Advanced Web Metrics mit Google Analytics

Praxis-Handbuch
Author: Brian Clifton
Publisher: MITP-Verlags GmbH & Co. KG
ISBN: 3826655664
Category:
Page: 503
View: 8159
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Mit dem kostenlosen Google Analytics können Sie herausfinden, wie Sie das Optimum aus Ihrer Website herausholen. Der Google-Insider und Web-Analytics-Experte Brian Clifton zeigt ausführlich, wie Sie Google Analytics gezielt und effektiv einsetzen. Durch die richtige Interpretation und Analyse Ihrer Daten erhalten Sie ein unverzichtbares Werkzeug, um Ihrer Website den letzten Schliff geben zu können und den Erfolg zu steigern.

Advanced Web Metrics with Google Analytics


Author: Brian Clifton
Publisher: John Wiley and Sons
ISBN: 9780470634943
Category: Computers
Page: 440
View: 6535
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Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Maximizing Google Analytics

Six High-Impact Practices
Author: Tabatha Farney,Nina McHale
Publisher: American Library Association
ISBN: 0838958923
Category: Computers
Page: 44
View: 4388
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Are you getting your money’s worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as How to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories Cross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains Identifying your website’s purpose and using Goal Reports to measure results Using filters to exclude activity by library staff from your data Using event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects Sample easy-to-implement HTML code is included in this issue, making it even more valuable.

Learn Ionic 2

Develop Multi-platform Mobile Apps
Author: Joyce Justin,Joseph Jude
Publisher: Apress
ISBN: 1484226178
Category: Computers
Page: 105
View: 3103
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Explore key scenarios required for building quality Ionic apps quickly and easily and bring them to the iOS and Android mobile ecosystem. Learn Ionic 2 explains various techniques to quickly integrate third-party back end systems. With this short guide, you'll benefit from practical examples of implementing authentication and authorization, connecting to social media, integrating with payment gateway, and analytics integration. This book presents solutions to the challenges faced during the development process of these tasks. Validation is essential to the survival and eventual success of any startup. You validate your business idea by placing a product in the hands of your customers and getting them to interact with it. The Ionic framework makes this possible. What You'll Learn: Master end-to-end hybrid application development Create user management modules including signup, login, and forgotten passwords Use analytics to evaluate an application using Ionic Framework Who This Book Is For: Tech entrepreneurs and businessmen with ideas

Hybrid Mobile Development with Ionic


Author: Gaurav Saini
Publisher: Packt Publishing Ltd
ISBN: 1785280287
Category: Computers
Page: 242
View: 7723
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Build a complete, professional-quality, hybrid mobile application with Ionic About This Book Develop high-grade and performance-optimized hybrid applications using the latest version of Ionic Discover the latest and upcoming features of Ionic A practical guide that will help you fully utilize all the features and components of Ionic efficiently Who This Book Is For The target audience for this book is intermediate-level application developers who have some basic knowledge of Ionic. What You Will Learn Use every Ionic component and its customization according to the application along with some important third party components Recently released Lazy Loading and Grid System supporting desktop application with Electron Integration of the various Ionic backend services and features such as Ionic Push, DB, Auth, Deploy in your application Exploration of white-listing, CORS, and various other platform security aspects to secure your application Synchronization of your data with the cloud server and fetching it in real time using Ionic Cloud and Firebase services Integration of the Cordova iBeacon plugin which will fetch contextual data on the basis of location and Websockets for real time communication for IOT based applications Implementation of offline functionality in your PWA application using service-worker, cache storage and indexedDB In Detail Ionic is an open source, front-end framework that allows you to develop hybrid mobile apps without any native-language hassle for each platform. It offers a library of mobile-optimized HTML, CSS, and JS components for building highly interactive mobile apps. This book will help you to develop a complete, professional and quality mobile application with Ionic Framework. You will start the journey by learning to configure, customize, and migrate Ionic 1x to 3x. Then, you will move on to Ionic 3 components and see how you can customize them according to your applications. You will also implement various native plugins and integrate them with Ionic and Ionic Cloud services to use them optimally in your application. By this time, you will be able to create a full-fledged e-commerce application. Next, you will master authorization, authentication, and security techniques in Ionic 3 to ensure that your application and data are secure. Further, you will integrate the backend services such as Firebase and the Cordova iBeacon plugin in your application. Lastly, you will be looking into Progressive Web Applications and its support with Ionic, with a demonstration of an offline-first application. By the end of the book, you will not only have built a professional, hybrid mobile application, but will also have ensured that your app is secure and performance driven. Style and approach A step-by-step guide (covering all its features and components) to build a complete mobile application using Ionic. Each chapter will cover different features of Ionic.

