Slogans Or Distinctives

It calls for a return to the priorities that should make Christian colleges distinctive . On the other hand it advances the claim that we are so seldom in a position to take our slogans seriously , that to do so is virtually to set a ...

Author: David L. Wolfe

Publisher: University Press of Amer

ISBN: UOM:39015029952655

Category: Education

Page: 85

View: 232

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In this book, the authors first identify the "educational slogans" that often mark Christian higher educationó"All truth is God's truth," "Integration of Faith and Learning," "Holistic Education," and "The Personal Touch," for example. The authors then contrast these supposed distinctives with tacit assumptions prevalent in traditional models of Christian higher education. They first propose an agenda for existing Christian liberal arts colleges and then a new model called Ambrose House, consisting of interrelated phases. One chapter is a dialogue between two fictional characters, one defending Christian higher education and the other opposing it. Contents: Foreword; To the Reader; Prologue: A Rabbit Tale; From Slogans To Distinctives; Possibilities and Prioritites: A Dialogue in Which a Skeptic Calls Christian Higher Education to Task; Bandaids and Organ Transplants: Some Current Efforts at Innovation; The Skin of Our Teeth: The Very Least We Need To Do; Is Reform Really Feasible? A Dialogue; Epilogue: Serpents and Doves.
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European Trademark Law

... case,62 the ECJ held that in assessing the distinctive character of slogans, ... a slogan as an advertising statement rather than as a distinctive sign, ...

Author: Tobias Cohen Jehoram

Publisher: Kluwer Law International B.V.

ISBN: 9789041131577

Category: Law

Page: 688

View: 897

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European Trademark Law describes all relevant developments in both legislation and case law, in particular of the Court of Justice, offering not only a succinct introduction to the theory, structure and nature of trademark law, but also insightful suggestions for resolving and answering a host of practical problems. As the authors note, their book provides an 'overview of trademark law rather than an overview of trademark legislation.' The authors view the law from different perspectives; they take both the European perspective and the perspective from harmonised national trademark law, in particular as it is in the Benelux countries. Paying particular attention to the implications of the considerable stream of case law that has followed from partially new doctrines set in place by the harmonization process, the book greatly clarifies the workings and interrelations of such factors as the following: situations that did not constitute infringement under former trademark law but do constitute infringement today and vice versa; different types of marks and their particularities; registration and opposition procedures; relevant international treaties; requirements for the mark; grounds for refusal and invalidity; scope of and limitations to trademark protection; use of trademarks in comparative advertising; referential use of trademarks; use of trademarks on the internet; exhaustion of rights, parallel trade; concepts of well known trademarks and trademarks with a reputation; procedural aspects of enforcing trademark rights; how trademark rights are lost.The analysis also covers specific aspects of the trademark right that are related to other legal areas, such as property law, trade name law, the law regarding geographical indications of origin, copyright law, competition law, and product liability. An especially valuable part of the book's presentation follows the 'life' of a trademark from filing the application up to and including its cancellation, revocation or invalidity.
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Reforming American Politics

[59] My belief about this fundamental distinctive of “education from a Christian ... Reality of Christian Learning; Heie and Wolfe, Slogans or Distinctives; ...

