Trust Me I'm Lying

Confessions of a Media Manipulator
Author: Ryan Holiday
Publisher: Profile Books
ISBN: 1782834230
Category: Self-Help
Page: N.A
View: 6694
DOWNLOAD NOW »
Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising
Author: Ryan Holiday
Publisher: Penguin
ISBN: 1591847389
Category: Business & Economics
Page: 111
View: 4303
DOWNLOAD NOW »
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

Conspiracy

Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue
Author: Ryan Holiday
Publisher: N.A
ISBN: 9781788160841
Category:
Page: 336
View: 967
DOWNLOAD NOW »
Conspiracy theories are legion. Conspiracies are rare. And of the few that do exist, fewer are ever discovered, let alone explained. This story is the exception.In 2007, a short blog post on Valleywag, the Silicon Valley vertical of Gawker Media, outed the enigmatic Facebook and PayPal billionaire Peter Thiel as gay. In 2016, Gawker was forced to declare bankruptcy after a $140 million dollar judgment in a Florida court over an illegally recorded sex tape of Hulk Hogan with his best friend's wife. These two seemingly unrelated events were in fact the bookends of a nearly decade-long plot masterminded by Thiel, for both obvious and non-obvious reasons. It had been one of the most covered and surreal legal cases in history and no one had suspected a thing. With his unique perspective and exclusive access to all the key players, Ryan Holiday transforms these events into both a dissection of that controversial word and methodology - conspiracy - and an eye-opening cautionary tale on the use, abuse and consequences of power and secrecy in the modern age.

Perennial Seller

The Art of Making and Marketing Work that Lasts
Author: Ryan Holiday
Publisher: Penguin
ISBN: 0143109014
Category: Business & Economics
Page: 256
View: 1851
DOWNLOAD NOW »
Explores how some works and artists achieve longevity when most disappear after initial success.

Don't You Know Who I Think I Am?

Confessions of a First-Class Asshole
Author: Justin Ross Lee
Publisher: Inkshares
ISBN: 194175869X
Category: Biography & Autobiography
Page: 200
View: 7822
DOWNLOAD NOW »
A full-frontal guide to hacking your way to platinum status—in everything.

How America Lost Its Secrets

Edward Snowden, the Man and the Theft
Author: Edward Jay Epstein
Publisher: Knopf
ISBN: 0451494563
Category: Political Science
Page: 350
View: 3001
DOWNLOAD NOW »
Challenges the popular image of Edward Snowden as hacker turned avenging angel, while revealing how vulnerable the United States' national security systems have become.

Mobs, Messiahs, and Markets

Surviving the Public Spectacle in Finance and Politics
Author: Will Bonner,Lila Rajiva
Publisher: John Wiley & Sons
ISBN: 1118039157
Category: Business & Economics
Page: 432
View: 2377
DOWNLOAD NOW »
An insightful look at how to succeed by going against the crowd Collectively, people think and act in ways that are different from how they think and act as individuals. Understanding these differences, says William (Bill) Bonner-a longtime maverick observer of the financial world and the vagaries of the investing public-is vital to preserving your wealth and personal dignity. From the witch-hunts of the early modern world to the war on terror, from dot-com mania to the real estate bubble, people have always been caught up in frauds, conceits, and wild guesses-often with devastating results. In Mobs, Messiahs, and Markets, Bonner and coauthor Lila Rajiva show groupthink at work in an improbable array of instances throughout history and reveal why swimming against the current pays. Shares the deeper secrets of investing and pushes you to question what this means for your financial well-being Explains why people so often abandon good sense and good behavior to "follow the crowd" Offers concrete advice on how you can avoid the "public spectacle" of modern finance The authors' cautionary tale of bubble economies reveals how the gush of credit let loose by Alan Greenspan has wreaked havoc on our lives-but their thoughtful and always entertaining approach also offers some sound investing principles for avoiding the pitfalls of the public spectacle, thinking for yourself, and protecting your money, your sanity, and your soul.

The Daily Stoic Journal

366 Days of Writing and Reflection on the Art of Living
Author: Ryan Holiday,Stephen Hanselman
Publisher: Penguin
ISBN: 0525534393
Category: Business & Economics
Page: 336
View: 3987
DOWNLOAD NOW »
Ryan Holiday has led the popular revival of stoicism since 2014, with his acclaimed bestsellers The Obstacle is the Way, Ego is the Enemy, and-in partnership with Stephen Hanselman-The Daily Stoic. The latter offered powerful quotations, fresh anecdotes, and insightful commentary about the wisdom of Epictetus, Seneca, and Marcus Aurelius. Now Holiday and Hanselman are back with The Daily Stoic Journal, an interactive guide to integrating this ancient philosophy into our 21st century lives. Readers will find weekly explanations and quotations to inspire deeper reflection on Stoic practices, daily prompts, and a helpful introduction explaining the various Stoic tools of self-management. This beautifully designed hardcover journal features space for morning and evening notes, along with advice to encourage ongoing writing and insights, day by day through the year. This is the perfect companion volume for people who already love The Daily Stoic, but it can also be used as a stand-alone journal. It will help anyone seeking inner peace and clarity in our crazy world, even those who have never previously encountered Stoicism.

