The Idea Factory

Bell Labs and the Great Age of American Innovation
Author: Jon Gertner
Publisher: Penguin
ISBN: 0143122797
Category: Business & Economics
Page: 422
View: 9090
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Highlights achievements of Bell Labs as a leading innovator, exploring the role of its highly educated employees in developing new technologies while considering the qualities of companies where innovation and development are most successful.

The Idea Factory

Bell Labs and the Great Age of American Innovation
Author: Jon Gertner
Publisher: Penguin
ISBN: 1101561084
Category: Business & Economics
Page: 432
View: 5439
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From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. From the Trade Paperback edition.

The Idea Factory

Bell Labs and the Great Age of American Innovation
Author: Jon Gertner
Publisher: Penguin Press HC
ISBN: 9781594203282
Category: Business & Economics
Page: 422
View: 9318
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Highlights achievements of Bell Labs as a leading innovator, exploring the role of its highly educated employees in developing new technologies while considering the qualities of companies where innovation and development are most successful.

The Idea Factory

Learning to Think at MIT
Author: Pepper White
Publisher: MIT Press
ISBN: 9780262250368
Category: Education
Page: 336
View: 6633
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This is a personal story of the educational process at one of the world's great technological universities. Pepper White entered MIT in 1981 and received his master's degree in mechanical engineering in 1984. His account of his experiences, written in diary form, offers insight into graduate school life in general -- including the loneliness and even desperation that can result from the intense pressure to succeed -- and the purposes of engineering education in particular. The first professor White met at MIT told him that it did not really matter what he learned there, but that MIT would teach him how to think. This, then, is the story of how one student learned how to think. There have of course been changes at MIT since 1984, but its essence is still the same. White has added a new preface and concluding chapter to this edition to bring the story of his continuing education up to date.

The Business Idea Factory

A World-Class System for Creating Successful Business Ideas
Author: Andrii Sedniev
Publisher: CreateSpace
ISBN: 9781493682201
Category: Business & Economics
Page: 124
View: 4554
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The Business Idea Factory is an effective and easy-to-use system for creating successful business ideas. It is based on 10 years of research into idea-generation techniques used by the world's best scientists, artists, CEOs, entrepreneurs and innovators. The book is entertaining to read, has plenty of stories and offers bits of wisdom necessary to increase the quantity and quality of ideas that you create multiple times. Once you begin applying strategies described in this book, you will create successful business ideas regularly and make your life more adventurous. You will realize that there are few things that can bring as much joy and success in business as the moment when an excellent idea comes to your head.

The Idea Hunter

How to Find the Best Ideas and Make them Happen
Author: Andy Boynton,Bill Fischer
Publisher: John Wiley & Sons
ISBN: 9781118038864
Category: Business & Economics
Page: 192
View: 3470
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A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative" Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.

The Oil and the Glory

The Pursuit of Empire and Fortune on the Caspian Sea
Author: Steve Levine
Publisher: Random House
ISBN: 1588366464
Category: History
Page: 496
View: 5194
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Remote, forbidding, and volatile, the Caspian Sea long tantalized the world with its vast oil reserves. But outsiders, blocked by the closed Soviet system, couldn’t get to it. Then the Soviet Union collapsed, and a wholesale rush into the region erupted. Along with oilmen, representatives of the world’s leading nations flocked to the Caspian for a share of the thirty billion barrels of proven oil reserves at stake, and a tense geopolitical struggle began. The main players were Moscow and Washington–the former seeking to retain control of its satellite states, and the latter intent on dislodging Russia to the benefit of the West. The Oil and the Glory is the gripping account of this latest phase in the epochal struggle for control of the earth’s “black gold.” Steve LeVine, who was based in the region for The Wall Street Journal, The New York Times, and Newsweek, weaves an astonishing tale of high-stakes political gamesmanship, greed, and scandal, set in one of the most opaque corners of the world. In LeVine’s telling, the world’s energy giants jockey for position in the rich Kazakh and Azeri oilfields, while superpowers seek to gain a strategic foothold in the region and to keep each other in check. At the heart of the story is the contest to build and operate energy pipelines out of the landlocked region, the key to controlling the Caspian and its oil. The oil pipeline that resulted, the longest in the world, is among Washington’s greatest foreign policy triumphs in at least a decade and a half. Along the way, LeVine introduces such players as James Giffen, an American moneyman who was also the political “fixer” for oil companies eager to do business on the Caspian and the broker for Kazakhstan’s president and ministers; John Deuss, the flamboyant Dutch oil trader who won big but lost even bigger; Heydar Aliyev, the oft-misunderstood Azeri president who transcended his past as a Soviet Politburo member and masterminded a scheme to loosen Russian control over its former colonies in the Caspian region; and all manner of rogues, adventurers, and others drawn by the irresistible pull of untold riches and the possible “final frontier” of the fossil-fuel era. The broader story is of the geopolitical questions of the Caspian oil bonanza, such as whether Russia can be a trusted ally and trading partner with the West, and what Washington’s entry into this important but chaotic region will mean for its long-term stability. In an intense and suspenseful narrative, The Oil and the Glory is the definitive chronicle of events that are understood by few, but whose political and economic impact will be both profound and lasting.

