Writing for the Web

Creating Compelling Web Content Using Words, Pictures, and Sound
Author: Lynda Felder
Publisher: New Riders
ISBN: 0321794435
Category: Computers
Page: 181
View: 5686
DOWNLOAD NOW »
With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content. For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com.

Writing for the Web

Creating Compelling Web Content Using Words, Pictures, and Sound
Author: Lynda Felder
Publisher: Que Publishing
ISBN: 0132850273
Category: Computers
Page: 192
View: 9633
DOWNLOAD NOW »
With Writing for the Web, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven’s Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author’s toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content. For more tips, exercises, and suggestions for teachers, check out the book’s Web site at www.write4web.com.

Content and Complexity

information Design in Technical Communication
Author: Michael J. Albers,Mary Beth Mazur
Publisher: Routledge
ISBN: 1135637504
Category: Technology & Engineering
Page: 380
View: 2438
DOWNLOAD NOW »
Information design is an emerging area in technical communication, garnering increased attention in recent times as more information is presented through both old and new media. In this volume, editors Michael J. Albers and Beth Mazur bring together scholars and practitioners to explore the issues facing those in this exciting new field. Treating information as it applies to technical communication, with a special emphasis on computer-centric industries, this volume delves into the role of information design in assisting with concepts, such as usability, documenting procedures, and designing for users. Influential members in the technical communication field examine such issues as the application of information design in structuring technical material; innovative ways of integrating information design within development methodologies and social aspects of the workplace; and theoretical approaches that include a practical application of information design, emphasizing the intersection of information design theories and workplace reality. This collection approaches information design from the language-based technical communication side, emphasizing the role of content as it relates to complexity in information design. As such, it treats as paramount the rhetorical and contextual strategies required for the effective design and transmission of information. Content and Complexity: Information Design in Technical Communication explores both theoretical perspectives, as well as the practicalities of information design in areas relevant to technical communicators. This integration of theoretical and applied components make it a practical resource for students, educators, academic researchers, and practitioners in the technical communication and information design fields.

Writing for the Web


Author: Crawford Kilian
Publisher: Self Counsel Press
ISBN: 9781770402492
Category: Computers
Page: 176
View: 2442
DOWNLOAD NOW »
This book will help you write prose that's as good as your code. It includes a convenient, easy-to-use Webwriter's style guide to step you through the rules governing abbreviations, biased terms, capitalization, and compound words. Exercises will help you practice your new Webwriting techniques, and critiques of real Websites will give you practical advice.

Hot Text

Web Writing that Works
Author: Jonathan Price,Lisa Price
Publisher: New Riders
ISBN: 9780735711518
Category: Computers
Page: 507
View: 3568
DOWNLOAD NOW »
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Rocket Surgery Made Easy

The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Author: Steve Krug
Publisher: New Riders
ISBN: 9780321702845
Category: Computers
Page: 168
View: 8694
DOWNLOAD NOW »
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

Sound Reporting

The NPR Guide to Audio Journalism and Production
Author: Jonathan Kern
Publisher: University of Chicago Press
ISBN: 022611175X
Category: Technology & Engineering
Page: 380
View: 903
DOWNLOAD NOW »
Perhaps you’ve always wondered how public radio gets that smooth, well-crafted sound. Maybe you’re thinking about starting a podcast, and want some tips from the pros. Or maybe storytelling has always been a passion of yours, and you want to learn to do it more effectively. Whatever the case—whether you’re an avid NPR listener or you aspire to create your own audio, or both—Sound Reporting: The NPR Guide to Audio Journalism and Production will give you a rare tour of the world of a professional broadcaster. Jonathan Kern, who has trained NPR’s on-air staff for years, is a gifted guide, able to narrate a day in the life of a host and lay out the nuts and bolts of production with equal wit and warmth. Along the way, he explains the importance of writing the way you speak, reveals how NPR books guests ranging from world leaders to neighborhood newsmakers, and gives sage advice on everything from proposing stories to editors to maintaining balance and objectivity. Best of all—because NPR wouldn’t be NPR without its array of distinctive voices—lively examples from popular shows and colorful anecdotes from favorite personalities animate each chapter. As public radio’s audience of millions can attest, NPR’s unique guiding principles and technical expertise combine to connect with listeners like no other medium can. With today’s technologies allowing more people to turn their home computers into broadcast studios, Sound Reporting couldn’t have arrived at a better moment to reveal the secrets behind the story of NPR’s success.

On Writing


Author: Stephen King
Publisher: Simon and Schuster
ISBN: 0743455967
Category: Biography & Autobiography
Page: 297
View: 2821
DOWNLOAD NOW »
The author shares his insights into the craft of writing and offers a humorous perspective on his own experience as a writer.

Elements of User Experience,The

User-Centered Design for the Web and Beyond
Author: Jesse James Garrett
Publisher: Pearson Education
ISBN: 9780321624642
Category: Computers
Page: 240
View: 1681
DOWNLOAD NOW »
From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications. Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it. With so many issues involved—usability, brand identity, information architecture, interaction design— creating the user experience can be overwhelmingly complex. This new edition of The Elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design.

The Invention of Hugo Cabret


Author: Brian Selznick
Publisher: Scholastic
ISBN: 1407166573
Category: Juvenile Fiction
Page: 534
View: 3027
DOWNLOAD NOW »
ORPHAN, CLOCK KEEPER, AND THIEF, twelve-year-old Hugo lives in the walls of a busy Paris train station, where his survival depends on secrets and anonymity. But when his world suddenly interlocks with an eccentric girl and her grandfather, Hugo's undercover life, and his most precious secret, are put in jeopardy. A cryptic drawing, a treasured notebook, a stolen key, a mechanical man, and a hidden message from Hugo's dead father form the backbone of this intricate, tender, and spellbinding mystery.

The Web Writer's Toolkit

365 prompts, collaborative exercises, games, and challenges for effective online content
Author: Lynda Felder
Publisher: New Riders
ISBN: 0133260615
Category: Computers
Page: 192
View: 8695
DOWNLOAD NOW »
A recording of wind chimes. An item you cherish. Your childhood haunts. The pounding of a drum. Getting lost. As author Lynda Felder reveals in A Web Writer’s Toolkit, almost anything can serve as a point of inspiration for successful Web writing. Follow along with her 365 exercises—in order or jump around to sections on travel, games, sounds, and much more—to learn how to transform your experiences and observations into ingenious Web content. Pretend you have a time machine and write about the time and place you would visit. Produce an audio story with sound effects. Tell a story about the time you spent living abroad. Make a recording from a common household object and incorporate it into your blog. Write the script of a voicemail message. Choose a poem and compose a melody to go with it. By taking on these challenges, you will develop the confidence and skill you need to create successful content—while producing a significant body of work to present on the Web. Use this book on its own or with Lynda’s book Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound , and you’ll learn how to motivate yourself to generate great web content—and have fun doing it. Includes 365 challenges that encourage you to observe, to think, and to try effective storytelling tasks Focuses on words, pictures, and sound as story elements for your Web content, rather than the mechanics of using specific software apps and tools Features a simple, straightforward format of numbered exercises, with suggested time to take for each one For more tips, exercises, and suggestions for teachers, check out www.write4web.com.

I Can Hear You Whisper

An Intimate Journey Through the Science of Sound and Language
Author: Lydia Denworth
Publisher: Penguin
ISBN: 0142181862
Category: Family & Relationships
Page: 400
View: 3800
DOWNLOAD NOW »
"An investigation into the science of hearing, child language acquisition, neuroplasticity, brain development, and Deaf culture spurred by Lydia Denworth's discovery that her son couldn't hear her lullabies and the family's life-altering decision to give him a cochlear implant. Lydia Denworth's third son, Alex, was almost two when he was diagnosed with profound and progressive hearing loss. As both a science writer and the mother of young children, Denworth was steeped in messages about the importance of enrichment to the developing brain. She became determined to do whatever it took to allow Alex to hear and acquire spoken language, a quest that ultimately led to a controversial piece of emergent "superhero technology": the cochlear implant. In this engrossing journey to the frontiers of science, readers will learn why sound is so important to the developing brain, what new possibilities come from the latest research, and what exactly is going on when you focus your hearing at a cocktail party. Denworth goes beyond her personal experience with her son, interviewing the world's leading experts on child language development and hearing technology, leaders in the deaf community, and neuroscientists. I Can Hear You Whisper weaves together Alex's story with the tales of two scientific revolutions: the centuries-long quest to develop the cochlear implant and science's changing understanding of the brain's remarkable plasticity-all told against the sometimes-incendiary backdrop of identity politics and medical ethics."--

