Social Media Marketing All-in-One For Dummies


Author: Jan Zimmerman,Deborah Ng
Publisher: John Wiley & Sons
ISBN: 1118951360
Category: Business & Economics
Page: 840
View: 2545
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A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more Offers tips for showcasing your company with a customized Facebook business page Presents step-by-step guidance for setting up a social media marketing campaign Shows you how to use analytics to assess the success of your social media campaign If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

Marketing digital Pour les Nuls


Author: Ryan DEISS,Russ HENNEBERRY
Publisher: First Interactive
ISBN: 2412024057
Category: Computers
Page: 26
View: 5642
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Des millions d'utilisateurs Internet sont juste à portée de clic de vous et votre enterprise alors à vous de jouer maintenant. Ce livre va vous faire découvrir les différentes manières de mettre en œuvre une stratégie marketing sur Internet. Vous apprendrez à mettre en valeur vos produits ou vos services sur Internet ainsi qu'à toucher votre cœur de cible au plus juste. Au programme : La stratégie de l'emailing Smartphones et périphériques connectés Comment s'appuyer sur les communautés pour faire passer vos messages marketing Les blogs Rendre un site plus attractif Utiliser YouTube Facebook et Twitter Glossaire

Marketing sur Internet, 3e Pour les Nuls


Author: Jan ZIMMERMAN
Publisher: First Interactive
ISBN: 2754057250
Category: Business & Economics
Page: 448
View: 3873
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Le meilleur moyen d'afficher vos ambitions sur le Web ! Ce livre va vous faire découvrir les toutes dernières innovations en matière de e-marketing. Ces dernières années, l'évolution de l'Internet a favorisé l'apparition de nouvelles pratiques d'information et de communication en matière de marketing. Ces nouvelles pratiques permettent l'élaboration de campagnes de e-marketing particulièrement efficaces. Le marketing sur le Web, et le marketing direct prennent désormais leur envol sur la toile. Sites, Blogs, newsletters, e-mailing, toute une nouvelle panoplie de stratégies de communication investit l'Internet. Vous découvrirez dans ce livre les différents aspects du e-marketing : Conception d'un plan efficace, Conquête de nouveaux clients avec le e-mailing, Utilisation de programmes comme Google AdWords Elaboration de jeux concours en ligne Marketing avec Facebook Les avantages de Twitter Spécificités liées aux tablettes et aux smartphones

Social Media Marketing For Dummies


Author: Shiv Singh,Diamond
Publisher: John Wiley & Sons
ISBN: 1118985354
Category: Business & Economics
Page: 432
View: 5567
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The fast and easy way to get the most of out social mediamarketing Sharing the wisdom of social media voices Shiv Singh andStephanie Diamond on the latest approaches to social mediamarketing, Social Media Marketing For Dummies presents theessence of planning, launching, managing, and assessing a socialmedia marketing campaign. In an easy-to-read style that is perfectfor time-pressed marketers, this essential guide covers all thenewest and time-tested trends in social media, including reachingyour audience via mainstream platforms; getting social withexisting web properties like a company site, blog, mobile tools,and advertising; making the most of Facebook, Twitter, Google+,LinkedIn, and others; launching a campaign and developing a voice;reaching your audience on key and niche platforms, and embracinginfluencers; and much more. Social media marketing is a highly-effective way to make a bigbang without spending big bucks—and it's an easy, way toenlarge your audience, reach your customers, and build yourbusiness. With the indispensable tools in this new edition ofSocial Media Marketing For Dummies, you'll find everythingyou need to make the most of low-cost, timely online marketingstrategies that resonate with consumers and make your brand andbusiness viable in a saturated market. Gives you an overview of your social media marketingchoices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign,avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneurlooking to reach new markets with social media marketinginitiatives, this hands-on, friendly guide has you covered.

