The Manager s Guide to Competitive Marketing Strategies

The third edition of this book explains the latest techniques for both developing and applying competitive strategies in an increasingly challenging and uncertain business environment.

Author: Norton Paley

Publisher: Thorogood Publishing

ISBN: 9781854183651

Category: Business & Economics

Page: 412

View: 145

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The third edition of this book explains the latest techniques for both developing and applying competitive strategies in an increasingly challenging and uncertain business environment.
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The Manager s Guide to Strategy

The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time.

Author: Roger Formisano

Publisher: McGraw Hill Professional

ISBN: 9780071436458

Category: Business & Economics

Page: 224

View: 435

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Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level. All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations. The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.
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Successful Product Management

In the second edition of Successful Product Management, Stephen Morse focuses on the skills and techniques required from the product manager to be effective as the architect and support of the product line, from developing the product plan ...

Author: Stephen Morse

Publisher: Kogan Page Publishers

ISBN: 0749427027

Category: Business & Economics

Page: 150

View: 154

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There are many product managers; often their responsibilities are extensive and expectations of performance overwhelming. In the second edition of Successful Product Management, Stephen Morse focuses on the skills and techniques required from the product manager to be effective as the architect and support of the product line, from developing the product plan to the product life cycle, control and communication. Published in association with Marketing magazine, the UK's leading magazine for the marketing and advertising community, this book offers a practical approach to the product management system, covering all aspects of the key tasks, including Product strategy; New product development (NPD); Product marketing; Product; profitabilit; and Branding. The detailed examples and checklists featured in Successful Product Management will assist all product managers, whether they are new to marketing or adapting their existing roles to create new ideas as they strategize, plan and develop products.
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Integrated Performance Management

Postgraduate and MBA students in a range of areas including strategy, accounting, finance, operations management, marketing, leadership and human resource management will find this book useful.

Author: Kurt Verweire

Publisher: SAGE

ISBN: 1412901553

Category: Business & Economics

Page: 334

View: 468

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Linking various disciplines and management functions, Integrated Performance Management provides the reader with a concrete framework to manage organizations successfully. The authors do not isolate a single strategy to manage performance. Instead, the book focuses on a range of strategies providing the reader with an introduction to each one. The concepts under analysis were developed through intense dialogue with business managers. While maintaining academic rigour, Integrated Performance Management presents ideas that students will find relevant outside of the classroom. Postgraduate and MBA students in a range of areas including strategy, accounting, finance, operations management, marketing, leadership and human resource management will find this book useful.
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A Manager s Guide to Strategic Retirement Plan Management

If motivating your employees is important to you as a manager, this book is an essential key to your success." —Josh Gordon, author of Presentations That Change Minds and Selling 2.0 Written by renowned retirement benefits planning ...

Author: Daniel Cassidy

Publisher: John Wiley & Sons

ISBN: 9780470039229

Category: Business & Economics

Page: 288

View: 946

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"Daniel Cassidy has written a detailed, comprehensive guide for managers to understand and succeed at the ongoing process of managing a company retirement plan. If motivating your employees is important to you as a manager, this book is an essential key to your success." --Josh Gordon, author of Presentations That Change Minds and Selling 2.0 Written by renowned retirement benefits planning specialist Daniel Cassidy, A Manager's Guide to Strategic Retirement Plan Management focuses on current best practices regarding company-sponsored retirement plans within the United States. Filled with in-depth insights and expert advice, this valuable guide will aid managers in applying strategic thinking to their retirement plan management activities--whether it be a 401(k) plan, investing in company stock, or a traditional defined benefit plan. It will also help you to view retirement plans in a holistic manner--ever more necessary given the unpredictable economy and recent troubles with companies such as Enron and WorldCom. Covering everything from administrative issues to financial and legal responsibilities, A Manager's Guide to Strategic Retirement Plan Management will allow you to make the best decisions possible while managing this ongoing process and help you find solutions that best fit your organization's specific needs.
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Managing Strategy

Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options.

Author: Chartered Management Institute

Publisher: Profile Books

ISBN: 9781782830306

Category: Business & Economics

Page: 378

View: 170

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Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options. It covers a range of topics, including: Understanding organisational culture Performing SWOT and PEST analyses Researching new markets Corporate mission and values Setting objectives Performance measurement and balanced scorecard Strategic options The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.
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Patent Strategy

In addition, this book serves as an invaluable reference for management and executives when making patent-related decisions such as whether a patent infringement study must be performed; whether the budget for patent matters should be ...

