Google Analytics

This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.

Author: Justin Cutroni

Publisher: "O'Reilly Media, Inc."

ISBN: 1449399592

Category: Computers

Page: 218

View: 920

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Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration
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42 Rules for Applying Google Analytics

Using Google Analytics has now shifted to marketers, designers, small business
owners, and business executives, all of whom seek ... To assist in understanding
visitor behavior, you can adopt the following key performance indicators (KPI).

Author: Rob Sanders

Publisher: Happy About

ISBN: 9781607730415

Category: Business & Economics

Page: 122

View: 877

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"42 Rules for Applying Google Analytics" is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product. The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages. It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.
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Google Analytics

Google Analytics makes it easy for you to learn precisely what's happening. This practical guide shows you how this powerful and free tool works, and how you can configure it to meet the needs of your business.

Author: Justin Cutroni

Publisher: "O'Reilly Media, Inc."

ISBN: 9780596158002

Category: Computers

Page: 200

View: 785

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Knowing how users behave when they visit your website or use your web app matters a lot these days, as well as how they got there in the first place. Google Analytics makes it easy for you to learn precisely what's happening. This practical guide shows you how this powerful and free tool works, and how you can configure it to meet the needs of your business. WithGoogle Analytics, you'll move far beyond basic features to learn advanced techniques such as event tracking, custom variables, and customer relationship management (CRM) integration. You'll delve into advanced configuration scenarios to help you gain more data for analysis and insights. This extremely useful resource for both developers and marketers also shows you how to supplement Google Analytics with add-ons and external tools when you want to dig even deeper. Get a thorough description of how the Google Analytics system works Learn how to configure the tools to measure the data most relevant to your needs Use best practices to determine how to get your setup correct the first time Get information about many different types of implementations
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Advanced Web Metrics with Google Analytics

289 Funnel analysis shows both the power and the weakness of web analytics as
a technique for understanding visitor behavior on your website. The power is in
identifying the problem areas during a typical path visitors take; for that, your ...

Author: Brian Clifton

Publisher: John Wiley & Sons

ISBN: 9781118059593

Category: Computers

Page: 384

View: 136

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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
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Google Analytics

It's a problem that's plagued analytics users since the very first analytics
applications hit the market. Understanding just what exactly is being measured (
and how) is easily half or more of the process of understanding your visitors'
behavior.

Author: Jerri L. Ledford

Publisher: John Wiley and Sons

ISBN: 1118081595

Category: Computers

Page: 432

View: 932

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Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Performance Marketing with Google Analytics

Now that you have a basic understanding of the Google Analytics Dashboard
and how to make sense of the metrics and dimensions, let's ... Google Analytics
contains more than 60 standard reports covering a wide array of visitor behavior.

Author: Sebastian Tonkin

Publisher: John Wiley and Sons

ISBN: 1118076702

Category: Computers

Page: 456

View: 592

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An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Web Analytics 2 0

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics.

Author: Avinash Kaushik

Publisher: John Wiley & Sons

ISBN: 0470596449

Category: Computers

Page: 504

View: 151

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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Outsmarting Google

Through Bing's Silverlight interface, you can analyze data that stretches back six
months, giving you access to a trove of research and data on everything from
visitor behavior to backlinks. Although not more interesting than Google Analytics
, ...

Author: Evan Bailyn

Publisher: Que Publishing

ISBN: 9780132678681

Category: Business & Economics

Page: 360

View: 376

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“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your company might as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search
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Understanding User Web Interactions Via Web Analytics

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data.

Author: Bernard J. Jansen

Publisher: Morgan & Claypool Publishers

ISBN: 9781598298512

Category: Language Arts & Disciplines

Page: 101

View: 714

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This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
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Customer Analytics For Dummies

A number of analytics tools allow you to track website interaction. The most
popular solution (free) is Google Analytics (http://www.google.com/analytics). ...
This metric can be measured over time to compare how visitor behavior changes.

