Virality

Contagion Theory in the Age of Networks
Author: Tony D. Sampson
Publisher: U of Minnesota Press
ISBN: 0816670056
Category: Philosophy
Page: 235
View: 5410
DOWNLOAD NOW »
In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions,Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's “virality” is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview. According to Sampson, the reliance on representational thinking to explain the social behavior of networking—including that engaged in by nonhumans such as computers—allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.

Virality

Contagion Theory in the Age of Networks
Author: Tony D. Sampson
Publisher: U of Minnesota Press
ISBN: 0816670056
Category: Philosophy
Page: 235
View: 4658
DOWNLOAD NOW »
In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions,Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's “virality” is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview. According to Sampson, the reliance on representational thinking to explain the social behavior of networking—including that engaged in by nonhumans such as computers—allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.

Going Viral


Author: Karine Nahon,Jeff Hemsley
Publisher: Polity
ISBN: 0745671292
Category: Social Science
Page: 182
View: 588
DOWNLOAD NOW »
This books examines the question why ideas, news, "memes"", videos etc can spread very quicly. Both technological, social practices and cultural circumstances are taken into account. "A compelling argument that viral processes are here to stay, and they are an essential feature of the online fabric" (Albert-László Barabás - Northeastern University).

Contagious

Why Things Catch On
Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1451686587
Category: Business & Economics
Page: 256
View: 4059
DOWNLOAD NOW »
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Digital Libraries: For Cultural Heritage, Knowledge Dissemination, and Future Creation

13th International Conference on Asia-Pacific Digital Libraries, ICADL 2011, Beijing, China, October 24-27, 2011, Proceedings
Author: Chunxiao Xing,Fabio Crestani,Andreas Rauber
Publisher: Springer Science & Business Media
ISBN: 364224825X
Category: Computers
Page: 396
View: 7561
DOWNLOAD NOW »
This book constitutes the refereed proceedings of the 13th International Conference on Asia-Pacific Digital Libraries, ICADL 2011, held in Beijing, China, in October 2011. The 33 revised full papers, 8 short papers and 9 poster papers presented were carefully reviewed and selected from 136 submissions. The topics covered are digital archives and preservation; information mining and extraction; medata, catalogue; distributed repositories and cloud computing; social network and personalized service; mobile services and electronic publishing; multimedia digital libraries; information retrieval; and tools and systems for digital library.

Freemium Economics

Leveraging Analytics and User Segmentation to Drive Revenue
Author: Eric Benjamin Seufert
Publisher: Elsevier
ISBN: 0124166989
Category: Business & Economics
Page: 254
View: 2892
DOWNLOAD NOW »
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Mobile & Social Game Design

Monetization Methods and Mechanics, Second Edition
Author: Tim Fields
Publisher: CRC Press
ISBN: 1466598689
Category: Computers
Page: 236
View: 5980
DOWNLOAD NOW »
Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book’s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Learn How to Attract—and Retain—Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game’s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Viral Loop

From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Author: Adam L. Penenberg
Publisher: Hachette Books
ISBN: 1401394930
Category: Business & Economics
Page: 288
View: 839
DOWNLOAD NOW »
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

Will the Real You Please Stand Up

Show Up, Be Authentic, and Prosper in Social Media
Author: Kim Garst
Publisher: Morgan James Publishing
ISBN: 1630472700
Category: Business & Economics
Page: 170
View: 8641
DOWNLOAD NOW »
"People buy from people they know and trust. That's always been true. What's changing, however, is how people are buying. Online purchasing is redefining the buyer/seller relationship and the winners will be those who can form meaningful, authentic relationships with their digital communities ... Kim Garst not only helps you find your authentic voice but use it to create meaningful, long-term, business-building relationships through the greatest marketing tool of our generation - social media"--Publisher's description.

The Promiscuity of Network Culture

Queer Theory and Digital Media
Author: Robert Payne
Publisher: Routledge
ISBN: 1317597184
Category: Social Science
Page: 156
View: 8925
DOWNLOAD NOW »
Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous? In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an entrepreneurial logic and put to work for the economic interests of media corporations. But these multiple intimacies can also be understood as technologies of promiscuous desire serving both to liberalize mediated social connection and to contain it within normative frames of value. Payne brings crucial questions of gender, sexuality, intimacy, and attention back into conversation with recent thinking on network culture and social media, identifying the queer undercurrents of these current media dynamics.

Going Viral


Author: Karine Nahon,Jeff Hemsley
Publisher: Polity
ISBN: 0745671284
Category: Social Science
Page: 182
View: 555
DOWNLOAD NOW »
We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.

Memes in Digital Culture


Author: Limor Shifman
Publisher: MIT Press
ISBN: 0262525437
Category: Computers
Page: 200
View: 9518
DOWNLOAD NOW »
Taking "Gangnam Style" seriously: what Internet memes can tell us about digital culture.

The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works


Author: Stephen Voltz,Fritz Grobe
Publisher: McGraw Hill Professional
ISBN: 0071803394
Category: Business & Economics
Page: 240
View: 8068
DOWNLOAD NOW »
Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing.

Networked Cancer

Affect, Narrative and Measurement
Author: Carsten Stage
Publisher: Springer
ISBN: 3319514180
Category: Social Science
Page: 205
View: 8290
DOWNLOAD NOW »
This book investigates how individual cancer narratives change in an age of networked social media. Through a range of case studies, it shows that a new type of entrepreneurial cancer narrative is currently evolving. This narrative is characterised by using illness to build projects and produce various forms of economic and social value, to stimulate affectively involved and large-scale public participation and to communicate across various social media platforms. Networked cancer: Affect, Narrative and Measurement offers a theoretical framework for understanding this entrepreneurial cancer narrative through an introduction focusing on the key concepts of illness narrative, social media and affect. The chapters examine the importance of connective mobilization, virality, experimental selfies, dark affects and new commemorative practices for understanding entrepreneurial cancer narratives. This study will be of great interest to scholars of media and cultural studies, as well as those interested in narrative medicine, health communication and affect and participation.

Viral Marketing

The Science of Sharing
Author: Karen Nelson-Field
Publisher: OUP Australia & New Zealand
ISBN: 9780195527988
Category: Business & Economics
Page: 128
View: 6615
DOWNLOAD NOW »
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising
Author: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
Category: Business & Economics
Page: 144
View: 453
DOWNLOAD NOW »
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Contagious

How to Build Word of Mouth in the Digital Age
Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1471111717
Category: Business & Economics
Page: 256
View: 4107
DOWNLOAD NOW »
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

Hit Makers

The Science of Popularity in an Age of Distraction
Author: Derek Thompson
Publisher: Penguin
ISBN: 110198032X
Category: BUSINESS & ECONOMICS
Page: 344
View: 7468
DOWNLOAD NOW »
Presents an investigation into the lucrative quality of popularity in the twenty-first century to share economic insights into what makes ideas, productions, and products successful.

Are We All Addicts Now?

Digital Dependence
Author: Vanessa Bartlett,Henrietta Bowden-Jones
Publisher: N.A
ISBN: 9781786940810
Category: Compulsive behavior in art
Page: 128
View: 3743
DOWNLOAD NOW »
Are We All Addicts Now?' is an artist-led enquiry by Katriona Beales into digital hyper-connectivity and the normalization of addictive behaviors through our everyday interactions with digital devices. It includes artistic works from Katriona Beales and Fiona MacDonald alongside essays from contributors in the fields of anthropology, digital culture, psychology and philosophy.