The Human Side of Twitter

By now nearly everybody has heard of Twitter, the wildly successful social networking site. But when asked to describe Twitter, most people, ...

Author: Neil Sandow

Publisher: Neil Sandow

ISBN: 9781448659838

Category: Humor

Page: 186

View: 980

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The Human Side of Twitter contains 2200+ tweets, humorous or otherwise, mined from the archives of Twitter. In this revised edition, which contains nearly twice the content of the first edition, you can listen in to the not-so-personal thoughts of normal (?) people from all over the world. Unlike most social networks, you see, Twitter is an open book. This book contains adult content.
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Twitter Means Business

Comparing Twitter to WOM is a great way to help biz wrap their arms around the concept. ... Twitter offers a unique window into the human side of reporters, ...

Author: Julio Ojeda-Zapata

Publisher: Happy About

ISBN: 9781600051197

Category: Business & Economics

Page: 153

View: 731

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Millions of Internet users have fallen in love with the Twitter microblogging service, which can engage customers, promote products, and monitor what is being said about brands. This text serves as a field guide to this powerful, flexible business tool.
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The Complete Idiot s Guide to Twitter Marketing

Cash in on the Twitter Trend and Reach More Customers Brett Petersel, ... multiple people contribute to a company's Twitter feed, let the human side show.

Author: Brett Petersel

Publisher: Penguin

ISBN: 9781101584743

Category: Business & Economics

Page: 336

View: 811

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Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
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The Twitter Book

As we said earlier in this chapter, Twitter gives you a phenomenal chance to reveal the human side of your organization, helping people connect with a ...

Author: Tim O'Reilly

Publisher: "O'Reilly Media, Inc."

ISBN: 9781449318963

Category: Computers

Page: 256

View: 188

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Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
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Tweet This

Don't forget to share the human side of your story. People want to get to know the person behind the tweets. Follow the Social Media Mullet Rule by leading ...

Author: Jessica Miller-Merrell

Publisher: BrownBooks.ORM

ISBN: 9781612547787

Category: Business & Economics

Page: 111

View: 681

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“Jam-packed with creative yet simple strategies for small businesses and consultants to leverage Twitter to grow and market their business.” —Craig Grotts, CFO, Nelson Auto Group Guaranteed to help you manage your Twitter for business account in thirty minutes a day or less! Build relationships and grow your business by using Twitter, the world’s fastest growing social media networking platform with an audience of more than twenty-seven million users from all across the country. Tweet This!: Twitter for Business offers basic instruction as well as advanced networking and marketing strategies for consultants, entrepreneurs, and small business owners. Start tweeting in minutes with: Customizable marketing plans Forty-plus business case studies and real-world examples An easy-to-use glossary and index Advice on legal considerations, implications, and Twitter guidelines Achieve “Twittertopia” with Tweet This! “Provides much needed clarity for small businesses looking to take their first steps into social media. Jessica’s book is the guide every small business and nonprofit that’s new to social media should read.” —Chris Wilson, digital brand strategist and author of The Fresh Peel blog “Jessica is a walking, talking, and tweeting example of how powerful social media for business and Twitter can be. Her book provides its readers with a ton of ways to leverage Twitter while providing simple and practical advice to join the conversation.” —Jack Chapman, career coach and author of Negotiating Your Salary
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Twitter Marketing

... to your followers or show a human side of your company. if you use twitter exclusively for self promotion, people will stop paying attention to you.

Author: Hollis Thomases

Publisher: John Wiley & Sons

ISBN: 9780470562260

Category: Business & Economics

Page: 504

View: 307

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The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
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Twitter Marketing For Dummies

... give people a feel for the human side of your company. Along with all these elements, you also need to share useful tweets that others post on Twitter.