Trust Me, I'm Lying


Author: Mary Elizabeth Summer
Publisher: Random House Australia
ISBN: 0857987046
Category: Juvenile Fiction
Page: 336
View: 2162
DOWNLOAD NOW »
Julep Dupree tells lies. A lot of them. She's a con artist, a master of disguise, and a sophomore at Chicago's swanky St. Agatha High, where her father, an old-school grifter with a weakness for the ponies, sends her to so she can learn to mingle with the upper crust. For extra spending money Julep doesn't rely on her dad-she runs petty scams for her classmates while dodging the dean of students and maintaining an A+ (okay, A-) average. But when she comes home one day to a ransacked apartment and her father gone, Julep's carefully laid plans for an expenses-paid golden ticket to Yale start to unravel. Even with help from St. Agatha's resident Prince Charming, Tyler Richland, and her loyal hacker sidekick, Sam, Julep struggles to trace her dad's trail of clues through a maze of creepy stalkers, hit attempts, family secrets, and worse, the threat of foster care. With everything she has at stake, Julep's in way over her head . . . but that's not going to stop her from using every trick in the book to find her dad before his mark finds her. Because that would be criminal. "A sexy love triangle and madcap mystery . . . I loved this book." -Jennifer Echols, author of Dirty Little Secret One of TeenVogue's 15 Most Exciting YA Books Coming Out This Year! "Julep isn't just another high schooler beset by the usual drama of boys and academia. Nope-she also happens to be a con artist and master of disguise, which comes in mighty handy when her father mysteriously disappears. Determined, she delves into the underbelly of Chicago to find him (bringing a bunch of fresh plot lines and unexpected twists along the way)."--teenVogue.com

Public Relations


Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category: Business & Economics
Page: 308
View: 3055
DOWNLOAD NOW »
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

The Obstacle is the Way

The Timeless Art of Turning Trials Into Triumph
Author: Ryan Holiday
Publisher: Penguin
ISBN: 1591846358
Category: Business & Economics
Page: 201
View: 1422
DOWNLOAD NOW »
Reframing advice from icons throughout history, including Ulysses S. Grant, Amelia Earhart and Steve Jobs, for today's world, this motivational guide shows readers how to overcome obstacles and turn them into advantages.

Tactical Transparency

How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
Author: Shel Holtz,John C. Havens
Publisher: John Wiley & Sons
ISBN: 9780470460191
Category: Business & Economics
Page: 320
View: 3123
DOWNLOAD NOW »
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here.

Trust Me, I'm Trouble


Author: Mary Elizabeth Summer
Publisher: Random House Australia
ISBN: 0857989529
Category: Juvenile Fiction
Page: 368
View: 6909
DOWNLOAD NOW »
Staying out of trouble isn't possible for Julep Dupree. She has managed not to get kicked out of her private school, even though everyone knows she's responsible for taking down a human-trafficking mob boss-and getting St. Agatha's golden-boy Tyler killed in the process. Running cons holds her guilty conscience at bay, but unfortunately, someone wants Julep to pay for her mistakes . . . with her life. Against her better judgment, Julep takes a shady case that requires her to infiltrate a secretive organization that her long-gone mother and the enigmatic blue fairy may be connected to. Her best friend, Sam, isn't around to stop her, and Dani, her one true confidante, happens to be a nineteen-year-old mob enforcer whose moral compass is as questionable as Julep's. But there's not much time to worry about right and wrong-or to save your falling heart-when there's a contract on your head. Murders, heists, secrets and lies, hit men and hidden identities . . . If Julep doesn't watch her back, it's her funeral. No lie.

Freakonomics

A Rogue Economist Explores the Hidden Side of Everything
Author: Steven D. Levitt,Stephen J. Dubner
Publisher: Harper Collins
ISBN: 0062132342
Category: Business & Economics
Page: 352
View: 5354
DOWNLOAD NOW »
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life--from cheating and crime to parenting and sports--and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives--how people get what they want or need, especially when other people want or need the same thing.

