The Business of Media Distribution

Monetizing Film, TV and Video Content in an Online World
Author: Jeff Ulin
Publisher: CRC Press
ISBN: 1136070699
Category: Performing Arts
Page: 580
View: 6042
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First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

The Business of Media Distribution

Monetizing Film, TV and Video Content in an Online World
Author: Jeff Ulin
Publisher: CRC Press
ISBN: 1136070702
Category: Performing Arts
Page: 560
View: 8252
DOWNLOAD NOW »
First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

The Business of Media Distribution

Monetizing Film, TV and Video Content in an Online World
Author: Jeff Ulin
Publisher: Taylor & Francis
ISBN: 113605765X
Category: Performing Arts
Page: 432
View: 5990
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Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video.

The Business of Media Distribution

Monetizing Film, TV and Video Content in an Online World
Author: Jeff Ulin
Publisher: CRC Press
ISBN: 1136070699
Category: Performing Arts
Page: 580
View: 6318
DOWNLOAD NOW »
First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

Transmedia Marketing

From Film and TV to Games and Digital Media
Author: Anne Zeiser
Publisher: CRC Press
ISBN: 1134746296
Category: Art
Page: 468
View: 3144
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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Understanding the Business of Entertainment

The Legal and Business Essentials All Filmmakers Should Know
Author: Gregory Bernstein
Publisher: CRC Press
ISBN: 1317680510
Category: Art
Page: 314
View: 2119
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Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life. Whether you want to direct, produce, write, edit, photograph or act in movies, this book covers how to find work in your chosen field and examines the key provisions in employment agreements for creative personnel. If you want to make films independently, you’ll find advice on where to look for financing, what kinds of deals might be made in the course of production, and important information on insurance, releases, and licenses. Other topics covered include: Hollywood’s growth and the current conglomerates that own most of the media How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects, manage production, seek out independent films, and engage in marketing and distribution The kinds of revenues studios earn and how they account for these revenues How television networks and new media-delivery companies like Netflix operate and where the digital revolution might take those who will one day work in the film and TV business As an award- winning screenwriter and entertainment attorney, Gregory Bernstein give us an inside look at the business of entertainment. He proves that knowing what is behind filmmaking is just as important as the film itself.

The Producer's Business Handbook

The Roadmap for the Balanced Film Producer
Author: John J. Lee (Jr.),Anne Marie Gillen
Publisher: Taylor & Francis
ISBN: 0240814630
Category: Performing Arts
Page: 255
View: 8002
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This is the single best work on financing independent films. Mr. Lee presents an overall structure clearly and efficiently. This is not a "war stories" book. The landscape of the film business is changing rapidly and this is one of the only producing books about real producing. Mr. Lee and Ms. Gillen address one of the most difficult aspects of producing - financing---in a direct way that lays out the tasks and challenges an independent producer needs to know; they do not sugar-coat the business - it's all business; they explain the intricacies of financing while making it understandable. There is more to financing a film than developing a business plan and this book shows why. While there are a few, very few, books that are no-nonsense for producers, this is the only producing book that addresses financing with practical, in-depth information geared toward working producers that is efficiently written and presented. You can count on me to continue to use it.---Don Smith, Associate Chair & Associate Professor, Film & Video Department, Columbia College This is a timely book, detailing a proven method for success and providing relevant data for both investors and filmmakers, especially now that the Commodity Futures Trading Commission recently approved trading of film box office performance futures by Cantor Exchange and media derivatives by Trend Exchange.---Jillian Alexander, MBA, CM&AA, CHRC, Managing Director, Corporate Development & Strategy, Conduit Consulting LLC, Former VP-Corporate Development, SONY Pictures Entertainment and member SONY US Ventures team Converging digital media and powerful new monetization models are growing entertainment amidst an overall slipping global economy. In show business, everyone is in love with the show, but it's the business of making significant money that turns on the big boys and girls inside the tent. Learn what they already know by reading this new edition.---Steve Ecclesine, Independent Producer (12 motion pictures and more than 700 Television episodes) It is so sharply focused and so easy to digest, I am going to make it the official textbook for my online course in independent film marketing and sales across all platforms. Regarding internet marketing strategies, Chapter 4 clearly states insights we have all heard about but are often 100 overwhelmed to focus in on. While clearly stating such marketing is not easily done and requires a full-time person, the writers Lee and Gillen make it seem easy enough to use the "most effective social network sites...that specialize in unique communities. There are thousands of these. As of January, 2010, there were 37 global social network sites with 10 million or more members each, plus the following five global social network sites with 100 million or more members". There are also really useful case studies on District 9 and Paranormal Activity. Finally, Chapter 6 makes financing into an almost scientific activity, with clearly written and easily understood descriptions of various financial models which previously seemed veiled in obscure terms.---Sydney Levine, SydneysBuzz on IndieWIRE and IMDb, Online Instructor: UCLA Extension If you've ever wondered how most films can "lose" money while the studios remain in business, you'll find the answers here. This is a comprehensive and revealing examination of how distribution works and how the money flows.---Robert Goodman, Videography