Author: Jeff Sauro

Publisher: John Wiley & Sons

ISBN: 9781118937624

Category: Business & Economics

Page: 336

View: 601

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The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
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Website Optimization

Get this book before your competition does!" —Tim Ash, Chair of Conversion Conference, CEO of SiteTuners, and author of Landing Page Optimization

Author: Rich Page

Publisher: John Wiley & Sons

ISBN: 9781118240601

Category: Computers

Page: 300

View: 212

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Step-by-step instructions for executing a website testing andoptimization plan Website optimization is can be an overwhelming endeavor due tothe fact that it encompasses so many strategic and technicalissues. However, this hands-on, task-based book demystifies thispotentially intimidating topic by offering smart, practical, andtested instructions for developing, implementing, managing, andtracking website optimization efforts. After you learn how toestablish an optimization framework, you then dive into learninghow to develop a plan, test appropriately and accurately, interpretthe results, and optimize in order to maximize conversion rates andimprove profits. Zeroes in on fundamentals such as understanding key metrics,choosing analytics tools, researching visitors and their onsitebehavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pagesincluding the homepage, entry and exit pages, product and pricingpages, as well as the shopping cart and check-out process Guides you through important optimization areas such asoptimizing text and images Addresses advanced topics including paid search optimization,Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples,additional resources, tool reviews, and other relatedinformation Full of interesting case studies and helpful examples drawn fromthe author's own experience, Website Optimization: An Hour aDay is the complete solution for anyone who wants to get thebest possible results from their web page.
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Visitor Insights and Social Media Analytics in R

Use R to analyze the performance of your website and increase your website's traffic and revenue About This Video See how segmentation can help you gain insights into your website's behavior Grow your visitor count and increase your revenue ...

Author: William Shin

Publisher:

ISBN: OCLC:1137101388

Category:

Page:

View: 129

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Use R to analyze the performance of your website and increase your website's traffic and revenue About This Video See how segmentation can help you gain insights into your website's behavior Grow your visitor count and increase your revenue through data-driven decisions and changes Optimize marketing campaigns by analyzing revenue and visitor data using R In Detail In this course, you will be introduced to important topics in web analytics with interesting hands-on projects to assess the performance of your website. This action-packed, must-have tutorial covers everything that you'd want to learn in web analytics for your website, and covers key concepts using R, Google Analytics, and the Flex dashboard. The course starts with an overview of key concepts such as segmentation followed by your first project, in the course of which you'll learn to plot visitors to a website in the last 6 months. After having taken this course you will be able to carry out the segmentation and categorization of your website's traffic and recognize loyal visitors and the impact of social media on your visitors. All the code and supporting files for this course are available on Github at https://www.packtpub.com/big-data-and-business-intelligence/visitor-insights-and-social-media-analytics-r-video.
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Advanced Google AdWords

Visitors. Back. to. Your. Site. remarketing campaigns (called retargeting in many
non-Adwords circles) allow you to serve ads based on visitor behavior on your
website. this is an excellent way of reaching visitors who came to your site,
showed some interest in your company, but left before completing an action. the
... you place a script across your site or make a slight change to the google
Analytics code.

Author: Brad Geddes

Publisher: John Wiley & Sons

ISBN: 9781118819562

Category: Business & Economics

Page: 704

View: 443

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The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
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Google Analytics Kickstarter Guide

At the end of the book, we will go through the Conversions section in Google Analytics. By the end of the book, you will be able to make informative decisions based on data related to your website visitors.

