Wanghong as Social Media Entertainment in China

Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, ...

Author: David Craig

Publisher: Palgrave Macmillan

ISBN: 3030653757

Category: Social Science

Page: 195

View: 945

Download →

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
Posted in:

Social Media Entertainment

See social media entertainment SME 2.0: business models, 103–11; multiplatform practice and, 93–97 SME content, 149 SME creative labor, terminology in studying, 67 SME creators. See content creators SME intermediaries, 79, 146,265; ...

Author: David Craig

Publisher: NYU Press

ISBN: 9781479846894

Category: Business & Economics

Page: 368

View: 236

Download →

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
Posted in:

Wanghong as Social Media Entertainment in China

The industry based on wanghong is a major variant of what Stuart Cunningham and David Craig (2019) call social media entertainment and flourishes inside China's digital economy, a “parallel universe” in so many ways to those seen in ...

Author: David Craig

Publisher: Springer Nature

ISBN: 9783030653767

Category:

Page:

View: 982

Download →

Posted in:

Social Media Marketing

Social entertainment that builds on the 'play as power' concept provides participants with a competitive task. Play as identity provides symbolic benefits to the participant in that the form of entertainment is self-expressive, ...

Author: Tracy L. Tuten

Publisher: SAGE Publications Limited

ISBN: 9781529736229

Category: Business & Economics

Page: 488

View: 941

Download →

**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
Posted in:

The Oxford Handbook of Entertainment Theory

Artificial social relations in modern America. American Quarterly, 30(1), 70–89. Chia, S. C., & Poo, Y. L. (2009). Media, celebrities, and fans: An examination of adolescents' media usage and involvement with entertainment celebrities.

Author: Peter Vorderer

Publisher: Oxford University Press

ISBN: 9780190072230

Category: Music

Page: 800

View: 531

Download →

The proliferation of new digital technologies has given rise to an entirely changed media landscape and revolutionized how we seek entertainment. Older entertainment media like novels, radio, and film have been joined by a host of digital media that smartphones allow us to carry almost anywhere and at all times, from video games and social media to video on demand services. This unprecedented ubiquity of entertainment media calls for new and more sophisticated theories that help us understand the fascination that different entertainment media exert on us and how they change the human experience. The Oxford Handbook of Entertainment Theory surveys and furthers the most influential psychology-driven research on media entertainment to illuminate how people are drawn into media experiences. The 41 chapters in this Handbook not only offer fresh perspectives on established theories but also introduce emerging models and highlight the importance of considering the diverse backgrounds of media users when conducting research. They also cover the motivations and reactions of media users in relationship to different types of media, the trend towards interactive media such as video games and virtual reality, and particularly popular media contents like sexuality, violence, sports, and the news. As the most comprehensive overview of psychology-based research on media entertainment available, this Handbook is an invaluable resource for seasoned researchers and those beginning to learn about the field alike.
Posted in:

Digital Entertainment

Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149–165. https://www. ey.com/en_in/media-entertainment/ficci-ey-media-and-entertainment-rep ...

Author: Subhankar Das

Publisher: Springer Nature

ISBN: 9789811597244

Category:

Page:

View: 794

Download →

Posted in:

Digital Media Effects

The nature of entertainment has changed with the rise of digital media. There is now a much wider range of entertainment content available. Producers of entertainment content are using digital platforms to allow for streaming, ...

Author: W James Potter

Publisher:

ISBN: 9781538140024

Category:

Page: 264

View: 870

Download →

With mobile devices and easy access to the internet, people are now in constant connection with news and entertainment, as well as contributing to content through social media. This book focuses on the unique effects these digital media have, making students aware of media's omnipresence in their lives.
Posted in:

Digital Arts and Entertainment Concepts Methodologies Tools and Applications

A diary was generated based on aqualitative questionnaire mapping respondents' activities and perceptions concerning their activities on social media sites. Respondents were asked to report their thoughts and emotions directly after ...

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781466661158

Category: Art

Page: 1661

View: 956

Download →

In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
Posted in:

Social Media Communication

Mobility and location drive social networking toward authentic real-time engagement, but social media branding and marketing rely heavily upon the features ofentertainment. As was the case before social media, entertainment interest is ...

Author: Jeremy Harris Lipschultz

Publisher: Routledge

ISBN: 9781317680604

Category: Computers

Page: 268

View: 705

Download →

In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at: Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz
Posted in:

Digital Media Distribution

In The Sage Handbook of Social Media, edited by Jean Burgess, Alice Marwick, and Thomas Peoll, 233–53. London: Sage. ... “The Streaming Wars: How the New Kingdoms of Hollywood Are Battling It Out for the Future of Entertainment.

