Social Media Analytics Effective Tools for Building Interpreting and Using Metrics

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in ...

Author: Marshall Sponder

Publisher: McGraw Hill Professional

ISBN: 9780071768627

Category: Business & Economics

Page: 320

View: 760

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Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
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Public Interest and Private Rights in Social Media

Sponder, Marshall (2011) Social Media Analytics: Effective Tools for Building,
Interpreting, and Using Metrics, McGraw-Hill. 3. 'Social Media Return on
Investment (ROI)', Don Bartholomew, FleishmanHillard Digital Research Group,
16 June ...

Author: Cornelis Reiman

Publisher: Elsevier

ISBN: 9781780633534

Category: Computers

Page: 254

View: 708

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Social media has an increasing role in the public and private world. This raises socio-political and legal issues in the corporate and academic spheres. Public Interest and Private Rights in Social Media provides insight into the use, impact and future of social media. The contributors provide guidance on social media and society, particularly the use of social media in the corporate sector and academia, the rising influence of social media in public and political opinion making, and the legal implications of social media. The Editor brings together unusual perspectives on the use of social media, both in developed and developing countries. This title consists of twelve chapters, each covering a salient topic, including: social media in the context of global media; the First Amendment and online calls for action; social media and the rule of law; social networks and the self; social media strategy in the public sector; social media in humanitarian work; social media as a tool in business education; social media and the ‘continuum of transparency’; business and social media; making a difference to customer service with social media; social analytics data and platforms; and altruism as a valuable dimension of the digital age. Provides a guide to the key components of corporate and academic use of social media Offers technological and non-technological, legal, and international perspectives Considers socio-political impact and legal issues
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Social Commerce

“Nine Keys to Innovation Management 2.0.” A White Paper, May 2011. neccf.org/
whitepapers/whitepaper-nine-keys.pdf (accessed January 2015). Sponder, M.
Social Media Analytics: Effective Tools for Building, Interpreting, and Using
Metrics.

Author: Efraim Turban

Publisher: Springer

ISBN: 9783319170282

Category: Business & Economics

Page: 320

View: 532

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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
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Organizations and Social Networking Utilizing Social Media to Engage Consumers

Social media analytics. Effective tools for building, interpreting, and using metrics.
New York: McGraw Hill. Stern, J. (2010). Social media metrics. How to measure
and optimize your marketing investment. Hoboken, NJ: Wiley. KEY TERMS AND
 ...

Author: Li, Eldon Y.

Publisher: IGI Global

ISBN: 9781466640276

Category: Computers

Page: 445

View: 628

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The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
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Digital Analytics for Marketing

“Amazon.com: Social Media Analytics: Effective Tools for Building, Interpreting,
and Using Metrics.” www.amazon.com/Social-Media-Analytics-Effective-
Interpreting-ebook/dp/B005EPUAJC. Accessed April 15, 2017. “Amazon.com:
Seven ...

Author: Marshall Sponder

Publisher: Routledge

ISBN: 9781317278436

Category: Business & Economics

Page: 390

View: 717

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This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from an industry expert, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor’s manual, test bank, and PowerPoint slides.
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Social Media and Local Governments

Social media analytics: Effective tools for building, interpreting, and using metrics.
New York: McGraw-Hill. Štětka, V., Macková, A., & Fialová, M. (2014). A winding
road from “Likes” to votes. In B. Pătruţ & M. Pătruţ (Eds.), Social media in politics ...

Author: Mehmet Zahid Sobaci

Publisher: Springer

ISBN: 9783319177229

Category: Law

Page: 335

View: 608

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Today, social media have attracted the attention of political actors and administrative institutions to inform citizens as a prerequisite of open and transparent administration, deliver public services, contact stakeholders, revitalize democracy, encourage the cross-agency cooperation, and contribute to knowledge management. In this context, the social media tools can contribute to the emergence of citizen-oriented, open, transparent and participatory public administration. Taking advantage of the opportunities offered by social media is not limited to central government. Local governments deploy internet-based innovative technologies that complement traditional methods in implementing different functions. This book focuses on the relationship between the local governments and social media, deals with the change that social media have caused in the organization, understanding of service provision, performance of local governments and in the relationships between local governments and their partners, and aims to advance our theoretical and empirical understanding of the growing use of social media by local governments. This book will be of interest to researchers and students in e-government, public administration, political science, communication, information science, and social media. Government officials and public managers will also find practical use recommendations for social media in several aspects of local governance
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Power Query

Power Query ist ein in Excel integriertes Tool, mit dem man Daten aus verschiedenen Quellen extrahieren kann, z.

