Selling the Five Rings

Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence.

Author: Robert Knight Barney

Publisher:

ISBN: UOM:39015054284677

Category: Sports & Recreation

Page: 384

View: 903

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The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project--providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism. Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can't sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City's bid. Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.
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The Book of Five Rings

Originally published: Boston: Shambhala, c1993.

Author: Musashi Miyamoto

Publisher:

ISBN: 1590309847

Category: Business & Economics

Page: 123

View: 895

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Wolf Haas' Detective Brenner series has become wildly popular around the world for a reason: They're timely, edgy stories told in a wry, quirky voice that's often hilarious, and with a protagonist it's hard not to love. In this episode, Brenner-forced out of the police force-tries to get away from detective work by taking a job as the personal chauffeur for two-year-old Helena, the daughter of a Munich construction giant and a Viennese abortion doctor. One day, while Brenner's attention is turned to picking out a chocolate bar for Helena at a gas station, Helena gets snatched from the car. Abruptly out of a job, Brenner decides to investigate her disappearance on his own. With both parents in the public eye, there's no scarcity of leads-the father's latest development project has spurred public protest, and the mother's clinic has been targeted by the zealous leader of an anti-abortion group. Brenner and God is told with a dark humor that leaves no character, including Brenner, unscathed. Haas tells the story of a fallible hero who can be indecisive and world-weary, baffled and disillusioned by what he finds, but who presses forward nonetheless out of a stubborn sense of decency-a two-year-old is kidnapped, so you find her, because that's just what you do.
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Encyclopedia of the Modern Olympic Movement

For the first time serious arguments have been provoked and I do not like it ! " ( Barney , et al , Selling the Five Rings [ 2002 ] , 99 ) ...

Author: John E. Findling

Publisher: Greenwood Publishing Group

ISBN: 0313322783

Category: Social Science

Page: 602

View: 200

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Looks at the historical context in which the modern Olympic Games have taken place, covering the highlights of each competition along with information on site selection, economic impact, and political controversies.
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The Gold in the Rings

The completion of Selling the Five Rings owed much to Wendl's onsite assistance and steadfast support for our project when Samaranch balked at sustaining ...

Author: Stephen R Wenn

Publisher: University of Illinois Press

ISBN: 9780252051531

Category: Sports & Recreation

Page: 384

View: 988

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Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
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Tarnished Rings

NBC captured the television rights for eighty-five million dollars. Barney, Wenn, and Martyn, Selling the Five Rings, 138–45. 73. Barney, Wenn, and Martyn, ...

Author: Stephen Wenn

Publisher: Syracuse University Press

ISBN: 9780815650874

Category: Sports & Recreation

Page: 273

View: 324

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In late 1998 and the early months of 1999, the International Olympic Committee (IOC) was an organization in crisis. Revelations of a slush fund employed by Salt Lake City officials to secure votes from a number of IOC members in support of the city’s bid for the 2002 Olympic Winter Games invited intense scrutiny of the organization by the international media. The IOC and its president, Juan Antonio Samaranch, staggered through the opening weeks of the scandal, but ultimately Samaranch and key actors such as IOC vice president Richard Pound, marketing director Michael Payne, and director-general François Carrard weathered the storm. They also safeguarded the IOC’s autonomy and subsequently spearheaded the push for reforms to the Olympic Charter, intended to better position the IOC for the twenty-first century. In Tarnished Rings, the authors delve into this fascinating story, exploring the genesis of the scandal and charting the IOC’s efforts to bring stability to its operations. Based on extensive research and unparalleled access to primary and source material, the authors offer a behind-the-scenes account of the politics surrounding the IOC and the bidding process. Wenn, Barney, and Martyn’s potent examination of this critical episode in Olympic history and of the presidency of Samaranch, who brought sweeping changes to the Olympic Movement in the 1980s and 1990s, offers valuable lessons for those interested in the IOC, the Olympic Movement, and the broader concepts of leadership and crisis management.
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Sports web encyclopaedia

Booksearch Selling the Five Rings : The International Olympic Committee and the Rise of Olympic Commercialism .

Author: C. Ashok

Publisher: Gyan Publishing House

ISBN: 8178353377

Category: Physical education and training

Page: 681

View: 480

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Spitting in the Soup

Norbert Müller (Lausanne, Switzerland: 3 4 5 6 7 10 11 12 13 14 15 16 17 18 19 20 21 22 ... See Barney, Wenn, and Martyn, Selling the Five Rings, 193–202.