Author: Kyle Lacy

Publisher: John Wiley & Sons

ISBN: 1118075706

Category: Business & Economics

Page: 336

View: 832

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Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
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Advances in The Human Side of Service Engineering

e.g., Twitter, Weibo, Facebook fan sites. Relationship Allowing users to connect, reconnect, communicate, and build relationships. e.g., Facebook, Linkedin ...

Author: Louis Freund

Publisher: AHFE Conference

ISBN: 9781495120916

Category:

Page: 660

View: 502

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If there is any one element to the engineering of service systems that is unique, it is the extent to which the suitability of the system for human use, human service, and excellent human experience has been and must always be considered. An exploration of this emerging area of research and practice, Advances in the Human Side of Service Engineering covers a broad spectrum of ergonomics and human factors issues highlighting the design of contemporary service systems.
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Twitter for charities non profits and the voluntary sector

can manage somewhere between five and fifteen), and space the Tweets ... rest of your Tweets should provide value to your followers or show your human side.

Author: Jeremy Webb and Jim Byrne

Publisher: Echo eBooks Limited

ISBN: 9780956921314

Category: Business & Economics

Page:

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Twitter has literally helped change the world. This book will help you discover what makes Twitter so powerful and useful for charities, non profit and voluntary organisations. You'll quickly learn the mechanics of Twitter then be introduced to advanced tips, tricks and tools that will help you grow a large and dedicated following on Twitter. You'll read about real examples of third sector organisations successfully using Twitter, and how it's far more than a broadcast medium. Buy this book, (read it) and become a social media ninja for good. Don't just take our word for it... Twitter is a phenomena. It's new and fast evolving - launched as a tool with no plan it quickly emerged as THE microblog platform on the web. BUT it is vast and quickly changing - this guide offers an easy way in to twitter, to maximise returns and to avoid the time-suck that poor social media is. Hat's off to Jeremy & Jim for making it accessible and clear. Like a snow flake in an avalanche or a drinking from a fire hydrant it is easy to be overwhelmed by Twitter - but this book is clear about how to increase your signal to noise ratio, how to engage effectively and above all - how to get returns for your messaging so you are effective tweeter and not just a twit. ~ @Tom_Alcott, Tom Alcott, The Social Network Company. As newcomers to tweeting ourselves at SAIF, but already with 545 followers (yah!), this book provides crucial advice on how to make the most of the Twitter phenomenon. And although we try our best, quite frankly, we still have a lot to learn which is where Jim’s book comes in. ~ @saifscotland, Susan Burn, SAIF Project Officer. Jim and Jeremy have produced an indispensable guide to getting started with, using and getting the most from Twitter. As well as covering the basics of Twitter - how to create an account, how to set-up your profile to maximum effect and how/when/what to tweet - the manual provides a trove of hints, power tips and links to resources that will benefit any Twitter user. ~ @dancham, Dan Champion, Champion Internet. "I wish I had read this before I decided to make an account on twitter, it would have been so much easier to understand. The book is the ideal tool for people who don’t do social network sites. After reading the book I have decided to deactivate my initial attempts and follow the books direction. I never thought Twitter was such a powerful tool for charities and voluntary groups, the way you have explained the power and how charities can benefit from it is brilliant. I have many spent hours ploughing through funding searches, trusts and donors when all the time the very thing I was afraid of had all the answers and contacts. Jim thanks from converting the unconverted." ~ @BdaaTerry, Terry Moseley British Disabled Angling Association Now I finally 'get' Twitter.This comprehensive yet readable guide is a must-read for anyone wanting to market anything using the medium of the 'Twittersphere'. ~ @mrjtrading, Mick Wood, Web Hosting & Design for Christians I can recommend this excellent guide having read through it myself. The guide is thorough and I am sure even seasoned tweeters will find interesting tips by reading it." ~ @eleanor_ila, Eleanor Lisney, Independent Living Aids and Equipment
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New Business Networking

However, I also use Twitter to share the human side of me, the one that is easily amused by quick, witty anecdotes and obscure photos.

