Genre Variation in Business Letters

The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication.

Author: Paul Gillaerts

Publisher: Peter Lang

ISBN: 3039116819

Category: Language Arts & Disciplines

Page: 407

View: 652

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The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.
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The Ins and Outs of Business and Professional Discourse Research

In Gillaerts, P.& Gotti, M. (eds) Genre Variation in Business Letters. Bern: Peter Lang, 31–54. Bondi, M. (2005). People in Business: The Representation of ...

Author: Glen Alessi

Publisher: Springer

ISBN: 9781137507686

Category: Language Arts & Disciplines

Page: 296

View: 596

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This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. Drawing on insights from LSP, ethnography and discourse analysis, it covers a wide range of issues, ranging from gaining access and collecting data to feeding results back in the form of recommendations to practitioners.
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Handbook of Business Communication

The dynamics of business letters: Defining creative variation in established genres. In Paul Gillaerts & Maurizio Gotti (eds.), Genre variation in business ...

Author: Gerlinde Mautner

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 9781614514862

Category: Language Arts & Disciplines

Page: 711

View: 891

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In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
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Pragmatics across Languages and Cultures

Gillaerts, Paul 2005 A bibliography on the business letter genre. In: Paul Gillaerts and Maurizio Gotti (eds.), Genre Variation in Business Letters, ...

Author: Anna Trosborg

Publisher: Walter de Gruyter

ISBN: 9783110214444

Category: Language Arts & Disciplines

Page: 656

View: 289

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This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.
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The Language of Business Studies Lectures

“ Dear Shareholder , Dear Stockholder , Dear Stakeholder : The business letter genre in the Annual General Report ” In Genre Variation in Business Letters ...

Author: Belinda Crawford Camiciottoli

Publisher: John Benjamins Publishing

ISBN: 9027254001

Category: Language Arts & Disciplines

Page: 236

View: 483

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New opportunities in the global workplace have heightened interest in business studies. In response to this trend, this book presents an in-depth analysis of a corpus of authentic business studies lectures, focusing on spoken, academic, disciplinary and professional features (e.g., speech rate, interactive devices, specialized lexis) that are crucial to comprehension, but often problematic for non-native speakers. The investigation adopts an original multi-pronged approach including quantitative, qualitative and comparative analyses. It utilizes techniques drawn mainly from corpus linguistics and discourse analysis, but also integrates observational and ethnographic methods to provide unique extra-linguistic insights. The study is thus a full-circle interpretive account of this dynamic spoken genre where academia and profession converge. The book shows how business studies lectures are characterised by a synergy of discourses and communicative channels that reflect the community of practice, highlighting the need to help international business students develop multiple literacies to overcome present and future challenges.
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Languages for Special Purposes

Genre Variation in Business Letters. 2nd edn. Bern: Peter Lang. Gimenez, Julio C. 2008. Unpacking Business Emails: Message Embeddedness in International ...

Author: John Humbley

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 9783110228014

Category: Language Arts & Disciplines

Page: 582

View: 434

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This handbook gives an overview of language for special purposes (LSP) in scientific, professional and other contexts, with particular focus on teaching and training. It provides insights into research paradigms, theories and methods while also highlighting the practical use of LSPs in concrete discourse situations. The volume is transdisciplinary oriented with a firm basis in the language sciences, including terminology, knowledge transfer, multilingual and cross-cultural exchange.
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Speech Acts in the History of English

Genre Variation in Business Letters. Bern: Peter Lang, 125—146. Del Lungo Camiciotti, Gabriella. 2006a. “Conduct yourself towards all persons on every ...

Author: Andreas H. Jucker

Publisher: John Benjamins Publishing

ISBN: 9789027291417

Category: Language Arts & Disciplines

Page: 318

View: 248

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Did earlier speakers of English use the same speech acts that we use today? Did they use them in the same way? How did they signal speech act values and how did they negotiate them in case of uncertainty? These are some of the questions that are addressed in this volume in innovative case studies that cover a wide range of speech acts from Old English to Present-day English. All the studies offer careful discussions of methodological and theoretical issues as well as detailed descriptions of specific speech acts. The first part of the volume is devoted to directives and commissives, i.e. speech acts such as requests, commands and promises. The second part is devoted to expressives and assertives and deals with speech acts such as greetings, compliments and apologies. The third part, finally, contains technical reports that deal primarily with the problem of extracting speech acts from historical corpora.
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Perspectives in Politics and Discourse

That you are decided on entering upon the career of commerce': Nineteenth century business correspondence.” In Genre Variation in Business Letters, ...

