The Language of Advertising

Written Texts
Author: Angela Goddard
Publisher: Psychology Press
ISBN: 9780415278034
Category: Business & Economics
Page: 131
View: 4613
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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

The Language of Work


Author: Almut Koester
Publisher: Psychology Press
ISBN: 9780415307291
Category: Language Arts & Disciplines
Page: 124
View: 2988
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This title: examines how language is used in business and the workplace (in meetings, negotiations, official reports and emails between colleagues); explores representations of work in job adverts, TV and advertising); looks at how people in business interact through small talk and management-employee relationships; and more.

How to Analyse Texts

A toolkit for students of English
Author: Ronald Carter,Angela Goddard
Publisher: Routledge
ISBN: 1317405528
Category: Language Arts & Disciplines
Page: 249
View: 2010
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How to Analyse Texts is the essential introductory textbook and toolkit for language analysis. This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts – spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels. This textbook includes: three parts covering research and study skills, language structure and use, and how texts operate in sociocultural contexts a wide range of international real-life texts, including items from South China Morning Post, art’otel Berlin and Metro Sweden, which cover digital and print media, advertising, recipes and much more objectives and skill review for each section, activities, commentaries, suggestions for independent assignments, and an analysis checklist for students to follow a combined glossary and index and a comprehensive further reading section a companion website at www.routledge.com/cw/goddard with further links and exercises for students.? Written by two experienced teachers of English Language, How to Analyse Texts is key reading for all students of English language and linguistics.

Working with Texts

A Core Introduction to Language Analysis
Author: Maggie Bowring,Ronald Carter,Angela Goddard,Danuta Reah,Keith Sanger
Publisher: Routledge
ISBN: 1134758286
Category: Language Arts & Disciplines
Page: 352
View: 2397
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Working with Texts: A Core Book for Language Analysis provides a basic foundation for understanding aspects of English language crucial in the analysis of text. The major topics covered include writing, the sound system of spoken English, words, sentence grammar and discourse construction. The wide range of texts examined include literary extracts from prose fiction (Jeanette Winterson, Anne Tyler), poetry (D. H. Lawrence, Margaret Atwood), drama (John Godber) and graphic novels (Neil Gaiman), but also a huge diversity of texts from contemporary media: newspaper articles, advertisements (Gap, Kelloggs), political speeches and original authentic materials (children's writing, signs, everyday conversation). Student-friendly features include: * Activities showing how language works in texts and their contexts * Commentaries which follow each activity, highlighting main points of language use * Wide coverage of different genres: literary texts, notes, memos, signs, advertisements, leaflets, speeches, conversation * Suggestions for further reading and additional self-study exercises * Key words highlighted and a full index of terms Ideal for introductory courses to English Language and Literature and Linguistics. Also of interest to students of media and communication studies.

Perceptions of Retailing in Early Modern England


Author: Nancy C. Cox,Karin Dannehl
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754637714
Category: History
Page: 214
View: 2236
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Whilst there has been much recent scholarly work on retailing during the early-modern period, much less is known about how people at the time perceived retailing. Centred around the general theme of perceptions, this book addresses this gap in our knowledge, looking at a different aspect of consumption.This book will prove essential reading for anyone interested in British social and economic history in the early modern period and among those interested with the history of retailing and of consumption. Although first and foremost a book written by historians for historians, it nevertheless borrows concepts and approaches from various disciplines concerned with theories of consumption, material culture, and representational art.

The Language of Conversation


Author: Francesca Pridham
Publisher: Routledge
ISBN: 1134583206
Category: Language Arts & Disciplines
Page: 108
View: 8218
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This accessible satellite textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis of conversation. Written in a clear, user-friendly style by an experienced teacher, it combines practical activities with texts, accompanied by commentaries and suggestions for further study. It can be used individually or in conjunction with the series core textbook Working With Texts Aimed at A-Level and beginning undergraduate students, The Language of Conversation: * Analyses exactly what happens during conversation and why * Discusses the structure, purpose, and features of conversation * Explores the relationship between speaker and listener * Examines different kinds of conversation, such as chatroom conversations, extracts from chatshows and everyday conversation * Provides a clear introduction to technical terms.

Wie versteckt man eine Insel?


Author: Wendy Orr
Publisher: Deutscher Taschenbuch Verlag
ISBN: 3423431091
Category: Juvenile Fiction
Page: 160
View: 7682
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Ganz allein auf einer Insel Das Mädchen Nim lebt mit ihrem Vater allein auf einer paradiesischen kleinen Insel mitten im Ozean. Ihre Freunde sind die Seelöwin Selkie, der Leguan Fred und die Riesenschildkröte Chica, ihre große Leidenschaft ist das Lesen. Vor allem verschlingt sie die Abenteuergeschichten des mutigen Alex Rover, der in jeder kniffligen Lage Rat weiß und den sie heiß verehrt. Als ihr Vater verschwindet und Nim in ernste Schwierigkeiten kommt, bittet sie ihren Helden um Hilfe – und erlebt eine Überraschung, die sie sich nie hätte träumen lassen ...

The Language of Work


Author: Almut Koester
Publisher: Routledge
ISBN: 9780415307307
Category: Language Arts & Disciplines
Page: 124
View: 8655
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The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. The Language of Work: examines how language is used in business and the workplace, looking at a range of situations and data: from meetings to informal negotiations, promotional letters to emails explores representations of work in advertising, career magazines and workplace talk looks at the way people in business interact through small talk, politeness, customer care and management-employee relationships is illustrated with lively examples taken from the real world and includes a full index of terms features a useful section on entering the world of work, exploring job adverts and texts that give advice on CV writing and developing 'transferable skills'.