Author: Gil Raviv

Publisher:

ISBN: OCLC:1151009375

Category:

Page: 456

View: 898

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Power Query ist ein in Excel integriertes Tool, mit dem man Daten aus verschiedenen Quellen extrahieren kann, z. B. csv- und xls-Dateien, Access-, SAP- oder SQL-Datenbanken oder Statistiken aus dem Internet. Diese Daten kann man so transformieren, dass sie der Struktur der Zieldatenbank entspricht, und sie schließlich in diese laden. PowerBI ist eine Sammlung von Microsoft-Tools zur Analyse und Visualisierung von Daten. Dieses Buch erklärt fortgeschrittenen Excel-Nutzern und Datenanalysten, wie sie mit Power Query in Power BI und Excel:- Daten für Analysen einfach vorbereiten (importieren, bereinigen, aufarbeiten, umarbeiten)- Daten aus verschiedenen Quellen kombinieren und anpassen- Datensätze zusammenführen und vergleichen- Aufgaben automatisieren.
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Mastering Your Website

The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your web site and what it means to Google.

Author: John Colascione

Publisher: Searchen Networks Inc

ISBN: 9781475155662

Category: Computers

Page: 212

View: 766

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This 214-page, 31-chapter book is designed to be useful to EVERYONE from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics before Colascione dives into the more detailed information people need to build, market and maintain a successful website on Google. The progression takes readers from the starting point of registering their domain name all the way through website editing software to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms like Google Panda and Google Penguin which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as, IP's, DNS, web site builders, web editing software like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a web site. There are several chapters on text links due to the importance they play in search visibility and what to avoid (Google Penguin) as well as what to go after. After the semi intermediate topics are out of the way, the reader dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas and touches on most of the new things Google is doing. Finally, together with the author, the reader tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extreamly relevant to what is happening today's advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your web site and what it means to Google. This book is clear, concise, backed up with factual data straight from Google's own patents, and effectively teaches you, not just what to do with your site, but exactly why you're doing it in the first place. By truly understanding your web site, search engine optimization, social media and how it all ties into your brand, you can better plan and implement strategies which will save you time, money and effort all while helping you avoid easily overlooked mistakes that could wind up costing you your entire online business. This book explains: Domain names, web hosting, IP addresses, site builders, and development tools. Explore advanced operation of organic (natural) search engines ranking, indexing, information storage and retrieval systems and PageRank algorithms with reference to patent claims. Understand Google search engine decision making process and operation of advanced Google operators, algorithms and filters. Off-page and on-page SEO techniques and Semantic web and website accessibility. Site architecture issues and website monetization. Planning in-bound linkage and effective, merit based link building. Common black hat and white hat techniques; consequences of black hat techniques. Metrics and monitoring Tools to monitor website performance, traffic and rankings. Using Google Webmaster Tools and Analytics. Social media marketing, Twitter, Facebook, Google+, Pintrest, LinkedIn, etc. Content marketing, PR, and press release marketing. Pay-per-click advertising. For basic, intermediate and highly advanced SEO. The author covered as much material as possible. Readers of this book are sure to walk away with valuable thoughts and insights which will change they way they think about their web sites.
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Advances in Knowledge Based and Intelligent Information and Engineering Systems

In this 2012 edition of Advances in Knowledge-Based and Intelligent Information and Engineering Systems the latest innovations and advances in Intelligent Systems and related areas are presented by leading experts from all over the world.

Author: Manuel Graña

Publisher: IOS Press

ISBN: 9781614991045

Category: Computers

Page: 2273

View: 869

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In this 2012 edition of Advances in Knowledge-Based and Intelligent Information and Engineering Systems the latest innovations and advances in Intelligent Systems and related areas are presented by leading experts from all over the world. The 228 papers that are included cover a wide range of topics. One emphasis is on Information Processing, which has become a pervasive phenomenon in our civilization. While the majority of Information Processing is becoming intelligent in a very broad sense, major research in Semantics, Artificial Intelligence and Knowledge Engineering supports the domain specific applications that are becoming more and more present in our everyday living. Ontologies play a major role in the development of Knowledge Engineering in various domains, from Semantic Web down to the design of specific Decision Support Systems. Research on Ontologies and their applications is a highly active front of current Computational Intelligence science that is addressed here. Other subjects in this volume are modern Machine Learning, Lattice Computing and Mathematical Morphology.The wide scope and high quality of these contributions clearly show that knowledge engineering is a continuous living and evolving set of technologies aimed at improving the design and understanding of systems and their relations with humans.
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Issues in Analysis Measurement Monitoring Imaging and Remote Sensing Technology 2011 Edition

Issues in Analysis, Measurement, Monitoring, Imaging, and Remote Sensing Technology: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Analysis, Measurement, Monitoring, ...

