The Idea Factory

Bell Labs and the Great Age of American Innovation
Author: Jon Gertner
Publisher: Penguin
ISBN: 1101561084
Category: Business & Economics
Page: 432
View: 6856
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From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. From the Trade Paperback edition.

The Idea Factory

Learning to Think at MIT
Author: Pepper White
Publisher: MIT Press
ISBN: 9780262250368
Category: Education
Page: 336
View: 6036
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This is a personal story of the educational process at one of the world's great technological universities. Pepper White entered MIT in 1981 and received his master's degree in mechanical engineering in 1984. His account of his experiences, written in diary form, offers insight into graduate school life in general -- including the loneliness and even desperation that can result from the intense pressure to succeed -- and the purposes of engineering education in particular. The first professor White met at MIT told him that it did not really matter what he learned there, but that MIT would teach him how to think. This, then, is the story of how one student learned how to think. There have of course been changes at MIT since 1984, but its essence is still the same. White has added a new preface and concluding chapter to this edition to bring the story of his continuing education up to date.

The Ideas Factory


Author: Martin Saunders
Publisher: Monarch Books
ISBN: 1854248340
Category: Religion
Page: 308
View: 9485
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Here are 100 adaptable discussion starters. A brief story, usually factual, is followed by a series of provocative questions. 100 double-page spreads contain a story on the left-hand page and questions on the right. Stories explore a topic pertinent to young people, e.g. drugs, truancy, parental relationships; or an important biblical concept, e.g. giving, the afterlife, love. Questions begin with general discussion and move on to what the Bible has to say. Extra questions are included for use with unchurched young people. The last 25 discussion starters provide a journey through the main stories and themes of the Bible.

Build Your Own Idea Factory

68 Ways to Overcome Creative Blocks, Generate New Ideas, and Get Inspired
Author: David Norrington
Publisher: Wordcatcher Publishing
ISBN: 1909129909
Category: Self-Help
Page: 178
View: 4658
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This book is ideal for readers who are: a) Seeking new ideas for a creative project or b) Struggling with a mental block.This is suitable for: Authors, Writers, Bloggers, Satirists, Pinterest Pinners, YouTubers, Tweeters, Instagram and Facebook Posters, Poets, Artists, Illustrators, Sculptors, and other creative professionals.

The Idea Factory

A Guide to More Creative Thinking and Writing
Author: Valerie Parv
Publisher: Allen & Unwin Australia
ISBN: 9781863739184
Category: Creative ability
Page: 224
View: 8333
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A guide for writers on how to become a potential best-selling author. This text features ideas on how any writer can have more and better ideas to improve their writing

The Management Idea Factory

Innovation and Commodification in Management Consulting
Author: Stefan Heusinkveld
Publisher: Routledge
ISBN: 1134662432
Category: Business & Economics
Page: 144
View: 6073
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Although there has traditionally been considerable field-level attention on how consultants market their ideas and practices, there is still a lack of research that discusses the earlier intra-organizational phases in the development process. While the present literature provides important insights that enhance our understanding of consulting, the consultancy industry, and the way that consultants present their ideas and services on the market for management solutions, we know relatively little about the way knowledge-based innovations develop within consultancy firms and the mechanisms that shape the intra-organizational evolution of these ideas and practices. This book seeks to address this gap by revealing how the development of new ideas and practices takes shape in consultancies. The work addresses questions such as: In which way do consultancies sense the contemporary market needs? How do new ideas and practices become established within a consultancy? How do consultancies seek to maintain their repertoire? And what role do these new ideas and practices play in their assignments? To provide more insight into these different aspects of knowledge-based innovation in consultancies, the book draws on and integrates literature from diverse relevant fields such as product innovation and market orientation, but also uses institutional and practice-based perspectives. The research presented in this book can be seen in the light of emerging research into ‘knowledge-based innovation’ and ‘new concept development’ that concentrate on empirically studying how knowledge entrepreneurs seek to develop commercially viable ideas and practices that have the potential to have a significant impact on management and organizational praxis.

Charlie und die Schokoladenfabrik


Author: Roald Dahl
Publisher: N.A
ISBN: 9783499213366
Category:
Page: 158
View: 2592
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So ein sagenhaftes Glück für den armen hungrigen Charlie! Er darf die geheimnisvolle Fabrik besichtigen, wo Schokoladenströme fliessen und die tollsten Erfindungen gemacht werden. Ab 7. - Vgl. Kinofilm.

