Media Research Techniques


Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780761915379
Category: Language Arts & Disciplines
Page: 175
View: 4322
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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Media Research Methods

Measuring Audiences, Reactions and Impact
Author: Barrie Gunter
Publisher: SAGE
ISBN: 9780761956594
Category: Language Arts & Disciplines
Page: 314
View: 8526
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In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this

The Handbook of Online and Social Media Research

Tools and Techniques for Market Researchers
Author: Ray Poynter
Publisher: John Wiley & Sons
ISBN: 0470971371
Category: Business & Economics
Page: 462
View: 4186
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Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. "This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on 'how to be better with people' and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research." —Peter Harris, National President, Australian Market and Social Research Society (AMSRS) "It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you." —Reg Baker, President and Chief Operating Officer, Market Strategies International "Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru." —Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association "Ray Poynter's comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue ... it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force." —Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School

Communication Research

Techniques, Methods and Applications
Author: G. M. du Plooy
Publisher: Juta and Company Ltd
ISBN: 9780702156410
Category: Social Science
Page: 379
View: 4740
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Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.

Exploring Media Research

Theories, Practice, and Purpose
Author: Andy Ruddock
Publisher: SAGE
ISBN: 1526421771
Category: Reference
Page: 320
View: 6481
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This book is a pragmatic guide to both gathering and analysing media data and helps readers make sense of how media are involved in politics, by bringing media research to life with vivid case studies.

Mass Media Research


Author: Roger D. Wimmer,Joseph R. Dominick
Publisher: Cengage Learning
ISBN: 1133307337
Category: Business & Economics
Page: 496
View: 2783
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Evaluating the School Library Media Center: Analysis Techniques and Research Practices

Analysis Techniques and Research Practices
Author: Nancy Everhart
Publisher: ABC-CLIO
ISBN: 0313022674
Category: Language Arts & Disciplines
Page: 262
View: 5429
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Everhart provides practical guidelines and ready-to-use forms for evaluating a school library media center, as well as important results derived in other studies. She includes qualitative and quantitative techniques for the areas of curriculum, personnel, facilities, collections, usage, and technology. She also gives step-by-step instructions on how to create in-house surveys, conduct interviews, and use observation to gather useful data. Conduct research, collect statistics, and evaluate your program with this useful resource. Everhart provides practical guidelines and ready-to-use forms for evaluating a school library media center, as well as important results derived in other studies. She includes qualitative and quantitative techniques for the areas of curriculum, personnel, facilities, collections, usage, and technology. She also gives step-by-step instructions on how to create in-house surveys, conduct interviews, and use observation to gather useful data. For example, there are directions on how to assess information literacy with rubrics. In addition, each chapter gives detailed references, a list of further readings, applicable Web sites, and dissertations. A quick and easy guide to justifying and supporting your SLMC operations and effectiveness, this book is invaluable to all school library media specialists. It will also be of interest to school library media supervisors and researchers.

Media Analysis Techniques


Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 1506366201
Category: Language Arts & Disciplines
Page: 368
View: 5526
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In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.

Communication Yearbook 4


Author: Dan Nimmo
Publisher: Transaction Publishers
ISBN: 9781412844857
Category: Language Arts & Disciplines
Page: 752
View: 2162
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Doing Media Research

An Introduction
Author: Susanna Hornig Priest
Publisher: SAGE
ISBN: 1412960975
Category: Language Arts & Disciplines
Page: 248
View: 720
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Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Journalism, Ethics and Society


Author: Dr David Berry
Publisher: Ashgate Publishing, Ltd.
ISBN: 140949151X
Category: Social Science
Page: 164
View: 1034
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Journalism, Ethics and Society provides a comprehensive overview and critical analysis of debates within media ethics in relation to the purpose of news and journalism for society. It assesses how the meaning of news and journalism is central to a discourse in ethics and further evaluates the continuing role of liberalism in helping to define both theory and practice. Its timely and topical analysis focuses on two of the most central concepts within media ethics and journalistic practice: the US based Public Journalism 'movement' and European Union media policies. It provides new ways of thinking about media ethics and will be of interest to students and researchers working within the field of media, cultural studies and journalism, as well as scholars of philosophy.

Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches
Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 1412987776
Category: Language Arts & Disciplines
Page: 341
View: 6096
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In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.

Research for School Library Media Specialists


Author: Kent L. Gustafson,Jane Bandy Smith
Publisher: Greenwood Publishing Group
ISBN: 9781567500875
Category: Computers
Page: 228
View: 6039
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This book is directed toward graduate students who are preparing to become, or already serving as, school library media specialists. It reflects the rapidly changing questions being asked in school library media research, as well as the methods of addressing those questions. These changes are due to both the changing role of the school library media specialist, and the explosion of research methods available. The authors hope that this book will encourage its readers to pursue an active research agenda in their school library media center.

