Handbook of Research Methods for Marketing Management

Each Handbook offers a definitive overview of a range of research methods appropriate for a particular subject area within business and management and allied subjects. The series aims to continue to produce prestigious high-quality ...

Author: Nunkoo, Robin

Publisher: Edward Elgar Publishing

ISBN: 9781788976954

Category: Business & Economics

Page: 392

View: 988

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Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
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Handbook of Research Methods for Supply Chain Management

Each Handbook offers a definitive overview of a range of research methods appropriate for a particular subject area within business and management and allied subjects. The series aims to continue to produce prestigious high-quality ...

Author: Childe, Stephen

Publisher: Edward Elgar Publishing

ISBN: 9781788975865

Category: Business & Economics

Page: 551

View: 243

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Written by a panel of leading international researchers, this Handbook identifies the key topics for research in supply chain management using an innovative step-by-step approach and provides an extensive range of methodologies for researching the subjects.
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Handbook of Research on Scholarly Publishing and Research Methods

He also has responsibility for the management of the computer network for the College of Business. ... teaches MSc and MBA courses in marketing communications, Internet marketing, research methodology, and marketing management.

Author: Wang, Victor C. X.

Publisher: IGI Global

ISBN: 9781466674103

Category: Reference

Page: 589

View: 876

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For faculty to advance their careers in higher education, publishing is essential. A competitive marketplace, strict research standards, and scrupulous tenure committees are all challenges academicians face in publishing their research and achieving tenure at their institutions. The Handbook of Research on Scholarly Publishing and Research Methods assists researchers in navigating the field of scholarly publishing through a careful analysis of multidisciplinary research topics and recent trends in the industry. With its broad, practical focus, this handbook is of particular use to researchers, scholars, professors, graduate students, and librarians.
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Handbook of Research Methods for Tourism and Hospitality Management

Girish Prayag is an Associate Professor in the Department of Management, Marketing and Entrepreneurship at the University of Canterbury, New Zealand. His research interests are related to the emotional aspects of consumption and place ...

Author: Robin Nunkoo

Publisher: Edward Elgar Publishing

ISBN: 9781785366284

Category: Business & Economics

Page: 584

View: 256

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As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
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Handbook of Research Methods in Corporate Social Responsibility

Welch (2010), 'Good case research in industrial marketing: insights from research practice', Industrial Marketing Management, 39, case study Research in industrial Marketing, pp. 109–117. Ragin, charles c.

Author: David Crowther

Publisher: Edward Elgar Publishing

ISBN: 9781784710927

Category:

Page: 512

View: 598

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Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. The book identifies the methods available, evaluates their use and discusses the circumstances in which they might be appropriate. It also includes forward-thinking guidance from experienced academics on the future directions of research in the area.
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Handbook of Qualitative Research Methods in Marketing

This work offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals.

Author: Russell W. Belk

Publisher: Edward Elgar Publishing

ISBN: UGA:32108042220783

Category: Business & Economics

Page: 616

View: 389

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This work offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. It begins with a history of qualitative methods in marketing by Sidney Levy and continues with discussions of current thought and practice.
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Handbook of Qualitative Research Methods in Marketing

Mostyn, Barbara J. (1978), Handbook of Motivational and Attitude Research Techniques, Bradford: MCB Publications. Newman, Joseph W. (1957), Motivation Research and Marketing Management, Cambridge, MA: Harvard University Press.

Author: Russell W. Belk

Publisher: Edward Elgar Publishing

ISBN: 9781847204127

Category: Business & Economics

Page: 608

View: 958

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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
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Handbook of Research on Global Business Opportunities

He currently teaches MSc and MBA courses in marketing communications, Internet marketing, research methodology, and marketing management. He is a Fellow of the Chartered Institute of Marketing (FCIM) and has worked as a marketing ...

Author: Christiansen, Bryan

Publisher: IGI Global

ISBN: 9781466665521

Category: Business & Economics

Page: 702

View: 723

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In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.
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Handbook of Research on Advanced Research Methodologies for a Digital Society

Management netnography : The art and science of online cultural business research . In C. Cassell , A. Cunliffe , & G. Grandy ( Eds . ) , The SAGE handbook of qualitative business and management research methods . SAGE .

Author: Punziano, Gabriella

Publisher: IGI Global

ISBN: 9781799884743

Category: Reference

Page: 919

View: 954

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Doing research is an ever-changing challenge for social scientists. This challenge is harder than ever today as current societies are changing quickly and in many, sometimes conflicting, directions. Social phenomena, personal interactions, and formal and informal relationships are becoming more borderless and disconnected from the anchors of the offline “reality.” These dynamics are heavily marking our time and are suggesting evolutionary challenges in the ways we know, interpret, and analyze the world. Internet and computer-mediated communication (CMC) is being incorporated into every aspect of daily life, and social life has been deeply penetrated by the internet. This is due to recent technological developments that increase the scope and range of online social spaces and the forms and time of participation such as Web 2.0, which widened the opportunities for user-generated content, the emergence of an “internet of things,” and of ubiquitous mobile devices that make it possible to always be connected. This implies an adjustment to epistemological and methodological stances for conducting social research and an adaption of traditional social research methods to the specificities of online interactions in the digital society. The Handbook of Research on Advanced Research Methodologies for a Digital Society covers the different strands of methods most affected by the change in a digital society and develops a broader theoretical reflection on the future of social research in its challenge to always be fitting, suitable, adaptable, and pertinent to the society to be studied. The chapters are geared towards unlocking the future frontiers and potential for social research in the digital society. They include theoretical, epistemological, and ontological reflections about the digital research methods as well as innovative methods and tools to collect, analyze, and interpret data. This book is ideal for social scientists, practitioners, librarians, researchers, academicians, and students interested in social research methodology and its developments in the digital scenario.
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Handbook of Research Methods on Intuition

Punishment from the manager's perspective: a grounded investigation and inductive model. ... Qualitative methods and analysis in organizational research: A practical guide: 51–72. ... Journal of Marketing Management, 12: 493–503.

Author: Marta Sinclair

Publisher: Edward Elgar Publishing

ISBN: 9781782545996

Category: Psychology

Page: 320

View: 840

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How does one go about studying intuition _ a complex, cross-disciplinary field, which is still developing? How can intuition be captured in situ? How can a researcher harness their own intuition? This book uses method-related themes to help an
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