Handbook of Research on Transmedia Storytelling and Narrative Strategies

This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Author: Y?lmaz, Recep

Publisher: IGI Global

ISBN: 9781522553588

Category: Social Science

Page: 599

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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
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Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies

Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, ...

Author: Hernández-Santaolalla, Víctor

Publisher: IGI Global

ISBN: 9781799831204

Category: Business & Economics

Page: 457

View: 942

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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
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Handbook of Research on Narrative Advertising

From Traditional to Transmedia: Transformation of the Narrative Strategies in the Product/Brand Placement. In R. Yılmaz, M. N. Erdem, & F. Resuloglu (Eds.), Handbook of Research on Transmedia Storytelling and Narrative Strategies (pp.

Author: Yilmaz, Recep

Publisher: IGI Global

ISBN: 9781522597919

Category: Business & Economics

Page: 400

View: 801

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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
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Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines

Handbook of Research on Transmedia Storytelling and Narrative Strategies. IGI Global. doi:10.4018/978-1-5225-5357-1 KEY TERMS AND DEFINITIONS Brand Distinctiveness: Set of qualities and characteristics that make the brand unique and ...

Author: Mih?e?, Lorena Clara

Publisher: IGI Global

ISBN: 9781799866077

Category: Language Arts & Disciplines

Page: 467

View: 614

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Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
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Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age

He authored nine books ( Handbook of Research on Narrative Advertising ; Handbook of Research on Transmedia Storytelling and Narrative Strategies ; Narrative Advertising Models and Conceptualization in the Social Media Age ; Traditional ...

Author: Taskiran, Nurdan Oncel

Publisher: IGI Global

ISBN: 9781799815365

Category: Language Arts & Disciplines

Page: 405

View: 355

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The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.
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Handbook of Research on Aestheticization of Violence Horror and Power

A brief history of storytelling : From Primitive Dance to Digital Narration . In R. Yilmaz , M. N. Erdem , & F. Resuloğlu ( Eds . ) , Handbook of research on transmedia storytelling and narrative strategies ( pp . 1-14 ) .

Author: Erdem, M. Nur

Publisher: IGI Global

ISBN: 9781799846567

Category: Social Science

Page: 696

View: 841

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Individuals seek ways to repress the sense of violence within themselves and often resort to medial channels. The hunger of the individual for violence is a trigger for the generation of violent content by media, owners of political power, owners of religious power, etc. However, this content is produced considering the individual’s sensitivities. Thus, violence is aestheticized. Aesthetics of violence appear in different fields and in different forms. In order to analyze it, an interdisciplinary perspective is required. The Handbook of Research on Aestheticization of Violence, Horror, and Power brings together two different concepts that seem incompatible—aesthetics and violence—and focuses on the basic motives of aestheticizing and presenting violence in different fields and genres, as well as the role of audience reception. Seeking to reveal this togetherness with different methods, research, analyses, and findings in different fields that include media, urban design, art, and mythology, the book covers the aestheticization of fear, power, and violence in such mediums as public relations, digital games, and performance art. This comprehensive reference is an ideal source for researchers, academicians, and students working in the fields of media, culture, art, politics, architecture, aesthetics, history, cultural anthropology, and more.
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Handbook of Research on Narrative Interactions

He authored nine books ( Handbook of Reseach on Narrative Advertising ; Handbook of Reseach on Transmedia Storytelling and Narrative Strategies ; Narrative Advertising Models and Conceptualization in the Social Media Age ; Traditional ...

Author: Yilmaz, Recep

Publisher: IGI Global

ISBN: 9781799849049

Category: Social Science

Page: 401

View: 664

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Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.
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Handbook of Research on Combating Threats to Media Freedom and Journalist Safety

... visit: https://www.igi-global.com/book-series/advances-media-entertainment-arts/102257 Handbook of Research on the ... Handbook of Research on Transmedia Storytelling and Narrative Strategies Recep Yılmaz (Ondokuz Mayıs University, ...

Author: Jamil, Sadia

Publisher: IGI Global

ISBN: 9781799813002

Category: Language Arts & Disciplines

Page: 408

View: 177

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The freedom of expression and the freedom of information are the indispensable components of free media. Without these two basic rights, an informed, active, and participatory citizenry is impossible. Members of the media require special protections to enable them to operate freely in order to advocate for human rights, public discourse, and the plurality of ideas. The Handbook of Research on Combating Threats to Media Freedom and Journalist Safety is an essential reference source that evaluates how diverse threats impact on journalists’ wellbeing, their right to freedom of expression, and overall media freedoms in various contexts and assesses inadequacies in national security policies, planning, and coordination relating to the safety of journalists in different countries. Featuring research on topics such as freedom of the press, professional journalism, and media security, this book is ideally designed for journalists, news writers, editors, columnists, press, broadcasters, newscasters, government officials, lawmakers, diplomats, international relations officers, law enforcement, industry professionals, academicians, researchers, and students.
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Handbook of Research on the Global Impact of Media on Migration Issues

... USA) Information Science Reference•copyright 2019•307pp • H/C (ISBN: 9781522581253) • US $175.00 (our price) Handbook of Research on Transmedia Storytelling and Narrative Strategies Recep Yılmaz (Ondokuz Mayıs University, ...

Author: Okorie, Nelson

Publisher: IGI Global

ISBN: 9781799802129

Category: Social Science

Page: 392

View: 322

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In today’s culture, media outlets have as much influence on the general public as ever. Migration is an issue that has sparked commentary throughout the globe, leading to many dissimilar viewpoints. These news systems have the ability to convey mass messages regarding these disputes, which could lead to a wide range of socio-cultural implications depending on the intent and nature of these reports. The Handbook of Research on the Global Impact of Media on Migration Issues provides emerging research exploring the theoretical and practical aspects of media structures and implications of media institutions tackling migration issues and related problems. Featuring coverage on a broad range of topics such as human trafficking, global peace, and modern slavery, this book is ideally designed for reporters, journalists, policymakers, government officials, communication specialists, industry professionals, students, and scholars seeking current research on the modern development of migration.
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Handbook of Research on Deception Fake News and Misinformation Online

... USA) Information Science Reference • copyright 2019 • 307pp• H/C(ISBN: 9781522581253) • US$175.00(ourprice) Handbook of Research on Transmedia Storytelling and Narrative Strategies Recep Yılmaz (Ondokuz Mayıs University, ...

Author: Chiluwa, Innocent E.

Publisher: IGI Global

ISBN: 9781522585374

Category: Language Arts & Disciplines

Page: 651

View: 713

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The growing amount of false and misleading information on the internet has generated new concerns and quests for research regarding the study of deception and deception detection. Innovative methods that involve catching these fraudulent scams are constantly being perfected, but more material addressing these concerns is needed. The Handbook of Research on Deception, Fake News, and Misinformation Online provides broad perspectives, practices, and case studies on online deception. It also offers deception-detection methods on how to address the challenges of the various aspects of deceptive online communication and cyber fraud. While highlighting topics such as behavior analysis, cyber terrorism, and network security, this publication explores various aspects of deceptive behavior and deceptive communication on social media, as well as new methods examining the concepts of fake news and misinformation, character assassination, and political deception. This book is ideally designed for academicians, students, researchers, media specialists, and professionals involved in media and communications, cyber security, psychology, forensic linguistics, and information technology.
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