Perspectives on Social Media Marketing

Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.

Author: Stephanie Agresta

Publisher: Cengage Learning Ptr

ISBN: 1435456521

Category: Business & Economics

Page: 278

View: 294

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Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.
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Critical Perspectives on Social Media and Protest

This book critically interrogates the relationship between social media and protest from an interdisciplinary perspective, examining the multiple ways in which we need to politicize and contextualise commercial social media platforms, in ...

Author: Lina Dencik

Publisher: Rowman & Littlefield

ISBN: 9781783483372

Category: Social Science

Page: 248

View: 157

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This book critically interrogates the relationship between social media and protest from an interdisciplinary perspective, examining the multiple ways in which we need to politicize and contextualise commercial social media platforms, in particular with regards to their use for the purposes of anti-systemic and progressive protest movements.
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Perspectives on Social Media

This book is based on cutting-edge creative work among top international researchers and renowned designers and provides readers with a preview of the most visionary outcomes in the field of social media.

Author: Piet A. M. Kommers

Publisher: Routledge

ISBN: 0415854164

Category: Computers

Page: 192

View: 933

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Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning, art, tourism, and the service industry. This book is based on cutting-edge creative work among top international researchers and renowned designers and provides readers with a preview of the most visionary outcomes in the field of social media. Some of the major topics that the book discusses are: New social media design Sense of community in web applications App design and development for mobile devices. Perspectives on Social Media uniquely builds on recent disputes among the top scholars around the world, thus including the dynamics of knowledge-sharing and cross-fertilization that one would expect to happen on the web but that are rarely found in a book.
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Research Perspectives on Social Media Influencers and Brand Communication

... to examine the decision made by LushUK to close its centralized social media
accounts and focus on influencer marketing. Social Impact Theory From a
psychology perspective, social impact theory provides one way to look at this
strategy.

Author: Brandi Watkins

Publisher: Lexington Books

ISBN: 9781793613622

Category: Social Science

Page: 208

View: 993

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Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.
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Social Media

This book discusses the privacy concerns in using social media.

Author: Annmarie Bennet

Publisher: Nova Science Pub Incorporated

ISBN: 1634631757

Category: Computers

Page: 92

View: 354

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The prevalence of social media avails individual users and organizations with unprecedented access to personal information that was once arduous to gather. Undoubtedly, privacy concerns on social media platforms become critically important as vendors can now potentially have access to a large collection of users personal information. This book discusses the privacy concerns in using social media. It discusses the negative impact social media has on different populations; the use of social media for job placement; the dangers of social media for the psyche; and videos as a form of transmedia storytelling.
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Research Perspectives on Social Media Influencers and Their Followers

This book analyzes social media influencers and their relationship with their online followers.

Author: Brandi Watkins

Publisher: Lexington Books

ISBN: 1793613648

Category: Online social networks

Page: 248

View: 876

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This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
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Digital Religion Social Media and Culture

Perspectives, Practices and Futures Pauline Hope Cheong, Charles Ess, Peter
Fischer-Nielsen, Stefan Gelfgren. 1 1 ! 1.

Author: Pauline Hope Cheong

Publisher: Peter Lang Pub Incorporated

ISBN: UCSD:31822039396429

Category: Language Arts & Disciplines

Page: 326

View: 911

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This anthology - the first of its kind in eight years - collects some of the best and most current research and reflection on the complex interactions between religion and computer-mediated communication (CMC). The contributions cohere around the central question: how will core religious understandings of identity, community and authority shape and be (re)shaped by the communicative possibilities of Web 2.0? The authors gathered here address these questions in three distinct ways: through contemporary empirical research on how diverse traditions across the globe seek to take up the technologies and affordances of contemporary CMC; through investigations that place these contemporary developments in larger historical and theological contexts; and through careful reflection on the theoretical dimensions of research on religion and CMC. In their introductory and concluding essays, the editors uncover and articulate the larger intersections and patterns suggested by individual chapters, including trajectories for future research.
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Global Perspectives on Media Politics Immigration Advertising and Social Networking

This book will be an excellent supplement to senior and graduate-level courses in international communication, cultural studies, mass media, journalism, global studies, political communication, intercultural communication, and related ...

Author: Yahya R. Kamalipour

Publisher: Cambridge Scholars Publishing

ISBN: 9781527538344

Category: Language Arts & Disciplines

Page: 290

View: 604

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This eclectic and multicultural volume contains 17 papers, authored or co-authored by 25 scholars and doctoral students representing 11 countries. They discuss a wide range of global issues, including immigration, marginalization, identity, mass media, politics, social networking, education, digital media, advertising, and globalization. This book will be an excellent supplement to senior and graduate-level courses in international communication, cultural studies, mass media, journalism, global studies, political communication, intercultural communication, and related subjects.
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Social Media Marketing on Instagram Exploration of Strategic Perspectives

Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of ...