Independent Feature Film Production

A Complete Guide from Concept Through Distribution
Author: Gregory Goodell
Publisher: Macmillan
ISBN: 9780312181178
Category: Performing Arts
Page: 483
View: 2216
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Supplies advice on the financing, writing, budgeting, casting, filming, editing, and distribution of a motion picture without the involvement of a major studio

This Business of Television


Author: Howard J. Blumenthal,Oliver R. Goodenough
Publisher: Billboard Books
ISBN: 0823077632
Category: Law
Page: 568
View: 2420
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Broad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve, This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally. A user's guide to television contracts, plus directories of associations, government agencies, and producers and distributors, make this book an invaluable resource for anyone involved with—or simply interested in—the business of television. • Practical and comprehensive—the only book of its kind! • More than 300 American colleges and universities have television curriculums • Revised edition focuses on the changing world market for television • Replaces ISBN 0-8230-7704-7 •

Entertainment Industry Economics

A Guide for Financial Analysis
Author: Harold L. Vogel
Publisher: Cambridge University Press
ISBN: 1316062074
Category: Business & Economics
Page: N.A
View: 4483
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The entertainment and media industries, already important sectors of the US economy, continue to grow rapidly in other countries around the world. This ninth edition of Entertainment Industry Economics continues to be the definitive source on the economics of film, music, television, advertising, broadcasting, cable, casino and online wagering, publishing, performing arts and culture, toys and games, sports, and theme parks. It synthesizes a vast amount of data to provide a clear, comprehensive, and up-to-date reference guide on the economics, financing, accounting, production, and marketing of entertainment in the United States and overseas. Completely updated, it includes new sections on price effects, art markets, and Asian gaming. Financial analysts and investors, economists, industry executives, accountants, lawyers, regulators and legislators, and journalists, as well as students preparing to join these professionals, will benefit from this invaluable guide on how the entertainment and media industries operate.

This Business of Film

A Practical Guide to Achieving Success in the Film Industry
Author: Stephen R. Greenwald,Paula Landry
Publisher: Lone Eagle Publishing Company
ISBN: 082309989X
Category: Performing Arts
Page: 347
View: 6804
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Science fiction remains an area of interest for artists. Zap! How to Draw Fantastic Sci-Fi Comics offers a complete tutorial on drawing solid, dynamic figures, including space heroes, intergalactic villains, robots, aliens, lunar lovelies, space monsters, technical vehicles and spaceships. More than just a tutorial, ZAP! also educates readers on the history of science fiction comics; it even explores the works of those outstanding artists who have created the best sci-fi art such as Wally Wood and Basil Wolverton.

Introduction to Media Distribution

Film, Television, and New Media
Author: Scott Kirkpatrick
Publisher: Routledge
ISBN: 135158281X
Category: Art
Page: 242
View: 7286
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Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to explore what fuels the distribution process, and explains in real-world terms how the business works from beginning to end—not merely what happens to a film or television series after a distributor acquires it, but how distributors develop, pre-sell and broker deals on content before it even exists. Kirkpatrick covers deal structures, release strategies, acquisition approaches, rights sales, international co-productions, tax credits, audience research, global regulatory boards, and even ‘behind closed doors’ monetization practices. The book offers: A straightforward, clear and insightful approach to understanding the fundamental basics of how the global distribution marketplace works, and how distribution companies actually operate and create the content they need; An insider’s analysis of all levels of the business with an emphasis on the independent scene, the root from where development in the industry grows; A comprehensive overview of how film and television markets and festivals work, and how buyers and sellers actually broker deals in the field; Detailed explanations of how each media right is defined and windowed to maximize potential revenue; A detailed overview of several major international territories, and how each operates within the context of the global media business; Guidance and advice from an industry expert on how one can initiate their professional career in the entertainment industry, applicable to individuals in all roles; A robust appendix containing in-depth studies of legal definitions, material delivery requirements, territory-by-territory financial projections, and more. An accompanying eResource offers template contracts, sample agreements, and further resources for download.

Film Marketing


Author: Finola Kerrigan
Publisher: Routledge
ISBN: 1317747046
Category: Business & Economics
Page: 200
View: 2844
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The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.

The Biz

The Basic Business, Legal and Financial Aspects of the Film Industry
Author: Schuyler M. Moore
Publisher: N.A
ISBN: 9781879505940
Category: Law
Page: 388
View: 4185
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Today's film industry is a legal and financial obstacle course that all independent filmmakers must learn to master. In view of this, The Biz--a highly accessible overview of the industry's important business, legal and financial aspect--is a must-read for all filmmakers. It includes thorough explanations and discussions of: Film-industry business jargon; Raising financing; Business structuring; Securities laws; Budgeting essentials; Dealing with the guilds; Loans; Completion guarantees; The legal and financial ramifications of distribution deals; Calculating net profits; Film-industry accounting practices and contingent payments; Copyright, publicity, and trademark laws; Screen credits; Talent demands; Litigation problems; Bankruptcy; Taxation of film companies; The Internet distribution of film . . . and much more. The Biz also includes a dozen useful sample forms and agreements.