The Language of Sport


Author: Adrian Beard
Publisher: Psychology Press
ISBN: 9780415169110
Category: Language Arts & Disciplines
Page: 117
View: 1857
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Looks at sport in its wider social context. Examines the way sport sells itself as an agent of social cohesion and is used to sell products. Explores how sporting texts construct ideas about gender and national identity. Uses examples from events as diverse as Wimbledon tennis, Euro '96 and the World Athletics Championships.

The Language of Poetry


Author: John McRae
Publisher: Psychology Press
ISBN: 9780415169288
Category: Language Arts & Disciplines
Page: 156
View: 7076
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This accessible textbook is unique in offering students hands-on, practical experience of textual analysis focused on poetry. It combines activities with texts, commentaries and further activity suggestions.

Language Change


Author: Adrian Beard
Publisher: Psychology Press
ISBN: 9780415320559
Category: Language Arts & Disciplines
Page: 114
View: 9425
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The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. Language Change: examines the way external factors have influenced and are influencing language change, focusing on how changing social contexts are reflected in language use explores the attitudes, values and assumptions that shape the way we use language looks at how language change operates within different genres, such as problem pages, sports reports and recipes provides lively examples from everyday communication, including letters, emails, postcards and text messages includes a unit on how new words are formed and features a full glossary.

The Language of ICT

Information and Communication Technology
Author: Tim Shortis
Publisher: Psychology Press
ISBN: 9780415222754
Category: Language Arts & Disciplines
Page: 116
View: 6765
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This satellite textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis focused on new communication technologies. Written in a clear style, it combines practical activities with texts, followed by commentaries. It can be used individually or in conjunction with the series core textbook, Working with Texts: A Core Book for Language Analysis. Aimed at A-Level and beginning undergraduate students, this work: explores the nature of the electronic word and presents the new types of text in which it is found; examines the impact of the rapid technological change we are living through; analyzes different texts, including e-mail and answerphone messages, webpages, faxes, computer games and articles about IT; provides detailed guidance on downloading material from the web, gives URLs to visit, and includes a dedicated webpage; and includes a comprehensive glossary of terms.

Einführung in die Textlinguistik


Author: Wolfgang U. Dressler
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111358933
Category: Language Arts & Disciplines
Page: 144
View: 3060
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Die Buchreihe Konzepte der Sprach- und Literaturwissenschaft gibt Aufschluss über Prinzipien, Probleme und Verfahrensweisen philologischer Forschung im weitesten Sinne und dient einer Bestimmung des Standorts der Linguistik und Literaturwissenschaft. Die Reihe übergreift Einzelsprachen und Einzelliteraturen. Sie stellt sich in den Dienst der Reflexion und Grundlegung einer allgemeinen Sprach- und Literaturwissenschaft. Die Bände sind zum Teil informierende Einführungen, zum Teil wissenschaftliche Diskussionsbeiträge.

Language


Author: George Melville Bolling,Bernard Bloch
Publisher: N.A
ISBN: N.A
Category: Sociolinguistics
Page: N.A
View: 547
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Manly States

Masculinities, International Relations, and Gender Politics
Author: Charlotte Hooper
Publisher: Columbia University Press
ISBN: 0231505205
Category: Political Science
Page: 224
View: 6588
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Much has been written on how masculinity shapes international relations, but little feminist scholarship has focused on how international relations shape masculinity. Charlotte Hooper draws from feminist theory to provide an account of the relationship between masculinity and power. She explores how the theory and practice of international relations produces and sustains masculine identities and masculine rivalries. This volume asserts that international politics shapes multiple masculinities rather than one static masculinity, positing an interplay between a "hegemonic masculinity" (associated with elite, western male power) and other subordinated, feminized masculinities (typically associated with poor men, nonwestern men, men of color, and/or gay men). Employing feminist analyses to confront gender-biased stereotyping in various fields of international political theory—including academic scholarship, journals, and popular literature like The Economist—Hooper reconstructs the nexus of international relations and gender politics during this age of globalization.

Multimodal Texts from Around the World

Cultural and Linguistic Insights
Author: W. Bowcher
Publisher: Springer
ISBN: 023035534X
Category: Literary Criticism
Page: 330
View: 445
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A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

Teaching and Researching Writing


Author: Ken Hyland
Publisher: Pearson Education
ISBN: 9780582423381
Category: Language Arts & Disciplines
Page: 248
View: 6555
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This authoritative introduction provides a highly readable and up-to-date guide to the major themes and developments in current writing theory, research and teaching. Teaching and Researching: Writing is designed for anyone looking for an overview of current views on writing and the ways theory has been translated into teaching and research. Covering important theoretical and conceptual issues, the book addresses current key questions, and includes a detailed chapter offering suggestions for research projects illustrated with case studies.

American Book Publishing Record


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Books
Page: N.A
View: 625
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Translation Studies Abstracts/Bibliography of Translation Studies


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Translating and interpreting
Page: N.A
View: 2370
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Anglia


Author: N.A
Publisher: N.A
ISBN: N.A
Category: English philology
Page: N.A
View: 6047
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