Author: Harold Heie

Publisher: Read the Spirit Books

ISBN: 9781641800464

Category: Political Science

Page: 405

View: 615

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Christianity and political conflict are paired so often in daily headlines that Harold Heie’s message is astonishing. A lifelong practitioner of respectful engagement with others, Heie lifts up core Christian values that can transform toxic confrontations into constructive conversations. He proposes a “Way Forward” beyond the us-versus-them tribalistic fighting mentality that currently plagues politics. As a Christian, Heie believes that “Jesus has called all his followers to love their neighbors. Providing someone who disagrees with you a safe and welcoming space to express that disagreement and then talking respectfully about your disagreement is a deep expression of love.” In Reforming American Politics, Heie aims to model respectful conversations among Christians who have strong disagreements about: ● How Christians and others should talk to one another about political issues ● The meaning of politics and the appropriate scope of political activity ● Public policy proposals that are hotly debated. He recommends a “Way Forward” for Christians, and others, to seek to reform American politics that presents a stark contrast to current ways of doing politics. In his research for this book, Heie worked with 23 diverse conversation partners for 10 months of online discussions. His electronic forum is an “eCircle” that attracted readers nationwide. Best-selling evangelical historian Mark Noll writes, “In an age of flaming rhetoric, fractious politics and fissiparous ideology, Harold Heie exemplifies a much better way. The discussions he moderates in this book treat red-hot issues like immigration, health care, economic inequality and money in politics, as well as more general considerations of Christian principles, Christian prudence and Christian practice. The marvel for readers will be to see believers airing their differences frankly, but doing so with Christian friendship preserved and Christian wisdom to the forefront. It is hard to imagine a better book for times like these.” Award-winning journalist and scholar of American religion Randall Balmer also urges readers to explore Heie’s thoughtful approach to encouraging dialogue by basing his appeal on timeless Christian principles. Balmer writes: “At a time when public discourse has devolved from disagreement to partisanship to tribalism, Harold Heie has determinedly promoted ‘respectful conversations.’ As evident in this, his latest summation, Heie does not settle for bromides or platitudes. He insists on thoughtful, theological, informed discussions, and he points us, all of us, toward a better way.” As Noll and Balmer point out, Heie addresses some of the toughest questions millions of American families face in trying to live out their Christian faith as well engaging in important public issues. Chapters include: “What Does Christian Love Demand?” and “The Role of Money and Special Interests in Politics” as well as “Wealth and Poverty in America” and “Christians and Churches Doing Politics.” In these pages, individuals, small groups and entire congregations will discover hopeful and effective new strategies to engage the larger world while embodying the central calling of their faith.
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Intellectual Property Law in China

Thus, slogans should not indicate the characteristics of the products as such. In addition, slogan trade marks should be distinctive and not be commonly ...

Author: Christopher Heath

Publisher: Kluwer Law International B.V.

ISBN: 9789403519814

Category: Law

Page: 576

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Intellectual property law and practice in China has changed dramatically since the first edition of this influential book published in 2005. Today, judicial and administrative application of law plays a major role, and accordingly this entirely rewritten new edition draws on an abundance of court and administrative decisions clarifying how the law is applied. In a thorough and systematic manner, the authors clearly demonstrate the sophisticated level of legal certainty available for domestic and foreign entities doing business in China, including the adaptation of the legal framework to new technologies, broadened scope of protected subject matter, improved quality of filings, and significant enhancement of enforcement not only with regard to remedies but also to procedural aspects. Providing comprehensive coverage of all aspects of intellectual property protection in China – including analysis of IP-related provisions of China’s new Civil Code – the book emphasizes issues of concern to foreign traders and investors such as the following: copyright law and software protection; protection of trademarks, including Chinese character and Roman script trademarks, well-known marks and bad faith applications; technology transfer; enforcement of trade secret and patent protection; criminal liability for infringement; unfair competition and antitrust law; role of the binding interpretations of the Supreme People’s Court; administrative regulations that supplement the laws; co-operation with administrative authorities; protection of geographical indications; protection of trade names; domain name dispute resolution; special patent-related laws protecting such areas as plant varieties, integrated circuit layout designs,; and relevant provisions of the distinct laws of Hong Kong and Macao. Full descriptions of the competencies of China’s IP-related institutions are included with detailed attention to procedural matters. Brief historical notes in each chapter feature the most significant changes in each amendment of law and regulation. Because in China the laws are supplemented and interpreted by numerous guidelines and circulars issued by ministries or courts, the up-to-date knowledge and awareness provided in this new edition is essential for all companies investing in China or considering such investment, as well as for practitioners counselling their clients on strategies. In addition, officials and policymakers involved in trade or other relations with China will benefit from a comprehensive update of what the current law is and a critical view of what the challenges are.
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Intellectual Property Overlaps

85 recently, the court of Justice confirmed that slogans can be distinctive notwithstanding their laudatory connotation. See case c-398/08 Audi AG v OHIM ...

