Survey Research for Managers

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government.

Author: Peter F. Hutton

Publisher: Springer

ISBN: 9781349206988

Category: Business & Economics

Page: 268

View: 802

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The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.
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Survey Research for Managers

How to Use Surveys in Management Decision-making Peter F. Hutton. The research concluded that the best advertisement tested was distinguished by the fact ...

Author: Peter F. Hutton

Publisher: Springer

ISBN: 9781349068449

Category: Business & Economics

Page: 268

View: 734

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This book provides an introduction to the ways in which managers can use surveys to improve their decision-making. It focuses on how straightforward survey data can be used to improve the overall quality of management.
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Designing and Conducting Survey Research

New in this edition: Detailed examples from recent real-world research How-to instructions for implementing analysis with SPSS Updated ethical considerations for conducting survey research Guidelines for using cell phone samples and ...

Author: Louis M. Rea

Publisher: John Wiley & Sons

ISBN: 9781118767030

Category: Political Science

Page: 360

View: 390

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The industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report. Public and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis, and reporting. Designing and Conducting Survey Research is a complete resource, answering the "what", "why", and "how" every step of the way, and providing the latest information about technological advancements in data analysis. The updated fourth edition contains step-by-step SPSS data entry and analysis procedures, as well as SPSS examples throughout the text, using real data sets from real-world studies. Other new information includes topics like: Nonresponse error/bias Ethical concerns and special populations Cell phone samples in telephone surveys Subsample screening and complex skip patterns The fourth edition also contains new information on the growing importance of focus groups, and places a special emphasis on data quality including size and variability. Those who employ survey research methods will find that Designing and Conducting Survey Research contains all the information needed to better design, conduct, and analyze a more effective survey.
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Marketing Research for Managers

This new edition of the text includes: * The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples* Highly ...

Author: Sunny Crouch

Publisher: Butterworth-Heinemann

ISBN: IND:32000003068535

Category: Business & Economics

Page: 345

View: 161

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The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples* Highly practical and informative* New material which highlights the impact of new technology* New case studies and examples
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A Guide to Survey Research for Local Cooperative Management

A Guide to Survey Research for Local Cooperative Management Introduction Cooperatives cannot be successfully operated unless managers recognize the concerns ...

Author: Julie A. Hogeland

Publisher:

ISBN: OSU:32435029098258

Category: Agriculture, Cooperative

Page: 15

View: 338

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Designing and Conducting Survey Research

Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish.

Author: Louis M. Rea

Publisher: John Wiley & Sons

ISBN: 9780787981259

Category: Business & Economics

Page: 304

View: 846

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Designing & Conducting Survey Research, third edition Since it was first published in 1992, Designing and Conducting Survey Research has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. This updated and expanded third edition builds on the first two volumes and contains additional statistical techniques, new reporting methods that meet the growing demands for accountability, and more user-friendly analysis methods. Designing and Conducting Survey Research is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research, including construction of the instrument, administration of the process, and analysis and reporting of results. Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research. Praise for the Previous Edition of Designing & Conducting Survey Research "Clear, thorough, well-written, and eminently practical. Takes you step by step through all you need to know to conduct a survey or evaluate one and provides a basic understanding of the theoretical basis of sampling. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves." -Norton Long, professor emeritus of political science, University of Missouri, St. Louis "A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory yet comprehensive in approach, with step by step details." -John B. Sauvajot, public management consultant and former deputy chief administrative officer, San Diego County "Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book." -Robert J. Waste, Survey Research Center, California State University, Chico
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Marketing Research for Managers

For ease of explanation the questionnaire design process is discussed as a staged progression. In practice, like much research procedure, it is an iterative ...

Author: Sunny Crouch

Publisher: Routledge

ISBN: 9781136379673

Category: Business & Economics

Page: 392

View: 446

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The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
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Research Methods for Managers

Survey. research. design. 6. Learning. outcomes. At the end of this chapter the reader should be able to: l differentiate between descriptive surveys and ...

Author: John Gill

Publisher: SAGE

ISBN: 1446244792

Category: Business & Economics

Page: 288

View: 311

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Electronic Inspection Copy available for instructors here The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions. NEW to the Fourth Edition: - Expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up. - Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience. - Additional learning features including critical reflection boxes, case studies and chapter summaries. - A companion website with a full Instructors' Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts. Visit the companion website at www.sagepub.co.uk/gillandjohnson Using a practical approach, but with explicit attention to the role of theory in management research, the new edition of Research Methods for Managers is a stimulating guide for students in management, organization and organization research.
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Research Methodologies in Supply Chain Management

Diamantopoulos, A., Schlegelmilch, B. B. (1996): Determinants of Industrial Survey Response: A Survey-on-Surveys Analysis of Researchers' and Managers' ...