Google Analytics


Author: Jerri L. Ledford,Joe Teixeira,Mary E. Tyler
Publisher: John Wiley and Sons
ISBN: 9781118081594
Category: Computers
Page: 432
View: 4937
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Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Xamarin: Cross-Platform Mobile Application Development


Author: Jonathan Peppers,George Taskos,Can Bilgin
Publisher: Packt Publishing Ltd
ISBN: 1787127958
Category: Computers
Page: 1049
View: 3690
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Master the skills required to develop cross-platform applications from drawing board to app store(s) using Xamarin About This Book Learn to deliver high-performance native apps that leverage platform specific acceleration, complied for native performance Learn development techniques that will allow you to use and create custom layouts for cross-platform UI Gain the knowledge needed to become more efficient in testing, deploying, and monitoring your applications Implement application life cycle management concepts to manage cross-platform projects Who This Book Is For Mobile application developers wanting to develop skills required to steer cross-platform applications using Xamarin. What You Will Learn Share C# code across platforms and call native Objective-C or Java libraries from C# Submit your app to the Apple App Store and Google Play Use the out-of-the-box services to support third-party libraries Find out how to get feedback while your application is used by your users Create shared data access using a local SQLite database and a REST service Test and monitor your applications Gain memory management skills to avoid memory leaks and premature code cycles while decreasing the memory print of your applications Integrate network resources with cross-platform applications Design and implement eye-catching and reusable UI components without compromising on nativity in mobile applications In Detail Developing a mobile application for just one platform is becoming a thing of the past. Companies expect their apps to be supported on iOS, Android and Windows Phone, while leveraging the best native features on all three platforms. Xamarin's tools help ease this problem by giving developers a single toolset to target all three platforms. The main goal of this course is to equip you with knowledge to successfully analyze, develop, and manage Xamarin cross-platform projects using the most efficient, robust, and scalable implementation patterns. Module 1 is a step-by-step guide to building real-world applications for iOS and Android. The module walks you through building a chat application, complete with a backend web service and native features such as GPS location, camera, and push notifications. Additionally, you'll learn how to use external libraries with Xamarin and Xamarin.Forms. Module 2 provide you recipes on how to create an architecture that will be maintainable, extendable, use Xamarin.Forms plugins to boost productivity. We start with a simple creation of a Xamarin.Forms solution, customize the style and behavior of views for each platform. Further on, we demonstrate the power of architecting a cross-platform solution. Next, you will utilize and access hardware features that vary from platform to platform with cross-platform techniques. You will master the steps of getting the app ready and publishing it in the app store. The last module starts with general topics such as memory management, asynchronous programming, local storage, networking, and platform-specific features. You will learn about key tools to leverage the pattern and advanced implementation strategies. Finally, we show you the toolset for application lifecycle management to help you prepare the development pipeline to manage and see cross-platform projects through to public or private release. After the completion of this course, you will learn a path that will get you up and running with developing cross-platform mobile applications and help you become the go-to person when it comes to Xamarin. Style and approach This course will serve as comprehensive guide for developing cross-platform applications with Xamarin with a unique approach that will engage you like never before as you create real-world cross-platform apps on your own.

Performance Marketing with Google Analytics

Strategies and Techniques for Maximizing Online ROI
Author: Sebastian Tonkin,Caleb Whitmore,Justin Cutroni
Publisher: John Wiley and Sons
ISBN: 9781118076705
Category: Computers
Page: 456
View: 8237
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An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Advanced Android Application Development


Author: Joseph Annuzzi Jr.,Lauren Darcey,Shane Conder
Publisher: Addison-Wesley Professional
ISBN: 013389245X
Category: Computers
Page: 624
View: 2571
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Advanced Android™ Application Development, Fourth Edition, is the definitive guide to building robust, commercial-grade Android apps. Systematically revised and updated, this guide brings together powerful, advanced techniques for the entire app development cycle, including design, coding, testing, debugging, and distribution. With the addition of quizzes and exercises in every chapter, it is ideal for both professional and classroom use. An outstanding practical reference for the newest Android APIs, this guide provides in-depth explanations of code utilizing key API features and includes downloadable sample apps for nearly every chapter. Together, they provide a solid foundation for any modern app project. Throughout, the authors draw on decades of in-the-trenches experience as professional mobile developers to provide tips and best practices for highly efficient development. They show you how to break through traditional app boundaries with optional features, including the Android NDK, Google Analytics and Android Wear APIs, and Google Play Game Services. New coverage in this edition includes Integrating Google Cloud Messaging into your apps Utilizing the new Google location and Google Maps Android APIs Leveraging in-app billing from Google Play, as well as third-party providers Getting started with the Android Studio IDE Localizing language and using Google Play App Translation services Extending your app’s reach with Lockscreen widgets and DayDreams Leveraging improvements to Notification, Web, SMS, and other APIs Annuzzi has released new source code samples for use with Android Studio. The code updates are posted to the associated blog site: http://advancedandroidbook.blogspot.com/ This title is an indispensable resource for intermediate- to advanced-level Java programmers who are now developing for Android, and for seasoned mobile developers who want to make the most of the new Android platform and hardware. This revamped, newly titled edition is a complete update of Android™ Wireless Application Development, Volume II: Advanced Topics, Third Edition.

