Public Relations

Strategies and Tactics
Author: Dennis L. Wilcox,Glen T. Cameron,Bryan H. Reber
Publisher: Pearson
ISBN: 9780134003559
Category: Business & Economics
Page: 432
View: 9359
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Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Public Relations: Strategies and Tactics, Global Edition


Author: Dennis L. Wilcox,Glen T. Cameron,Bryan H. Reber
Publisher: Pearson Higher Ed
ISBN: 1292066261
Category: Juvenile Nonfiction
Page: 624
View: 8316
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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Introduction to Strategic Public Relations

Digital, Global, and Socially Responsible Communication
Author: Janis Teruggi Page,Lawrence J. Parnell
Publisher: SAGE Publications
ISBN: 1506358055
Category: Language Arts & Disciplines
Page: 496
View: 1551
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How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Cengage Advantage Books: This is PR: The Realities of Public Relations


Author: Doug Newsom,Judy Turk,Dean Kruckeberg
Publisher: Cengage Learning
ISBN: 1133710077
Category: Business & Economics
Page: 384
View: 4585
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Public Relations Writing and Media Techniques


Author: Dennis L. Wilcox,Bryan H. Reber
Publisher: Pearson
ISBN: 0134010426
Category: Performing Arts
Page: 560
View: 672
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

Primer of Public Relations Research, Third Edition


Author: Don W. Stacks
Publisher: Guilford Publications
ISBN: 1462527965
Category: Business & Economics
Page: 404
View: 3286
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Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Handbook of Strategic Public Relations and Integrated Communications


Author: Caywood
Publisher: Tata McGraw-Hill Education
ISBN: 9780070593916
Category:
Page: N.A
View: 1830
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As the media grow more ruthless, the role of public relations becomes increasingly complex and critical. Savvy business people know that how a company conveys and maintains its image has never been more important or more challenging. The Handbook of Strategic Public Relations & Integrated Communication is the definitive resource for communications professionals. Featuring the expertise of the world s foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications.

The Practice of Public Relations


Author: Fraser P. Seitel
Publisher: Pearson
ISBN: 0134170288
Category: Business & Economics
Page: 456
View: 6014
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in public relations. Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Cengage Advantage Books: This Is PR

The Realities of Public Relations
Author: Doug Newsom,Judy VanSlyke Turk,Dean Kruckeberg
Publisher: Cengage Learning
ISBN: 9781133307617
Category: Communication in marketing
Page: 369
View: 3211
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.

The School and Community Relations


Author: Edward H. Moore,Don H. Bagin,Donald R. Gallagher
Publisher: Pearson
ISBN: 0133985970
Category: Education
Page: 320
View: 6198
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. In this widely popular resource, established and aspiring school leaders and executives get solid grounding in the theories and practices essential to promoting successful school and community relations. With a focus on successfully implementing communication activities with critical internal and external audiences, The School and Community Relations guides readers through the theory, research, and practice essential to communication planning. Organized around key communication practices, it stresses the importance of generating communication outcomes that go well beyond the dissemination of information to benefit schools and students. School leaders get practical help for tying their communication investments to developing engaged audiences that will understand and support education initiatives. The authors present their authoritative advice on both communication strategies and tactics, with a focus on new and emerging practices using digital and social media. Their knowledge, examples, and strategies come from their many combined years as educators and practitioners in school systems throughout North America.

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Author: Ann Handley,C.C. Chapman
Publisher: John Wiley & Sons
ISBN: 9780470948729
Category: Business & Economics
Page: 192
View: 4682
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Think Public Relations


Author: Dennis L. Wilcox
Publisher: N.A
ISBN: 9781292025285
Category: Public relations
Page: 436
View: 9921
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THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students.

The Media of Mass Communication


Author: John Vivian
Publisher: Pearson College Division
ISBN: 9780205029587
Category: Language Arts & Disciplines
Page: 478
View: 9461
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Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

The 9/11 Commission Report

Final Report of the National Commission on Terrorist Attacks Upon the United States. Authorized Edition
Author: National Commission on Terrorist Attacks upon the United States
Publisher: W. W. Norton & Company
ISBN: 9780393060416
Category: History
Page: 604
View: 2926
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Provides the final report of the 9/11 Commission detailing their findings on the September 11 terrorist attacks.

Cutlip and Center's Effective Public Relations


Author: Glen M. Broom,Bey-Ling Sha
Publisher: Pearson College Division
ISBN: 9780132669153
Category: Business & Economics
Page: 431
View: 2230
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Rev. ed. of: Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. 9th ed. 2006.

Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke
Author: Michael Levine
Publisher: Harper Collins
ISBN: 0061982865
Category: Business & Economics
Page: 368
View: 3477
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The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Advertising and Integrated Brand Promotion


Author: Thomas O'Guinn,Chris Allen,Angeline Close Scheinbaum,Richard J. Semenik
Publisher: Cengage Learning
ISBN: 1337110213
Category: Business & Economics
Page: 448
View: 4217
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Readers place themselves in the midst of the fast-paced world of advertising with O'Guinn/Allen/Semenik/Close Scheinbaum's ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. Readers see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and graphic examples from today's most contemporary ads and exhibits. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book's focus on real advertising practice is reflected in content that follows the same process as an advertising agency. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Public Relations


Author: Katie Heaney,Arianna Rebolini
Publisher: Grand Central Publishing
ISBN: 1455595675
Category: Fiction
Page: 320
View: 7324
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"Cinderella for the modern age." --Kirkus Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter. The meeting is going badly until Rose suggests a staged romance with up-and-coming, young indie star Raya. He'll do it, but only if Rose becomes his publicist. As the faux-mance between Archie and Raya begins to rehabilitate Archie's faltering career, Rose finds his herself having unexpected, inconvenient and definitely unprofessional feelings for the crooner. But do late night texts and impromptu burrito binges mean he feels the same? In the end, Rose will have to decide whether to let her fantasy crush go, or to risk her reputation to be with the charming, handsome, scoundrel-y but sweet pop star she's grown to love. With a razor-sharp voice full of wry humor, Public Relations is a fun-filled glimpse behind the curtain of the PR machines that create our favorite celebrities.

Human Relations for Career and Personal Success

Concepts, Applications, and Skills
Author: Andrew J. DuBrin
Publisher: Pearson
ISBN: 0134131711
Category: Business & Economics
Page: 592
View: 9950
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in human relations. Show Students How Personal and Career Success Stems from the Development of Improved Human Relations Skills By linking career and personal success to the development of human relations skills, the Eleventh Edition of Human Relations for Career and Personal Success stresses the importance of learning to deal more effectively with others. Applicable to a wide range of courses and professions, the text emphasizes teamwork, influencing others, and motivation as key components of success in work and life. Picking up where the previous edition left off, Dubrin continues to use new and powerful examples and exercises as part of a proven approach to help readers develop better their interpersonal skills.

Advertising and Promotion

An Integrated Marketing Communications Perspective
Author: George E. Belch,Michael A. Belch
Publisher: N.A
ISBN: 9789814575119
Category: Advertising
Page: 842
View: 1615
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We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a "big picture" approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognize how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century. This Global Edition has been adapted to meet the needs of courses outside the United States and does not align with the instructor and student resources available with the U.S. edition.