Author: Urszula Okulska

Publisher: John Benjamins Publishing

ISBN: 9789027288219

Category: Language Arts & Disciplines

Page: 416

View: 307

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The volume explores the vast and heterogeneous territory of Political Linguistics, structuring and developing its concepts, themes and methodologies into combined and coherent Analysis of Political Discourse (APD). Dealing with an extensive and representative variety of topics and domains – political rhetoric, mediatized communication, ideology, politics of language choice, etc. – it offers uniquely systematic, theoretically grounded insights in how language is used to perform power-enforcing/imbuing practices in social interaction, and how it is deployed for communicating decisions concerning language itself. The twenty chapters in the volume, written by specialists in political linguistics, (critical) discourse analysis, pragmatics, sociolinguistics, and social psychology, address the diversity of political discourse to propose novel perspectives from which common analytic procedures can be drawn and followed. The volume is thus an essential resource for anyone looking for a coherent research agenda in explorations of political discourse as a point of reference for their own academic activities, both scholarly and didactic.
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The Map and the Landscape

Norms and Practices in Genre Philip Shaw Paul Gillaerts ... Dimensions of register Variation . ... Genre Variation in Business Letters .

Author: Philip Shaw

Publisher: Peter Lang

ISBN: 3039111825

Category: Language Arts & Disciplines

Page: 256

View: 232

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This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and technical reports. They are compared with norms set by teachers, by unimaginative practice, by more or less self-appointed experts, or by practitioners who may not share the national or professional culture of their colleagues. However accurate these may be they never do justice to the complexity of 'reality'. The contributors to this volume use a wide variety of methods in their attempt to capture this reality. Many analyse texts, but all combine this procedure with at least one other approach and often more: questionnaires, experiments assessing the effect of manipulated texts, analysis of practitioner comments, and use of natural sources of practitioner judgements like awards for good practice.
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Approaches to Specialized Genres

The dynamics of business letters: Defining creative variation in established genres. In P. Gillaerts & M. Gotti (Eds.), Genre variation in business letters ...

Author: Kathy Ling LIN

Publisher: Routledge

ISBN: 9780429620904

Category: Language Arts & Disciplines

Page: 322

View: 250

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Approaches to Specialized Genres provides a timely update of the field of genre studies, with 14 cutting-edge contributions split into five sections using and integrating an exceptionally wide variety of methods and perspectives (such as ESP genre research, corpus linguistics, systemic functional linguistics, ethnographic and multimodal research) to analyse genres in written, spoken, visual and auditory modes across a multiplicity of pedagogic, professional and digital settings. It highlights and illustrates the growing trend of a multiperspective and inter-theoretic approach to genre studies and demonstrates how such methodological rigour can extend our knowledge of language, in general, and genres, in particular. It also examines a rich variety of underexplored genres such as the digital genre of synchronous videoconferencing, instructional slides, video ads, engineers’ training log book entries, the narrative story genres, fundraising letters and retraction notices. It demonstrates not only the prominent value of genre research, but wide applications of genre knowledge in various educational and professional domains. The book brings together experts spreading across the world, including countries in South-East Asia, Europe, America, West Africa and South America. Accordingly, it will appeal to readers of diversified socio-cultural backgrounds working in all the aforementioned inter-related fields of applied linguistics and communication studies.
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Business and Official Correspondence

Genre Variation in Business Letters . Bern : Peter Lang . Görlach , Manfred 1999. English in Nineteenth - Century England .