Eine kurze Geschichte der Menschheit


Author: Yuval Noah Harari
Publisher: DVA
ISBN: 364110498X
Category: History
Page: 528
View: 8775
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Krone der Schöpfung? Vor 100 000 Jahren war der Homo sapiens noch ein unbedeutendes Tier, das unauffällig in einem abgelegenen Winkel des afrikanischen Kontinents lebte. Unsere Vorfahren teilten sich den Planeten mit mindestens fünf weiteren menschlichen Spezies, und die Rolle, die sie im Ökosystem spielten, war nicht größer als die von Gorillas, Libellen oder Quallen. Vor 70 000 Jahren dann vollzog sich ein mysteriöser und rascher Wandel mit dem Homo sapiens, und es war vor allem die Beschaffenheit seines Gehirns, die ihn zum Herren des Planeten und zum Schrecken des Ökosystems werden ließ. Bis heute hat sich diese Vorherrschaft stetig zugespitzt: Der Mensch hat die Fähigkeit zu schöpferischem und zu zerstörerischem Handeln wie kein anderes Lebewesen. Anschaulich, unterhaltsam und stellenweise hochkomisch zeichnet Yuval Harari die Geschichte des Menschen nach und zeigt alle großen, aber auch alle ambivalenten Momente unserer Menschwerdung.

The Barbed-Wire College

Reeducating German POWs in the United States During World War II
Author: Ron Theodore Robin
Publisher: Princeton University Press
ISBN: 9781400821624
Category: History
Page: 224
View: 5188
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From Stalag 17 to The Manchurian Candidate, the American media have long been fascinated with stories of American prisoners of war. But few Americans are aware that enemy prisoners of war were incarcerated on our own soil during World War II. In The Barbed-Wire College Ron Robin tells the extraordinary story of the 380,000 German prisoners who filled camps from Rhode Island to Wisconsin, Missouri to New Jersey. Using personal narratives, camp newspapers, and military records, Robin re-creates in arresting detail the attempts of prison officials to mold the daily lives and minds of their prisoners. From 1943 onward, and in spite of the Geneva Convention, prisoners were subjected to an ambitious reeducation program designed to turn them into American-style democrats. Under the direction of the Pentagon, liberal arts professors entered over 500 camps nationwide. Deaf to the advice of their professional rivals, the behavioral scientists, these instructors pushed through a program of arts and humanities that stressed only the positive aspects of American society. Aided by German POW collaborators, American educators censored popular books and films in order to promote democratic humanism and downplay class and race issues, materialism, and wartime heroics. Red-baiting Pentagon officials added their contribution to the program, as well; by the war's end, the curriculum was more concerned with combating the appeals of communism than with eradicating the evils of National Socialism. The reeducation officials neglected to account for one factor: an entrenched German military subculture in the camps, complete with a rigid chain of command and a propensity for murdering "traitors." The result of their neglect was utter failure for the reeducation program. By telling the story of the program's rocky existence, however, Ron Robin shows how this intriguing chapter of military history was tied to two crucial episodes of twentieth- century American history: the battle over the future of American education and the McCarthy-era hysterics that awaited postwar America.

Das Geheimnis der Begeisterung

Mehr Leidenschaft. Mehr Umsatz. Mehr Erfolg.
Author: Paul Johannes Baumgartner
Publisher: GABAL Verlag GmbH
ISBN: 3956230965
Category: Self-Help
Page: 160
View: 4531
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Job ist Job, Emotionen haben da nichts verloren. Diese Haltung herrscht in den meisten Unternehmen. Fatal, findet ANTENNE-BAYERN-Moderator und Redner Paul Johannes Baumgartner, denn Begeisterung macht Unternehmen einzigartig und erfolgreich. Sein Anliegen: Begeisterung in den Unternehmen und bei den Mitarbeitern entfachen. Denn begeisterte Führungskräfte begeistern ihr Team und dieses begeistert Kunden. In einfachen Schritten identifiziert das Buch die zentralen Begeisterungsbringer ebenso wie Begeisterungskiller. Im Stil humorvoll, überraschend und kreativ soll das Buch den Leser selbst begeistern und enthält überdies viele inspirierende Beispiele rund um den Globus.

Sophiechen und der Riese


Author: Roald Dahl
Publisher: Rowohlt Verlag GmbH
ISBN: 3644567611
Category: Juvenile Fiction
Page: 256
View: 7549
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Und dann war er da! Acht Meter groß war er. Seinen schwarzen Umhang trug er so elegant wie ein vornehmer Herr. Die dünne Trompete hatte er immer noch in der Hand. So schritt er würdevoll über den königlichen Parkrasen auf das Fenster zu. Die Zofe kreischte. Die Königin seufzte. Und Sophiechen winkte. Der gute Riese GuRie pustet den Menschenkindern mit einer Trompete schöne Träume in die Schlafzimmer – bis Sophiechen ihn eines Nachts dabei entdeckt. Kurzerhand nimmt sie der GuRie mit ins Riesenland, wo nicht alle Riesen so nett sind wie er. Ganz im Gegenteil: Sie fressen sogar Menschen! Gemeinsam schmieden Sophiechen und der Riese einen Plan, wie sie den bösen Riesen ein für alle Mal das Handwerk legen können. Doch dafür brauchen sie die Hilfe der englischen Königin ... Ausgezeichnet mit dem Deutschen Jugendliteraturpreis