Author: Lisa Jessen

Publisher: GRIN Verlag

ISBN: 9783668731547

Category: Business & Economics

Page: 71

View: 340

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Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of the world’s leading social media platforms. The reason for the increasing relevance of Instagram is its mobile, local, social and visual character, which reflects how individuals are currently using social media and will continue to do so in the future. Instagram's combination of emotional visual content, story-telling and interaction with the community also makes it a platform that allows brands to differentiate themselves from others - to become unique in what are often very saturated markets. While Instagram is a new application and previous research focuses mainly on long established social media platforms such as Facebook, this thesis aims to explore the various strategic perspectives of successful social media marketing on Instagram by developing a theoretical frame work and presenting the practical strategies of three very different organisations in a multiple-case study design. The framework and the case studies prove that the five identified social media dimensions - content marketing, engagement marketing, influencer marketing, hashtags and Instagram advertising - are applied in practice but are adapted very individual on each organisation, its goals and its target group.
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China in the Era of Social Media

From the perspective of social media based on bibliometric analysis, it shows that
changes in the number of papers published in this field are consistent with the
trend of Price Curve (Xu et al., 2014; Tang & Ye, 2015). The themes of research
in ...

Author: Junhao Hong

Publisher:

ISBN: 9781793608758

Category:

Page: 380

View: 734

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China in the Era of Social Media examines the unique characteristics of Chinese social media and the impact of social media on the country's unprecedented social transformation, political change, ruling communist ideology, and public discourse and public opinions.
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Social Media Strategy

THEORETICALLY SPEAKING: THE FOUR PS TO THE FOUR CS 71 experience
on social media in fashion and look for ... and communication.73 The Four Cs
were said to address changes in marketing tools and consumer perspectives.

Author: Keith A. Quesenberry

Publisher: Rowman & Littlefield Publishers

ISBN: 9781538138182

Category: Internet advertising

Page: 496

View: 266

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"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--
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The Dark Side of Social Media

The book tackles issues related to social media such as emotional and mental health, shortened attention spans, selective self-presentation and narcissism, the declining quality of interpersonal relationships, privacy and security, ...

Author: Pavica Sheldon

Publisher: Academic Press

ISBN: 9780128162767

Category: Computers

Page: 188

View: 228

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The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles issues related to social media such as emotional and mental health, shortened attention spans, selective self-presentation and narcissism, the declining quality of interpersonal relationships, privacy and security, cyberstalking, cyberbullying, misinformation and online deception, and negative peer effects. It goes on to discuss social media and companies (loss of power, challenging control mechanisms) and societies as a whole (fake news, chatbots, changes in the workplace). The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives empowers readers to have a more holistic understanding of the consequences of utilizing social media. It does not necessarily argue that social media is a bad development, but rather serves to complement the numerous empirical findings on the "bright side" of social media with a cautionary view on the negative developments. Focuses on interpersonal communication through social media Focuses on psychology of media effects Explores social media issues on both an individual and societal level Documents the rise of social media from niche phenomenon to mass market Examines the differences between creating and consuming content
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Knowledge Networks The Social Software Perspective

"This book concentrates on strategies that exploit emerging technologies for the knowledge effectiveness in social networks"--Provided by publisher.

Author: Lytras, Miltiadis D.

Publisher: IGI Global

ISBN: 9781599049779

Category: Computers

Page: 422

View: 315

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"This book concentrates on strategies that exploit emerging technologies for the knowledge effectiveness in social networks"--Provided by publisher.
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The Oxford Handbook of Social Media and Music Learning

and “What roles might social media and social networking play in supporting
music learning and making from a social justice perspective?” Joseph Abramo
examines social justice in social media and music making. He argues that social
 ...

Author: Janice L. Waldron

Publisher: Oxford University Press, USA

ISBN: 9780190660772

Category: Music

Page: 760

View: 686

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The Oxford Handbook of Social Media and Music Learning provides fascinating insights into the ways in which social media, musical participation, and musical learning are increasingly entwined.
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Business Management and Communication Perspectives in Industry 4 0

In contrast to social media, there is professional content, formal language,
passive involvement and the leading actors are celebrities. Social media is
increasingly integrated in organizational practices as a communication tool not
only among ...

Author: Özbebek Tunç, Ay?egül

Publisher: IGI Global

ISBN: 9781522594185

Category: Business & Economics

Page: 337

View: 225

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Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
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Social Media

Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work.

Author: Nina Verishagen

Publisher: Chandos Publishing

ISBN: 0081024096

Category: Social Science

Page: 302

View: 100

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Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. Includes a step-by-step guide on the use of social media for academic libraries Presents practical experience leveraged in the form of case studies Provides quick, concise, and systematic recommendations for the use of social media Written by academic librarians for academic librarians
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