Trust Me, I'm Lying

Confessions of a Media Manipulator
Author: Ryan Holiday
Publisher: Penguin
ISBN: 1591846285
Category: Business & Economics
Page: 301
View: 6931
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An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices and shaping elections through fake story planting and misleading marketing tactics. 20,000 first printing.

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising
Author: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
Category: Business & Economics
Page: 144
View: 9035
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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

How America Lost Its Secrets

Edward Snowden, the Man and the Theft
Author: Edward Jay Epstein
Publisher: Vintage
ISBN: 0451494571
Category: Political Science
Page: 368
View: 1491
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A groundbreaking exposé that convincingly challenges the popular image of Edward Snowden as hacker turned avenging angel, while revealing how vulnerable our national security systems have become--as exciting as any political thriller, and far more important. After details of American government surveillance were published in 2013, Edward Snowden, formerly a subcontracted IT analyst for the NSA, became the center of an international controversy: Was he a hero, traitor, whistle-blower, spy? Was his theft legitimized by the nature of the information he exposed? When is it necessary for governmental transparency to give way to subterfuge? Edward Jay Epstein brings a lifetime of journalistic and investigative acumen to bear on these and other questions, delving into both how our secrets were taken and the man who took them. He makes clear that by outsourcing parts of our security apparatus, the government has made classified information far more vulnerable; how Snowden sought employment precisely where he could most easily gain access to the most sensitive classified material; and how, though he claims to have acted to serve his country, Snowden is treated as a prized intelligence asset in Moscow, his new home. From the Hardcover edition.

Conspiracy

Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue
Author: Ryan Holiday
Publisher: Penguin
ISBN: 0735217661
Category: Biography & Autobiography
Page: 336
View: 3076
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A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the book everyone is talking about. In 2007, a short blogpost on Valleywag, the Silicon Valley-vertical of Gawker Media, outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidental--it had been masterminded by Thiel. For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem." When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit--until it was too late. The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean--for the First Amendment? For privacy? For culture? In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitious--and successful--secret plots in recent memory. Some will cheer Gawker's destruction and others will lament it, but after reading these pages--and seeing the access the author was given--no one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world.

Perennial Seller

The Art of Making and Marketing Work that Lasts
Author: Ryan Holiday
Publisher: Penguin
ISBN: 0143109014
Category: Business & Economics
Page: 256
View: 6579
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Explores how some works and artists achieve longevity when most disappear after initial success.

Trust Me, I'm Lying


Author: Mary Elizabeth Summer
Publisher: Delacorte Press
ISBN: 038538288X
Category: Young Adult Fiction
Page: 336
View: 2190
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Fans of Ally Carter's Heist Society novels will love this teen mystery/thriller with sarcastic wit, a hint of romance, and Ocean’s Eleven–inspired action. Julep Dupree tells lies. A lot of them. She’s a con artist, a master of disguise, and a sophomore at Chicago’s swanky St. Agatha High, where her father, an old-school grifter with a weakness for the ponies, sends her to so she can learn to mingle with the upper crust. For extra spending money Julep doesn’t rely on her dad—she runs petty scams for her classmates while dodging the dean of students and maintaining an A+ (okay, A-) average. But when she comes home one day to a ransacked apartment and her father gone, Julep’s carefully laid plans for an expenses-paid golden ticket to Yale start to unravel. Even with help from St. Agatha’s resident Prince Charming, Tyler Richland, and her loyal hacker sidekick, Sam, Julep struggles to trace her dad’s trail of clues through a maze of creepy stalkers, hit attempts, family secrets, and worse, the threat of foster care. With everything she has at stake, Julep’s in way over her head . . . but that’s not going to stop her from using every trick in the book to find her dad before his mark finds her. Because that would be criminal. “A sexy love triangle and madcap mystery . . . I loved this book.” —Jennifer Echols, author of Dirty Little Secret One of TeenVogue's 15 Most Exciting YA Books of 2014 One of PopCrush's 10 Most Anticipated YA Books "Julep isn't just another high schooler beset by the usual drama of boys and academia. Nope—she also happens to be a con artist and master of disguise, which comes in mighty handy when her father mysteriously disappears. Determined, she delves into the underbelly of Chicago to find him (bringing a bunch of fresh plot lines and unexpected twists along the way)."--teenVogue.com "Summer creates a standout character in Julep. She lies and cheats with so much confidence and skill that readers will cheer her on, but she also adheres to her own strict moral code. . . . A memorable debut; here's hoping for a lot more from Summer."—Kirkus Reviews “Entertaining.”—Publishers Weekly “Well-paced, well-plotted.”—The Bulletin of the Center for Children’s Books From the Hardcover edition.

