Brutal Simplicity of Thought

Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

Author: Lord Saatchi

Publisher: Random House

ISBN: 9780091957025

Category: Advertising

Page: 112

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Simplicity looks easy. It's not. It's easier to complicate than simplify. Now in a pocket-sized format, Brutal Simplicity of Thought, presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
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Brutal Simplicity of Thought

It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal simplicity of thought is therefore a painful necessity.

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Publisher: Random House

ISBN: 9780091943318

Category: Creative thinking

Page: 107

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It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal simplicity of thought is therefore a painful necessity.
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BoogarLists Directory of Marketing Services

One word equity requires "brutal simplicity" of thought. MEC Interaction is a full service digital and direct services company offering strategy consulting, planning and implementation, advanced analytics and creative production.

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Publisher: BoogarLists

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Iconic Designs

3 Maurice Saatchi, Brutal Simplicity of Thought: How it Changed the World (London: Ebury Press, 2011), p. 31. 4 Lars Roede, 'Whose Paper Clip?' Times Literary Supplement, 25 June 1999, p. 19. 5 Ben Macintyre, The Last Word: Tales from ...

Author: Grace Lees-Maffei

Publisher: Bloomsbury Publishing

ISBN: 9780857853530

Category: Design

Page: 240

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Iconic Designs is a beautifully designed and illustrated guide to fifty classic 'things' – designs that we find in the city, in our homes and offices, on page and screen, and in our everyday lives. In her introduction, Grace Lees-Maffei explores what makes a design 'iconic', and fifty essays by leading design and cultural critics tell the story of each iconic 'thing', its innovative and unique qualities, and its journey to classic status. Subjects range from the late 19th century to the present day, and include the Sydney Opera House, the Post-It Note, Coco Chanel's classic suit, the Sony WalkmanTM, Hello KittyTM, the typeface Helvetica, the Ford Model T, Harry Beck's diagrammatic map of the London Underground and the Apple iMac G3. This handsome volume provides a treasure trove of 'stories' that will shed new light on the iconic designs that we use without thinking, aspire to possess, love or hate (or love to hate) and which form part of the fabric of our everyday lives.
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In Your Creative Element

It focuses thinking and ensures you are targeting the right issue or highlights where a group is not in alignment. ... Their agency, M&C Saatchi, uses the creative philosophy 'Brutal Simplicity of Thought' to inform everything it ...

Author: Claire Bridges

Publisher: Kogan Page Publishers

ISBN: 9780749477332

Category: Business & Economics

Page: 280

View: 963

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In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. In Your Creative Element is an original work on one of the hottest topics in business written by a Creative Director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity. In Your Creative Element is highly practical, packed with case studies and tips from creative experts and organisations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies. It provides inspiration and practical advice for readers who recognize that creativity is essential for business success, but who do not know where to begin to unlock their creative potential.
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Right or Wrong

I suspect that Charles had always bashed him up, since their childhood. He used to say to Maurice, 'I can't believe you came from the same womb as me.' Maurice has a book called Brutal Simplicity of Thought, ...

Author: Tim Bell

Publisher: Bloomsbury Publishing

ISBN: 9781472909367

Category: Biography & Autobiography

Page: 288

View: 631

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Tim Bell was the original 'spin doctor'; the Chairman of Bell Pottinger public relations, and one of the best known figures in UK media communications. Right or Wrong is his highly personal account of political, commercial and social life from the '70s to the present day. With a refreshingly uncompromising manner, Bell applies his acerbic wit and resolutely right wing sensibility to everything from managing Margaret Thatcher's election campaigns to his dealings with Ronald Reagan, F.W. de Klerk, the Saatchi brothers, and his late friend David Frost, to name a few. Born into a resolutely middle-class suburban family during the war, he left school at the age of 18 for a job as chart-boy at ABC Television. Rising through the ranks of the burgeoning West End advertising industry, in 1970 he became a co-founder of the Saatchi & Saatchi agency. Bell's main claim to fame, however, was developing campaigns for the Conservative Party during the general elections of 1979, 1983 and 1987, each of which put Margaret Thatcher into Downing Street, and for which he was awarded a knighthood. In his time, he worked with some of the greatest names of modern politics, business, and media and on world events, historical and controversial alike. First hand memories spill across the pages as Tim Bell gives his ring-side account of key political moments such as the miner's strike, the Cold War, the poll tax riots, the end of Apartheid and the demise of Margaret Thatcher. Controversial, irreverent and outspoken, this is a book that is as polarising as Tim Bell was himself. It attracted admiration and rage in equal measure. And he would not have had it any other way. Right or Wrong was shortlisted for the Political Biography of the Year in the Political Book Awards 2015.
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How to Succeed at Retail

This involves applying brutal simplicity of thought to a company's proposition. It is the ruthless paring down from a paragraph to a sentence to a word. WordWise involves consumers and clients globally in this process.

