Monetizing Entertainment

An Insider's Handbook for Careers in the Entertainment & Music Industry Larry Wacholtz. - | | - - o | o - o o o Monetizing Entertainment o Los An Insider's ...

Author: Larry Wacholtz

Publisher: Taylor & Francis

ISBN: 9781317499466

Category: Music

Page: 622

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Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry offers a thorough, guided exploration of the current state of the industry, with an emphasis on trends in copyright, digital streaming, and practical advice for developing a career as an artist, technician, or industry executive. This book investigates a variety of topics within the entertainment and music industry, ranging from traditional and emerging business models to intellectual property rights to the creative destruction happening currently. The book strategically outlines the existing gaps that make being successful as an artist a dynamic interaction between creativity and business. This book includes the following: An overview of the creative destruction process that has destroyed some of the old business models and created a number of career options. A look at innovative, entrepreneurial career options. A step-by-step examination for both creative and business professionals of the administrative and financial structures of the industry. Detailed analysis of trends and topics shaping the current entertainment and music industry drawn from insiders' perspectives and other contemporary resources. An accompanying website (www.routledge.com/cw/wacholtz), hosting case studies, videos, data, infographics, and blog posts on business models, is the perfect companion to this authoritative resource.
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The Business of Media Distribution

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective ...

Author: Jeffrey C. Ulin

Publisher: Routledge

ISBN: 9781351136617

Category: Art

Page: 578

View: 577

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In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
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The Business of Media Distribution

First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

Author: Jeff Ulin

Publisher: CRC Press

ISBN: 9781136070693

Category: Performing Arts

Page: 560

View: 406

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First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.
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The Secured Lender

Entertainment : Monetization financing is relevant to both individual clients , such as entertainers with defined futurepayment streams , and corporate ...

Author:

Publisher:

ISBN: STANFORD:36105063868520

Category: Commercial finance companies

Page:

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Social Media Entertainment

... fostered by the gameplay platforms, influencer-fueled e-commerce monetization represents one of the more sustainable revenue strategies of Chinese SME.

Author: David Craig

Publisher: NYU Press

ISBN: 9781479846894

Category: Business & Economics

Page: 368

View: 432

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How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
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Monetizing Your Skill As A Home Based Entrepreneur

Therefore, the ball is now on your court to decide which to follow, buying, or not buying the book. Concerning fun, the book is fun to read. One thing I know for sure is, you will come out happy by the time you finish reading this book.

Author: Godwin Augustine C

Publisher:

ISBN: 9798646728204

Category:

Page: 108

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Monetizing Your Skill As A Home-Based Entrepreneur: How to Generate PASSIVE INCOME aggressively, and Building $1, 000 to $ 10, 000 Monthly, Even when you are Clueless. Are you in that position where you are not satisfied with your current job? Where you go to work, and right in your heart, you wish you are at home relaxing and making your money? The right time to retrace your step is now. To help you retrace your step are secrets revealed in this book that will help you become an online home-based entrepreneur. If you have not been able to generate passive income from your skill, or you have the expertise, but don't know how to monetize it. An end has come to that struggle and time has come to swim in the realm of financial freedom: Even if you are clueless about what to do, the secrets in this book will help you out. The secrets given are not a quick-rich scheme but will surely yield great results not too long from now. If you are lazy and want to maneuver yourself to the top, this book might not be of help to you. The secrets in this book are from personal experiences of great home-based business giants. I believe that one of your most significant challenges is how to start up a home base business that can generate a passive income for you. You don't need to bother because tested approaches to achieve this are in this book. Can I monetize my Skill, Talent, Knowledge, even When I am Confuse about What to do? You are on the right journey, by just buying this book, I and you will be taking that journey together to release into your hand the best approaches/strategy to build a home-based business. No need to cry anymore, because an end to that challenge is ending as the best passive income building ideas are now in your hands, which will enable you to build your home-based business ideas. Therefore, the ball is now on your court to decide which to follow, buying, or not buying the book. Concerning fun, the book is fun to read. One thing I know for sure is, you will come out happy by the time you finish reading this book.So then if you have made up your mind to; Leave that job that has not fun. Stop the cat and rat race people are running in the world. To generate your passive income from scratch. Have a story you will tell the world about your financial freedom journey. Then, Click on add to Catch, and BUY.
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Branded Entertainment

One of the big questions for a brand manager is whether to place the brand inside content that’s created exclusively with the brand in mind? This is the idea behind Branded Entertainment (BE).