Author: Paul McDonald

Publisher: NYU Press

ISBN: 9781479806775

Category: Business & Economics

Page: 416

View: 621

Download →

"This book examines the current state of global media distribution today, including legacy and born-digital media industries, and the social, cultural, and economic impact of the digital distribution ecosystem"--
Posted in:

Social Computing and Social Media User Experience and Behavior

In contrast, Ustream offers another spectrum of content, which is more focused on different kinds of media. Entertainment media (10.51%), gaming (6.66%), news (4.95%), or sport events (4.06%) are broadcasted.

Author: Gabriele Meiselwitz

Publisher: Springer

ISBN: 9783319915210

Category: Computers

Page: 523

View: 179

Download →

The two volumes set LNCS 10913-10914 of SCSM 2018 constitutes the proceedings of the 10th International Conference on Social Computing and Social Media, SCSM 2018, held as part of the International Conference on Human-Computer Interaction, HCII 2018, held in Las Vegas, NV, USA, in July 2018. The total of 1171 papers and 160 posters presented at the 14 colocated HCII 2018 conferences. The papers were carefully reviewed and selected from 4346 submissions. These papers which are organized in the following topical sections: social media user experience, individual and social behavior in Social Media, privavcy and ethical issues in Social Media, motivation and gamification in Social Media, social network analysis, and agents, models and algorithms in Social Media.
Posted in:

The SAGE Handbook of Social Media

All media are social. All sociality is mediated. Pragmatically, the current arrangements known as 'social media', which distinguish online media from other types of media entertainment and social networks from physical ones, ...

Author: Jean Burgess

Publisher: SAGE

ISBN: 9781473995796

Category: Language Arts & Disciplines

Page: 662

View: 505

Download →

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains
Posted in:

Entertainment Computing ICEC 2013

State of the Media: The Social Media Report, Nielsen (2012), http://www.nielsen.com/us/en/reports/2012/ state-of-the-media-the-social-media-report-2012.html SySSec Project Web Page (2010), http://www.syssec-project.eu Top 15 Most ...

Author: Junia C. Anacleto

Publisher: Springer

ISBN: 9783642411069

Category: Computers

Page: 214

View: 131

Download →

This book constitutes the refereed proceedings of the 12th International Conference on Entertainment Computing, ICEC 2013, held in Sao Paulo, Brazil, in October 2013. The 13 full papers, 6 short papers, 11 posters presented were carefully reviewed and selected from 75 submissions. In addition to these papers, the program featured 2 demos, 3 workshops, 3 tutorials and 3 art installations, also summarized in this book. The papers cover various topics in the multi-disciplinary field of entertainment computing.
Posted in:

Handbook of Research on Effective Advertising Strategies in the Social Media Age

in social media, electronic word-of-mouth communication, and the role of trust in social media marketing. ... Important on-line communities include, besides social networking sites, entertainment communities, trading communities, ...

Author: Ta?k?ran, Nurdan Öncel

Publisher: IGI Global

ISBN: 9781466681262

Category: Business & Economics

Page: 509

View: 882

Download →

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Posted in:

Global Entertainment Media A Critical Introduction

Naspers has expanded web operations to the Czech Republic, Poland, Hungary, Slovakia, and Slovenia, as well as holding 46.5% of social media site Tencent (China), and joint ventures with Dubai‐based Souq.com and Russian on‐line retailer ...

Author: Lee Artz

Publisher: John Wiley & Sons

ISBN: 9781118955451

Category: Social Science

Page: 280

View: 628

Download →

Balancing provocative criticism with clear explanations ofcomplex ideas, this student-friendly introduction investigates thecrucial role global entertainment media has played in the emergenceof transitional capitalism. Examines the influence of global entertainment media on theemergence of transnational capitalism, providing a framework forexplaining and understanding world culture as part of changingclass relations and media practices Uses action adventure movies to demonstrate the complexrelationship between international media political economy,entertainment content, global culture, and cultural hegemony Draws on examples of public and community media in Venezuelaand Latin America to illustrate the relations between governmentpolicies, media structures, public access to media, and mediacontent Engagingly written with crisp and controversial commentary toboth inform and entertain readers Includes student-friendly features such as fully-integratedcall out boxes with definitions of terms and concepts, and listsand summaries of transnational entertainment media
Posted in:

Psychology of Entertainment

Most media users have created relationship schemata with many media personae and added them to their inventory of relationship schemata that concern real people from their social network (Gleich, 1997). When a media offering in which a ...