The Lean Forward Moment

Create Compelling Stories for Film, TV, and the Web
Author: Norman Hollyn
Publisher: New Riders
ISBN: 9780132704915
Category: Computers
Page: 384
View: 3219
DOWNLOAD NOW »
In this groundbreaking book Norman Hollyn outlines his 'Lean Forward Moment Method' of storytelling that applies to all aspects of the film-making process and media production. Whether you are an editor, producer, director, cinematographer or visual effects pro, this book will provide the essential techniques you need to create engaging content that emotionally connects with your audience. The core storytelling techniques in this book, apply equally to all levels and types of film and media projects: feature films, television documentaries, fiction, web-based video games, commercials, event films and much more. As an Associate Professor at the School of Cinematic Arts at USC and having worked on movie projects with such Hollywood greats at Alan J Pakula, Sidney Lumet and Francis Ford Coppola, Norman Hollyn is uniquely qualified to provide you with the conceptual and practical tools to tell your story effectively. After the initial formative chapters, Norman examines the filmmaking process in its three main areas - preproduction, production and postproduction. Within each area he describes how the Lean Forward method can help with every step of the creative process (setup, scene description, the script, production design, direction, cinematography, editing, opticals and special effects, music and sound). He then brings together the concepts he discusses by providing real world examples from a drama, an action film, a documentary and a commercial. "Norman Hollyn uses the ancient magic of alchemy to reveal the art of making a great film. Writing an outstanding primer on filmmaking, he provides an historical perspective from several iconic movies, revealing the innermost secrets of successful filmmakers. If you want to construct a film, you need this book!" - MARTIN COHEN, President of Post Production, Paramount Pictures. "Norman Hollyn's The Lean Forward Moment speaks volumes about the art and craft of filmmaking. His elegant explanations of editorial choices and creative decisions tell the full story. It is a serious work and it will be a resource for every emerging filmmaker" - IAN CALDERON, Director of Digital Initiatives, Sundance Institute. "Only a film editor, with a career of experience in the cockpit of the cutting room, could so clearly and completely explain how some storytelling efforts succeed and others fail. Fortunately, Norman Hollyn is such an editor, and he has given us the gift of explanation in the richly illustrated The Lean Forward Moment." - BILL KINDER, Editorial and Post Production Director.

Google Search Complete!

Tips, Tricks and Shortcuts for Better Searches and Better Results
Author: Kirk Paul Lafler,Charles Edwin Shipp
Publisher: N.A
ISBN: 9780692285169
Category: Google
Page: 192
View: 7651
DOWNLOAD NOW »
Google Search Complete! will help you become an Internet search pro quickly and easily! As the premier search tool on the Internet today, Google(r) search is used to find practically anything on the web, and in almost any form. Filled with useful tips, techniques and shortcuts, Google Search Complete! provides insights into how Google search works and illustrates numerous examples to find websites, people, businesses, articles of interest, reference works, information tools, directories, PDFs, images, current news stories, user and professional groups, and other content.

Nicely Said

Writing for the Web with Style and Purpose
Author: Nicole Fenton,Kate Kiefer Lee
Publisher: New Riders
ISBN: 0133818438
Category: Computers
Page: 192
View: 8603
DOWNLOAD NOW »
Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (—Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy

Perennial Seller

The Art of Making and Marketing Work that Lasts
Author: Ryan Holiday
Publisher: Penguin
ISBN: 0143109014
Category: Business & Economics
Page: 256
View: 3636
DOWNLOAD NOW »
Explores how some works and artists achieve longevity when most disappear after initial success.