Author:

Publisher: ScholarlyEditions

ISBN: 9781464963841

Category: Science

Page: 2350

View: 160

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Issues in Analysis, Measurement, Monitoring, Imaging, and Remote Sensing Technology: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Analysis, Measurement, Monitoring, Imaging, and Remote Sensing Technology. The editors have built Issues in Analysis, Measurement, Monitoring, Imaging, and Remote Sensing Technology: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Analysis, Measurement, Monitoring, Imaging, and Remote Sensing Technology in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Analysis, Measurement, Monitoring, Imaging, and Remote Sensing Technology: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
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Advances in Knowledge Based and Intelligent Information and Engineering Systems

Author: Manuel Graña

Publisher: IOS Press

ISBN: 9781614991045

Category: Computers

Page: 2273

View: 541

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In this 2012 edition of Advances in Knowledge-Based and Intelligent Information and Engineering Systems the latest innovations and advances in Intelligent Systems and related areas are presented by leading experts from all over the world. The 228 papers that are included cover a wide range of topics. One emphasis is on Information Processing, which has become a pervasive phenomenon in our civilization. While the majority of Information Processing is becoming intelligent in a very broad sense, major research in Semantics, Artificial Intelligence and Knowledge Engineering supports the domain specific applications that are becoming more and more present in our everyday living. Ontologies play a major role in the development of Knowledge Engineering in various domains, from Semantic Web down to the design of specific Decision Support Systems. Research on Ontologies and their applications is a highly active front of current Computational Intelligence science that is addressed here. Other subjects in this volume are modern Machine Learning, Lattice Computing and Mathematical Morphology.The wide scope and high quality of these contributions clearly show that knowledge engineering is a continuous living and evolving set of technologies aimed at improving the design and understanding of systems and their relations with humans.
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Issues in Biological and Life Sciences Research 2011 Edition

Issues in Biological and Life Sciences Research: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Biological and Life Sciences Research.

Author:

Publisher: ScholarlyEditions

ISBN: 9781464963353

Category: Science

Page: 5106

View: 904

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Issues in Biological and Life Sciences Research: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Biological and Life Sciences Research. The editors have built Issues in Biological and Life Sciences Research: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Biological and Life Sciences Research in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Biological and Life Sciences Research: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
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Issues in Discovery Experimental and Laboratory Medicine 2011 Edition

Issues in Discovery, Experimental, and Laboratory Medicine: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Discovery, Experimental, and Laboratory Medicine.

Author:

Publisher: ScholarlyEditions

ISBN: 9781464963506

Category: Medical

Page: 3453

View: 546

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Issues in Discovery, Experimental, and Laboratory Medicine: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Discovery, Experimental, and Laboratory Medicine. The editors have built Issues in Discovery, Experimental, and Laboratory Medicine: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Discovery, Experimental, and Laboratory Medicine in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Discovery, Experimental, and Laboratory Medicine: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
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Issues in Pharmacology Pharmacy Drug Research and Drug Innovation 2011 Edition

Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Pharmacology, Pharmacy, Drug Research, and Drug ...

Author:

Publisher: ScholarlyEditions

ISBN: 9781464963445

Category: Medical

Page: 4229

View: 776

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Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Pharmacology, Pharmacy, Drug Research, and Drug Innovation. The editors have built Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Pharmacology, Pharmacy, Drug Research, and Drug Innovation in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Pharmacology, Pharmacy, Drug Research, and Drug Innovation: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
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Issues in Neurology Research and Practice 2011 Edition

The editors have built Issues in Neurology Research and Practice: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Neurology Research and Practice in this eBook to be deeper than what ...

Author:

Publisher: ScholarlyEditions

ISBN: 9781464963568

Category: Medical

Page: 3208

View: 514

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Issues in Neurology Research and Practice / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Neurology Research and Practice. The editors have built Issues in Neurology Research and Practice: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Neurology Research and Practice in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Neurology Research and Practice: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
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