Author: Keith Lincoln

Publisher: Kogan Page Publishers

ISBN: 9780749457402

Category: Business & Economics

Page: 224

View: 888

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Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast-paced and accessible, it concludes with an operational methodology which can be applied to any and every business. By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads. Featured case studies: Apple; Assa Abloy; Bose; Courvoisier; Dyson; Easyjet; Gillette; Gooh!; Guiness; Hennes & Mauritz; Holland & Holland; Innocent; Karmaloop; Oliviers & Co; P&G; Peroni; Red Bull; REI; Senseo; Starbucks; Superquinn; Tchibo; Whole Foods Market; Yoyamart; Zara.
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Writing Well for Business Success

... writing: “Brutal Simplicity of Thought.” Simple ideas enter the brain easier and stay there longer. And these simple ideas are produced by clear thinking. Yet we see the evidence of what William Strunk called “muddy thinking” every ...

Author: Sandra E. Lamb

Publisher: St. Martin's Griffin

ISBN: 9781466890411

Category: Business & Economics

Page: 256

View: 306

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So much of success in business depends on writing well. From résumés to reports, proposals to presentations,Writing Well for Business Success will help you communicate your ideas clearly, quickly and effectively. It will help you: -Distill your message into a well-targeted statement -Ace the elements of style -Write what you want to say in emails, business plans and more -Master the tricks of editing yourself Presented in author Sandra Lambs lighthearted and easy accessible style, this little book is an essential desk reference guide for the modern working world.
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Ideas for Britain

I am a huge admirer of M&C Saatchi's positioning 'brutal simplicity of thought', so please bear with me through some brutally simple thinking. First, let us propose that the Thatcher years were not defined by coal miners' strikes or the ...

Author: Hugh Salmon

Publisher: Troubador Publishing Ltd

ISBN: 9781785897870

Category: Political Science

Page: 200

View: 454

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Recognised and respected throughout the advertising industry for blowing the whistle on fraud at a publicly quoted advertising agency of which he was managing director, Hugh Salmon’s career was further affected by complications of a broken back caused by a rugby injury. He witnessed the suffering that disabled people are forced to endure and realised that the understanding of human behav-iour and the creative talent in advertising agencies could be applied to improving society as a whole – particularly the poor, the underprivileged and the disabled. After standing as an independent MP in the 2010 general election, Hugh’s challenging observations on life and human behaviour featured in his blog ‘A Different Hat’ on the marketing website Brand Republic and Huffington Post. Ideas for Britain, previously published as an ebook, is a compilation of some of these blog posts from 2009-2015. From Theresa May’s ignorance of the most basic law of advertising to a call for the role of government to be redefined in a changing world; from the simple belief that every child has a talent at something to innovative proposals for the education system; from the realities of living as a disabled person to a radical new future for the NHS (including a call to separate care from cure and the launch of a new National Care Service); from the failure of immigration policy to the underlying tensions of an increasingly divided society (since evidenced by the 2016 EU referendum), Ideas for Britain takes an adman’s innate understanding of human behaviour and challenges the political classes to seek more creative solutions to the core issues facing Britain today.
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Advertising the Media and Globalisation

M&C Saatchi (2011) 'Brutal Simplicity of Thought'. Online. Available HTTP: <http:// www.mcsaatchi.com> (accessed 17 August 2011). McChesney, R.W. (1999) Rich Media, Poor Democracy: Communication politics in dubious times, ...

Author: John Sinclair

Publisher: Routledge

ISBN: 9780415668835

Category: Business & Economics

Page: 160

View: 175

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This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalization of what it calls the manufacturing-marketing-media complex.
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