Author: Susan M. Fitzmaurice

Publisher: Peter Lang

ISBN: 3039108808

Category: Language Arts & Disciplines

Page: 209

View: 547

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This volume focuses on the nature of official correspondence produced in the period after 1500, from Early Modern to nineteenth-century English. The contributions reflect the extent to which the genre is somewhat plastic in this period, gradually acquiring distinguishing conventions and protocols as the situations in which the letters themselves are encoded acquire more distinctiveness. Although correspondence has long been the object of diachronic studies, very little seems to be available as far as specialized usage is concerned, hence the specific interest in letters exchanged within scientific, diplomatic, and business networks. In addition, the study of business and official correspondence offered here profits from a multi-disciplinary and multi-methodological approach, as it relies on a rich array of databases and corpora of correspondence, ranging from highly specialized collections to more broadly constructed diagnostic corpora, in which correspondence is just one register or text-type. While specific attention is paid to phenomena relating to the expression of positive and negative politeness through the investigation of authentic (rather than constructed) texts, methodological issues are also taken into consideration.
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Handbook of Management Communication

The dynamics of business letters: Defining creative variation in established genres. In Paul Gillaerts & Maurizio Gotti (eds.), Genre variation in business ...

Author: François Cooren

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 9781501507953

Category: Language Arts & Disciplines

Page: 575

View: 642

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Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.
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Explorations in Specialized Genres

Genre Variation in Business Letters . Bern : Peter Lang . Greatbatch , David . 1988. A Turn - taking System for British News Interviews .

Author: Vijay Kumar Bhatia

Publisher: Peter Lang

ISBN: 3039109952

Category: Language Arts & Disciplines

Page: 316

View: 391

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Genre analysis has become firmly established as one of the most popular frameworks for the study of specialized genres in academic, professional and institutional as well as other workplace contexts. In recent years, genre theory has also developed in the direction of a more comprehensive and powerful multi-dimensional and multi-perspectived framework to examine not only the text but also the context in a much more meaningful manner than had ever been done earlier. The theoretical perspectives and the individual case studies of this volume testify to the wide range of methodological tools made available by genre theory, enabling researchers to handle problems relating to the description of variations in language use. Moreover, the following relevant issues are addressed: how are specialized genres constructed, interpreted and exploited in the achievement of specific goals in highly specialized contexts?
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Specialised Languages in the Global Village

In Genre variation in business letters, eds. Paul Gillaerts, and Maurizio Gotti, 9-28. Bern: Peter Lang. Giménez, Julio C. 2000. Business e-mail ...

Author: Carmen Pérez-Llantada

Publisher: Cambridge Scholars Publishing

ISBN: 9781443831048

Category: Language Arts & Disciplines

Page: 305

View: 560

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The status of LSP (Languages for Specialised Purposes) in the contemporary socio-cultural context is an ongoing central issue of scholarly debate. Specialised Languages in the Global Village examines the impact of globalisation on intercultural communication within specialised communities of practice. The contributions to the volume provide linguistically and pedagogically-informed discussion on modes of communication practice in professional and institutional domains, frames of social action and the construction of professional identities. The contributors also address issues of languages and social entrepreneurship, and the acquisition and development of linguistic/cultural competence in foreign languages for specialised purposes. The edition is a valuable resource for researchers in LSP, specialists in the fields of discourse analysis, sociolinguistics and scholars in the area of rhetoric and composition. It will also be of interest to professional translators, language editors and language advisors in the fields of specialised academic/professional communication. LSP instructors and foreign language teachers will also find informed guidelines and useful pedagogical proposals for classroom implementation.
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Business Discourse

Letterstoshareholders and chairman's statements:Textual variability and generic integrity. In P. Gillaerts & M. Gotti (Eds.), Genre variation in business ...

Author: Francesca Bargiela-Chiappini

Publisher: Springer

ISBN: 9781137024930

Category: Language Arts & Disciplines

Page: 359

View: 903

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This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
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Discourse Perspectives on Organizational Communication

Letters to Shareholders and Chairman's Statements: Textual Variability and Generic Integrity. In Genre Variation in Business Letters, eds.