Twitter Pour les Nuls


Author: Laura FITTON
Publisher: First Interactive
ISBN: 2754049851
Category: Computers
Page: 354
View: 3390
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Un livre indispensable sur le phénomène de société du moment ! "Si seulement Valérie l'avais lu" Ce livre va vous permettre de vous familiariser très rapidement avec Twitter, le réseau social qui vous permettra de garder un contact permanent avec tous les autres utilisateurs du réseau Twitter Au programme : - Twitter, qu'est-ce que c'est au juste - A quoi cela sert ? - Vocabulaire de base - Chercher des sujets pour tweeter - Partager l'information avec Twitter - Faire sa promo sur Twitter

Social Media Marketing eLearning Kit For Dummies


Author: Phyllis Khare
Publisher: John Wiley & Sons
ISBN: 9781118119150
Category: Computers
Page: 304
View: 2703
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Digital Marketing All-In-One For Dummies


Author: Stephanie Diamond
Publisher: John Wiley & Sons
ISBN: 111956025X
Category: Business & Economics
Page: 816
View: 9941
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Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

Facebook Marketing All-in-One For Dummies


Author: Amy Porterfield,Phyllis Khare,Andrea Vahl
Publisher: John Wiley & Sons
ISBN: 1118095413
Category: Business & Economics
Page: 720
View: 9400
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American psycho


Author: Bret EASTON ELLIS
Publisher: Robert Laffont
ISBN: 2221128109
Category: Fiction
Page: 487
View: 4654
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À vingt-six ans, Patrick Bateman est un golden boy de Wall Street ; le parfait yuppie des années 80. Il est aussi un serial killer... "Patrick Bateman est, hélas, un des personnages de roman les plus intéressants qu'on ait créés au cours des dix dernières années." Michel Braudeau, Le Monde. "Le premier roman depuis des années à faire résonner des thèmes aussi profonds, dostoïevskiens... [Bret Easton Ellis] nous oblige à regarder en face l'intolérable, ce que peu de romanciers ont le courage de faire." Norman Mailer. "On entend rarement dire, dans la fureur des commentaires, que ce roman est une satire, une satire hilarante, écœurante, pince-sans-rire, consternante... Ellis est avant tout un moraliste. Dans ses romans, chaque mot prononcé d'une voix laconique naît d'une indignation intense, douloureuse, éprouvée au regard de notre condition spirituelle..." The Los Angles Times.

Le Pouvoir des habitudes

Changer un rien pour tout changer
Author: Charles Duhigg
Publisher: Flammarion
ISBN: 2081388723
Category: Psychology
Page: 479
View: 7137
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Lisa souffrait de boulimie, d’alcoolisme, de tabagisme et de surendettement. Un jour, tout a changé : en modifiant une pièce du puzzle de son existence, elle est sortie du cercle vicieux de ses habitudes toxiques. Comment Starbucks est-elle devenue un mastodonte générant plus de 10 millions de dollars de chiffre d’affaires par an ? En changeant une habitude de management. L’habitude est le pilote automatique de notre cerveau. S’appuyant sur les dernières recherches en psychologie et en neurosciences, Charles Duhigg en dévoile le fonctionnement et révèle ce principe élémentaire : si notre vie est faite d’« habitudes clés » qui régissent nos conduites à notre insu, il suffit d’en modifier un élément pour créer un cercle vertueux. En changeant de clés, vous ouvrirez des portes insoupçonnées !

Facebook Marketing All-in-One For Dummies


Author: Andrea Vahl,John Haydon,Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 1118816005
Category: Business & Economics
Page: 792
View: 4405
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Reach your customers with the latest Facebook marketingstrategies Facebook Marketing All-in-One For Dummies, 3rdEdition is a detailed resource for businesses, brands, andpeople who are interested in promoting themselves, their goods, andtheir services on Facebook. Fully updated to cover new Facebookfeatures, this new Third Edition includes guidance on GraphSearch, the updated News Feed design, cover photo rules,advertising changes, updated mobile apps, and more. Examples andcase studies illustrate best practices, and the book providesstep-by-step guidance on creating a successful Facebook marketingcampaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social mediaplatform for most marketers. With more than a billion users whocomment over 3.2 billion times per day, Facebook provides a readyand willing customer base to businesses savvy enough to takeadvantage. Facebook Marketing All-in-One For Dummies,3rd Edition walks you through the creation of acustomized fan page, and guides you through interacting with fansand building a community around your brand. The book explainsFacebook applications and Facebook advertising, and shows you howto make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing areimportant Create and curate engaging content, including photos, video,contests, and more, and watch your fan base grow. Social mediamarketing is a major force in the success of a business, andFacebook is at the forefront of it all. Facebook MarketingAll-in-One For Dummies, 3rd Edition provides theguidance and information you need to get in there and claim yourspace.

