The Language of Advertising

Written Texts
Author: Angela Goddard
Publisher: Psychology Press
ISBN: 9780415278034
Category: Business & Economics
Page: 131
View: 8776
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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

How to Analyse Texts

A toolkit for students of English
Author: Ronald Carter,Angela Goddard
Publisher: Routledge
ISBN: 1317405528
Category: Language Arts & Disciplines
Page: 249
View: 3326
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How to Analyse Texts is the essential introductory textbook and toolkit for language analysis. This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts – spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels. This textbook includes: three parts covering research and study skills, language structure and use, and how texts operate in sociocultural contexts a wide range of international real-life texts, including items from South China Morning Post, art’otel Berlin and Metro Sweden, which cover digital and print media, advertising, recipes and much more objectives and skill review for each section, activities, commentaries, suggestions for independent assignments, and an analysis checklist for students to follow a combined glossary and index and a comprehensive further reading section a companion website at www.routledge.com/cw/goddard with further links and exercises for students. Written by two experienced teachers of English Language, How to Analyse Texts is key reading for all students of English language and linguistics.

Perceptions of Retailing in Early Modern England


Author: Nancy C. Cox,Karin Dannehl
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754637714
Category: History
Page: 214
View: 4288
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Whilst there has been much recent scholarly work on retailing during the early-modern period, much less is known about how people at the time perceived retailing. Centred around the general theme of perceptions, this book addresses this gap in our knowledge, looking at a different aspect of consumption.This book will prove essential reading for anyone interested in British social and economic history in the early modern period and among those interested with the history of retailing and of consumption. Although first and foremost a book written by historians for historians, it nevertheless borrows concepts and approaches from various disciplines concerned with theories of consumption, material culture, and representational art.

Language, Gender and Ideology

Constructions of Femininity for Marriage
Author: Saumya Sharma
Publisher: Taylor & Francis
ISBN: 0429960379
Category: Language Arts & Disciplines
Page: 216
View: 1506
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This book explores multiple facets of femininity for marriage in India. Using language as an entry point, it looks at how and why media representations of gender identities are constructed the way they are. It works with a unique synthesis of second-wave feminist discourse and empirical linguistic research to look at how the social institution of marriage becomes the site of interaction between language, ideology, psyche and culture. This volume also brings together the personal histories and views of women who discuss how media, modernity and social norms shape their ideas about marriage and selfhood. Deconstructing perceptions of femininity in contemporary India, the book will be of great interest to scholars and researchers of sociology, gender studies, linguistics, media and cultural studies and psychoanalysis.

The Language of Conversation


Author: Francesca Pridham
Publisher: Routledge
ISBN: 1134583206
Category: Language Arts & Disciplines
Page: 108
View: 4944
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This accessible satellite textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis of conversation. Written in a clear, user-friendly style by an experienced teacher, it combines practical activities with texts, accompanied by commentaries and suggestions for further study. It can be used individually or in conjunction with the series core textbook Working With Texts Aimed at A-Level and beginning undergraduate students, The Language of Conversation: * Analyses exactly what happens during conversation and why * Discusses the structure, purpose, and features of conversation * Explores the relationship between speaker and listener * Examines different kinds of conversation, such as chatroom conversations, extracts from chatshows and everyday conversation * Provides a clear introduction to technical terms.

The Language of Work


Author: Almut Koester
Publisher: Psychology Press
ISBN: 9780415307291
Category: Language Arts & Disciplines
Page: 124
View: 931
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The Language of Work examines language use in business and the workplace, representations of work and how people in business interact. Includes many real-world examples and a section on entering the world of work.

Language


Author: George Melville Bolling,Bernard Bloch
Publisher: N.A
ISBN: N.A
Category: Sociolinguistics
Page: N.A
View: 8288
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Working with Texts

A Core Introduction to Language Analysis
Author: Maggie Bowring,Ronald Carter,Angela Goddard,Danuta Reah,Keith Sanger
Publisher: Routledge
ISBN: 1134758286
Category: Language Arts & Disciplines
Page: 352
View: 9817
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Working with Texts: A Core Book for Language Analysis provides a basic foundation for understanding aspects of English language crucial in the analysis of text. The major topics covered include writing, the sound system of spoken English, words, sentence grammar and discourse construction. The wide range of texts examined include literary extracts from prose fiction (Jeanette Winterson, Anne Tyler), poetry (D. H. Lawrence, Margaret Atwood), drama (John Godber) and graphic novels (Neil Gaiman), but also a huge diversity of texts from contemporary media: newspaper articles, advertisements (Gap, Kelloggs), political speeches and original authentic materials (children's writing, signs, everyday conversation). Student-friendly features include: * Activities showing how language works in texts and their contexts * Commentaries which follow each activity, highlighting main points of language use * Wide coverage of different genres: literary texts, notes, memos, signs, advertisements, leaflets, speeches, conversation * Suggestions for further reading and additional self-study exercises * Key words highlighted and a full index of terms Ideal for introductory courses to English Language and Literature and Linguistics. Also of interest to students of media and communication studies.