Author: Dave Delaney

Publisher: Que Publishing

ISBN: 9780133384482

Category: Business & Economics

Page: 240

View: 835

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Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking , Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it! • Identify, research, and actually reach your best potential connections • Create a personal landing page that builds relationships • Grow a thriving LinkedIn network you can count on for years to come • Use third-party services to supercharge the value of your Twitter feed • Encourage people to engage more deeply with you on Facebook • Make powerful new connections through Google+ and Google Hangouts • Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble • Organize in-person events that work—and find sponsors to pay for them • Listen and converse better, and remember more of what you hear • Avoid oversharing and other social media faux pas • Transform your business card into a powerful agent on your behalf • Nurture and deepen the relationships you’ve worked so hard to create
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Twitter A Little Birdie Told Me

Building Your Business One Tweet at a Time Henry J. Button ... Wednesday might be devoted to showing the human side of the equation—just some sort of little ...

Author: Henry J. Button

Publisher: The Butler Publishing Group

ISBN: 9781442174269

Category: Business & Economics

Page: 76

View: 269

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There are not many really useful business tools that can lay claim to being 100% free. Twitter does, however, and while the opportunities it presents aren't really obvious at first glance, they're still manifold. Business users are learning new ways to turn Twitter to their advantage each and every day. Surprisingly, one of the best uses of Twitter is to add some human personality to you, your brand, and your company. One of the worst uses? Posting links to your own websites, day after day after day. I - Introduction to Twitter II - How Business Has Embraced Twitter III - Social Strategies IV - Using Twitter to Fuel Your Bottom Line V -Twitter Best Practices and Strategies Henry J. Button is an Internet Entrepreneur, Journalist and Social Media Commentator. This is his first book.
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Social Media Playbook for Business Reaching Your Online Community with Twitter Facebook LinkedIn and More

Reaching Your Online Community with Twitter, Facebook, LinkedIn, ... Maybe more so, since projecting the human side of your business doesn't come naturally.

Author: Tom Funk

Publisher: ABC-CLIO

ISBN: 9780313386275

Category: Computers

Page: 263

View: 966

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This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. • Offers in-depth, how-to advice on the four major social media platforms of interest to most businesses and explores corporate blogging • Shares both social media success stories and cautionary examples of real-world social media efforts gone awry • Explores the future of social media marketing
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Twitter For Dummies

Community is also a huge aspect of the Twitter experiences of many ... come to see a more human side of her and feel like they've even come to know her.

Author: Laura Fitton

Publisher: John Wiley & Sons

ISBN: 9781118960097

Category: Computers

Page: 312

View: 222

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A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
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Advances in the Human Side of Service Engineering

In 2009, the Nestlè campaign for the launch of Twitter Pulse' format allowed users to post tweets into an advertising unit launched on different sites with ...

Author: James C. Spohrer

Publisher: CRC Press

ISBN: 9781439870273

Category: Technology & Engineering

Page: 482

View: 350

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If there is any one element to the engineering of service systems that is unique, it is the extent to which the suitability of the system for human use, human service, and excellent human experience has been and must always be considered. An exploration of this emerging area of research and practice, Advances in the Human Side of Service Engineering covers a broad spectrum of ergonomics and human factors issues highlighting the design of contemporary manufacturing systems. Topics include: Adoption of health information technology (HIT) Aging society: the impact of age on traditional service system constructs Anthropology in service science Applying service design techniques to healthcare Co-creating value Cognitive systems modeling of service systems Context-related service: the human aspect of service systems Designing services for underserved populations Ethics dividend in services: how it may be cultivated, grown, and measured Governance of service systems Human aspects of change when applying Lean Six Sigma methods and tools Human side of service dominant logic in B2B settings Human-computer interaction and HF in software technologies Service network configuration impacts on customer experience Simulating employees and customers in service systems Systems design and the customer experience Usability and human side of electronic financial services The book also discusses issues that arise in shop floor and office environments in the quest for manufacturing agility, i.e. enhancement and integration of human skills with hardware performance for improved market competitiveness, management of change, product and process quality, and human-system reliability. It provides a foundation upon which researchers and practitioners can contribute to this quickly evolving area and make lasting contributions.
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Get Rich Click

gtFtr: Use the gtFtr tool to record your exercise activity on Twitter. 42. Xpenser: You can Twitter your ... 0 Share the human side of your company.