Author: Estelle Derclaye

Publisher: Bloomsbury Publishing

ISBN: 9781847316516

Category: Law

Page: 406

View: 757

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Intellectual property rights, conventionally seen as quite distinct, are increasingly overlapping with one another. There are several reasons for this: the expansion of IPRs beyond their traditional borders, the creation of new IPRs especially at EU level, the exploitation of gaps in the law by shrewd lawyers, and the use of unfair competition as an alternative when IPRs are either not available at all or expired. The convergence of several IPRs on the same subject-matter poses problems. As they are normally envisaged as water-tight categories, there are very few rules which cater for the sort of regime clash that any overlap of IPRs necessarily entails. This book's aim is to find appropriate rules to regulate overlaps and thereby avoid regime conflicts and undue unstructured expansion of IPRs. The book studies the practical consequences of each overlap at the international, European and national levels (where the laws of France, the UK and Germany are reviewed). It then analyses the reasons for the prohibition or authorisation of overlaps. This analysis enables the determination of criteria and principles that can be used to (re)map the overlaps to achieve appropriateness and legitimacy.
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Sport Law

A mark may consist of words, numbers, abstract designs, drawings, slogans, sounds, distinctive packaging, and virtually anything that can be used to ...

Author: Anita M. Moorman

Publisher: Taylor & Francis

ISBN: 9781351808927

Category: Sports & Recreation

Page: 736

View: 517

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Sport Law: A Managerial Approach, third edition, merges law and sport management in a way that is accessible and straightforward. Its organization continues to revolve around management functions rather than legal theory. Concise explanations, coupled with relevant industry examples and cases, give readers just enough legal doctrine to understand the important concepts that apply to each area. This book will help prepare students as they get ready to assume a broad range of responsibilities in sport, education, or recreation. Whether readers work as coaches or teachers; administer professional programs; manage fitness/health clubs; or assume roles in a high school, college, Olympic, or professional sport organization, legal concerns will inevitably be woven into their managerial concerns. This book provides knowledge of the law that helps create a competitive advantage and build a more efficient and successful operation that better serves the needs of its constituents. Special Features of the Book Managerial context tables. Chapter-opening exhibits act as organizational and study tools identifying managerial contexts in relation to major legal issues, relevant law, and illustrative cases for the chapter. Case opinions, focus cases, and hypothetical cases. Legal opinions--both excerpted (case opinions) and summarized (focus cases)--illustrate relevant legal points and help readers understand the interplay between fact and legal theory. The cases include questions for discussion, and the instructor’s manual provides guidance for the discussion. Hypothetical cases further highlight topics of interest and include discussion questions to facilitate understanding of the material; analysis and possible responses appear at the end of the chapter. Competitive advantage strategies. Highlighted, focused strategies based on discussions in the text help readers understand how to use the law to make sound operational decisions and will assist them in working effectively with legal counsel. Discussion questions, learning activities, and case studies. Thoughtful and thought-provoking questions and activities emphasize important concepts;they help instructors teach and readers review the material. Creative case studies stimulate readers, as future sport or recreation managers, to analyze situations involving a legal issue presented in the chapter. Annotated websites. Each chapter includes a collection of web resources to help readers explore topics further. Accompanying the web addresses are brief descriptions pointing out key links and the sites' benefits. Bookmarking these sites will help readers in future research or throughout their careers.
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From Single Market to Economic Union

... not make the mark distinctive.73 The ECJ also added that since the slogan ... the possibility that the relevant public typically linked the slogan to ...

Author: Niamh Nic Shuibhne

Publisher: Oxford University Press

ISBN: 9780199695706

Category: Law

Page: 431

View: 236

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Gathering leading figures in European law, this collection focuses on the evolution and regulation of the EU as an economic union, in tribute to the scholarship of the late Professor John Usher, one of the pioneers of the field.
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Intellectual Property

... slogans; distinctive features of the product's packaging; and distinctive, nonfunctional features of the product itself. Even sounds and scents have ...

Author: Margreth Barrett

Publisher: Wolters Kluwer

ISBN: 9780735562974

Category: Law

Page: 476

View: 906

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The most trusted name in law school outlines, Emanuel Law Outlines support your class preparation, provide reference for your outline creation, and supply a comprehensive breakdown of topic matter for your entire study process. Created by Steven Emanuel, these course outlines have been relied on by generations of law students. Each title includes both capsule and detailed versions of the critical issues and key topics you must know to master the course. Also included are exam questions with model answers, an alpha-list of cases, and a cross reference table of cases for all of the leading casebooks. Emanuel Law Outline Features: & 1 outline choice among law students Comprehensive review of all major topics Capsule summary of all topics Cross-reference table of cases Time-saving format Great for exam prep
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Making a Mark

Advertising slogans, if they consist of highly descriptive and non-distinctive material and are incapable of distinguishing the source.

