The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
Publisher: Hachette UK
ISBN: 1857884329
Category: Business & Economics
Page: 340
View: 4696
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This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standard". Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. "The Search" contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first.

Google and the Culture of Search


Author: Ken Hillis,Michael Petit,Kylie Jarrett
Publisher: Routledge
ISBN: 1136933069
Category: Social Science
Page: 256
View: 9716
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What did you do before Google? The rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that everything that matters is now on the Web, and should, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study of search technology’s broader implications for knowledge production and social relations, the authors shed light on a culture of search in which our increasing reliance on search engines influences not only the way we navigate, classify, and evaluate Web content, but also how we think about ourselves and the world around us, online and off. Ken Hillis, Michael Petit, and Kylie Jarrett seek to understand the ascendancy of search and its naturalization by historicizing and contextualizing Google’s dominance of the search industry, and suggest that the contemporary culture of search is inextricably bound up with a metaphysical longing to manage, order, and categorize all knowledge. Calling upon this nexus between political economy and metaphysics, Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power.

Doing Business With China

Avoiding the Pitfalls
Author: S. Hamilton,J. Zhang
Publisher: Springer
ISBN: 0230305458
Category: Social Science
Page: 192
View: 4145
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This book is about understanding the differences and risks, ownership, culture and management practices when investing, managing or working with Chinese companies. It explores the progression of overseas listing of Chinese companies and the reasons behind theattitude shifts towards overseas Chinese stocks.

Software Takes Command


Author: Lev Manovich
Publisher: Bloomsbury Publishing USA
ISBN: 162356672X
Category: Social Science
Page: 376
View: 6165
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Software has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. Offering the the first theoretical and historical account of software for media authoring and its effects on the practice and the very concept of 'media,' the author of The Language of New Media (2001) develops his own theory for this rapidly-growing, always-changing field. What was the thinking and motivations of people who in the 1960 and 1970s created concepts and practical techniques that underlie contemporary media software such as Photoshop, Illustrator, Maya, Final Cut and After Effects? How do their interfaces and tools shape the visual aesthetics of contemporary media and design? What happens to the idea of a 'medium' after previously media-specific tools have been simulated and extended in software? Is it still meaningful to talk about different mediums at all? Lev Manovich answers these questions and supports his theoretical arguments by detailed analysis of key media applications such as Photoshop and After Effects, popular web services such as Google Earth, and the projects in motion graphics, interactive environments, graphic design and architecture. Software Takes Command is a must for all practicing designers and media artists and scholars concerned with contemporary media.

The 100 Most Significant Events in American Business: An Encyclopedia

An Encyclopedia
Author: Quentin R. Skrabec Jr.
Publisher: ABC-CLIO
ISBN: 0313398631
Category: Business & Economics
Page: 323
View: 7961
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This reference book details the top 100 groundbreaking events in the history of American business, featuring case studies of successful companies who challenged traditional operating paradigms, historical perspectives on labor laws, management practices, and economic climates, and an examination of the impact of these influences on today's business practices. • Chronology of key events in the history of American business from 1630 to the present • Helpful sidebars of the evolution of key terms used today • Comprehensive index includes category, company names, personal names, and cross references to other events • Suggestions for further reading for each article • 10 relevant charts and tables • Appendix of relevant sources • 80 key primary documents supporting major events in American business

Battleground: A-N


Author: Robin Andersen,Jonathan Alan Gray
Publisher: Greenwood Publishing Group
ISBN: 9780313341687
Category: Mass media
Page: 633
View: 364
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Provides an overview of the many debates and controversial topics currently connected with our media, providing context, definitions, notable programs, important media events and their historical significance, and future trends.

Web 2.0

A Strategy Guide
Author: Amy Shuen
Publisher: "O'Reilly Media, Inc."
ISBN: 0596529961
Category: Computers
Page: 243
View: 3064
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With case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web technologies and uses are changing the way companies communicate, interact, and make money.

Common Knowledge

The Challenge of Transdisciplinarity
Author: Moira Cockell
Publisher: EPFL Press
ISBN: 2940222320
Category: Common sense
Page: 241
View: 7832
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Brand Media Strategy

Integrated Communications Planning in the Digital Era
Author: Antony Young
Publisher: Palgrave Macmillan
ISBN: 0230112374
Category: Business & Economics
Page: 256
View: 2346
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From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge the investment’s value in today’s results-driven marketing world • how to get the maximum impact out of digital media, including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.

The Intelligent Web

Search, smart algorithms, and big data
Author: Gautam Shroff
Publisher: OUP Oxford
ISBN: 0191664626
Category: Computers
Page: 320
View: 3414
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As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of "Web intelligence", as increasingly sophisticated algorithms operate on the vast and growing amount of data on the Web, sifting, selecting, comparing, aggregating, correcting; following simple but powerful rules to decide what matters. While original optimism for Artificial Intelligence declined, this new kind of machine intelligence is emerging as the Web grows ever larger and more interconnected. Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing, and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.

Literature and Encyclopedism in Enlightenment Britain

The Pursuit of Complete Knowledge
Author: Seth Rudy
Publisher: Springer
ISBN: 1137411546
Category: Literary Criticism
Page: 261
View: 3572
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Literature and Encyclopedism in Enlightenment Britain tells the story of long-term aspirations to comprehend, record, and disseminate complete knowledge of the world. It draws on a wide range of literary and non-literary works from the early modern era and British Enlightenment.

