The Language of Advertising

Written Texts
Author: Angela Goddard
Publisher: Psychology Press
ISBN: 9780415278034
Category: Business & Economics
Page: 131
View: 7895
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This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions.

The Language of Work


Author: Almut Koester
Publisher: Routledge
ISBN: 1134398131
Category: Language Arts & Disciplines
Page: 136
View: 704
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The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. The Language of Work: examines how language is used in business and the workplace, looking at a range of situations and data: from meetings to informal negotiations, promotional letters to emails explores representations of work in advertising, career magazines and workplace talk looks at the way people in business interact through small talk, politeness, customer care and management-employee relationships is illustrated with lively examples taken from the real world and includes a full index of terms features a useful section on entering the world of work, exploring job adverts and texts that give advice on CV writing and developing 'transferable skills'.

The Language of Speech and Writing


Author: N.A
Publisher: N.A
ISBN: 9781138126626
Category:
Page: N.A
View: 2045
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The Language of Conversation


Author: Francesca Pridham
Publisher: Routledge
ISBN: 1134583206
Category: Language Arts & Disciplines
Page: 108
View: 5972
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This accessible satellite textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis of conversation. Written in a clear, user-friendly style by an experienced teacher, it combines practical activities with texts, accompanied by commentaries and suggestions for further study. It can be used individually or in conjunction with the series core textbook Working With Texts Aimed at A-Level and beginning undergraduate students, The Language of Conversation: * Analyses exactly what happens during conversation and why * Discusses the structure, purpose, and features of conversation * Explores the relationship between speaker and listener * Examines different kinds of conversation, such as chatroom conversations, extracts from chatshows and everyday conversation * Provides a clear introduction to technical terms.

The Language of Children


Author: Julia Gillen
Publisher: Routledge
ISBN: 1134448872
Category: Language Arts & Disciplines
Page: 112
View: 1214
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The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition, 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics and can be used individually or in conjunction with Working with Texts. The Language of Children: introduces the key theories of language acquisition and provides a historical overview of the subject looks at all the ways children learn to communicate, from writing and talking to playing and using computers includes a wide variety of real texts and data, from records of childrens first words to children's hand-written stories and emails explores the language of children from a range of backgrounds and abilities, including deaf and bilingual children is user-friendly and accessible, and provides a full glossary.

The Language of Sport


Author: Adrian Beard
Publisher: Psychology Press
ISBN: 9780415169110
Category: Language Arts & Disciplines
Page: 117
View: 6146
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The Language of Sport: * looks in detail at the language of sports-talk including commentary and 'new sportswriting' * explores linguistic representation of related issues such as gender, national/regional identity * examines the way sport sells itself as an agent of social cohesion and as a way to sell other products * includes BBC, ITV and radio transcripts of such sporting events as Euro '96

The Discourse of Advertising


Author: Guy Cook
Publisher: Psychology Press
ISBN: 9780415234559
Category: Language Arts & Disciplines
Page: 256
View: 6778
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This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.

Working with Texts

A Core Introduction to Language Analysis
Author: Maggie Bowring,Ronald Carter,Angela Goddard,Danuta Reah,Keith Sanger
Publisher: Routledge
ISBN: 1134758278
Category: Language Arts & Disciplines
Page: 352
View: 6718
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Working with Texts: A Core Book for Language Analysis provides a basic foundation for understanding aspects of English language crucial in the analysis of text. The major topics covered include writing, the sound system of spoken English, words, sentence grammar and discourse construction. The wide range of texts examined include literary extracts from prose fiction (Jeanette Winterson, Anne Tyler), poetry (D. H. Lawrence, Margaret Atwood), drama (John Godber) and graphic novels (Neil Gaiman), but also a huge diversity of texts from contemporary media: newspaper articles, advertisements (Gap, Kelloggs), political speeches and original authentic materials (children's writing, signs, everyday conversation). Student-friendly features include: * Activities showing how language works in texts and their contexts * Commentaries which follow each activity, highlighting main points of language use * Wide coverage of different genres: literary texts, notes, memos, signs, advertisements, leaflets, speeches, conversation * Suggestions for further reading and additional self-study exercises * Key words highlighted and a full index of terms Ideal for introductory courses to English Language and Literature and Linguistics. Also of interest to students of media and communication studies.

The Language of Magazines


Author: Linda McLoughlin
Publisher: Psychology Press
ISBN: 0415214246
Category: Language Arts & Disciplines
Page: 115
View: 8073
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This accessible satellite textbook offers students hands-on practical experience of textual analysis focused on magazines. It examines how image and text combine to produce meaning and discusses how ideological messages are conveyed.

The Language of Newspapers


Author: Danuta Reah
Publisher: Psychology Press
ISBN: 9780415278041
Category: Language Arts & Disciplines
Page: 126
View: 2426
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The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. The Language of Newspapers explores the ways in which the press portrays current events. From the ideological bias of the press, to the role of headlines in newspaper articles and ways in which newspapers relate to their audience, the book provides a comprehensive analysis of newspaper language. The second edition has been substantially rewritten and includes a range of new texts. Features include: * a new introduction, taking account of recent developments in the media * recent newspaper articles on a range of subjects, from Jeffrey Archer's conviction to the journalist captured for suspected spying in Afghanistan * a new introduction, taking account of recent developments in the media * new activities and commentaries to support student-directed study * a 'further resources' section with details of on-line newspapers and websites to visit.

Words in Ads


Author: Greg Myers
Publisher: N.A
ISBN: 9780340598283
Category: Advertising
Page: 222
View: 8756
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A World of Others' Words

Cross-Cultural Perspectives on Intertextuality
Author: Richard Bauman
Publisher: John Wiley & Sons
ISBN: 1405143614
Category: Social Science
Page: 200
View: 7797
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Drawing on his work in Iceland, Ireland, Scotland, North America, Ghana, and Fiji, linguistic anthropologist and folklorist Richard Bauman presents a series of ethnographic case studies that offer a sparkling look at intertextuality as communicative practice. A fascinating perspective on intertextuality: the idea that written and spoken texts speak to one another, e.g. through genre or allusions. Presents a series of ethnographic case studies to illustrate the topic. Draws on a broad range of oral performances and literary records from across the world. The author’s introduction sets a framework for the analysis of genre, perform and intertextuality. Shows how performers blend genres, e.g., telling stories about riddles or legends about magical verses, or constructing sales pitches.

How to Analyse Texts

A toolkit for students of English
Author: Ronald Carter,Angela Goddard
Publisher: Routledge
ISBN: 1317405536
Category: Language Arts & Disciplines
Page: 249
View: 5639
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How to Analyse Texts is the essential introductory textbook and toolkit for language analysis. This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts – spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels. This textbook includes: three parts covering research and study skills, language structure and use, and how texts operate in sociocultural contexts a wide range of international real-life texts, including items from South China Morning Post, art’otel Berlin and Metro Sweden, which cover digital and print media, advertising, recipes and much more objectives and skill review for each section, activities, commentaries, suggestions for independent assignments, and an analysis checklist for students to follow a combined glossary and index and a comprehensive further reading section a companion website at www.routledge.com/cw/goddard with further links and exercises for students. Written by two experienced teachers of English Language, How to Analyse Texts is key reading for all students of English language and linguistics.

Perceptions of Retailing in Early Modern England


Author: Nancy C. Cox,Karin Dannehl
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754637714
Category: History
Page: 214
View: 1282
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Whilst there has been much recent scholarly work on retailing during the early-modern period, much less is known about how people at the time perceived retailing. Centred around the general theme of perceptions, this book addresses this gap in our knowledge, looking at a different aspect of consumption.This book will prove essential reading for anyone interested in British social and economic history in the early modern period and among those interested with the history of retailing and of consumption. Although first and foremost a book written by historians for historians, it nevertheless borrows concepts and approaches from various disciplines concerned with theories of consumption, material culture, and representational art.

The Language of Politics


Author: Adrian Beard
Publisher: Routledge
ISBN: 9781138835023
Category: Language Arts & Disciplines
Page: 132
View: 8948
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The Language of Politics: * examines how both politicians and commentators describe political stances * explores some of the most common linguistic features to be found in political speeches * analyses electioneering through various written texts including manifestos, posters and pamphlets * looks at how politicians answer questions both in the media and in parliament * includes examples of political discourse from Britain, America and Australia * has a comprehensive glossary of terms.

The Language of Humour


Author: Alison Ross
Publisher: Routledge
ISBN: 1134701721
Category: Language Arts & Disciplines
Page: 128
View: 2321
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The Language of Humour: * examines the importance of the social context for humour * explores the issue of gender and humour in areas such as the New Lad culture in comedy and stand-up comedy * includes comic transcripts from TV sketches such as Clive Anderson and Peter Cook

Advertising Language

A Pragmatic Approach to Advertisements in Britain and Japan
Author: Keiko Tanaka
Publisher: Routledge
ISBN: 1134640463
Category: Language Arts & Disciplines
Page: 168
View: 8854
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Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

The Language of Websites


Author: Mark Boardman
Publisher: Psychology Press
ISBN: 9780415328548
Category: Computers
Page: 117
View: 5415
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'The Language of Websites' explores the ways in which websites use and present language, covers many different types of web-based interaction, considers the structures of language online and offers practical advice on how to build a website.

The Language of ICT

Information and Communication Technology
Author: Tim Shortis
Publisher: Psychology Press
ISBN: 9780415222754
Category: Language Arts & Disciplines
Page: 116
View: 6922
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This satellite textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis focused on new communication technologies. Written in a clear style, it combines practical activities with texts, followed by commentaries. It can be used individually or in conjunction with the series core textbook, Working with Texts: A Core Book for Language Analysis. Aimed at A-Level and beginning undergraduate students, this work: explores the nature of the electronic word and presents the new types of text in which it is found; examines the impact of the rapid technological change we are living through; analyzes different texts, including e-mail and answerphone messages, webpages, faxes, computer games and articles about IT; provides detailed guidance on downloading material from the web, gives URLs to visit, and includes a dedicated webpage; and includes a comprehensive glossary of terms.

Language and Technology


Author: Angela Goddard,Beverly Geesin
Publisher: N.A
ISBN: 9781138135789
Category:
Page: 118
View: 5843
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The INTERTEXT series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A core introduction to language analysis (third edition, 2007) is the foundation text which is complemented by a range of satellite titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. This accessible textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis focused on language and technology. Written in a clear, user-friendly style, it combines practical activities with texts, accompanied by commentaries and suggestions for further study. Aimed at A-Level and beginning undergraduate students, Language and Technology: explores the history of new communication tools such as texting; Facebook and online forums examines the public discourses about these new tools incorporates real texts such as adverts, newspaper articles and chat room data includes a comprehensive glossary of terms. "