The Art of Woo

Using Strategic Persuasion to Sell Your Ideas

Author: G. Richard Shell,Mario Moussa

Publisher: Penguin

ISBN: 1101202513

Category: Business & Economics

Page: 320

View: 5756

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You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report

Summary: The Art of Woo

Review and Analysis of Shell and Moussa's Book

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 2511021579

Category: Business & Economics

Page: 15

View: 3652

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The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas". This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.

The Art of Persuasive Communication

Author: Richard Storey

Publisher: Gower Publishing, Ltd.

ISBN: 9780566078194

Category: Language Arts & Disciplines

Page: 226

View: 8486

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Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.

The Art of Perspective

Who Tells the Story

Author: Christopher Castellani

Publisher: Graywolf Press

ISBN: 1555979157

Category: Literary Criticism

Page: 160

View: 6761

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A writer may have a story to tell, a sense of plot, and strong characters, but for all of these to come together some key questions must be answered. What form should the narrator take? An omniscient, invisible force, or one--or more--of the characters? But in what voice, and from what vantage point? How to decide? Avoiding prescriptive instructions or arbitrary rules, Christopher Castellani brilliantly examines the various ways writers have solved the crucial point-of-view problem. By unpacking the narrative strategies at play in the work of writers as different as E. M. Forster, Grace Paley, and Tayeb Salih, among many others, he illustrates how the author's careful manipulation of distance between narrator and character drives the story. An insightful work by an award-winning novelist and the artistic director of GrubStreet, The Art of Perspective is a fascinating discussion on a subject of perpetual interest to any writer.

The Art of Standing Still

Author: Penny Culliford

Publisher: Zondervan

ISBN: 0310861020

Category: Fiction

Page: 320

View: 7260

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Nothing much ever happens in Monksford. Even so, reporter Jemma Durham dreams of the story that will take her from the small Monksford Gazetteto a national newspaper. Then the town revives the tradition of the medieval mystery plays that were performed across England hundreds of years ago—and life in Monksford turns decidedly more interesting.

Springboard

Launching Your Personal Search for Success

Author: G. Richard Shell

Publisher: Penguin

ISBN: 1101601469

Category: Business & Economics

Page: 320

View: 2489

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Everyone knows that you are supposed to “follow your dream.” But where is the road map to help you discover what that dream is? You have just found it. In Springboard, award-winning author and teacher G. Richard Shell helps you find your future. His advice: Take an honest look inside and then answer two questions: What, for me, is success? How will I achieve it? You will begin by assessing your current beliefs about success, including the hidden influences of family, media, and culture. These are where the pressures to live “someone else’s life” come from. Once you gain perspective on these outside forces, you will be ready to look inside at your unique combination of passions and capabilities. The goal: to focus more on what gives meaning and excitement to your life and less on what you are “supposed” to want. Drawing on his decades of research, Shell offers personalized assessments to help you probe your past, imagine your future, and measure your strengths. He then combines these with the latest scientific insights on everything from self-confidence and happiness to relationships and careers. Throughout, he shares inspiring examples of people who found what they were meant to do by embracing their own true measure of success. Eric Adler: one of Shell’s former students who walked away from a conventional business career to help launch a revolutionary new concept in public education that has placed hundreds of inner-city high school students in top colleges. Kurt Timken: a Harvard-educated son of a Fortune 500 CEO who found his true calling as a hard-charging police officer fighting drug lords in southern California. Cynthia Stafford: an office worker who became one of her community’s leading promoters of theater and the arts. Get ready for the journey of a lifetime—one that will help you reevaluate your future and envision success on your own terms. Students and executives say that Richard Shell’s courses have changed their lives. Let this book change yours.

An Arabic-English Lexicon

Derived Fom the Best and the Most Copious Eastern Sources : Comprising a Very Large Collection of Words and Significations Omitted in the Ḳámoos, with Supplements to Its Abridged and Defective Explanations ... and Examples in Prose and Verse ; in Two Books. Ā - ṯ

Author: Edward William Lane

Publisher: N.A

ISBN: N.A

Category:

Page: 367

View: 4489

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Success, Your Way

Do What You're Meant to Do

Author: G. Richard Shell

Publisher: Penguin UK

ISBN: 0241967600

Category: Self-Help

Page: 320

View: 8537

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Wharton business school professor, G. Richard Shell, teaches you how to define your success personally in Success, Your Way 'Your time is limited, so don't waste it living someone else's life' -Steve Jobs Everyone knows that you are supposed to 'follow your dream'. But where is the map to help you discover that dream? In Success, Your Way, award-winning author and Wharton School professor G. Richard Shell challenges you to set aside ideas of success as defined by society, family, and the media. Instead he asks you to honestly answer two questions: What, for me, is success? How will I achieve it? Drawing on decades of research, Shell helps you probe your past, imagine your future, and measure your strengths. By identifying your unique passions and capabilities you will focus more on what gives meaning and excitement to your life. Get ready for the journey of a lifetime - one that will help you reevaluate your future and achieve success on your own terms. Students and executives say that G. Richard Shell's courses have changed their lives. Let this book change yours. 'A new way to look at success that can transform your life' Daniel Pink, author of To Sell is Human and Drive 'This inspiring guide will give you the tools to turn your calling into your Monday morning reality' Laura Vanderkam, author of What the Most Successful People Do Before Breakfast G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School. The creator of Wharton's popular "Success Course," his previous books include the award-winning Bargaining for Advantage and, with Mario Moussa, The Art of Woo. He lives with his family near Philadelphia.