Politics, Media, and Modern Democracy

An International Study of Innovations in Electoral Campaigning and Their Consequences
Author: David L. Swanson,Paolo Mancini
Publisher: Greenwood Publishing Group
ISBN: 9780275951825
Category: Language Arts & Disciplines
Page: 288
View: 4479
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Locates reasons for recent changes in electoral campaigning in larger social, economic, cultural, political, and technological developments by comparing such changes in several countries with quite different political structures and finding the similarities and the variations within those similariti

An Intercultural Approach to English Language Teaching


Author: Prof. John Corbett
Publisher: Multilingual Matters
ISBN: 1847699790
Category: Language Arts & Disciplines
Page: 240
View: 1358
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Intercultural language education has redefined the modern languages agenda in Europe and North America. Now intercultural learning is also beginning to impact on English Language Teaching. This accessible book introduces teachers of EFL to intercultural language education by describing its history and theoretical principles, and by giving examples of classroom tasks.

Media Studies: Institutions, theories, and issues


Author: Pieter Jacobus Fourie
Publisher: Juta and Company Ltd
ISBN: 9780702156557
Category: Social Science
Page: 638
View: 2733
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This outcomes-based textbook provides comprehensive information on the makeup of media institutions, theories in media studies, and critical issues that face the media today. With this guide media students learn the history of the media and learn how to keep up with the latest trends and developments in broadcasting, printed press, and film. Outlined is how to develop an internal media policy with company mission statements, news, and programming policies. The relationship of the media to the economy, politics, and society and how the media represents race, gender, violence, and terrorism are also discussed.

Research Techniques for High Pressure and High Temperature


Author: G. C. Ulmer
Publisher: Springer Science & Business Media
ISBN: 3642880975
Category: Science
Page: 368
View: 1750
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Within the last two decades, the experimental technology for the study of high temperature solid-vapor and liquid-vapor equilibria has mushroomed so fast that· both academic and industrial research ers desirous of working in this field -- be they physical chemists, metallurgists, ceramists, petrologists, crystal chemists, or mem bers of any of the several branches of materials science -- find themselves in the situation that in order to learn the art of the latest techniques, a period of apprenticeship or residency needs be spent at an institution or laboratory currently engaged in this type of solid-vapor or liquid-vapor research. The tech niques for control of the vapor phase at total pressures of one atmosphere or greater have not been well defined in the literature. Therefore, the purpose of this volume will be to serve as a labora tory manual for the control, calibration, and measurement of high temperature-high pressure equilibria. The avowed aims of this treatment of experimental techniques are: (1) to give, in terms understandable at the graduate student level, the laboratory procedures necessary to the design and utilization of good experimental technique, (2) to list the limitations, dangers, and technical pitfalls inherent or intrinsic to the described techniques, (3) to give theory and specific data only where they are essential to the experimental design, (4) to give with each chapter references that are extensive enough to serve as a bibliography of the state-of-the-art of technique development within the last decade.

Testing: Academic and Industrial Conference - Practice and Research Techniques

5th International Conference, TAIC PART 2010, Windsor, UK, September 4-6, 2010, Proceedings
Author: Leonardo Bottaci,Gordon Fraser
Publisher: Springer Science & Business Media
ISBN: 3642155847
Category: Computers
Page: 219
View: 2151
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A Message from the TAIC PART 2010 General Chair TAIC PART is a unique event that strives to combine aspects of a conference, a workshop and a retreat. Its purpose is to bring together industrialists and academics in an environment that promotes fundamental collaborationon pr- lems in software testing. Among the wide range of topics in computer science andsoftwareengineering,softwaretesting is anidealcandidatefor academicand industrialcollaborationbecauseadvancesinresearchcanhavesuchwide-ranging and far-reaching implications for industry. Conversely, the advances in comp- ing and communications technology and the growth of the associated software engineering activity are producing new researchchallengesat an increasing rate. The problems that arise in software testing are related to the problems that ariseinmanyotherareasofcomputing.Assuch,testingresearchcombinesawide range of elements encompassing the theoretical work of program analysis and formal methods and the associated representations such as ?nite-state machines and dependence graphs. The inherent complexity of software testing has led to the involvement of heuristic methods. Software testing is also a human activity and has thus seen the involvement of psychology,sociologyand even philosophy. This astonishing breadth and depth have made the problems of software testing appealing to academics for several decades.

Communication Research and Media Science in Europe

Perspectives for Research and Academic Training in Europe's Changing Media Reality
Author: Angela Schorr,William Campbell,Michael Schenk
Publisher: Walter de Gruyter
ISBN: 3110849208
Category: Language Arts & Disciplines
Page: 672
View: 966
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Never before has the discipline of communication been more exciting, diverse, and innovative than it is today. This volume reflects the current developments in communication research and media science with topics including audience research, internet communication, organizational communication, studies on media use and effects, and educational and intercultural media. It represents the voices of over 40 European and North American scholars. Reflecting similarities and differences in media culture in Europe and abroad, the volume contains many important contributions from an insider point of view to European media research.