A Common Sense Approach to Theory and Practice Barbara J. Kanninen. In the following, we discuss various ways that the information in a SC experiment may be processed. Specifically, we find that there are two issues to explore: the ...
Author: Barbara J. Kanninen
Publisher: Springer Science & Business Media
ISBN: 9781402053139
Category: Business & Economics
Page: 337
View: 807
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This book provides practical, research-based advice on how to conduct high-quality stated choice studies. It covers every aspect of the topic, from planning and writing the survey, to analyzing results, to evaluating quality. There is no other book on the market today that so thoroughly addresses the methodology of stated choice. Chapters are written by top-notch academics and practitioners in an accessible style, offering practical, tough advice.