Putting My Foot Down


Author: Brent Underwood
Publisher: Thought Catalog Books
ISBN: 9780692658345
Category: Humor
Page: 62
View: 6419
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"My books spent 5 years on the New York Times Best Seller List. They got there through endless hours of hard work. If only Brent had been my marketer, I could have done it in 5 minutes with a simple picture. I'M SO STUPID!"- Tucker Max, 3x #1 NY Times Best Selling Author "Like all good art, this book--and it is definitely a book--exposes a little bit about how society works."- Ryan Holiday, author of the Wall Street Journal bestseller Trust Me, I'm Lying: Confessions of a Media Manipulator "Brent Underwood's book shows the inner workings of the publishing industry and its desire to be the "best". Brent helps create a path toward ending the madness."- Matthew Kepnes, author of the New York Times bestseller How To Travel The World on $50 a Day "Unputdownable! Hop don't walk, to your nearest Kindle and download it now! The footnotes alone are worth the cover price!"- Brooke Unger, Americas Editor, The Economist "Putting My Foot Down will keep you on your toes at all time."- Young & Sick, musician/artist "Brent Underwood's foot, a more accomplished author than you or I."- The Paris Review "...status is meaningless, and can be bought for just a few dollars."- BoingBoing "Amen, Brent. Amen."- The Daily Dot "A man put a photo of his foot on Amazon."- Gothamist "The game's definitely afoot!"- Neil Gaiman "Amazing how much perception creates reality today."- Nick Bilton, Columnist, New York Times "...had me from the moment this guy takes a photo of his foot."- Laura Bennett, Senior Editor, Slate "Brilliant."- Martin Robbins, Columnist, VICE "...nails the 'biggest lie in publishing'."- Richard Lea, Books Reporter, The Guardian

Newsjacking

How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1118252314
Category: Business & Economics
Page: 64
View: 1647
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IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news. Newsjacking will provide you with: Tools that you can use to monitor the news Case studies and examples that demonstrate how to strike at the right time Information on how to make your content available online for journalists to find The potential risks of newsjacking Keys to developing the real-time mindset required to succeed with the strategies presented in the book Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.

The Big Picture

Money And Power in Hollywood
Author: Edward Jay Epstein
Publisher: Random House Incorporated
ISBN: 0812973828
Category: Performing Arts
Page: 402
View: 4159
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A behind-the-scenes odyssey into the world of the Hollywood motion picture industry examines the complex ways in which the major entertainment empires--Viacom, Time Warner, NBC/Universal, Fox, Sony, and Disney--make their money, profiling the individuals who created these vast conglomerates and the various ways in which Hollywood has evolved to survive financially. Reprint. 15,000 first printing.

The Daily Stoic Journal

366 Days of Writing and Reflection on the Art of Living
Author: Ryan Holiday,Stephen Hanselman
Publisher: Penguin
ISBN: 0525534393
Category: Business & Economics
Page: 336
View: 4399
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Ryan Holiday has led the popular revival of stoicism since 2014, with his acclaimed bestsellers The Obstacle is the Way, Ego is the Enemy, and-in partnership with Stephen Hanselman-The Daily Stoic. The latter offered powerful quotations, fresh anecdotes, and insightful commentary about the wisdom of Epictetus, Seneca, and Marcus Aurelius. Now Holiday and Hanselman are back with The Daily Stoic Journal, an interactive guide to integrating this ancient philosophy into our 21st century lives. Readers will find weekly explanations and quotations to inspire deeper reflection on Stoic practices, daily prompts, and a helpful introduction explaining the various Stoic tools of self-management. This beautifully designed hardcover journal features space for morning and evening notes, along with advice to encourage ongoing writing and insights, day by day through the year. This is the perfect companion volume for people who already love The Daily Stoic, but it can also be used as a stand-alone journal. It will help anyone seeking inner peace and clarity in our crazy world, even those who have never previously encountered Stoicism.

The Psychopath Test

A Journey Through the Madness Industry
Author: Jon Ronson
Publisher: Penguin
ISBN: 9781101515167
Category: Social Science
Page: 288
View: 4093
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In this madcap journey, a bestselling journalist investigates psychopaths and the industry of doctors, scientists, and everyone else who studies them. The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale verbal and nonverbal clues. And so Ronson, armed with his new psychopath-spotting abilities, enters the corridors of power. He spends time with a death-squad leader institutionalized for mortgage fraud in Coxsackie, New York; a legendary CEO whose psychopathy has been speculated about in the press; and a patient in an asylum for the criminally insane who insists he's sane and certainly not a psychopath. Ronson not only solves the mystery of the hoax but also discovers, disturbingly, that sometimes the personalities at the helm of the madness industry are, with their drives and obsessions, as mad in their own way as those they study. And that relatively ordinary people are, more and more, defined by their maddest edges.

