Virality

Contagion Theory in the Age of Networks
Author: Tony D. Sampson
Publisher: U of Minnesota Press
ISBN: 0816670056
Category: Philosophy
Page: 235
View: 6376
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In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions,Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's “virality” is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview. According to Sampson, the reliance on representational thinking to explain the social behavior of networking—including that engaged in by nonhumans such as computers—allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.

Digital Libraries: For Cultural Heritage, Knowledge Dissemination, and Future Creation

13th International Conference on Asia-Pacific Digital Libraries, ICADL 2011, Beijing, China, October 24-27, 2011, Proceedings
Author: Chunxiao Xing,Fabio Crestani,Andreas Rauber
Publisher: Springer Science & Business Media
ISBN: 364224825X
Category: Computers
Page: 396
View: 5825
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This book constitutes the refereed proceedings of the 13th International Conference on Asia-Pacific Digital Libraries, ICADL 2011, held in Beijing, China, in October 2011. The 33 revised full papers, 8 short papers and 9 poster papers presented were carefully reviewed and selected from 136 submissions. The topics covered are digital archives and preservation; information mining and extraction; medata, catalogue; distributed repositories and cloud computing; social network and personalized service; mobile services and electronic publishing; multimedia digital libraries; information retrieval; and tools and systems for digital library.

Freemium Economics

Leveraging Analytics and User Segmentation to Drive Revenue
Author: Eric Benjamin Seufert
Publisher: Elsevier
ISBN: 0124166989
Category: Business & Economics
Page: 254
View: 8009
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Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Mobile & Social Game Design

Monetization Methods and Mechanics, Second Edition
Author: Tim Fields
Publisher: CRC Press
ISBN: 1466598689
Category: Computers
Page: 236
View: 5523
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Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book’s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Learn How to Attract—and Retain—Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game’s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Will the Real You Please Stand Up

Show Up, Be Authentic, and Prosper in Social Media
Author: Kim Garst
Publisher: Morgan James Publishing
ISBN: 1630472700
Category: Business & Economics
Page: 170
View: 9431
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"People buy from people they know and trust. That's always been true. What's changing, however, is how people are buying. Online purchasing is redefining the buyer/seller relationship and the winners will be those who can form meaningful, authentic relationships with their digital communities ... Kim Garst not only helps you find your authentic voice but use it to create meaningful, long-term, business-building relationships through the greatest marketing tool of our generation - social media"--Publisher's description.

The Promiscuity of Network Culture

Queer Theory and Digital Media
Author: Robert Payne
Publisher: Routledge
ISBN: 1317597184
Category: Social Science
Page: 156
View: 2705
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Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous? In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an entrepreneurial logic and put to work for the economic interests of media corporations. But these multiple intimacies can also be understood as technologies of promiscuous desire serving both to liberalize mediated social connection and to contain it within normative frames of value. Payne brings crucial questions of gender, sexuality, intimacy, and attention back into conversation with recent thinking on network culture and social media, identifying the queer undercurrents of these current media dynamics.

Going Viral


Author: Karine Nahon,Jeff Hemsley
Publisher: Polity
ISBN: 0745671284
Category: Social Science
Page: 182
View: 7426
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We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.

How to Build a Billion Dollar App

Discover the secrets of the most successful entrepreneurs of our time
Author: George Berkowski
Publisher: Hachette UK
ISBN: 0349401381
Category: Business & Economics
Page: 480
View: 3782
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'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS - NOW REVISED AND UPDATED Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history. In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising
Author: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
Category: Business & Economics
Page: 144
View: 3405
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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Contagious

How to Build Word of Mouth in the Digital Age
Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1471111717
Category: Business & Economics
Page: 256
View: 7245
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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

Viral Loop

The Power of Pass-It-On
Author: Adam Penenberg
Publisher: Hachette UK
ISBN: 1848945248
Category: Business & Economics
Page: 300
View: 9306
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Here’s how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year’s word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on’ phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model’s reliance on replication: what’s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can’t share your photos? Where’s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...

The Definitive Guide To Lead Generation Forms

Learn how to use web forms to capture more leads & engage your customers!
Author: 123ContactForm
Publisher: 123ContactForm
ISBN: N.A
Category: Business & Economics
Page: 17
View: 7910
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Lead generation is an essential task for your business. This ebook speaks about its importance, about best practices for lead generation forms, and about most popular web forms for lead capture. Read on to find out everything you need to know about getting high quality leads for your business. As consumers grow more and more demanding towards the products and services they acquire, your business has to keep pace with this trend. This ebook will show you how to make the most out of your lead generation strategy and your lead gen forms, so that you can easily overcome this challenge.

Facebook Marketing For Dummies


Author: John Haydon
Publisher: John Wiley & Sons
ISBN: 1118951336
Category: Business & Economics
Page: 336
View: 7269
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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.