Author: Jennings Bryant

Publisher: Routledge

ISBN: 9781135257415

Category: Games & Activities

Page: 476

View: 649

Download →

As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area. Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and *provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.
Posted in:

Media Entertainment Law

Mindell, R. (2012) 'Rewriting privacy: the impact of online social networks', Entertainment Law Review, 23(3), 52–58. This article discusses the meaning of 'privacy' in English common law in relation to technological innovations, ...

Author: Ursula Smartt

Publisher: Routledge

ISBN: 9781351066532

Category: Law

Page: 770

View: 469

Download →

The fourth edition of Media and Entertainment Law has been fully updated, analysing some of the most recent judgments in media law from across the United Kingdom, such as Cliff Richard v the BBC, Max Schrems v Facebook and the Irish Information Commissioner, developments on the ‘right to be forgotten’ (NT1 and NT2) and ABC v Daily Telegraph (Sir Philip Green). The book’s two main themes are freedom of expression and an individual’s right to privacy. Regulation of the communication industries is covered extensively, including discussion of the print press and its online editions following Leveson, traditional broadcasting regulations for terrestrial TV and radio as well as media activities on converged devices, such as tablets, iPads, mobile phone devices and ‘on demand’ services. Intellectual property law (specifically copyright) in the music and entertainment industries is also explored in the book’s later chapters. Also new to this edition are sections on: A focus on freedom of expression: its philosophical foundations; the struggles of those who have fought for it; and the varied ways in which the courts interpret freedom of expression regarding the taking and publishing of photographs. The ‘right to be forgotten’, data breaches, and the General Data Protection Regulation (GDPR). The media’s increasing access to the courts, particularly when considering the privacy of those who are suspected of sexual offences. Press regulators, broadcasting and advertising regulations, and film and video regulations. Election and party-political broadcast regulations, with a focus on social media and recent election fraud. The emergence of online music distribution services, internet radio and free digital streaming music services, and their effect on the music industry. The fourth edition also features a variety of pedagogical features to encourage critical analysis of case law and one’s own beliefs.
Posted in:

Studies Combined Social Media And Online Visual Propaganda As Political And Military Tools Of Persuasion

effectively employed social media tools to grab international news headlines and orchestrate rallies in 951 cities in 82 ... language in its discourse with its followers, albeit for spurring harmless media entertainment purposes.

Author:

Publisher: Jeffrey Frank Jones

ISBN:

Category:

Page: 1780

View: 489

Download →

Over 1,700 total pages ... Contains the following publications: Visual Propaganda and Extremism in the Online Environment COUNTERMOBILIZATION: UNCONVENTIONAL SOCIAL WARFARE Social Media: More Than Just a Communications Medium HOW SOCIAL MEDIA AFFECTS THE DYNAMICS OF PROTEST Finding Weakness in Jihadist Propaganda NATURAL LANGUAGE PROCESSING OF ONLINE PROPAGANDA AS A MEANS OF PASSIVELY MONITORING AN ADVERSARIAL IDEOLOGY AIRWAVES AND MICROBLOGS: A STATISTICAL ANALYSIS OF AL-SHABAAB’S PROPAGANDA EFFECTIVENESS THE ISLAMIC STATE’S TACTICS IN SYRIA: ROLE OF SOCIAL MEDIA IN SHIFTING A PEACEFUL ARAB SPRING INTO TERRORISM TWEETING NAPOLEON AND FRIENDING CLAUSEWITZ: SOCIAL MEDIA AND THE #MILITARYSTRATEGIST TROLLING NEW MEDIA: VIOLENT EXTREMIST GROUPS RECRUITING THROUGH SOCIAL MEDIA The Combatant Commander’s Guide to Countering ISIS’s Social Media Campaign #Terror - Social Media and Extremism THE WEAPONIZATION OF SOCIAL MEDIA THE COMMAND OF THE TREND: SOCIAL MEDIA AS A WEAPON IN THE INFORMATION AGE PEACEFUL PROTEST, POLITICAL REGIMES, AND THE SOCIAL MEDIA CHALLENGE THE WEAPONIZED CROWD: VIOLENT DISSIDENT IRISH REPUBLICANS EXPLOITATION OF SOCIAL IDENTITY WITHIN ONLINE COMMUNITIES Seizing the Digital High Ground: Military Operations and Politics in the Social Media Era PERSONALITY AND SOCIAL INFLUENCE CHARACTERISTIC AFFECTS ON EASE OF USE AND PEER INFLUENCE OF NEW MEDIA USERS OVER TIME FREE INTERNET AND SOCIAL MEDIA: A DUAL-EDGED SWORD
Posted in: