The FT Essential Guide to Writing a Business Plan

In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: The essential knowledge you need to write a winning business plan – quickly and without fuss Guidance on how to focus throughout on the ...

Author: Vaughan Evans

Publisher: Pearson UK

ISBN: 9781292085166

Category: Business & Economics

Page: 296

View: 945

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In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: The essential knowledge you need to write a winning business plan – quickly and without fuss Guidance on how to focus throughout on the plan’s purpose – to win backing Samples of what a good plan looks like, so you can benchmark your own as you write it Checklists, tips, examples and milestones to ensure you’re on target Prompts to reflect on, evaluate and learn from your experience With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.
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The Financial Times Essential Guide to Business Writing

One of the three business books I always have on my desk to refer to, it's worth its weight in gold. In fact it's worth its weight in saffron.' Sheridan Thompson, CRM Director, The Walt Disney Company 'I loved this book.

Author: Ian Atkinson

Publisher: Ft Press

ISBN: 0273761137

Category: Business & Economics

Page: 176

View: 353

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'It's a fascinating subject - and a fascinating book. Without doubt, it's one of the best guides on business writing available today, expertly written and with clear, understandable guidance throughout. It will supercharge your writing and fast-track your business success.' Kate Allen, Head of UK & Ireland Marketing, BP Castrol 'Every serious business professional should have a copy of this book; it's an absolute godsend. One of the three business books I always have on my desk to refer to, it's worth its weight in gold. In fact it's worth its weight in saffron.' Sheridan Thompson, CRM Director, The Walt Disney Company 'I loved this book. So many important business decisions are still made - and swayed - by writing. So if you can harness style, structure, substance and the psychology of persuasion in your writing, you've got a powerful business advantage.' James O'Keefe, Head of Communications Planning, Lloyds Banking Group YOUR ESSENTIAL GUIDE TO BUSINESS WRITING The FT Essential Guide to Business Writing gives you the critical knowledge you need to make your writing more convincing, compelling and persuasive. It will also help you develop your writing skills for the future by showing you how to coach yourself so you can consistently improve your performance. This concise, practical guide shows you exactly how to produce writing that has both style and substance, which captures your reader's attention, and presents an irresistible call to action. If you follow its guidance, your writing will sizzle off the page and get you the results you want. FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RSULTS YOU WANT
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FT Essential Guide to Developing a Business Strategy

Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that.

Author: Vaughan Evans

Publisher: Pearson UK

ISBN: 9781292002804

Category: Business & Economics

Page: 264

View: 969

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Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.
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FT Essential Guide to Business Writing

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers.

Author: Ian Atkinson

Publisher: Pearson UK

ISBN: 9780273769774

Category: Business & Economics

Page: 184

View: 917

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Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.
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The Financial Times Essential Guide to Writing a Business Plan

In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: The essential knowledge you need to write a winning business plan - quickly and without fuss Guidance on how to focus throughout on the ...

Author: Vaughan Evans

Publisher:

ISBN: 1292085150

Category: Business planning

Page: 297

View: 863

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In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: The essential knowledge you need to write a winning business plan - quickly and without fuss Guidance on how to focus throughout on the plan's purpose - to win backing Samples of what a good plan looks like, so you can benchmark your own as you write it Checklists, tips, examples and milestones to ensure you're on target Prompts to reflect on, evaluate and learn from your experience With advice that's instantly applicable, whether your business is a start-up or a more established com.
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Writing a Business Plan

FT Essential Guide ePub eBook: How to win backing to start up or grow your ... as your guide in business planning, having worked on both sides of the table.

Author: Vaughan Evans

Publisher: Pearson UK

ISBN: 9780273758495

Category: Business & Economics

Page: 248

View: 893

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Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed. FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT
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FT Essential Guide to Making Business Presentations

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Author: Philip Khan-Panni

Publisher: Pearson UK

ISBN: 9780273758525

Category: Business & Economics

Page: 184

View: 179

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The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable. FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT
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FT Essential Guide to Negotiations ePub eBook

FINANCIAL TIMES Essential Guides I“ u '" ILL“ '14': II'IZiMQIAIzIIMQ ... _~ WRITING A - MAKING I WRITING 33$ BUSINESS PLAN BUSINESS ,// now TO WRITE TO {was ...

Author: Geof Cox

Publisher: Pearson UK

ISBN: 9780273772231

Category: Business & Economics

Page: 200

View: 923

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A practical and clear guide showing you how to lead and secure a win: win outcome in all your business deals. This book will take you through the steps, actions and communications skills necessary to ensure successful business negotiations. Introducing a four-phase process that underpins successful negotiations and sharing the practices and actions of highly effective negotiators in a straightforward and practical manner, this detailed, step by step guide will help you go into negotiations fully equipped with the key tools that you need to secure a win: win outcome.
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Key Strategy Tools

Following in the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers professional-level information in the practical and accessible framework synonymous with the Key series.