Author: Jolanta Artiz

Publisher: Lexington Books

ISBN: 9781611474381

Category: Language Arts & Disciplines

Page: 288

View: 247

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Discourse Perspectives in Organizational Communication brings together researchers from the social sciences and humanities to look at discourse and how it shapes organizations and their social actors. Unlike others in the field, this book assumes that language creates and constitutes reality, rather than simply mirroring or describing it. This collection illustrates the variety of organizational phenomena that might be studied and the range of epistemological and methodological approaches that might be used in discourse analysis techniques.
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Handbook of Business Discourse

For example, since the government exercises considerable influence over ... In M. Gotti and P. Gillaerts (eds), Genre Variation in Business Letters.

Author: Francesca Bargiela-Chiappini

Publisher: Edinburgh University Press

ISBN: 9780748631834

Category: Language Arts & Disciplines

Page: 528

View: 852

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The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.
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The Handbook of English for Specific Purposes

In P. Gillearts and M. Gotti (eds), Genre Variation in Business Letters. 99-122. Bern: Peter Lang. BargieIa-Chiappini, F. and Nickerson, C. (eds) (1999) ...

Author: Brian Paltridge

Publisher: John Wiley & Sons

ISBN: 9781118339824

Category: Foreign Language Study

Page: 592

View: 183

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Featuring a collection of newly commissioned essays, edited by two leading scholars, this Handbook surveys the key research findings in the field of English for Specific Purposes (ESP). • Provides a state-of-the-art overview of the origins and evolution, current research, and future directions in ESP • Features newly-commissioned contributions from a global team of leading scholars • Explores the history of ESP and current areas of research, including speaking, reading, writing, technology, and business, legal, and medical English • Considers perspectives on ESP research such as genre, intercultural rhetoric, multimodality, English as a lingua franca and ethnography
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Genres and Genre Theory in Transition

Business Strategy and the Entironment 17/1, 1-15. ... In Gillaerts, Paul / Gotti, Maurizio (eds) Genre Variation in Business Letters.

Author: Giuliana Garzone

Publisher: Universal-Publishers

ISBN: 9781612337203

Category: Language Arts & Disciplines

Page: 262

View: 752

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This volume features representative studies focusing on the evolution of text genres in corporate and professional communication. Genre change is explored in various contexts in light of the increasing importance of new media and the profound social changes that have occurred in the last few decades. Major theoretical issues are raised and discussed, highlighting the need to reconsider the repertoire of conventions traditionally identified in each specific genre, and to reassess and update the analytical tools used to investigate them, about three decades after the emergence of genre analysis.
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Rhetoric in financial discourse

A linguistic analysis of ICT-mediated disclosure genres Belinda Crawford ... In P. Gillaerts & M. Gotti (Eds.), Genre variation in business letters (pp.

Author: Belinda Crawford Camiciottoli

Publisher: Rodopi

ISBN: 9789401210102

Category: Business & Economics

Page: 212

View: 879

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Financial disclosure has become a crucial component of corporate communication. Through this process, companies aim to provide information and project an image of trustworthiness in response to on-going ethical concerns in the world of finance. Rhetoric in financial discourse provides new insights into how companies communicate with key stakeholders, not only to boost transparency, but also to attract investment. The book offers an in-depth linguistic analysis of the rhetorical dimension of financial communication. It focuses on two technology-mediated genres which are widely used, yet remain largely unexplored from a rhetorical perspective: earnings presentations and earnings releases. Using an innovative methodological approach, the book shows how corporate speakers and writers use distinctive rhetorical strategies to achieve their professional goals. It includes a practical discussion of how the findings can be exploited to develop state-of-the-art corporate communication courses and to improve the effectiveness of financial disclosure in professional settings. The book contributes to an enhanced understanding of the language of finance, representing a discourse community that involves and impacts the lives of many people around the world. It will be of interest to several communities of practice, including language researchers, discourse analysts, corpus linguists, finance and communication academics, students of business and finance, and professionals of financial communication. Belinda Crawford Camiciottoli is Associate Professor of English Language and Linguistics at the University of Pisa. Her research focuses on business discourse in both academic and corporate settings. She has published in leading journals, including Discourse & Communication, Business Communication Quarterly and English for Specific Purposes. She is the author of The Language of Business Studies Lectures (2007). She has taught business and organizational communication courses for universities based in Italy, the US and the UAE.
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