Author: World Intellectual Property Organization

Publisher: WIPO

ISBN: 9789280521801

Category: Law

Page: 84

View: 213

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Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.
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The Copyright Handbook

Because the Words, Names, Titles, Slogans, author's words are embellished and highly distinctive.

Author: Stephen Fishman

Publisher: Nolo

ISBN: 9781413327847

Category: Law

Page: 448

View: 601

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If you work with words, you need this book No writer likes to see their hard work or creativity copied by others—or to be accused of copying. Fortunately,The Copyright Handbook provides everything you need to protect yourself. Find information and forms to help you: learn what copyright law protects and doesn’t register your work with the Copyright Office deal with infringers, online and off transfer ownership of a copyright get international copyright protection understand the “fair use” rule obtain permission to use copyrighted work, and profit from your copyright. The 14th edition is updated with key court decisions and emerging rules in order to provide the latest guidance on registering and protecting your work. With Downloadable Forms: Essential forms and agreements including a Copyright Assignment, Work-Made-for-Hire Agreement, Collaboration Agreement, and Permission Agreement are available for download (details inside).
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Intellectual Property Law Core Text

Conversely, slogans have been held to be distinctive without evidence of use if they exhibit 'originality' and have 'resonance' for the consumer (Audi v ...

Author: Jennifer Davis

Publisher: Oxford University Press

ISBN: 9780199581429

Category: Law

Page: 394

View: 826

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This book provides students with a basic understanding of intellectual property law. Covering the six main areas of patents, copyright, industrial designs, confidential information, unregistered and registered trademarks, it places intellectual property in its wider context.
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Political Marketing

If one assumes that a slogan's function is analogous to a category label, ... of two factors: common features between objects and distinctive features.

Author: Kostas Gouliamos

Publisher: Routledge

ISBN: 9781135013370

Category: Political Science

Page: 326

View: 281

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A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
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Applied Memory

advertisement for a DysonTM brand vacuum contained an atypical or visually distinctive object or statement , a consumer's attention ... They considered two of the eleven slogans to be distinctive and the remaining nine to be mundane .

Author: Matthew R. Kelley

Publisher: Nova Science Pub Incorporated

ISBN: STANFORD:36105132280186

Category: Medical

Page: 355

View: 360

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The goal of the applied memory volume is to highlight many interesting and creative applications of basic memory phenomena that are underrepresented, or even unrepresented, in the literature. Authors were charged with the task of reviewing relevant basic and applied research and offering new empirical investigations into the applications of these benchmark phenomena. To this end, Applied Memory, consists of 17 chapters that explore the influences of generation, irrelevant speech, verbal overshadowing, isolation, part-set cuing, reminiscence, hyperemnesia, placebos, mental state, metamemory knowledge, flashbulb events, and traumatic events on memory in everyday settings, as well as applications of source memory, social memory, involuntary autobiographical memory, dream memory, and strategic memory regulation. The volume is designed as a resource for basic and applied memory researchers and as a supplementary text in graduate or upper-level undergraduate courses in cognitive psychology, human memory, or applied psychology.
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An Anatomy of Chinese

In any human language, of course, the patterns of set phrases (slogans, proverbs, idioms) are distinctive, and it is not hard to generate a sense of ...

Author: Perry Link

Publisher: Harvard University Press

ISBN: 9780674067684

Category: Language Arts & Disciplines

Page: 336

View: 108

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Rhythms, conceptual metaphors, and political language convey meanings of which Chinese speakers themselves may not be aware. Link’s Anatomy of Chinese contributes to the debate over whether language shapes thought or vice versa, and its comparison of English with Chinese lends support to theories that locate the origins of language in the brain.
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Intellectual Property Law and Practice in Israel

In the matter of McDonald's “I'M LOVIN' IT” slogan,38 the Deputy Registrar ... it consists of sufficient distinctive character to distinguish between goods, ...