Message Not Received

Why Business Communication Is Broken and How to Fix It
Author: Phil Simon
Publisher: John Wiley & Sons
ISBN: 1119048214
Category: Business & Economics
Page: 272
View: 3348
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Get your message across the right way with clear communication Message Not Received provides the tools and techniques that make an effective writer and public speaker. Particularly on topics related to data and technology, effective communication can present a challenge in business settings. This book shows readers how those challenges can be overcome, and how to keep the message from getting lost in the face of mismatched levels of knowledge, various delivery media, and the library of jargon that too often serves as a substitute for real, meaningful language. Coverage includes idea crystallization, the rapidly changing business environment, Kurzweil's law of accelerating change, and our increasing inability to understand what we are saying to each other. Rich with visuals including diagrams, slides, graphs, charts, and infographics, this guide provides accessible information and actionable guidance toward more effectively conveying the message. Today, few professionals can ignore the tsunami of technology that permeates their lives, advancing far more rapidly that most of us can handle. As a result, too many people think that successful speaking means using buzzwords, jargon, and invented words that sound professional, but don't actually communicate meaning. This book provides a path through the noise, helping readers get their message across succinctly, efficiently, and effectively. Adapt your approach for more effective communication Learn the critical skill of crystallizing ideas Tailor your style to the method of delivery Ensure that your message is heard, understood, and internalized It doesn't matter whether you're pitching to a venture capitalist, explaining daily challenges to a non-tech manager, or speaking to hundreds of people – jargon-filled word salad uses a lot of words to say very little. Better communication requires a different approach, and Message Not Received gives you a roadmap to more effective speaking and writing for any audience or medium.

The New ICT Ecosystem

Implications for Policy and Regulation
Author: Martin Fransman
Publisher: Cambridge University Press
ISBN: 0521191319
Category: Business & Economics
Page: 251
View: 1376
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"The ICT sector is crucial as a driver of economic and social growth. Not only is it an important industry in its own right, but it also provides the communication and infrastructure without which modern economies could not function. How does this sectorwork? Why is it stronger in some countries than in others? What should companies, governments and regulators be doing to enhance its contribution? In The New ICT Ecosystem, Martin Fransman answers these and other questions by developing the idea of the ICT sector as an evolving ecosystem. He shows that some components of the ICT ecosystem, particularly the innovation process, work better in some countries and regions (e.g. the USA) than in others (e.g. Europe and the developing world). This enables policy makers and regulators to understand why some parts of the ICT ecosystem are underperforming and what can be done to enhance their performance. The previous edition of The New ICT Ecosystem won the 2008-09 Joseph Schumpeter Prize"--Provided by publisher.

Digital Wars

Apple, Google, Microsoft and the Battle for the Internet
Author: Charles Arthur
Publisher: Kogan Page Publishers
ISBN: 0749464143
Category: Business & Economics
Page: 272
View: 5403
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- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? - When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? - Why did Google test 40 shades of blue on its users? - How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it? - Who said that Microsoft should have its own music player - and why did it fail? The answers, and much more, can be found in this new book by Charles Arthur, technology editor of The Guardian newspaper of London. Digital Wars starts in 1998, when the internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding itself. It looks at what are now the three best-known tech companies, and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined. The chance had come from tumultuous battles between the three... To win their battles... Apple used design, the vertical model of controlling the hardware and software, and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music; Google focused on being quick, efficient, and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals. With exclusive information from interviews with people such as Don Norman, former VP of Apple Computer and Pieter Knook, former SVP of the Mobile Communications Business at Microsoft, and many more current and former staff of the three companies - including one person who has worked for all three - Arthur also addresses: - what the inventors of the hard drive used in the iPod thought it would really be used for - how Apple transformed the smartphone market - which of Android or Apple that forced Microsoft to abandon Windows Mobile - what happened to Microsoft's tablet plans - and much more.

Encyclopedia of Computer Science and Technology


Author: Harry Henderson
Publisher: Infobase Publishing
ISBN: 1438110030
Category: Computer science
Page: 593
View: 3657
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Presents an illustrated A-Z encyclopedia containing approximately 600 entries on computer and technology related topics.

Web Squared: Web 2.0 Five Years On


Author: Tim O'Reilly,John Battelle
Publisher: "O'Reilly Media, Inc."
ISBN: 144936571X
Category: Computers
Page: 15
View: 5353
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Ever since we first introduced the term Web 2.0, people have been asking, What ™s next? Assuming that Web 2.0 was meant to be a kind of software version number (rather than a statement about the second coming of the Web after the dotcom bust), we ™re constantly asked about Web 3.0. Is it the semantic web? The sentient web? Is it the social web? The mobile web? Is it some form of virtual reality? It is all of those, and more. The Web is no longer a collection of static pages of HTML that describe something in the world. Increasingly, the Web is the world "everything and everyone in the world casts an information shadow,an aura of data which, when captured and processed intelligently, offers extraordinary opportunity and mindbending implications. Web Squared is our way of exploring this phenomenon and giving it a name.

Business Week


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Business
Page: N.A
View: 9794
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Business India


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Business
Page: N.A
View: 1117
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