JavaScript & jQuery: The Missing Manual


Author: David Sawyer McFarland
Publisher: "O'Reilly Media, Inc."
ISBN: 1491948612
Category: Computers
Page: 686
View: 4025
DOWNLOAD NOW »
JavaScript lets you supercharge your HTML with animation, interactivity, and visual effects—but many web designers find the language hard to learn. This easy-to-read guide not only covers JavaScript basics, but also shows you how to save time and effort with the jQuery and jQuery UI libraries of prewritten JavaScript code. You’ll build web pages that feel and act like desktop programs—with little or no programming. The important stuff you need to know: Pull back the curtain on JavaScript. Learn how to build a basic program with this language. Get up to speed on jQuery. Quickly assemble JavaScript programs that work well on multiple web browsers. Transform your user interface. Learn jQuery UI, the JavaScript library for interface features like design themes and controls. Make your pages interactive. Create JavaScript events that react to visitor actions. Use animations and effects. Build drop-down navigation menus, pop-ups, automated slideshows, and more. Collect data with web forms. Create easy-to-use forms that ensure more accurate visitor responses. Practice with living examples. Get step-by-step tutorials for web projects you can build yourself.

Editing Digital Video

The Complete Creative and Technical Guide
Author: Robert Goodman,Patrick McGrath
Publisher: McGraw Hill Professional
ISBN: 9780071406352
Category: Performing Arts
Page: 361
View: 2842
DOWNLOAD NOW »
Demystifies video editing for narrative, documentary, and music (with CD-ROM)

Children of Blood and Bone


Author: Tomi Adeyemi
Publisher: Henry Holt and Company (BYR)
ISBN: 1250170982
Category: Young Adult Fiction
Page: 448
View: 6423
DOWNLOAD NOW »
With five starred reviews, Tomi Adeyemi’s West African-inspired fantasy debut, and instant #1 New York Times Bestseller, conjures a world of magic and danger, perfect for fans of Leigh Bardugo and Sabaa Tahir. They killed my mother. They took our magic. They tried to bury us. Now we rise. Zélie Adebola remembers when the soil of Orïsha hummed with magic. Burners ignited flames, Tiders beckoned waves, and Zélie’s Reaper mother summoned forth souls. But everything changed the night magic disappeared. Under the orders of a ruthless king, maji were killed, leaving Zélie without a mother and her people without hope. Now Zélie has one chance to bring back magic and strike against the monarchy. With the help of a rogue princess, Zélie must outwit and outrun the crown prince, who is hell-bent on eradicating magic for good. Danger lurks in Orïsha, where snow leoponaires prowl and vengeful spirits wait in the waters. Yet the greatest danger may be Zélie herself as she struggles to control her powers and her growing feelings for an enemy. "A phenomenon." —Entertainment Weekly “The epic I’ve been waiting for.” —New York Times-bestselling author Marie Lu “You will be changed. You will be ready to rise up and reclaim your own magic!” —New York Times-bestselling author Dhonielle Clayton “The next big thing in literature and film.” —Ebony “One of the biggest young adult fiction debut book deals of theyear.” —Teen Vogue This title has Common Core connections. #1 New York Times bestseller, March 14, 2018

Word by Word

The Secret Life of Dictionaries
Author: Kory Stamper
Publisher: Vintage
ISBN: 1101870958
Category: Reference
Page: 336
View: 6785
DOWNLOAD NOW »
“We think of English as a fortress to be defended, but a better analogy is to think of English as a child. We love and nurture it into being, and once it gains gross motor skills, it starts going exactly where we don’t want it to go: it heads right for the goddamned electrical sockets.” With wit and irreverence, lexicographer Kory Stamper cracks open the obsessive world of dictionary writing, from the agonizing decisions about what to define and how to do it to the knotty questions of ever-changing word usage. Filled with fun facts—for example, the first documented usage of “OMG” was in a letter to Winston Churchill—and Stamper’s own stories from the linguistic front lines (including how she became America’s foremost “irregardless” apologist, despite loathing the word), Word by Word is an endlessly entertaining look at the wonderful complexities and eccentricities of the English language.