Multimodal Texts from Around the World

Cultural and Linguistic Insights
Author: W. Bowcher
Publisher: Springer
ISBN: 023035534X
Category: Literary Criticism
Page: 330
View: 3531
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A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

Manly States

Masculinities, International Relations, and Gender Politics
Author: Charlotte Hooper
Publisher: Columbia University Press
ISBN: 0231505205
Category: Political Science
Page: 224
View: 9410
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Much has been written on how masculinity shapes international relations, but little feminist scholarship has focused on how international relations shape masculinity. Charlotte Hooper draws from feminist theory to provide an account of the relationship between masculinity and power. She explores how the theory and practice of international relations produces and sustains masculine identities and masculine rivalries. This volume asserts that international politics shapes multiple masculinities rather than one static masculinity, positing an interplay between a "hegemonic masculinity" (associated with elite, western male power) and other subordinated, feminized masculinities (typically associated with poor men, nonwestern men, men of color, and/or gay men). Employing feminist analyses to confront gender-biased stereotyping in various fields of international political theory—including academic scholarship, journals, and popular literature like The Economist—Hooper reconstructs the nexus of international relations and gender politics during this age of globalization.

Translation Studies Abstracts/Bibliography of Translation Studies


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Translating and interpreting
Page: N.A
View: 3431
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The Idea of English in Japan

Ideology and the Evolution of a Global Language
Author: Philip Seargeant
Publisher: Multilingual Matters
ISBN: 1847696910
Category: Language Arts & Disciplines
Page: 192
View: 3576
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This book examines the ways in which English is conceptualised as a global language in Japan, and considers how the resultant language ideologies – drawn in part from universal discourses; in part from context-specific trends in social history – inform the relationships that people in Japan have towards the language. The book analyses the specific nature of the language’s symbolic meaning in Japan, and how this meaning is expressed and negotiated in society. It also discusses how the ideologies of English that exist in Japan might have implications for the more general concept of ‘English as a global language’. To this end it considers the question of what constitutes a ‘global’ language, and how, if at all, a balance can be struck between the universal and the historically-contingent when it comes to formulating a theory of English within the world.

Teaching and Researching Writing


Author: Ken Hyland
Publisher: Pearson Education
ISBN: 9780582423381
Category: Language Arts & Disciplines
Page: 248
View: 9195
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This authoritative introduction provides a highly readable and up-to-date guide to the major themes and developments in current writing theory, research and teaching. Teaching and Researching: Writing is designed for anyone looking for an overview of current views on writing and the ways theory has been translated into teaching and research. Covering important theoretical and conceptual issues, the book addresses current key questions, and includes a detailed chapter offering suggestions for research projects illustrated with case studies.

American Book Publishing Record


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Books
Page: N.A
View: 9936
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Southern African Linguistics and Applied Language Studies


Author: N.A
Publisher: N.A
ISBN: N.A
Category: African languages
Page: N.A
View: 9512
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An Intertextual Analysis of Zechariah 9-10

The Earlier Restoration Expectations of Second Zechariah
Author: Suk Yee Lee
Publisher: Bloomsbury Publishing
ISBN: 0567066630
Category: Religion
Page: 256
View: 588
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This book conducts an in-depth study on the ideas about future salvation in Zechariah 9-10. In accommodation of the allusive character of the text, Lee uses the methodology of intertextual analysis to examine the markers in the text. Having established the moments of intertextuality, Lee investigates the sources and their contexts, analyzing how the intertexts are used in the new context of the host and exploring how the antecedents shape the reading of the later text. Thus, Lee argues that Zechariah 9-10 leverages earlier biblical material in order to express its view on restoration, which serves as a lens for the prophetic community in Yehud to make sense of their troubled world in the early Persian period, ca. 440 B.C. These two chapters envision the return of Yahweh who inaugurates the new age, ushering in prosperity and blessings. The earlier restoration expectations of Second Zechariah anticipate the formation of an ideal remnant settling in an ideal homeland, with Yahweh as king and David as vice-regent, reigning in Zion. The new commonwealth is not only a united society but also a cosmic one, with Judah, Ephraim, and the nations living together in peace.

The Language of Sport


Author: Adrian Beard
Publisher: Psychology Press
ISBN: 9780415169110
Category: Language Arts & Disciplines
Page: 117
View: 8668
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Looks at sport in its wider social context. Examines the way sport sells itself as an agent of social cohesion and is used to sell products. Explores how sporting texts construct ideas about gender and national identity. Uses examples from events as diverse as Wimbledon tennis, Euro '96 and the World Athletics Championships.

Linguistics and Language Behavior Abstracts

LLBA.
Author: N.A
Publisher: N.A
ISBN: N.A
Category: Language and languages
Page: N.A
View: 5895
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Medical Writing

Modality in Focus
Author: Minna Vihla
Publisher: Rodopi
ISBN: 9789042007086
Category: Language Arts & Disciplines
Page: 170
View: 9586
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This book examines the role of modal expressions in various medical genres, as well as pointing out other markers of speaker attitude. Based on new computer-readable data, and combining quantitative and qualitative methods, the book argues that the use of modal expressions reflects the institutional context of medical discourse. Modal expressions are analysed with reference to hedging, reliability, and argumentation, and it is shown that their use in different genres reflects a model of medicine leading from bio-medical hypotheses through assessment to clinical applications. The book also analyses new genres of medical writing that have developed as a response to the increasing amount of medical information. Advertisements are analysed as an example of medicalization, showing how evaluation in the texts is based on medical values.

Forthcoming Books


Author: Rose Arny
Publisher: N.A
ISBN: N.A
Category: American literature
Page: N.A
View: 8813
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