Author: Anthony L. Miele

Publisher: John Wiley & Sons

ISBN: 9780471151180

Category: Law

Page: 264

View: 369

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FROM PATENT TO PROFIT Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Patent Strategy illustrates the impact patents can have on technology-driven businesses' tactical and strategic efforts. Here is step-by-step guidance to the patent process, the laws, and basic strategies-from a business-goal perspective-so that middle and upper-level managers can recognize the significance of patents in relation to a particular business and can incorporate proper patent management efforts into their business framework. In addition, this book serves as an invaluable reference for management and executives when making patent-related decisions such as whether a patent infringement study must be performed; whether the budget for patent matters should be increased or decreased; whether attempts should be made to license certain patent technology; and whether the firm should sue for patent infringement. Case studies throughout the book give you a specific business context within which to consider the concepts introduced Statistics are presented to assist you in assessing various issues, planning patent strategies, and implementing patent management programs
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The Manager s Guide to Competitive Marketing Strategies Second Edition

Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies.

Author: Norton Paley

Publisher: CRC Press

ISBN: 1574442341

Category: Business & Economics

Page: 448

View: 298

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The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
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The Manager s Guide to Distribution Channels

The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships.

Author: Linda Gorchels

Publisher: McGraw Hill Professional

ISBN: 9780071442954

Category: Business & Economics

Page: 239

View: 476

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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
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A Manager s Guide to Technology Forecasting and Strategy Analysis Methods

This book provides a profile of the technology forecasting and strategy analysis methods available today to guide input to the corporate decision-making process.

Author: Stephen M. Millett

Publisher:

ISBN: UCSD:31822007650492

Category: Business & Economics

Page: 99

View: 360

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Technology forecasting is one of the most formidable challenges facing many organizations. In A Manager's Guide..., Stephen Millet and Edward Honton provide a guide for corporate and technology managers, planners, and analysts looking for a foundation on which to base technological forecasts and decision making. The authors assess 20 forecasting methods, evaluate their advantages and disadvantages, and suggest applications and uses. This book provides a profile of the technology forecasting and strategy analysis methods available today to guide input to the corporate decision-making process. Trend Analyses: Trend Extrapolation, Time Series Estimation, Regression Analysis, Econometrics, Systems Dynamics, S-Curves, Historical Analogies, Input-Output Matrices, Patent Trend Analysis, Scientific Literature Analysis, New Trend Analyses Techniques. Expert Judgment: Interviews, Questionnaires, Group Dynamics Multi-Option Analyses: Scenarios, Simulations, Paths and Trees, Portfolio Analysis Conclusions: Forecasts, Recommendations for Managers
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Effective Strategic Leadership

In Effective Strategic Leadership John Adair teaches you everything you need to know to enable you to be clear about what you want to achieve and to lead with purpose in order to turn your strategy into reality.

Author: John Adair

Publisher: Pan Macmillan

ISBN: 9780330536721

Category: Business & Economics

Page: 352

View: 655

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Since John Adair, one of the world's foremost experts in leadership training, introduced the term 'strategic leadership' in the 1980s, it has come into universal use. Strategic leaders are generally responsible for large organizations and may influence thousands of people. It is their role to respond to change and external events, establishing a strong organizational structure, allocating resources and communicating strategic vision. As a strategic leader, your decisions may appear more risky, your actions more visible and achieving results more complex than for organizational managers. In Effective Strategic Leadership John Adair teaches you everything you need to know to enable you to be clear about what you want to achieve and to lead with purpose in order to turn your strategy into reality. Among other things, he shows you how to: - Judge situations quickly and respond accordingly - Make decisions based on incomplete information - Pick the best second-tier leaders to achieve your objectives
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Strategy and Planning

However, it is not assumed that the end product of strategic thinking is always a written plan, although this is often the case.

Author: David Hussey

Publisher: Wiley

ISBN: 0471987182

Category: Business & Economics

Page: 296

View: 860

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One of a manager?s most critical tasks is to develop strategy, and although thinking on strategy is constantly shifting, the underlying issues remain the same. Strategic planning is a task that exists in organisations of all sizes, and at various levels of responsibility. This exceptionally useful and concise book provides essential information for managers and practitioners of strategic management, particularly those requiring a bird?s-eye view of the whole subject, who have neither the time nor inclination to read the encyclopaedic tomes that are currently available. The style is practical, without sacrificing integrity, and references are made to important sources in the literature. The book provides a framework for thinking about strategy, which can be used as the basis for a written plan, should this be needed. However, it is not assumed that the end product of strategic thinking is always a written plan, although this is often the case. Whether the plan is written or memorised, the steps and methods outlined in this book will help managers to develop a sound strategy. After taking the reader through a number of issues and steps in the development of corporate strategy, the book explores strategic thinking in the context of marketing, manufacturing, finance and human resources. The final chapter is optional, for those who are interested in an ongoing process of strategic planning.
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Building a Corporate Internet Strategy

This book provides expert guidance on developing an intelligent, needs-based Internet plan that will ensure that readers get the best possible return on investment when moving their company onto the Internet.

Author: Amit Maitra

Publisher: Van Nostrand Reinhold Company

ISBN: 0442022468

Category: Business enterprises

Page: 236

View: 130

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Corporate Internet deployment is too important to approach in a haphazard manner. This book provides expert guidance on developing an intelligent, needs-based Internet plan that will ensure that readers get the best possible return on investment when moving their company onto the Internet.
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Comprehensive Strategic Management

This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.