The Obstacle is the Way

The Ancient Art of Turning Adversity to Advantage
Author: Ryan Holiday
Publisher: Profile Books
ISBN: 1782830057
Category: Business & Economics
Page: 229
View: 3480
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We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better. If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - it's also potentially generating publicity. The Stoic philosophy - that what is in the way, is the way - can be applied to any problem: it's a formula invented more than 2,000 years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama's ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users become world-beaters.

Ego Is the Enemy


Author: Ryan Holiday
Publisher: Penguin
ISBN: 069819215X
Category: Business & Economics
Page: 256
View: 9723
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The instant Wall Street Journal, USA Today, and international bestseller “While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I’ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.” —from the prologue Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back. Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his­tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con­quering their own egos. Their strategies and tactics can be ours as well. In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.” From the Hardcover edition.

Excel for Marketing Managers


Author: Ivana Taylor,Bill Jelen
Publisher: Tickling Keys, Inc.
ISBN: 1615473122
Category: Computers
Page: 150
View: 5632
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The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

I Hope They Serve Beer In Hell


Author: Tucker Max
Publisher: Citadel
ISBN: 0806535938
Category: Humor
Page: 288
View: 9856
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My name is Tucker Max, and I am an asshole. I get excessively drunk at inappropriate times, disregard social norms, indulge every whim, ignore the consequences of my actions, mock idiots and posers, sleep with more women than is safe or reasonable, and just generally act like a raging dickhead. But, I do contribute to humanity in one very important way: I share my adventures with the world. --from the Introduction Actual reader feedback: "I am completely baffled as to how you can congratulate yourself for being a womanizer and a raging drunk, or think anyone cares about an idiot like you. Do you really think that exploiting the insecurities of others while getting wasted is a legitimate thing to offer?" "Thank you, thank you, thank you--for sharing with us your wonderful tales of drunken revelry, for teaching me what it means to be a man, for just existing so I know that there is another option; I too can say 'screw the system' and be myself and have fun. My life truly began when I finished reading your stories. Now, when faced with a quandary about what course of action I should take, I just ask myself, 'What Would Tucker Do?'--and I do it, and I am a better man for it." "I find it truly appalling that there are people in the world like you. You are a disgusting, vile, repulsive, repugnant, foul creature. Because of you, I don't believe in God anymore. No just God would allow someone like you to exist." "I'll stay with God as my lord, but you are my savior. I just finished reading your brilliant stories, and I laughed so hard I almost vomited. I want to bring that kind of joy to people. You're an artist of the highest order and a true humanitarian to boot. I'm in both shock and awe at how much I want to be you." "You are the coolest person I can even imagine existing. If you slept with my girlfriend, it'd make me love her more."

The Copywriter's Handbook

A Step-By-Step Guide To Writing Copy That Sells
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 9781429900157
Category: Reference
Page: 432
View: 7529
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Freakonomics

A Rogue Economist Explores the Hidden Side of Everything
Author: Steven D. Levitt,Stephen J. Dubner
Publisher: Harper Collins
ISBN: 0062132342
Category: Business & Economics
Page: 352
View: 3444
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Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life--from cheating and crime to parenting and sports--and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives--how people get what they want or need, especially when other people want or need the same thing.

The New Machiavelli

How to Wield Power in the Modern World
Author: Jonathan Powell
Publisher: Random House
ISBN: 1407092529
Category: Political Science
Page: 352
View: 3885
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The New Machiavelli is a gripping account of life inside 'the bunker' of Number 10. In his twenty-first century reworking of Niccolo Machiavelli's influential masterpiece, The Prince, Jonathan Powell - Tony Blair's Chief of Staff from 1994 - 2007 - recounts the inside story of that period, drawing on his own unpublished diaries. Taking the lessons of Machiavelli derived from his experience as an official in fifteenth-century Florence, Powell shows how these lessons can still apply today. Illustrating each of Machiavelli's maxims with a description of events that occurred during Tony Blair's time as Prime Minister, The New Machiavelli is designed to be The Prince for modern times.

Entrepreneur on Fire - Conversations with Visionary Entrepreneurs


Author: Woody Woodward,John Dumas
Publisher: N.A
ISBN: 9780978580230
Category: Business & Economics
Page: 274
View: 1531
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Have you ever wanted to be privileged to private conversations about business and success? The book series allows you to be a fly on the wall as eleven time author Woody Woodward interviews visionary entrepreneurs from multiple countries to find out what are the best practices for business. Enjoy the conversation with cutting edge business techniques.

The Influencing Machine: Brooke Gladstone on the Media


Author: Brooke Gladstone,Josh Neufeld
Publisher: W. W. Norton & Company
ISBN: 0393077799
Category: Social Science
Page: 170
View: 8506
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The cohost of NPR's On the Media narrates, in cartoon form, two millennia of the influence of the media on the populace, from newspapers in Caesar's Rome to the penny press of the American Revolution to today. 30,000 first printing.