Web Marketing All-in-One Desk Reference For Dummies


Author: John Arnold,Ian Lurie,Marty Dickinson,Elizabeth Marsten,Michael Becker
Publisher: John Wiley & Sons
ISBN: 0470413980
Category: Business & Economics
Page: 936
View: 4166
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Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Social Media Optimization For Dummies


Author: Ric Shreves
Publisher: John Wiley & Sons
ISBN: 1119016096
Category: Business & Economics
Page: 360
View: 5245
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Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.

Web Marketing All-in-One For Dummies


Author: John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten
Publisher: John Wiley & Sons
ISBN: 1118281675
Category: Business & Economics
Page: 936
View: 4799
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Build an online presence for your business with webmarketing Why buy several books on web marketing when you can buy justone? With this must-have resource, five marketing professionalsteam up to share their expertise in the field of web marketing sothat you can benefit from their know-how. Covering everything fromsite building, search engine optimization, and web analytics toonline advertising, e-mail marketing, and harnessing the potentialof social media, this team of web marketing gurus brings theirinsight and experience to the table and it's yours for thetaking. Provides invaluable advice for establishing a web presence andgetting your message out with online advertising Zeroes in on search engine optimization so that your site canbe discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understandingof your web marketing efforts Details ways to establish an online voice with blogging andpodcasting Walks you through the potential of social media marketing withFacebook, Twitter, and Google+ Looks at various options for getting your message onto mobileplatforms Web Marketing All in One For Dummies, 2nd Edition showsyou how to get your online name out there so that customers canfind you easily.

Engage-toi !


Author: Gregory Turpin
Publisher: Les éditions du Cerf
ISBN: 2204108650
Category: Religion
Page: 74
View: 8355
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Aime-toi toi-même. Deviens ce que tu es. Choisis la liberté. Accepte le pardon. Cultive la bienveillance. Change ta vie. Donne-toi. Autant de préceptes vivants et de leçons concrètes que Grégory Turpin nous livre pour aider ceux qui veulent avancer et qu'

Building Websites All-in-One For Dummies


Author: David Karlins,Doug Sahlin
Publisher: John Wiley & Sons
ISBN: 1118287258
Category: Computers
Page: 816
View: 2847
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Ten minibooks in one! The perfect reference for beginning webbuilders This hefty, 800+ page book is your start-to-finish roadmap forbuilding a web site for personal or professional use. Even ifyou're completely new to the process, this book is packed witheverything you need to know to build an attractive, usable, andworking site. In addition to being a thorough reference on thebasics, this updated new edition also covers the very latest trendsand tools, such as HTML5, mobile site planning for smartphones andtablets, connecting with social media, and more. Packs ten minibooks into one hefty reference: Preparation, SiteDesign, Site Construction, Web Graphics, Multimedia, InteractiveElements, Form Management, Social Media Integration, SiteManagement, and Case Studies Covers the newest trends and tools, including HTML5, the newAdobe Create Suite, and connecting with social media Offers in-depth reviews and case studies of existing sitescreated for a variety of purposes and audiences, such as blog sitesand non-profit sites Walks you through essential technologies, includingDreamweaver, HTML, CSS, JavaScript, PHP, and more Plan, build, and maintain a site that does exactly what youneed, with Building Web Sites All-In-One For Dummies, 3rdEdition.

Facebook All-in-One For Dummies


Author: Jamie Crager,Scott Ayres,Melanie Nelson,Daniel Herndon,Jesse Stay
Publisher: John Wiley & Sons
ISBN: 1118791878
Category: Computers
Page: 528
View: 4003
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Web Marketing For Dummies


Author: Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 1118065166
Category: Business & Economics
Page: 432
View: 5240
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Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on how to take advantage of guerrilla marketing and maximize marketing dollars.