I Hope They Serve Beer In Hell


Author: Tucker Max
Publisher: Citadel
ISBN: 0806535938
Category: Humor
Page: 288
View: 3321
DOWNLOAD NOW »
My name is Tucker Max, and I am an asshole. I get excessively drunk at inappropriate times, disregard social norms, indulge every whim, ignore the consequences of my actions, mock idiots and posers, sleep with more women than is safe or reasonable, and just generally act like a raging dickhead. But, I do contribute to humanity in one very important way: I share my adventures with the world. --from the Introduction Actual reader feedback: "I am completely baffled as to how you can congratulate yourself for being a womanizer and a raging drunk, or think anyone cares about an idiot like you. Do you really think that exploiting the insecurities of others while getting wasted is a legitimate thing to offer?" "Thank you, thank you, thank you--for sharing with us your wonderful tales of drunken revelry, for teaching me what it means to be a man, for just existing so I know that there is another option; I too can say 'screw the system' and be myself and have fun. My life truly began when I finished reading your stories. Now, when faced with a quandary about what course of action I should take, I just ask myself, 'What Would Tucker Do?'--and I do it, and I am a better man for it." "I find it truly appalling that there are people in the world like you. You are a disgusting, vile, repulsive, repugnant, foul creature. Because of you, I don't believe in God anymore. No just God would allow someone like you to exist." "I'll stay with God as my lord, but you are my savior. I just finished reading your brilliant stories, and I laughed so hard I almost vomited. I want to bring that kind of joy to people. You're an artist of the highest order and a true humanitarian to boot. I'm in both shock and awe at how much I want to be you." "You are the coolest person I can even imagine existing. If you slept with my girlfriend, it'd make me love her more."

Excel for Marketing Managers


Author: Ivana Taylor,Bill Jelen
Publisher: Tickling Keys, Inc.
ISBN: 1615473122
Category: Computers
Page: 150
View: 3459
DOWNLOAD NOW »
The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

Newsjacking

The Urgent Genius of Real-time Advertising
Author: Grant Hunter,Jon Burkhart
Publisher: N.A
ISBN: 9780500516720
Category: Business & Economics
Page: 224
View: 433
DOWNLOAD NOW »
Using campaigns for companies, including Nestlâe, Samsung, and Heineken, the founders of Urgent Genius showcase promotion techniques that combine social media and viral approaches to create memorable and unique branding.

Ego is the Enemy

The Fight to Master Our Greatest Opponent
Author: Ryan Holiday
Publisher: Profile Books
ISBN: 1782832831
Category: Self-Help
Page: 133
View: 8211
DOWNLOAD NOW »
It's wrecked the careers of promising young geniuses. It's evaporated great fortunes and run companies into the ground. It's made adversity unbearable and turned struggle into shame. Every great philosopher has warned against it, in our most lasting stories and countless works of art, in all culture and all ages. Its name? Ego, and it is the enemy - of ambition, of success and of resilience. In Ego is the Enemy, Ryan Holiday shows us how and why ego is such a powerful internal opponent to be guarded against at all stages of our careers and lives, and that we can only create our best work when we identify, acknowledge and disarm its dangers. Drawing on an array of inspiring characters and narratives from literature, philosophy and history, the book explores the nature and dangers of ego to illustrate how you can be humble in your aspirations, gracious in your success and resilient in your failures. The result is an inspiring and timely reminder that humility and confidence are our greatest friends when confronting the challenges of a culture that tends to fan the flames of ego, a book full of themes and life lessons that will resonate, uplift and inspire.

The Top 10 Rules for Success

Rules to Succeed in Business and Life from Titans, Billionaires, & Leaders Who Changed the World.
Author: Evan Carmichael
Publisher: Evan Carmichael
ISBN: 9781775126300
Category:
Page: N.A
View: 9574
DOWNLOAD NOW »
For decades Evan has researched the deepest wisdom from hundreds of elite entrepreneurs and celebrities. This book distills their advice into pure success. He first began The Top 10 Rules series on his YouTube channel. He wanted to wake up every morning surrounded by greatness, and be inspired by the best words from top performers. Using 40 of these legends, Evan compiled four-hundred excerpts, and whittled them down into The Top 10 most popular and impactful rules. They're motivation for your heart and application for your life. This book will help you #Believe in yourself, your abilities, and your dreams. From Steve Jobs, to Tony Robbins, to Oprah Winfrey, there's almost certainly life-changing wisdom calling to you from inside these pages. This book is for you. Open it up, pick a page, and see for yourself.

Believe Me, I'm Lying


Author: Jordan Lynde
Publisher: Random House
ISBN: 1448193303
Category: Juvenile Fiction
Page: 336
View: 3820
DOWNLOAD NOW »
When seventeen-year-old Harley's parents are killed in a car crash, she's desperate to find work so that she can support her little brother, Elliott. Pretending to be twenty-one, Harley accepts a role as a teacher - at a school for delinquents. It's tough - but life gets even more complicated when Harley starts to have feelings for not one, but two of her students . . .