George G. Morgan,Drew Smith
Publisher: McGraw Hill Professional
ISBN: 0071816518
Category: Crafts & Hobbies
Page: 224
View: 7564
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Break through brick walls in your genealogical research Learn how to use innovative methods to unearth hard-to-find ancestors. Advanced Genealogy Research Techniques shows you, step by step, how to uncover elusive details by taking advantage of specialized tools and software programs and using proven best practices for breaking through the brick walls that have hindered your progress. You’ll get professional advice on formulating a research strategy, understanding the details you discover, keeping careful track of your data, analyzing the evidence, and developing hypotheses. Real-world case studies demonstrate how you can apply the systematic procedures presented in this practical guide to your own research--and achieve success! Examine the brick wall in detail to find potential weak spots that can be exploited into a breakthrough Use brute force techniques that leave no stone unturned Obtain exact copies of original records rather than derivative sources Research the family, associates, and neighbors (FANs) of your brick wall ancestor Consult with your family, friends, and colleagues to get a fresh perspective on your research Use crowdsourcing--genealogy societies, online forums, social media, blogs, wikis, and podcasts Apply technological solutions, including DNA testing and specialized genealogical software Get tips on hiring a professional genealogical researcher with the appropriate credentials and references Revisit your brick wall problem after honing your research skills Review your evidence, develop a research strategy, and keep a meticulous research log

Communication Research

Techniques, Methods and Applications
Author: G. M. du Plooy
Publisher: Juta and Company Ltd
ISBN: 9780702156410
Category: Social Science
Page: 379
View: 5165
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Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.

Media and Communication Research Methods


Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 1452256578
Category: Language Arts & Disciplines
Page: 365
View: 3353
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Employing his signature style—a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable—Arthur Asa Berger updates and enhances his best-selling introductory text, Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, Third Edition. The new edition combines insightful discussions of qualitative and quantitative media and communication research methods as it covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.

Psychophysiological Measurement and Meaning

Cognitive and Emotional Processing of Media
Author: Robert F. Potter,Paul Bolls
Publisher: Routledge
ISBN: 1136589104
Category: Language Arts & Disciplines
Page: 310
View: 3416
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This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

Using Qualitative Research in Advertising

Strategies, Techniques, and Applications
Author: Margaret A. Morrison
Publisher: SAGE
ISBN: 1412987245
Category: Business & Economics
Page: 218
View: 3744
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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

The Handbook of Mobile Market Research

Tools and Techniques for Market Researchers
Author: Ray Poynter,Navin Williams,Sue York
Publisher: John Wiley & Sons
ISBN: 1118935624
Category: Business & Economics
Page: 312
View: 3195
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The first book on the market that focuses on the area of mobile research More people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. However, mobile research is finally beginning to take-off and it is doing so on multiple fronts. The Handbook of Mobile Market Research leads the way by offering a range of practical tools and techniques market researchers can use. ? New approaches to qualitative research, where participants use their smartphones to collect ethnographic-type data, of their own lives and of the lives around them ? Broadens the term ?mobile? to include tablet devices, creating a range of new possibilities for mobile research ? Practical tools and techniques to meet the needs of beginners, practitioners or advanced users.

Methods for Analyzing Social Media


Author: Klaus Bredl
Publisher: Routledge
ISBN: 1351558404
Category: Social Science
Page: N.A
View: 6749
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Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject. This book was originally published as a special issue of the Journal of Technology in Human Services.

Validating Product Ideas

Through Lean User Research
Author: Tomer Sharon
Publisher: Rosenfeld Media
ISBN: 1933820926
Category: Business & Economics
Page: 344
View: 8391
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Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

UX Research

Practical Techniques for Designing Better Products
Author: Brad Nunnally,David Farkas
Publisher: "O'Reilly Media, Inc."
ISBN: 1491951265
Category: Computers
Page: 256
View: 6976
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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

More Guerrilla Marketing Research

Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money
Author: Robert J. Kaden,Gerald Linda,Jay Conrad Levinson
Publisher: Kogan Page Publishers
ISBN: 0749458461
Category: Business & Economics
Page: 368
View: 6246
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More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Programming and Research

Skills and Techniques for Interior Designers
Author: Rosemary Botti-Salitsky
Publisher: Fairchild Books
ISBN: 9781628929546
Category: Architecture
Page: 224
View: 3998
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Programming and Research: Skills and Techniques for Interior Designers provides a step-by-step approach to mastering the process of documenting client and user requirements for any design project. Replete with examples and analyses of student and professional work, this book guides its readers through the creation of their own program documents. Both the National Council for Interior Design Qualification (NCIDQ) and the Council for Interior Design Accreditation (CIDA) consider programming a required core of knowledge. Programming and Research focuses on how the study of programming for interior designers prepares students for and advances them into the professional realm. This second edition is updated with the latest information interior designers must be equipped with, including new coverage on evidence-based design, integrated project delivery (IPD), building information modeling (BIM), design across disciplines, LEED programming, designing on a budget, and time management.