Author: Eran Liss

Publisher: Oxford University Press

ISBN: 9780199917419

Category: Law

Page: 685

View: 663

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Intellectual Property Law and Practice in Israel provides a comprehensive overview of Israeli intellectual property laws and an in-depth analysis of the pertinent case law.
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Marketing Communications

Slogans can become as distinctive as the brand itself. ... Stella Artois' tagline, 'reassuringly expensive' (created by the agency Lowe Howard-Spink in ...

Author: John Egan

Publisher: SAGE

ISBN: 9781526471154

Category: Business & Economics

Page: 416

View: 923

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John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: · New chapters on Digital Marketing and Analytics and Social Media Marketing · Strong focus on marketing communications analytics · Update of examples, case studies and references Online resources for both instructors and students complement the book. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
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How not to Plan

Create distinctive assets you can 'own'. o Don't dismiss distinctive and memorable slogans or catch phrases as 'old hat'. You may not know exactly what ...

Author: APG Ltd

Publisher: Troubador Publishing Ltd

ISBN: 9781789014501

Category: Business & Economics

Page: 200

View: 866

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In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…
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Intellectual Property Law

However, the slogan 'Catch a wrinkle in time' probably is distinctive because it ... the ECJ stated that slogans serving a promotional function which is not ...

Author: Janice Denoncourt

Publisher: Taylor & Francis

ISBN: 9780415552974

Category: Law

Page: 200

View: 568

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Routledge Q&As – your path to exam success! Has the thought of facing your law exams left you feeling completely overwhelmed? Are you staring at the mountain of revision in front of you and wondering where to start? Routledge Q&As will help guide you through the revision maze, providing essential exam practice and helping you polish your essay-writing technique. Each Routledge Q&A contains 50 essay and problem-based questions on topics commonly found on exam papers, complete with answer plans and fully worked model answers. The titles are written by lecturers who are also examiners, so you can recognise exactly what examiners are looking for in an answer. Key cases and legislation are highlighted within the text for ease of reference Boxed answer plans after each question outline the major points you should be aiming to convey within your answer The books in this series are supported by a companion web offering you bonus q&as; advice on preparing for your exams; revision checklists; discussion forums and more. But don’t just take our word for it! "The book was an answer to my prayers… I’ve been begging tutors to give us ready-made answers so we get a structure as to what we should be including and revising and the Q&As do exactly that!" Azmina Thanda, 2nd year LLB "The Routledge Q&As are very well designed and helpful, giving a good indication of what comes up in exams." Deaglan McArdle, 3rdyear LLB
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Q A Intellectual Property Law

However, the slogan 'Catch a wrinkle in time' probably is distinctive because it ... the ECJ stated that slogans serving a promotional function which is not ...

Author: Janice Denoncourt

Publisher: Routledge

ISBN: 9781135149574

Category: Law

Page: 216

View: 910

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Routledge Q&As – your path to exam success! Has the thought of facing your law exams left you feeling completely overwhelmed? Are you staring at the mountain of revision in front of you and wondering where to start? Routledge Q&As will help guide you through the revision maze, providing essential exam practice and helping you polish your essay-writing technique. Each Routledge Q&A contains 50 essay and problem-based questions on topics commonly found on exam papers, complete with answer plans and fully worked model answers. The titles are written by lecturers who are also examiners, so you can recognise exactly what examiners are looking for in an answer. Key cases and legislation are highlighted within the text for ease of reference Boxed answer plans after each question outline the major points you should be aiming to convey within your answer The books in this series are supported by a companion web offering you bonus q&as; advice on preparing for your exams; revision checklists; discussion forums and more. But don’t just take our word for it! "The book was an answer to my prayers... I’ve been begging tutors to give us ready-made answers so we get a structure as to what we should be including and revising and the Q&As do exactly that!" Azmina Thanda, 2nd year LLB "The Routledge Q&As are very well designed and helpful, giving a good indication of what comes up in exams." Deaglan McArdle, 3rd year LLB
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Tourism Destination Marketing and Management

Destination brand slogans As can be seen from Fig. ... communication of distinctive logos, symbols, colours, features and slogans to target markets through ...

Author: Youcheng Wang

Publisher: CABI

ISBN: 1845937007

Category: Electronic books

Page: 370

View: 399

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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
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