Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Written by: Terence Shimp

FREE
  • Publisher: Cengage Learning
  • Publish Date: 2008-12-29
  • ISBN-10: 9780324593600
  • ebook-advertising-promotion-and-other-aspects-of-integrated-marketing-communications.pdf
DOWNLOAD NOW READ ONLINE

In order to read or download eBook, you need to create FREE account.
eBook available in PDF, ePub, MOBI and Kindle versions

Recent Activity

Book Summary

The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Members Online