Author: Vaughan Evans

Publisher: Pearson UK

ISBN: 9780273779124

Category: Business & Economics

Page: 376

View: 559

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The strategy tools you need for your business to succeed! Let Key Strategy Tools be your guide to developing a winning strategy for your firm. Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success. Covering 88 tools and framed within an innovative strategy development process, the Strategy Pyramid, this user-friendly manual takes you through each step of the process. Whether analysing your market, building competitive advantage or addressing risk and opportunity, you’ll find the strategic thinking tools you need at every stage in your strategy development. Following in the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers professional-level information in the practical and accessible framework synonymous with the Key series.
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FT Essential Guide to Leading Your Team

FINANCIAL TIMES Essential Guides " vi“ 1141'. tlsttetfill "are. l-INAM'IAL TIMI-LS "E§m6 ... “— come-nu | BUSINESS WRITING A I MAKING BUSINESS PLAN BUSINESS ...

Author: Graham Yemm

Publisher: Pearson UK

ISBN: 9780273772446

Category: Business & Economics

Page: 184

View: 253

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The tools and ideas to help you lead with confidence and achieve better results through your team. This book provides all the tools and skills to help you be more effective in leading your team and achieving higher levels of performance. It focuses on three key elements: you as the leader, the principles of team working and team building, and getting individuals to contribute and perform. As well as identifying obstacles and pitfalls, it assists you in improving your skills and coaches you to work out what you could be doing better.
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The Financial Times Essential Guide to Budgeting and Forecasting

Essential Guide: BUSINESS . WRITING A MAKING . WRITING 4 BLSINESS PLAN I BUSINESS PRESENTATIONS mm YC'CQIRI l~ wwevo 1cm “LU? MAN PM”. new 10 “mt!

Author: Nigel Wyatt

Publisher: Pearson UK

ISBN: 9780273768159

Category: Business & Economics

Page: 208

View: 967

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Gain the knowledge and confidence you need to build and manage budgets and forecast financial information. This book demystifies budgets and forecasts, providing simple explanations and clear examples. It includes integrated checklists, goals and milestones, to ensure you are on target to achieve the best results. Part of The Financial Times Essential Guides series: Task-focused and results-orientated, the essential guides are for every manager who wants to move their skills beyond the ordinary to the best.
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Forgetfulness

Making the Modern Culture of Amnesia Francis O'Gorman ... The FT Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your ...

Author: Francis O'Gorman

Publisher: Bloomsbury Publishing USA

ISBN: 9781501324703

Category: Literary Criticism

Page: 192

View: 873

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Forgetfulness is a book about modern culture and its profound rejection of the past. It traces the emergence in recent history of the idea that what is important in human life and work is what will happen in the future. Francis O'Gorman shows how forgetting has been embraced as a requirement for modern existence and how our education, as well as life with fast-moving technology, further disconnects us from our pasts. But he also examines the cultural narratives that urge us to resist our collective amnesia. O'Gorman argues that such narratives, in rich but oblique ways, indicate our guilt about modernity's great unmooring from history. Forgetfulness asks what the absence of history does to our sense of purpose, as well as what belonging both to time and place might mean in cultures without a memory. It is written in praise of the best achievement and deeds of the past, but is also an expression of profound anxiety about what forgetting them is doing to us.
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The Definitive Business Plan

If this book had been available 30 years ago, life would have been a lot easier.

Author: Richard Stutely

Publisher: Pearson Education

ISBN: 0273710966

Category: Business & Economics

Page: 312

View: 192

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'The Definitive Business Plan' delivers fast-track advice for executives and entrepreneurs who want to get beyond the basics and produce coherent, compelling and intelligent business plans.
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Key Strategy Tools

The book describes each tool succinctly and guides you on how and when to apply them and when to be wary. This book delivers professional-level information in the practical and accessible framework synonymous with the Key series.

Author: Vaughan Evans

Publisher: FT Publishing International

ISBN: 1292328339

Category:

Page: 416

View: 633

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Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business. Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porters Five Forces or Kim and Mauborgnes Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions. This edition introduces you to recent leading strategic thinking such as Markidess Fast Second, McGraths Discovery-driven Growth, Blank and Riess Lean Start-ups and Martins Integrative Thinking. The book describes each tool succinctly and guides you on how and when to apply them and when to be wary.
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The Essential Guide to Managing Small Business Growth

Training – scanning HD 11/2003 12/2003 1 200 Planning – review and write ... and secretarial service AR 2/2004 6/2004 5 000 Premises – 400 sq ft new space ...

Author: Peter Wilson

Publisher: John Wiley & Sons

ISBN: 9780470868409

Category: Business & Economics

Page: 316

View: 618

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A cliche it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we see unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, the advice that once could be found from a 'Small Business Adviser' has been replaced by a call centre. Hand in hand with these challenges, the risks associated with expansion, or a new strategy, have grown significantly. In the context of a small business, where a manager has not necessarily had the breadth of experience of someone in a larger organization or formal management learning, they can seem extremely daunting. This book addresses the issues confronting managers/owners of SMEs by providing practical, jargon-free advice on which a SME can create a sound platform from which to prosper. * Uncomplicated and jargon free to appeal to the SME director or manager who has little time to read * Can be used as a continuous read or a source of ides for dealing with the day-to-day problems of running and growing a small business * Based on the practical experience of the authors with examples taken from consulting practice
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The Startup Coach Teach Yourself

... Dee, The 15 Essential Marketing Masterclasses for your Small Business, ... 2012 Evans, Vaughan, The FT Guide to Writing a Business Plan: How to Win ...

Author: Carl Reader

Publisher: Hachette UK

ISBN: 9781473624535

Category: Business & Economics

Page: 256

View: 238

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By the end of this book, you will have started your own business. This handy guide will help you to: - Evaluate yourself and your ideas - Assemble your research and your team - Raise the finances you need - Manage and market your business - Make a profit and stay sane! Whilst, other books help you talk the talk, the Teach Yourself Coach books will help you walk the walk. Who are you? * Anyone who wants to start their own business Where will this book take you? * You will have started your own business by the end of the book How does it work? * A combination of practical, tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time and at your own pace What else do you get? * Access to free downloadable resources Why Teach Yourself®? * Teach Yourself books are trusted around the world and have helped 60 million people achieve their goals
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Essential Guide to Marketing Planning

Finally , write a few lines about what a one - year marketing plan needs to ... Dilemmas to Business School , Financial Times , 7 May 2003 , www.ft.com . 4.

Author: Marian Burk Wood

Publisher: Pearson Education

ISBN: 027371323X

Category: Business & Economics

Page: 268

View: 525

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Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
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25 Need to Know Strategy Tools

With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.

Author: Vaughan Evans

Publisher: Pearson UK

ISBN: 9781292016467

Category: Business & Economics

Page: 224

View: 937

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Includes 10 handy do’s and don’ts of strategy development · Need powerful decision-making tools at your fingertips? · Want to get the most out of strategic thinking models like Porter’s Five Forces? · Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.
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Going Global An Information Sourcebook for Small and Medium sized Businesses

This outstanding work will help write a great business plan. **Timmons, Jeffry A. et al. ... Doing Business Anywhere: The Essential Guide to Going Global.

Author: Susan C. Awe

Publisher: Libraries Unlimited

ISBN: 9781598846959

Category: Language Arts & Disciplines

Page: 265

View: 258

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This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. • Includes chapters on specific aspects of developing and expanding an SME globally, including creating a business plan and building a website • Lengthy bibliographies are included at the end of each chapter, listing and evaluating print and electronic resources for the international SME entrepreneur • A brief glossary defines international trade terms • A helpful index provides additional access points to information resources including authors, titles, and keywords • An appendix of additional resources organized by regions of the world includes many additional resources not described in individual chapters • Takes readers through a step-by-step process, from planning and market analysis to sustaining international trade and using the internet globally
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Strategy Plain and Simple

" Stephen Lawrence, CEO, Protocol Education "Strategy in a nutshell, tailor-made for the small businessperson" James Pitt, Partner, Lexington Partners "A must-read for the small businessperson" Grahame Hughes, founding director, Haven Power ...

Author: Vaughan Evans

Publisher: Pearson UK

ISBN: 9781292218151

Category: Business & Economics

Page: 152

View: 539

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Strategy Plain and Simple’s uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow. With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success. He sets out a plain, simple, 3-step process: · Understand your market – how to forecast demand and supply. · Gain competitive advantage – how to target the strategic gap and bridge it. · Managing business risk – how to balance risk and opportunity. Read it in 60 minutes, follow the three steps and transform your business prospects. “This fast-moving book gives a proven, practical approach that you can apply immediately to start a successful business or build your current business into a lean, mean profit machine.” Brian Tracy, success guru, speaker and author of Now Build a Better Business! “A concise and compelling insight into strategy development, one of the key success factors in every business, large or small.” Mike Garland, former Partner and Head of Portfolio Group, Permira Advisers LLP "Bite-sized strategy for the small businessperson - crisp, concise and easily digested on one plane journey" David Williamson, Managing Partner, Nova Capital Management "Vaughan Evans does what he says on the tin - he Keeps It Simple, Successfully!" Stephen Lawrence, CEO, Protocol Education "Strategy in a nutshell, tailor-made for the small businessperson" James Pitt, Partner, Lexington Partners "A must-read for the small businessperson" Grahame Hughes, founding director, Haven Power “Short and sweet – this is strategy far removed from convoluted theory, ready to be applied to any small business to help it grow" Andrew Ferguson, Managing Director, Baird Capital At last! A book on business strategy I can read!" Fidelis Fernandez, small businessman
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