Author: Grigor Yovov

Publisher: BPB Publications

ISBN: 9789389845624

Category: Computers

Page: 190

View: 281

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Leverage Google Analytics to make data-driven decisions to shape your marketing strategy KEY FEATURES ● Learn how to navigate the Google Analytics interface and reports. ● Understand the working of the Google Analytics platform. ● Understanding ‘Traffic Sources’ in Google Analytics. ● Learn how to use Segments in Google Analytics. ● Understand how Cross-Device reporting works in Google Analytics. DESCRIPTION This book will help you learn everything that you need to know about Google Analytics. We will start by setting up the account and updating the settings. Then, we will go through the main reports in Google Analytics will dive deep into the analysis. We will then analyze the users, their behavior, and their sources. This analysis will improve your business and website results. We will also go through the fundamentals of relating Google Analytics data to your marketing strategy. We will explore live examples of analysis with real Ecommerce data and learn approaches to analyze our data. At the end of the book, we will go through the Conversions section in Google Analytics. By the end of the book, you will be able to make informative decisions based on data related to your website visitors. WHAT WILL YOU LEARN ● Learn how to set-up a Google Analytics account. ● Understand how to read all the reports in Google Analytics. ● Perform complex analysis based on the data in the reports. ● Learn how to relate the Google Analytics data to your marketing strategy. ● Read and analyze Conversion reports based on real Ecommerce data. WHO THIS BOOK IS FOR This book is designed for business owners and webmasters who want to use Google Analytics to make better decisions and improve their sales. TABLE OF CONTENTS 1. Google Analytics Step-by-step setup. 2. Google Analytics reports explained. 3. 7P’s of Marketing and Google Analytics. 4. Your audience – your business. 5. The heartbeat of the Google Analytics: Acquisition & Behavior Reports. 6. Conversions. The final goal.
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Using Web Analytics in the Library

In general, the staff at WebJunction are able to use Google Analytics to
understand their users better and to continually ... the site's redesign by tracking
the usage and behaviors of the website visitors, to review the site's existing menu
system, ...

Author: Kate Marek

Publisher: American Library Association

ISBN: 9780838958339

Category: Computers

Page: 54

View: 526

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Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources.
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Results On Internet ROI

This report willshed lighton your website visitors' behaviors and will tell you if they
are navigating your ... Funnels is probably the most underused and the least
understood feature of Google Analytics, yet one of the most powerful. ... even look
at these reports is becausethey lackthebasic understanding ofthe valueofthis
data.

Author: Andrew Kucheriavy

Publisher: AuthorHouse

ISBN: 9781496933515

Category: Business & Economics

Page: 482

View: 796

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The only book you need to produce, manage and market your company's website and achieve your business goals.
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Landing Page Optimization

However, it's even more important to analyze what they are searching for. luckily,
Google Analytics allows you to establish ... Set Up Advanced Segments Based
on Visitor Behavior Another great way to uncover issues with your website is to ...

Author: Tim Ash

Publisher: John Wiley & Sons

ISBN: 9781118234532

Category: Computers

Page: 480

View: 642

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A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
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Facebook Marketing For Dummies

Facebook has an internal analytics system called Facebook Insights, through
which you can gain greater understanding of your visitors' behavior when
interacting with your Page; it's available for free to all Page admins. By
understanding and ...

Author: John Haydon

Publisher: John Wiley & Sons

ISBN: 9781118951330

Category: Business & Economics

Page: 336

View: 320

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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.
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The Marketing Performance Blueprint

Google Analytics is the best free data source available to marketers. When
properly set up, it provides a wealth of insight into visitor behavior, conversions,
and campaign performance. ➤ When defining campaigns, establish a process to
 ...

Author: Paul Roetzer

Publisher: John Wiley & Sons

ISBN: 9781118883587

Category: Business & Economics

Page: 256

View: 193

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Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
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Guerrilla Social Media Marketing

... Google's leading analytics tools into every page of your blog. There are many
versions. A key guerrilla social media marketing secret is measurement. This
plug-in ensures that you can track campaigns, visitor behavior, popular keywords
, ...

Author: Jay Levinson

Publisher: Entrepreneur Press

ISBN: 9781613080092

Category: Business & Economics

Page: 250

View: 280

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Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!
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