Think Outside the Box Office

The Ultimate Guide to Film Distribution and Marketing for the Digital Era
Author: Jon Reiss
Publisher: Hybrid Cinema
ISBN: 9780982576205
Category: Business & Economics
Page: 354
View: 4520
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As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.

The Insider's Guide to Independent Film Distribution


Author: Stacey Parks
Publisher: Taylor & Francis
ISBN: 1136066373
Category: Performing Arts
Page: 216
View: 9148
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Innovation in technology means that almost anyone can make an independent film these days. Although this may be good news for aspiring filmmakers, it also means that the oversupply of independent films on the market has caused acquisition prices to dramatically decrease. As a result, producers and investors rarely recover their initial investment in the films they make. But don't be discouraged! Use this book to learn the realities of the market in advance and map out a winning distribution plan. This comprehensive manual for filmmakers and producers dedicated to film distribution and the marketplace could mean the difference between getting your film out to the public and keeping it "in the can." Learn how to sell your movie to a studio, a cable network, a video distributor, or international buyers. Self-distribution and other alternatives to traditional distribution are also considered. As well, you'll hear some success stories from producers and hear directly from buyers what they are seeking. Stacey Parks has worked with dozens of hungry filmmakers to get their films a distribution deal and knows how frustrating the whole process can be. Let her tell you how you can take control of your filmmaking career and start getting your work seen by audiences with a few little-known distribution secrets. Features include: * Interviews and case studies with producers and distributors * Ten Ways to Market Your Film for Self-Distribution * Sales Projections per Territory * Distribution Resource Listings * Negotiation tips for distribution agreements * Sample distribution agreements

The Business of Television


Author: Ken Basin
Publisher: Routledge
ISBN: 1351254162
Category: Art
Page: 296
View: 8595
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In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better understand the entertainment industry — as well as for executives, agents, managers, and lawyers looking for a reference guide — The Business of Television presents a readable, in-depth introduction to rights and talent negotiations, intellectual property, backend deals, licensing, streaming platforms, international production, and much more. The book also includes breakdowns after each chapter summarizing deal points and points of negotiation, a glossary, a list of referenced cases, and a wealth of real-world examples to help readers put the material into context.

The Movie Business Book


Author: Jason E Squire
Publisher: CRC Press
ISBN: 1317221583
Category: Art
Page: 628
View: 6946
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Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A must-read for film students and industry newcomers, this new edition features key movers and shakers, such as filmmaker-actor Jay Duplass, (The Puffy Chair, Cyrus), Marvel Studios President Kevin Feige, Walt Disney Studios Chairman Alan Horn, director Doug Liman (Edge of Tomorrow, Mr. and Mrs. Smith, Bourne Identity), National Amusements President Shari E. Redstone, Warner Bros. Pictures Worldwide Marketing Executive Vice President Blair Rich, and many others. A definitive sourcebook, it covers the nuts-and-bolts details about financing, revenue streams, marketing, globalization, micro-budgets and much more.

Producing for Profit

A Practical Guide to Making Independent and Studio Films
Author: Andrew Stevens
Publisher: CRC Press
ISBN: 1317309618
Category: Art
Page: 348
View: 8381
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In Producing for Profit: A Practical Guide to Making Independent and Studio Films, Andrew Stevens provides real-world examples and his own proven techniques for success that can turn passion into profit. Far more than just theory, the book outlines practical applications that filmmakers of all levels can use to succeed in today’s ever-changing marketplace. Readers will learn how to develop screenplays that are commercial, and how to negotiate, finance, cast, produce, sell, distribute, and market a film that will make a profit. The book contains numerous examples from the author’s own films, including sample budgets, schedules, and a variety of industry-standard contracts. This is the definitive book that every producer must have!

Filmmakers and Financing

Business Plans for Independents
Author: Louise Levison
Publisher: Taylor & Francis
ISBN: 1136052097
Category: Performing Arts
Page: 302
View: 7723
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The first, most crucial step in making a film is finding the funds to do it. Let Louise Levison, who wrote the innovative business plan for "The Blair Witch Project," show you how. This unique guide teaches you not only how to create a business plan, but also how to avoid common business plan mistakes, so that you can attract and secure an investor. In jargon-free terms, the author leads you through every step. Each chapter concentrates on a different section of the business plan, including the industry, marketing, financing, and distribution. Large format films, new media and shorts are also discussed. The included companion web site features supplementary exercises and spreadsheets so that you get comfortable crunching the numbers--no math degree required! The sixth edition contains completely revised and updated industry data along with updated information on distribution including online and foreign markets. Plus, new interviews and case studies with filmmakers will show you real-world examples of equity investors and markets.