Author: Herbert Kotzab

Publisher: Springer Science & Business Media

ISBN: 3790816361

Category: Business & Economics

Page: 619

View: 568

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For reseach in all subjects and among different philisopical paradigms, research methodologies form one of the key issues to rely on. This volume brings a series of papers together, which present different research methodologies as applied in supply chain management. This comprises review oriented papers that look at what kind of methodologies have been applied, as well as methodological papers discussing new developments needed to successfully conduct research in supply chain management. The third group is made up of applications of the respective methodologies, which serve as examples on how the different methodological approaches can be applied. All papers have undergone a review process to ensure their quality. Therefore, we hope that this book will serve as a valid source for current and future researchers in the field. While the workshop on “Research Methodologies in Supply Chain Management” took place at the Supply Chain Management Center, Carl von Ossietzky Univ- sity in Oldenburg, Germany, it is based on a collaboration with the Supply Chain Management Group of the Department of Operations Management at the Cop- hagen Business School and the Department of Production Management at the Vienna University of Economics and Business Administration. We would like to thank all those who contributed to the workshop and this book.
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The SAGE Handbook of Research Management

Whether open or closed, tightly supervised or more independent, survey research demands the consistency and discipline that comes from centralized ...

Author: Robert Dingwall

Publisher: SAGE

ISBN: 9781473914452

Category: Reference

Page: 656

View: 465

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The Handbook of Research Management is a unique tool for the newly promoted research leader. Larger-scale projects are becoming more common throughout the social sciences and humanities, housed in centres, institutes and programmes. Talented researchers find themselves faced with new challenges to act as managers and leaders rather than as individual scholars. They are responsible for the careers and professional development of others, and for managing interactions with university administrations and external stakeholders. Although many scientific and technological disciplines have long been organized in this way, few resources have been created to help new leaders understand their roles and responsibilities and to reflect on their practice. This Handbook has been created by the combined experience of a leading social scientist and a chief executive of a major international research development institution and funder. The editors have recruited a truly global team of contributors to write about the challenges they have encountered in the course of their careers, and to provoke readers to think about how they might respond within their own contexts. This book will be a standard work of reference for new research leaders, in any discipline or country, looking for help and inspiration. The editorial commentaries extend its potential use in support of training events or workshops where groups of new leaders can come together and explore the issues that are confronting them.
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Research Methodology in Strategy and Management

We hope that this chapter will serve as a practical guide for researchers interested in conducting survey research on the corporate elite.

Author: David J. Ketchen

Publisher: Emerald Group Publishing

ISBN: 9780762313396

Category: Business & Economics

Page: 415

View: 794

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Volume 3 of the Research Methodology in Strategy and Management title offers twelve chapters of discussion surrounding various tools and methods utilized by scholars and academics. A wide range of approaches are covered that will prove to be an important reference and inspiration for strategists, managers, and researchers. *A resource containing recent research by some of the field's most respected scholars *12 chapters spanning a variety of relevant topics
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The Problem with Survey Research

Human resource management processes and programs—e.g., employee assistance programs (EAPs)—also are topics of survey research82. Virtually all that's known ...

Author: George Beam

Publisher: Routledge

ISBN: 9781351476256

Category: Social Science

Page: 444

View: 207

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The Problem with Survey Research makes a case against survey research as a primary source of reliable information. George Beam argues that all survey research instruments, all types of asking-including polls, face-to-face interviews, and focus groups-produce unreliable and potentially inaccurate results. Because those who rely on survey research only see answers to questions, it is impossible for them, or anyone else, to evaluate the results. They cannot know if the answers correspond to respondents' actual behaviors (objective phenomena) or to their true beliefs and opinions (subjective phenomena). Reliable information can only be acquired by observation, experimentation, multiple sources of data, formal model building and testing, document analysis, and comparison. In fifteen chapters divided into six parts-Ubiquity of Survey Research, The Problem, Asking Instruments, Asking Settings, Askers, and Proper Methods and Research Designs-The Problem with Survey Research demonstrates how asking instruments, settings in which asking and answering take place, and survey researchers themselves skew results and thereby make answers unreliable. The last two chapters and appendices examine observation, other methods of data collection and research designs that may produce accurate or correct information, and shows how reliance on survey research can be overcome, and must be.
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Employee Surveys in Management

Employee surveys are the central tool for accelerating strategic organization development.