Three Degrees Above Zero

Bell Laboratories in the Information Age
Author: Jeremy Bernstein
Publisher: CUP Archive
ISBN: 9780521329835
Category: Science
Page: 241
View: 6218
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Bell Laboratories is one of the world's leading research centres. Bell scientists have won seven Nobel prizes in, physics, more than any other single institution in the world. In this engrossing book - a blend of popular science, and history -Jeremy Bernstein guides us on a fascinating tour of the labs, introducing us to the men and women who have been responsible for some of the greatest scientific advances of this century, in computers and computation, solid state physics (including the invention and development of the transistor); communications, and in astrophysics.

The Idea in You

How to Find It, Build It, and Change Your Life
Author: Martin Amor,Alex Pellew
Publisher: Penguin UK
ISBN: 0241971403
Category: Business & Economics
Page: 256
View: 506
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Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew Do you have an idea in you? A hobby, a project, a product ... something that could change your life? The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own terms. With advice from the people behind the likes of Pizza Pilgrims, Parkrun and Decoded, The Idea in You will show you what to expect, how to think and what to do when launching your own venture. Making your idea happen is possible - and it will be one of the most inspiring and energizing experiences of your life. What are you waiting for? 'A wonderfully inspirational book that will help unleash your ideas on the world' Michael Acton Smith, creator of Moshi Monsters 'Every great business starts with an idea . . . this book will help you find yours' Richard Reed, co-founder Innocent Drinks 'It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence' Zach Klein, co-founder of Vimeo

Managing the Design Factory


Author: Donald Reinertsen
Publisher: Simon and Schuster
ISBN: 0684839911
Category: Business & Economics
Page: 269
View: 443
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Here is the first comprehensive approach to managing design-in-process inventory from the bestselling author of "Developing Products in Half the Time". Donald Reinertsen reveals a transparent system for tracking, measuring, and managing invisible "design-in-process" inventory to achieve lower costs, higher profits, and better processes. 20 line drawings.

The Business Book


Author: DK
Publisher: Penguin
ISBN: 1465438386
Category: Business & Economics
Page: 352
View: 8071
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The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce. Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus. The Business Book includes: - Almost 100 quotations from the great business thinkers and gurus - Information on every facet of business management, including alternative business models, with real life examples from the marketplace - A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.

A Mind at Play

How Claude Shannon Invented the Information Age
Author: Jimmy Soni,Rob Goodman
Publisher: Simon and Schuster
ISBN: 1476766703
Category: Biography & Autobiography
Page: 384
View: 8771
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Winner of the Neumann Prize for the History of Mathematics **Named a best book of the year by Bloomberg and Nature** **'Best of 2017' by The Morning Sun** "We owe Claude Shannon a lot, and Soni & Goodman’s book takes a big first step in paying that debt." —San Francisco Review of Books "Soni and Goodman are at their best when they invoke the wonder an idea can instill. They summon the right level of awe while stopping short of hyperbole." —Financial Times "Jimmy Soni and Rob Goodman make a convincing case for their subtitle while reminding us that Shannon never made this claim himself." —The Wall Street Journal "Soni and Goodman have done their research...A Mind at Play reveals the remarkable human behind some of the most important theoretical and practical contributions to the information age." —Nature "A Mind at Play shows us that you don't need to be a genius to learn from a genius. Claude Shannon's inventive, vibrant life demonstrates how vital the act of play can be to making the most of work." —Inc. “A charming account of one of the twentieth century’s most distinguished scientists…Readers will enjoy this portrait of a modern-day Da Vinci.” —Fortune In their second collaboration, biographers Jimmy Soni and Rob Goodman present the story of Claude Shannon—one of the foremost intellects of the twentieth century and the architect of the Information Age, whose insights stand behind every computer built, email sent, video streamed, and webpage loaded. Claude Shannon was a groundbreaking polymath, a brilliant tinkerer, and a digital pioneer. He constructed the first wearable computer, outfoxed Vegas casinos, and built juggling robots. He also wrote the seminal text of the digital revolution, which has been called “the Magna Carta of the Information Age.” In this elegantly written, exhaustively researched biography, Soni and Goodman reveal Claude Shannon’s full story for the first time. With unique access to Shannon’s family and friends, A Mind at Play brings this singular innovator and always playful genius to life.

Dealers of Lightning

Xerox PARC and the Dawn of the Computer Age
Author: Michael A. Hiltzik
Publisher: Harper Collins
ISBN: 0061913502
Category: Business & Economics
Page: 480
View: 4899
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In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world. Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness.

The Ideas Industry


Author: Daniel Drezner
Publisher: Oxford University Press
ISBN: 0190264608
Category:
Page: 344
View: 4629
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The concept of the "public intellectual" has a rich and colorful history. It began in the early twentieth century, when the new mass media catapulted intellectuals who were able to write for the general public to semi-stardom. The first wave included figures like Walter Lippmann - who coinedthe term "stereotype" and is widely considered the founder of media studies - and by the 1950s, public intellectuals as a species had become a powerful and influential force in the American cultural landscape. By the 1970s, the standard definition of the public intellectual had solidified: a person(often university-affiliated, but not always) able to discuss and dispute any serious issue, typically in venues like The New York Review of Books, and occasionally influence politics. The traditional definition of the public intellectual remains with us, but as Daniel W. Drezner shows in The Ideas Industry, it has been gradually supplanted by a new model in recent years: the "thought leader." In contrast to public intellectuals, thought leaders gain fame as purveyors of a singlebig idea. Also, instead of battling it out with intellectual combatants in the pages of The Partisan Review, The Public Interest, and their descendants, they often work through institutions that are closed to the public and which release information selectively. Thought leaders and their associatedideas tend to become brands - hedgehogs to the public intellectual fox. They have also proven to be quite successful, as evidenced by TED, Aspen Ideas, the Clinton Global Initiative, and the like. Furthermore, they often align with one side of a politically polarized debate and enjoy the support ofideologically friendly private funders. Drezner identifies increasing inequality as a prime mover of this shift, contending that our present-day class of plutocrats not only wants to go back to school, it wants to force "schools" - in the form of intellectuals with elite affiliations - to come tothem. And they have the money to make this happen. Drezner, however, does not see the phenomenon as necessarily negative. While there are certainly some downsides to the contemporary ideas industry, he argues that it is very good at broadcasting intellectual content widely and reaching largeaudiences of people hungry for new thinking. Both fair-minded and trenchant, The Ideas Industry will reshape our understanding of contemporary public intellectual life in America and the West.

World Without Mind

The Existential Threat of Big Tech
Author: Franklin Foer
Publisher: Penguin
ISBN: 1101981113
Category: HISTORY
Page: 257
View: 3659
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Elegantly tracing the intellectual history of computer science, Foer puts the DNA of the very idea of "tech" under the microscope. Google, Facebook, Apple, and Amazon, he argues, are breaking laws intended to protect intellectual property and privacy. This is not the path towards freedom and prosperity, but the total automation and homogenization of our social, political, and intellectual lives. Today's corporate giants want access to every facet of our identities and influence over every corner of our lives. Foer both indicts these companies, and shapes a path towards reining them in.