Author: Mark Johnson

Publisher: VeloPress

ISBN: 9781937716820

Category: Sports & Recreation

Page: 320

View: 332

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Doping is as old as organized sports. From baseball to horse racing, cycling to track and field, drugs have been used to enhance performance for 150 years. For much of that time, doping to do better was expected. It was doping to throw a game that stirred outrage. Today, though, athletes are vilified for using performance-enhancing drugs. Damned as moral deviants who shred the fair-play fabric, dopers are an affront to the athletes who don’t take shortcuts. But this tidy view swindles sports fans. While we may want the world sorted into villains and victims, putting the blame on athletes alone ignores decades of history in which teams, coaches, governments, the media, scientists, sponsors, sports federations, and even spectators have played a role. The truth about doping in sports is messy and shocking because it holds a mirror to our own reluctance to spit in the soup—that is, to tell the truth about the spectacle we crave. In Spitting in the Soup, sports journalist Mark Johnson explores how the deals made behind closed doors keep drugs in sports. Johnson unwinds the doping culture from the early days, when pills meant progress, and uncovers the complex relationships that underlie elite sports culture—the essence of which is not to play fair but to push the boundaries of human performance. It’s easy to assume that drugs in sports have always been frowned upon, but that’s not true. Drugs in sports are old. It’s banning drugs in sports that is new. Spitting in the Soup offers a bitingly honest, clear-eyed look at why that’s so, and what it will take to kick pills out of the locker room once and for all.
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Myths and Milestones in the History of Sport

Wenn, and Scott G.Martyn, SellingtheFive Rings: The International Olympic ... Prince Axel of Denmark, quoted in Barney et al., Selling the Five Rings, p.

Author: S. Wagg

Publisher: Springer

ISBN: 9780230320819

Category: History

Page: 315

View: 656

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The conventional history of sport, as conveyed by television and the sports press, has thrown up a great many apparent turning points, but knowledge of these apparently defining moments is often slight. This book offers readable, in-depth studies of a series of these watersheds in sport history and of the circumstances in which they came about.
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The Palgrave Handbook of Olympic Studies

Sellingthe Five Rings: Committeeand theRise ofOlympic 53. Barney etal., The International Olympic Commercialism, 51–58. 54. Keys, 'The 1956Melbourne Olympic ...

Author: H. Lenskyj

Publisher: Springer

ISBN: 9780230367463

Category: Sports & Recreation

Page: 592

View: 283

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A comprehensive, state-of-the-art reference collection, bringing together an authoritative and international line-up of scholars to examine key social and political issues related to the Olympics. An essential, 'one-stop' volume for a wide range of academics, students and researchers.
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Power and Politics in World Athletics

70 Robert K. Barney, Stephen R. Wenn and Scott G. Martyn, Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism ...

Author: Jörg Krieger

Publisher: Routledge

ISBN: 9781000400472

Category: Sports & Recreation

Page: 284

View: 974

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This book provides the first detailed history of one of the most powerful international sport organisations, the International Association of Athletics Federations (IAAF), since 2019 known as World Athletics. The book critically assesses the internal power relations within the IAAF by focusing on the IAAF leadership. Based on extensive archival research, Power and Politics in World Athletics offers a nuanced analysis of the institutionalised strategies that developed as a reflection of the IAAF’s interests and aims to create a broader understanding of the global sport system. With only six presidents in over a century of existence, the IAAF’s leaders had profound impacts on other international institutions, national stakeholders and sporting participants. Through four sections, the book identifies various key turning points in the history of the governing body of athletics, and explores the IAAF’s foundation, the policies of past IAAF presidents, and controversial issues such as doping, corruption and manipulation through a socio-historical lens. The book shows that while anyone could take part in athletics, policies enacted by each president served to ostracize those groups who did not fit into the IAAF’s vision of an equal playing field. This book is essential reading for anyone with an interest in sport history, sport sociology, the politics of sport, sport management, sport governance, or international organisations.
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Circus Maximus

See Barney and others, Selling the Five Rings, pp. 174–80. 50. This and other financial data on the Olympic Games are available in the Olympic Marketing ...

Author: Andrew Zimbalist

Publisher: Brookings Institution Press

ISBN: 9780815738626

Category: Business & Economics

Page: 248

View: 508

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Beyond the headlines of the world’s most beloved sporting events Brazil hosted the 2016 men’s World Cup at a cost of $15 billion to $20 billion, building large, new stadiums in cities that have little use for them anymore. The projected cost of Tokyo’s 2020 Summer Olympic Games is estimated to be as high as $30 billion, much of it coming from the public trough. In the updated and expanded edition of his bestselling book, Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup, Andrew Zimbalist tackles the claim that cities chosen to host these high-profile sporting events experience an economic windfall. In this new edition he looks at upcoming summer and winter Olympic games, discusses the recent Women’s World Cup, and the upcoming men’s tournament in Qatar. Circus Maximus focuses on major cities, like London, Rio, and Barcelona, that have previously hosted these sporting events, to provide context for future host cities that will bear the weight of exploding expenses, corruption, and protests. Zimbalist offers a sobering and candid look at the Olympics and the World Cup from outside the echo chamber.
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Celebration Capitalism and the Olympic Games

R. K. Barney, S. R. Wenn and S. G. Martyn, Selling the Five Rings, op. cit., p. 193. Quoted in ibid., p. 199. R. B. Perelman (ed.), Olympic Retrospective ...

Author: Jules Boykoff

Publisher: Routledge

ISBN: 9781135938260

Category: Sports & Recreation

Page: 174

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The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
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Miyamoto Musashi s The Book of Five Rings

Everybody grasps the basic way to make a profit; DEFINING IDEA you buy something and then later you sell it at a Never make forecasts, higher price.

Author: Leo Gough

Publisher: Infinite Ideas

ISBN: 9781907755873

Category: Business & Economics

Page: 120

View: 494

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Miyamoto Musashi’s The Book of Five Rings offers simple, powerful, proven techniques from a classic treatise on military strategy to deal with conflict in our businesses, careers and home lives. Leo Gough transforms Musashi’s wise words into a handy, practical guide to prevailing over our opponents; all without a bloodied sword in sight!
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Bad Leadership

Wall Street Journal, 5 March 1997, A1; Debra J. Hotaling, “A Girlfriend to ... Barney et al., Selling the Five Rings, x. 15.

Author: Barbara Kellerman

Publisher: Harvard Business Press

ISBN: 9781422163238

Category: Business & Economics

Page: 304

View: 385

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How is Saddam Hussein like Tony Blair? Or Kenneth Lay like Lou Gerstner? Answer: They are, or were, leaders. Many would argue that tyrants, corrupt CEOs, and other abusers of power and authority are not leaders at all--at least not as the word is currently used. But, according to Barbara Kellerman, this assumption is dangerously naive. A provocative departure from conventional thinking, Bad Leadership compels us to see leadership in its entirety. Kellerman argues that the dark side of leadership--from rigidity and callousness to corruption and cruelty--is not an aberration. Rather, bad leadership is as ubiquitous as it is insidious--and so must be more carefully examined and better understood. Drawing on high-profile, contemporary examples--from Mary Meeker to David Koresh, Bill Clinton to Radovan Karadzic, Al Dunlap to Leona Helmsley--Kellerman explores seven primary types of bad leadership and dissects why and how leaders cross the line from good to bad. The book also illuminates the critical role of followers, revealing how they collaborate with, and sometimes even cause, bad leadership. Daring and counterintuitive, Bad Leadership makes clear that we need to face the dark side to become better leaders and followers ourselves. Barbara Kellerman is research director of the Center for Public Leadership and a lecturer in public policy at the Kennedy School of Government, Harvard University.
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The Book of Five Rings

His best-selling books include The Book of Five Rings, The Unfettered Mind, and The Lone Samurai, a biography of Miyamoto Musashi.

Author: Sean Michael Wilson

Publisher: Shambhala

ISBN: 9780834828063

Category: Comics & Graphic Novels

Page: 160

View: 861

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This graphic novel version of The Book of Five Rings, the iconic book of confrontation and victory by the famed seventeenth-century duelist and undefeated samurai Miyamoto Musashi, illuminates this brilliant manifesto, which has long inspired martial artists and anyone interested in cultivating a strategic mind. With evocative drawings and a distilled but faithful text adapted by acclaimed manga writer Sean Michael Wilson, The Book of Five Rings comes alive both as a guide to swordsmanship and strategy, and as a view into Musashi’s world.
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The 1984 Los Angeles Olympic Games

5. For biographical and autobiographical details on Ueberroth's career, ... Barney, Wenn, and Martyn, Selling the Five Rings; Keys, “Spreading Peace, ...

Author: Matthew Llewellyn

Publisher: Routledge

ISBN: 9781317502463

Category: Sports & Recreation

Page: 224

View: 452

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The 1984 Los Angeles Olympic Games stand as the most profitable and arguably the most important event in the history of the modern Olympic movement. Fresh off the back of the financially disastrous Montreal Games of 1976 and the politically controversial Moscow Games of 1980, the Olympic movement returned to the United States for the sixth time in an attempt to salvage the economic viability and global prestige of the Olympics. The Los Angeles Olympics proved to be both provocative and polarizing. On the one hand they have been heralded as an overwhelming, transformative success, ushering the Olympic movement into the modern commercial age. On the other hand, critics have repudiated the Games as a manifestation of commercial excess and a platform for western political and cultural propaganda. In conjunction with the 30th anniversary of the Los Angeles Olympics, this volume examines their legacy. With an international collection of contributing scholars, this volume will span a range of global legacies, including the increasing commercialization of the Games, the changing participation of women, the Communist boycott movement, nationalism and sporting identity, and the modernization and California-cation of the Games. This book was originally published as a special issue of the International Journal of the History of Sport.
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Olympic Cities

Barney , R.K. , Wenn , S.R. and Martyn , S , G . , ( 2004 ) Selling the Five Rings : The International Olympic Committee and the Rise of Olympic ...

Author: Gavin Poynter

Publisher: Ashgate Publishing, Ltd.

ISBN: 0754671003

Category: Social Science

Page: 333

View: 929

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Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of London's hosting the 2012 Olympic and Paralympic Games as a means to promote urban regeneration and social renewal in East London and the Thames
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The Rise and Fall of Olympic Amateurism

... and Scott G. Martyn, Selling the Five Rings: The International Olympic ... Five Ring Circus: Myths and Realities of the Olympic Games (New Society, ...

Author: Matthew P Llewellyn

Publisher: University of Illinois Press

ISBN: 9780252098772

Category: Sports & Recreation

Page: 280

View: 844

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For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from tragic figures like Jim Thorpe through the shamateur era of under-the-table cash and state-supported athletes. As they show, the increasing acceptability of professionals went hand-in-hand with the Games becoming a for-profit international spectacle. Yet the myth of amateurism's purity remained a potent force, influencing how people around the globe imagined and understood sport. Timely and vivid with details, The Rise and Fall of Olympic Amateurism is the first book-length examination of the movement's foundational ideal.
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Sport und Stadtentwicklung

Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism. Salt Lake City: University of Utah Press.

Author: Andreas Hebbel-Seeger

Publisher: Meyer & Meyer

ISBN: 9783840312533

Category: Sports & Recreation

Page: 373

View: 781

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Immer stärker rücken die Herausforderungen und Probleme beim Prozess der Bewerbung von Städten und Regionen um internationale Sportgroßveranstaltungen in den Fokus der Aufmerksamkeit. Dieser Band präsentiert Beiträge aus unterschiedlichen wissenschaftlichen Disziplinen und aus der Praxis, die im Rahmen des 16. Internationalen Hamburger Kongresses für Sport, Ökonomie und Medien vorgestellt wurden. Vor dem Hintergrund der geplanten Bewerbung der Hansestadt um die Olympischen Spiele 2024 und die Folgen nach dem gescheiterten Referendum der Hamburger Bürger werden die Formen und Möglichkeiten der Partizipation der Bevölkerung bei der Bewerbung und Konsequenzen für zukünftige Bewerbungsprozesse diskutiert. Zudem werden allgemeine Problematiken rund um Bewerbungen sowie deren Einfluss auf das Marketing der Bewerberstadt thematisiert. Zudem wird die sich schnell wandelnde Welt der Sportgroßveranstaltungen auch in Hinblick auf ihre politische Bedeutung oder auf den Einfluss von veränderter Kommunikation untersucht und die möglichen Auswirkungen beschrieben. Weiterhin wird der Einfluss auch kleinerer Sportereignisse oder von Wettbewerben und inklusiven Sportprojekten auf das Marketing von Städten thematisiert.
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Globalizing Sport

LAT, August 15, 1932, II, 1;July 17, 1932, II, 5;July 24, 1932, II, 3; ... and Scott G. Martyn, Selling the Five Rings: The International Olympic Committee ...

Author: Barbara J. Keys

Publisher: Harvard University Press

ISBN: 9780674726635

Category: History

Page: 289

View: 749

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In this impressive book, Barbara Keys offers the first major study of the political and cultural ramifications of international sports competitions in the decades before World War II. Focusing on the United States, Nazi Germany, and the Soviet Union, she examines the transformation of events like the Olympic Games and the World Cup from relatively small-scale events to the expensive, political, globally popular extravaganzas familiar to us today.
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