Author: Ingwer Borg

Publisher: Hogrefe Publishing

ISBN: 9781616762957

Category: Psychology

Page: 494

View: 662

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Employee surveys are the central tool for accelerating strategic organization development. They allow managers and consultants to assess an organization on its soft factors such as leadership and employee engagement, leading to actions that reduce problems and turn opportunities into tangible results.
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Survey Research in Corporate Finance

S. managers, at least concerning capital structure, do not appear to be material ... Conversely, observations made in early survey research reviewed in this ...

Author: H. Kent Baker

Publisher: Oxford University Press

ISBN: 9780199924196

Category: Business & Economics

Page: 464

View: 926

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Corporate finance is a multifaceted discipline in which everything works in theory but not necessarily in practice. To bridge this gap, intelligently designed and executed surveys are essential in empirically validating conceptual hypotheses and the relative usefulness of various theories. Survey Research in Corporate Finance is a unique summary of state-of-the-art survey research in finance. Baker, Singleton, and Veit catalog and discuss the most important contributions to the field and provide a longitudinal perspective unavailable anywhere else. They offer an objective look at the role survey research in finance should play and illustrate the general and particular aspects of the form this research should take, how it is typically carried out, and how it should ideally be carried out, taking into account considerations developed throughout the book. The book provides financial researchers with a useful overview of survey methodology, synthesizes the major streams or clusters of survey research in corporate finance, and offers a valuable resource and guide for those interested in conducting and reading survey research in finance. Because a variety of views exist on the role of survey research in corporate finance, the authors present key findings from the varying perspectives of finance academics, finance journal editors, and finance practitioners. Synthesizing survey results on major issues in finance and offering knowledge learned from years of communications between academics and practitioners, Survey Research in Corporate Finance enables students and scholars of finance, as well as decision makers in many different kinds of firms, to actually determine how the theories on which their work is based actually play out in practice. This book is an essential, one-of-a-kind reference for any practitioners or academics interested in survey research in corporate finance.
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Research Methods for Managers

Chapter 6 Survey Research Design in this chapter we begin by outlining the main approaches to survey research methodology and their determinants ; we then ...

Author: John Gill

Publisher: SAGE

ISBN: 0761940022

Category: Business & Economics

Page: 233

View: 224

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This new edition helps management students with the methods they need when undertaking their proejct work, be it at first degree, diploma, MBA or doctorate level. The text incorporates feedback from a range of researchers, educators and students, with new examples of management research included.
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Encyclopedia of Survey Research Methods

On large surveys, the Field Director often is supported by in-house survey ... The Field Director is a senior member of the project management team and ...

Author:

Publisher: SAGE

ISBN: 9781412918084

Category:

Page:

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Handbook of Survey Research

Successful project management reduces itself to producing quality survey data on schedule and within budget. Increasingly, the prestige of a survey ...

Author: Peter H. Rossi

Publisher: Academic Press

ISBN: 9781483276304

Category: Social Science

Page: 774

View: 477

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Handbook of Survey Research provides an introduction to the theory and practice of sample survey research. It addresses both the student who desires to master these topics and the practicing survey researcher who needs a source that codifies, rationalizes, and presents existing theory and practice. The handbook can be organized into three major parts. Part 1 sets forth the basic theoretical issues involved in sampling, measurement, and management of survey organizations. Part 2 deals mainly with ""hands-on,"" how-to-do-it issues: how to draw theoretically acceptable samples, how to write questionnaires, how to combine responses into appropriate scales and indices, how to avoid response effects and measurement errors, how actually to go about gathering survey data, how to avoid missing data (and what to do when you cannot), and other topics of a similar nature. Part 3 considers the analysis of survey data, with separate chapters for each of the three major multivariate analysis modes and one chapter on the uses of surveys in monitoring overtime trends. This handbook will be valuable both to advanced students and to practicing survey researchers seeking a detailed guide to the major issues in the design and analysis of sample surveys and to current state of the art practices in sample surveys.
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Experiments in Public Management Research

Introduction Over the past decades, public management and administration research has generated a vast body of knowledge using survey research.

Author: Oliver James

Publisher: Cambridge University Press

ISBN: 9781108211260

Category: Business & Economics

Page:

View: 323

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Interest in experimental research in public management is on the rise, yet the field still lacks a broad understanding of its role in producing substantive findings and theoretical advances. Written by a team of leading international researchers, this book sets out the advantages of experiments in public management and showcases their rapidly developing contribution to research and practice. The book offers a comprehensive overview of the relationship between experiments and public management theory, and the benefits for examining causal effects. It will appeal to researchers and graduate-level students in public administration, public management, government, politics and policy studies. The key topics addressed are the distinct logic of experimental methods in the laboratory, in the field, and in survey experiments; how leading researchers are using different kinds of experiment to build knowledge about theory and practice across many areas of public management; and the research agendas for experimental work in public management.
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