How We Got to Now

Six Innovations That Made the Modern World
Author: Steven Johnson
Publisher: Penguin
ISBN: 0698154509
Category: Technology & Engineering
Page: 304
View: 2978
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From the New York Times–bestselling author of Where Good Ideas Come From and Farsighted, a new look at the power and legacy of great ideas. In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Filled with surprising stories of accidental genius and brilliant mistakes—from the French publisher who invented the phonograph before Edison but forgot to include playback, to the Hollywood movie star who helped invent the technology behind Wi-Fi and Bluetooth—How We Got to Now investigates the secret history behind the everyday objects of contemporary life. In his trademark style, Johnson examines unexpected connections between seemingly unrelated fields: how the invention of air-conditioning enabled the largest migration of human beings in the history of the species—to cities such as Dubai or Phoenix, which would otherwise be virtually uninhabitable; how pendulum clocks helped trigger the industrial revolution; and how clean water made it possible to manufacture computer chips. Accompanied by a major six-part television series on PBS, How We Got to Now is the story of collaborative networks building the modern world, written in the provocative, informative, and engaging style that has earned Johnson fans around the globe.

Das Wunder der wilden Insel


Author: Peter Brown
Publisher: cbt Verlag
ISBN: 3641194466
Category: Juvenile Fiction
Page: 288
View: 2837
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Preisgekrönt und bezaubernd: ein moderner Klassiker Als das Robotermädchen Roz erstmals die Augen öffnet, findet sie sich auf einer wilden, einsamen Insel wieder. Wie sie dorthin gekommen ist und warum, weiß sie nicht. Das Wetter und ein wilder Bär setzen ihr übel zu, und Roz begreift, dass sie sich ihrer Umgebung anpassen muss, wenn sie überleben will. Also beobachtet sie, erlernt die Sprache der Tiere und entdeckt, dass Freundlichkeit und Hilfsbereitschaft sie weiterbringen. Viele würden das Blechmonster zwar am liebsten verjagen, aber Roz gibt nicht auf. Sie zieht ein Gänseküken auf, und endlich fassen die Tiere Vertrauen. Als Roz dann in großer Gefahr schwebt, stehen sie ihr als Freunde bei.

Business Models


Author: N.A
Publisher: Bookboon
ISBN: 8740301796
Category:
Page: N.A
View: 4915
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Making "pictures in Our Heads"

Government Advertising in Canada
Author: Jonathan W. Rose
Publisher: Greenwood Publishing Group
ISBN: 9780275968427
Category: Business & Economics
Page: 250
View: 2291
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Rose analyzes the rhetoric and symbols of government advertising, using Canada as a case study. Investigating three significant advertising campaigns over the last twenty years, Rose demonstrates the persuasiveness of advertising and its importance to the communications arsenal of governments.

What Technology Wants


Author: Kevin Kelly
Publisher: Penguin
ISBN: 9781101444467
Category: Technology & Engineering
Page: 416
View: 4495
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From the author of the New York Times bestseller The Inevitable— a sweeping vision oftechnology as a living force that can expand our individual potential This provocative book introduces a brand-new view of technology. It suggests that technology as a whole is not a jumble of wires and metal but a living, evolving organism that has its own unconscious needs and tendencies. Kevin Kelly looks out through the eyes of this global technological system to discover "what it wants." He uses vivid examples from the past to trace technology's long course and then follows a dozen trajectories of technology into the near future to project where technology is headed. This new theory of technology offers three practical lessons: By listening to what technology wants we can better prepare ourselves and our children for the inevitable technologies to come. By adopting the principles of pro-action and engagement, we can steer technologies into their best roles. And by aligning ourselves with the long-term imperatives of this near-living system, we can capture its full gifts. Written in intelligent and accessible language, this is a fascinating, innovative, and optimistic look at how humanity and technology join to produce increasing opportunities in the world and how technology can give our lives greater meaning. From the Hardcover edition.

Driving Growth Through Innovation

How Leading Firms Are Transforming Their Futures
Author: Robert B. Tucker
Publisher: Berrett-Koehler Publishers
ISBN: 1576755541
Category: Business & Economics
Page: 240
View: 2150
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Offers an approach for designing and implementing an enterprise-wide innovation strategy.

The Idea Machine


Author: Nadja Schnetzler
Publisher: Harvard University Press
ISBN: 9783527501359
Category: Business & Economics
Page: 210
View: 8107
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To be successful today, companies and individuals need to find the best solution in the shortest possible time. We produce ideas on an assembly line. That is very different to the work of an artist or an inventor. But the results are at least as astounding and have been validated on a broad basis.