集客力を飛躍的に向上させるGoogleAnalyticsアクセス解析の極意


Author: 石井研二
Publisher: 秀和システム
ISBN: 9784798023779
Category:
Page: 270
View: 1633
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御社のWeb、的外れな集客を行っていませんか。GoogleAnalyticsを極めれば売上げに直結するアクセス数がここまで跳ね上がる。

Your Google Game Plan for Success

Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
Author: Joe Teixeira
Publisher: John Wiley and Sons
ISBN: 9781118080535
Category: Computers
Page: 456
View: 2090
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Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

Xamarin Cross-platform Application Development - Second Edition


Author: Jonathan Peppers
Publisher: Packt Publishing Ltd
ISBN: 1784399574
Category: Computers
Page: 298
View: 1130
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If you are a developer with experience in C# and are just getting into mobile development, this is the book for you. If you have experience with desktop applications or the Web, this book will give you a head start on cross-platform development.

Das Google Analytics-Buch


Author: Cathrin Tusche
Publisher: O'Reilly Germany
ISBN: 3958750869
Category: Computers
Page: 312
View: 5878
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Sie betreiben eine Website, einen Webshop oder ein Blog – um Interessenten für Ihre Angebote zu gewinnen, Produkte zu verkaufen, bekannter zu werden oder Gleichgesinnte zu finden? Dann sollten Sie das kostenlose, sehr leistungsstarke Tool Google Analytics nutzen, um kontinuierlich zu überprüfen, wie erfolgreich Sie sind. Mit Google Analytics können Sie das Nutzerverhalten auf der Website detailliert auswerten und Schwachstellen, wie etwa wenig aussagekräftige Seiten oder fehlende Handlungsaufforderungen, identifizieren und beheben. Allerdings ist Google Analytics komplex und gerade für Laien zunächst etwas unübersichtlich. Dieses Buch bietet Ihnen deshalb einen schnellen Einstieg ins Thema, erläutert alle wichtigen Analyseoptionen und zeigt Ihnen die wichtigsten Lösungswege auf. Mit diesem Leitfaden an der Hand können Sie das Tool gewinnbringend einsetzen, ohne es zuvor wochenlang studiert zu haben. Aus dem Inhalt: Lernen Sie Google Analytics kennen und legen Sie ein Konto an. Verknüpfen Sie das Konto mit Google AdWords und Google Webmaster Tools. Legen Sie Ziele fest, die Sie mit Google Analytics verfolgen möchten. Beobachten Sie, wer Ihre Besucher sind, woher sie kommen und wie sie sich auf den einzelnen Seiten Ihres Auftritts verhalten. Ziehen Sie Ihre Schlüsse und optimieren Sie kontinuierlich Ihren Auftritt. Nutzen Sie Widgets, Radar-Nachrichten, Filter und andere praktische Helfer. Visualisieren Sie Ihre Daten.

Google Analytics und Co

Methoden der Webanalyse professionell anwenden
Author: Heiko Haller,Markus Hartwig,Arne Liedtke
Publisher: Pearson Deutschland GmbH
ISBN: 9783827329462
Category: Electronic books
Page: 352
View: 7787
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Google Analytics