Author: Marc Ostrofsky

Publisher: Simon and Schuster

ISBN: 9781451668391

Category: Business & Economics

Page: 272

View: 599

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A mainstream release of a previously self-published best-seller, written by a successful internet traffic developer best known for his record-breaking sale of the Business.com domain name, shares a wealth of insights, tips and strategies for using online resources to build wealth rapidly.
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Digital Transformations in Turkey

hashtags enhance the chance that tweets will be read by individuals who are ... as well as tweets about travel and aging, showcased the human side of the ...

Author: Banu Akdenizli, Associate Professor of Communication at Northwestern University, Qatar

Publisher: Lexington Books

ISBN: 9780739191194

Category: Social Science

Page: 346

View: 999

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This edited collection analyzes the genesis, dynamics, and operations of different communication contexts in relation to digital transformations in Turkey. Akdenizli offers a multi-faceted and balanced discussion of the role and impact of communication technologies in a country with questionable and notorious freedom of expression violations.
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Getting Started in Small Business IT For Dummies Custom

... direct messages let you communicate privately with other Twitter users. ... personal elements to give people a feel for the human side of your business.

Author: Wiley Publications

Publisher: John Wiley & Sons

ISBN: 9780730376705

Category: Business & Economics

Page: 232

View: 133

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Getting Started in Small Business IT For Dummies (Custom)
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Twitterville

filtering irrelevant information and hashtags human side of keywords marketer use of operation of Twitter tools and terms avatar block character limits ...

Author: Shel Israel

Publisher: Penguin

ISBN: 9781101136348

Category: Business & Economics

Page: 320

View: 584

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Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you’re com- plaining about the weather with local friends, the next, you’re talking shop with a colleague based halfway across the globe. No matter where you’re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you’ll quickly find the ones who can make a difference to you. Social media writer Shel Israel shares revealing stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Israel introduces you to trailblazers such as: · Frank Eliason, who used Twitter to reverse Comcast’s blemished customer service reputation · Bill Fergus, who was on the team at Henry Ford Medical Center during the first “live tweeted” surgery · Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis · Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need · The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks) Twitterville features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch.
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The UX Careers Handbook

... can be seen by your boss and your colleagues Personal tweets: • Your human side: I occasionally tweet something that shows my human side (like running a ...

Author: Cory Lebson

Publisher: CRC Press

ISBN: 9781000000917

Category: Business & Economics

Page: 282

View: 792

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The UX Careers Handbook offers an insider’s look at how to be a successful User Experience (UX) professional from comprehensive career pathways to learning, personal branding, networking skills, building of resumes and portfolios, and actually landing a UX job. This book goes in-depth to explain what it takes to get into and succeed in a UX career, be it as a designer, information architect, strategist, user researcher, or in a variety of other UX career specialities. It presents a wealth of resources designed to help readers develop and take control of their UX career success including perspectives and advice from experts in the field. Features insights and personal stories from a range of industry-leading UX professionals to show readers how they broke into the industry, and evolved their own careers over time. Accompanied by a companion website that provides readers with featured articles and updated resources covering new and changing information to help them stay on top of this fast-paced industry. Provides worksheets and activities to help readers make decisions for their careers and build their own careers. Not only for job seekers! The UX Careers Handbook is also a must-have resource for: Employers and recruiters who want to better understand how to hire and retain UX staff. Undergraduate and graduate students who are thinking about their future careers Those in other related (or even unrelated) professions who are thinking of starting to do UX work
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