Hope Is Not a Method

What Business Leaders Can Learn from America's Army
Author: Gordon R. Sullivan
Publisher: Crown Business
ISBN: 0307434273
Category: Business & Economics
Page: 320
View: 7964
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Since the end of the Cold War, the United States Army has been reengineered and downsized more thoroughly than any other business. In the early 1990s, General Sullivan, army chief of staff, and Colonel Harper, his key strategic planner, took the post-Cold War army into the Information Age. Faced with a 40 percent reduction in staff and funding, they focused on new peacetime missions, dismantled a cumbersome bureaucracy, reinvented procedures, and set the guidelines for achieving a vast array of new goals. Hope Is Not a Method explains how they did it and shows how their experience is extremely relevant to today's businesses. From how to stay on top of long-range issues to how to maintain a productive work force during times of change, it offers invaluable lessons in leadership and provides proven tactics any business can implement. From the Trade Paperback edition.

The Research Funding Toolkit

How to Plan and Write Successful Grant Applications
Author: Jacqueline Aldridge,Andrew M Derrington
Publisher: SAGE
ISBN: 1446290182
Category: Reference
Page: 224
View: 6611
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Writing high quality grant applications is easier when you know how research funding agencies work and how your proposal is treated in the decision-making process. The Research Funding Toolkit provides this knowledge and teaches you the necessary skills to write high quality grant applications. A complex set of factors determine whether research projects win grants. This handbook helps you understand these factors and then face and overcome your personal barriers to research grant success. The guidance also extends to real-world challenges of grant-writing, such as obtaining the right feedback, dealing effectively with your employer and partner institutions, and making multiple applications efficiently. There are many sources that will tell you what a fundable research grant application looks like. Very few help you learn the skills you need to write one. The Toolkit fills this gap with detailed advice on creating and testing applications that are readable, understandable and convincing.

Scaling Lean

Mastering the Key Metrics for Startup Growth
Author: Ash Maurya
Publisher: Penguin
ISBN: 1101980524
Category: Business & Economics
Page: 304
View: 9791
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"Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong, "--Amazon.com.

The Art of Woo

Using Strategic Persuasion to Sell Your Ideas
Author: G. Richard Shell,Mario Moussa
Publisher: Penguin
ISBN: 9781591841760
Category: Business & Economics
Page: 312
View: 1696
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Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.

The Geography of Genius

A Search for the World's Most Creative Places from Ancient Athens to Silicon Valley
Author: Eric Weiner
Publisher: Simon and Schuster
ISBN: 1451691688
Category: History
Page: 368
View: 6078
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Tag along on this New York Times bestselling “witty, entertaining romp” (The New York Times Book Review) as Eric Winer travels the world, from Athens to Silicon Valley—and back through history, too—to show how creative genius flourishes in specific places at specific times. In this “intellectual odyssey, traveler’s diary, and comic novel all rolled into one” (Daniel Gilbert, author of Stumbling on Happiness), acclaimed travel writer Weiner sets out to examine the connection between our surroundings and our most innovative ideas. A “superb travel guide: funny, knowledgeable, and self-deprecating” (The Washington Post), he explores the history of places like Vienna of 1900, Renaissance Florence, ancient Athens, Song Dynasty Hangzhou, and Silicon Valley to show how certain urban settings are conducive to ingenuity. With his trademark insightful humor, this “big-hearted humanist” (The Wall Street Journal) walks the same paths as the geniuses who flourished in these settings to see if the spirit of what inspired figures like Socrates, Michelangelo, and Leonardo remains. In these places, Weiner asks, “What was in the air, and can we bottle it?” “Fun and thought provoking” (Miami Herald), The Geography of Genius reevaluates the importance of culture in nurturing creativity and “offers a practical map for how we can all become a bit more inventive” (Adam Grant, author of Originals).