Author: Damaris Valero

Publisher: J. Ross Publishing

ISBN: 9781604270945

Category: Business & Economics

Page: 227

View: 306

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“Native advertising, advertorials, paid content, brand placement…we all know that marketers are becoming content publishers. But how do all of the deals get done and what are the opportunities to be leveraged? Valero does a masterful job of explaining how to expertly maneuver within this burgeoning marketplace.” —Alvaro Saralegui, Media Consultant to the NFL, formerly Advertising and Marketing Director at Sports Illustrated “Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals is an immersive look at the elements of and players involved in a successful branded entertainment initiative. In this practical guide, Valero provides an in-depth understanding of the branded entertainment business written in a conversational tone that is easily understood by both novice and expert alike. She clearly demonstrates a high level of expertise held by few in this newly emerging blended advertising field, and provides the reader with beneficial insight by walking through the detailed steps necessary for such branded entertainment deals to come to fruition.” (The full review can be seen in the July 2015 edition of TheJournal of Brand Strategy) —Stacy Jones, CEO Hollywood Branded Inc. “Evolving techniques for bringing content to fruition have made many media business models obsolete. If you are in entertainment or advertising, Valero’s strategies for monetizing content while enhancing entertainment value and preserving brand integrity are invaluable.” —Margaret Gilmore, VP, Disney Interactive Our media options have increased and evolved more in the last decade then over the last century. This evolution affects all aspects of our lives and, more specifically, has forever altered how consumers interact with the brands vying for their attention on all types of media outlets. In today’s world, a brand cannot just preserve the status quo but must be positioned correctly within a tumultuous world of options for both advertisers and consumers. One of the big questions for a brand manager is whether to place the brand inside content that’s created exclusively with the brand in mind? This is the idea behind Branded Entertainment (BE). It is not product placement but a concept where brands and solid, entertaining content become truly intertwined. This book provides a thorough and practical understanding of the BE business including when it makes sense and when it doesn’t. It explains the roles and thought process of all parties involved in a potential deal: the brands, the networks, the content producers, and the ad/marketing agencies. Branded Entertainment outlines the many different scenarios that could surface in these arrangements depending on who leads a deal and who accepts production costs. It summarizes the do’s and don’ts of this business and gives the reader a checklist of things to keep in mind when at the deal table.
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Variety Deal Memo

... from 7 % of VU Entertainment and might 4 Fox , Uni . deal in Japan Hollywood filmed - entertainment monetizing GE stock as payment , seek a sale too .

Author:

Publisher:

ISBN: IND:30000092447022

Category: Motion picture industry

Page:

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The global newsletter of theatrical and post-theatrical rights and markets.
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Money Games

Money Games is a must-read for professionals and future leaders of the sports and entertainment industries, and sports fans will also find an intriguing story about the evolution of the games that they cherish and follow.

Author: David Carter

Publisher: Stanford University Press

ISBN: 9780804776790

Category: Business & Economics

Page: 304

View: 984

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The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be a hard core sports fan to appreciate this fact. Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of this transformation is ubiquitous in today's sports viewing and consuming experience. In recent years, the rapid convergence of sports and entertainment has been key to the sports business industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one. Money Games is a must-read for professionals and future leaders of the sports and entertainment industries, and sports fans will also find an intriguing story about the evolution of the games that they cherish and follow.
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Monetization as a Public Policy Reform

( i ) Entertainment Allowance The Entertainment Allowance for civil servants had already been monetized through the provision in the Circulars No. SWC .

Author: Ufot J. Ekaette

Publisher:

ISBN: STANFORD:36105114083541

Category: Government spending policy

Page: 28

View: 127

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Creator Culture

In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator ...

Author: Stuart Cunningham

Publisher: NYU Press

ISBN: 9781479817979

Category: Social Science

Page: 328

View: 470

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Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill
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Social Game Design

What we do need are designers who know how to create compelling money-making social games while maintaining their creativity. This book provides the clues to creating social game systems that generate profit.

Author: Tim Fields

Publisher: CRC Press

ISBN: 9780240817675

Category: Computers

Page: 220

View: 420

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What game company doesn't want to be the next Zynga? But does the world really need another "ville" game? What we do need are designers who know how to create compelling money-making social games while maintaining their creativity. This book provides the clues to creating social game systems that generate profit.
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JavaScript Monetization API

This book discusses the emerging web monetization standard that allows site owners to receive micro payments (thousandths of a cent) privately and securely from anyone in the world.

Author: John Rhea

Publisher: The Undead Institute

ISBN:

Category: Computers

Page:

View: 853

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You won’t need to trade with the other apocalyptic survivors for long, with web monetization you can add an income stream besides black market cheese. This book discusses the emerging web monetization standard that allows site owners to receive micro payments (thousandths of a cent) privately and securely from anyone in the world. You’ll understand how it works, how to set it up and how to work with the JavaScript Monetization API to create a VIP experience for your monetized web users. We’ll discuss removing ads, adding exclusive content, working with the monetization amounts as they come in and more. So grab your cheesemonger and/or your web developer and lets start funding your human resistance cell!
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Entertainment Arts and Sports Law

VISUAL EXAMPLES MONETIZING COPYRIGHT AND IP • TRADEMARK ARCHITECTURAL COPYRIGHT DARRABY LAW THE ART OF COUNSELCOUNSEL TO THE ARTS Pantheon Capitol Records ...

Author:

Publisher:

ISBN: STANFORD:36105134420152

Category: Entertainers

Page:

View: 351

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Plunkett s Entertainment Media Industry Almanac

... a web - based tool for monetizing a publisher's DART for Publishers DART Enterprise advertising inventory ; and DART Enterprise , DoubleClick Rich Media ...

Author:

Publisher:

ISBN: NWU:35556037837994

Category: Mass media

Page:

View: 129

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The 2006 Entertainment Media Advertising Market Research Handbook

If it can be properly monetized , this presents a key possible advantage over cable and satellite operators . " IPTV technology will very likely help shift ...

Author:

Publisher: Richard K Miller & Associates

ISBN: CORNELL:31924104752328

Category: Business & Economics

Page: 300

View: 308

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The Tao of Cricket

There is today a close bond between the idea of monetized entertainment and the idea of the successful competitor . And because in serious cricket ...

Author: Ashis Nandy

Publisher:

ISBN: UCSC:32106016167931

Category: History

Page: 150

View: 440

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Cricket is an Indian game accidentally discovered by the British, says Ashis Nandy, defying history, in this delightful book. He treats us to meditations on the history, philosophy, and results of the game, as well as intriguing psychological profiles of some of its greatest players. He also extends his analysis to the modern urban-industrial ethic and mass culture.
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A Very Popular Exile

92 There is today a close bond between the idea of monetized entertainment and the idea of the successful competitor . And because in serious cricket ...

Author: Ashis Nandy

Publisher: Oxford University Press, USA

ISBN: STANFORD:36105131648201

Category: History

Page: 628

View: 953

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"This is a collection of three significant works of Ashis Nandy - The Tao of Cricket, An Ambiguous Journey to the City, and Traditions, Tyranny, and Utopias. In The Tao of Cricket, Nandy shows how a game once identified with the British Empire - and a preserve of the British gentry - is now more South Asian than English. He examines the sneaking entry of the modern urban-industrial ethic and mass culture into a game that used to thrive on its ability to be a living critique of modern life. Through the story of Indian cricket, he attempts a systematic analysis of world-views, ideologies, cultural exchanges, and political choices. An Ambiguous Journey to the City - concerned with the apparently territorial journey between the village and the city - captures some of the core fantasies and anxieties of Indian civilization over the past century. Nandy argues that the decline of the village from the creative imagination of Indians in recent decades has altered the meaning of this journey drastically, and that the true potentialities of Indian cosmopolitanism cannot be realized without renegotiating the myth of the village. Traditions, Tyranny, and Utopias is a collection of essays on the modern West and its cultural and psychological impact on the East. Nandy analyses, brilliantly and insightfully, aspects of East-West relationship - from Western visions, which have displaced all other ideals of a good society, to western histories that have displaced all other pasts of the East. Yet, the apparently defeated have, through the likes Gandhi and Senghor, tried to subvert the West's construction of the rest and to ensure cultural survival and on open-ended future. This volume is essential reading for social scientists, policymakers, activists and anyone interested in the way Indian politics and culture are now enmeshed with a global struggle to protect human dignity and democratic values. This is the third omnibus edition of Ashis Nandy's writings, the first two being Exiled at Home and Return from Exile"--Jacket.
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