Implementieren. Interpretieren. Profitieren.
Author: Timo Aden
Publisher: Carl Hanser Verlag GmbH Co KG
ISBN: 3446432825
Category: Computers
Page: 698
View: 8451
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GOOGLE ANALYTICS // - Optimieren Sie Ihre Website mit Google Analytics, dem kostenlosen Marktführer unter den Web-Analyse-Tools. - Verschaffen Sie sich einen umfassenden Überblick über alle Funktionen von Google Analytics und lernen Sie, sie richtig einzusetzen. - Profitieren Sie von den Erfahrungen eines Google-Insiders. - Die dritte Auflage wurde durchgehend aktualisiert und um 254 Seiten erweitert. - Aktuelle Informationen zu Web-Analyse und Google Analytics finden Sie unter www.timoaden.de. Sicher haben Sie von Google Analytics schon gehört oder nutzen es bereits. Aber kennen Sie auch alle Feinheiten, Tipps, Tricks und Neuerungen der letzten Monate und Jahre? Haben Sie das Tool wirklich perfekt implementiert und Ihren individuellen Bedürfnissen angepasst? Nutzen Sie es vollständig aus und leiten Sie konkrete Aktionen aus den vorhandenen Zahlen ab? Timo Aden, ehemaliger Google-Mitarbeiter und Web-Analyse-Experte, stellt Ihnen in diesem Praxisbuch die vielfältigen Funktionen, die dieses Tool bietet, umfassend vor. Von nützlichen Hinweisen und technischen Kniffen bei der Implementierung und dem Tracking sämtlicher Online-Marketing-Aktivitäten, über die effektive Anwendung der Benutzeroberfläche und Berichte bis hin zur Ableitung von konkreten Aktionen – dieser Praxisleitfaden deckt sämtliche Bereiche von Google Analytics ab und dient Ihnen als täglicher Begleiter für alle Aktivitäten im Online-Marketing. Die 3. Auflage deckt die neuen Features, die Google Analytics inzwischen bietet, ab – z.B. neues Interface, Multi-Channel-Trichter, Tracking sozialer Netzwerke, Echtzeit-Tracking, Customer Journey, Attribution, Pro-zessflussanalysen, Seiten- und Nutzer-Timings, Tests (Experimente), Integration Google Webmaster Tools, Properties, Dashboards, uvm. Systemvoraussetzungen für E-Books: Internet-Verbindung und Adobe-Reader AUS DEM INHALT: Web-Analyse und Online-Marketing // Google-Analytics-Tracking-Code // Konto, Property und Profile // Berichte // Werbung // Content // Conversions // Hilfreiche Tools

Sams Teach Yourself Google Analytics in 10 Minutes


Author: Michael Miller
Publisher: Pearson Education
ISBN: 9780132120777
Category: Business & Economics
Page: 240
View: 1390
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Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it! 10 minutes is all you need to learn how to… Quickly create a Google Analytics account and add Google Analytics to your site Define goals and measure how well your site is achieving them Track visitors from search engines, pay-per-click advertising, email, and other sources Discover the pages your visitors view, how long they stay, and where they exit Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files Identify your best and worst content, and fix poorly performing pages Improve your site by tracking error pages and broken links Measure AdWords traffic, position, and e-commerce performance Manage Google Analytics through the Dashboard Customize Google Analytics to work more effectively with your site Capture more accurate information by filtering out internal traffic Choose the right reports and data, understand them, and act on what you learn

Google BigQuery Analytics


Author: Jordan Tigani,Siddartha Naidu
Publisher: John Wiley & Sons
ISBN: 1118824792
Category: Computers
Page: 528
View: 5942
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How to effectively use BigQuery, avoid common mistakes, and execute sophisticated queries against large datasets Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results. Features a companion website that includes all code and data sets from the book Uses real-world examples to explain everything analysts need to know to effectively use BigQuery Includes web application examples coded in Python

Google Analytics

Understanding Visitor Behavior
Author: Justin Cutroni
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449399597
Category: Computers
Page: 218
View: 1976
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Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration

Google Analytics 基礎操作手冊

Google Analytics 新手看這本就對了
Author: 邱煜庭
Publisher: 邱煜庭
ISBN: N.A
Category:
Page: 74
View: 4014
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Google Analytic基礎操作講義,讓你快速上手Google Analytics的基礎操作及順便了解新版Analytics(分析)頁面

Google AdWords & Analytics 実践活用ガイド


Author: 永松貴光
Publisher: 翔泳社
ISBN: 479813015X
Category: Technology & Engineering
Page: 424
View: 5361
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ネット広告を成功に導く。広告効果を上げる「出稿」「運用」「分析」手法200 現在、ネットメディアはPCから携帯電話そしてスマートフォンへ急速にその裾野を広げてきています。本書は、そうしたネットメディアにあまねく広告を配信できる「Google AdWords」と広告効果を分析する「GoogleAnalytics」を使い、実際のビジネスの現場で役立つ、ネット広告効果を上げる手法について解説した書籍です。 第1部ではネット広告を出稿する前段階として必要なマーケティングの知識を、第2部ではGoogle AdWordsを利用した効果的な広告の出稿方法を解説しています。第3部ではその広告の効果測定と改善手法について解説しています。本書を読めばGoogle AdWordsに出稿した広告の効果が飛躍的にアップすること間違いなしです。 ※本電子書籍は同名出版物を底本とし作成しました。記載内容は印刷出版当時のものです。 ※印刷出版再現のため電子書籍としては不要な情報を含んでいる場合があります。 ※印刷出版とは異なる表記・表現の場合があります。予めご了承ください。 (翔泳社)