Author: Eric J. Bolland

Publisher: Emerald Group Publishing

ISBN: 9781787430280

Category: Business & Economics

Page: 424

View: 128

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This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.
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Social Care Management Strategy and Business Planning

This book will be essential reading for anyone involved in managing or leading practice either in the front line or at a more strategic level.

Author: Trish Hafford-Letchfield

Publisher: Jessica Kingsley Publishers

ISBN: 0857003941

Category: Social Science

Page: 240

View: 347

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Social Care Management, Strategy and Business Planning is a comprehensive guide to strategic social care management, covering all the knowledge and skills that managers in the 21st century must have, and showing how to make theory a practical reality. The book aims to make business planning a more accessible and user-friendly process, offering practical advice on how to tackle the everyday tasks which good social care management should involve. Topics covered include strategic planning, business development, commissioning and contracting, project management, decision-making, risk, and evaluation techniques. The book also acknowledges the challenges of working collaboratively within a complex legislative and policy framework and juggling different aspects of the management tasks whilst retaining professional identities and ethics. Also included are practical examples and lively tips and comments from practising managers on their experiences in different areas of business planning. This book will be essential reading for anyone involved in managing or leading practice either in the front line or at a more strategic level. It will be useful to post-qualifying social work students and is particularly valuable to anyone following a management training programme.
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Strategic Management

Designed to meet the needs of busy MBA students and practising managers alike, Strategic Management will guide the reader through the most important work by academics and consultants in the field of strategy.

Author: Philip Sadler

Publisher: Kogan Page Publishers

ISBN: 0749439386

Category: Business & Economics

Page: 272

View: 259

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In this thorough and accessible guide, Philip Sadler details the fundamental concepts, frameworks and ideas necessary to formulate and implement strategy. Designed to meet the needs of busy MBA students and practising managers alike, Strategic Management will guide the reader through the most important work by academics and consultants in the field of strategy.
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Strategy Excellence for Product Managers

While an Agile roadmap typically looks out about nine months, this book focuses the reader on how to position their product for where the market will be in three to five years.

Author: Greg Cohen

Publisher:

ISBN: 0999110608

Category:

Page:

View: 134

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Strategy Excellence for Product Managers takes fresh look at the role of product strategy in navigating competitive and dynamic markets. It is targeted for those looking to move beyond managing their product to leading their product. The book explores three main areas: i) The five elements of a product strategy, ii) driving product growth, and iii) analyzing markets to identify areas you can win. While an Agile roadmap typically looks out about nine months, this book focuses the reader on how to position their product for where the market will be in three to five years.
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Asset Maintenance Management

Edited by an expert in the maintenance field, and with in-depth contributions from professionals in asset maintenance management, as well as consultants, university instructors, and experts in specific maintenance techniques, Asset ...

Author: Alan Wilson

Publisher: Industrial Press Inc.

ISBN: 0831131535

Category: Technology & Engineering

Page: 828

View: 151

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Edited by an expert in the maintenance field, and with in-depth contributions from professionals in asset maintenance management, as well as consultants, university instructors, and experts in specific maintenance techniques, Asset Maintenance Management contains a wealth of information never before gathered in one package! Providing companies with the methods, strategies, and practices that will help efficiently and effectively direct and shape their asset management operations, this comprehensive reference is sure to be found useful by supervisors, plant managers, and directors who own, manage, or service physical plants.
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The Manager s Guide to Simple Strategic Service Oriented Business Continuity

Example Executive Communication To: XYZ Company Senior Executives From:
John Smith, Chief Security Officer Re: New Business Continuity Management
Program Business continuity management (BCM) is a critical business activity for
 ...

Author: Rachelle Loyear, MBCP, AFBCI, CISM, PMP

Publisher: Rothstein Publishing

ISBN: 9781944480394

Category: Business & Economics

Page: 144

View: 634

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You have the knowledge and skill to create a workable Business Continuity Management (BCM) program – but too often, your projects are stalled while you attempt to get the right information from the right person. Rachelle Loyear experienced these struggles for years before she successfully revamped and reinvented her company’s BCM program. In The Manager’s Guide to Simple, Strategic, Service-Oriented Business Continuity, she takes you through the practical steps to get your program back on track. Rachelle Loyear understands your situation well. Her challenge was to manage BCM in a large enterprise that required hundreds of BC plans to be created and updated. The frustrating reality she faced was that subject matter experts in various departments held the critical information she needed, but few were willing to write their parts of the plan. She tried and failed using all the usual methods to educate and motivate – and even threaten – departments to meet her deadlines. Finally, she decided there had to be a better way. The result was an incredibly successful BCM program that was adopted by BCM managers in other companies. She calls it “The Three S’s of BCM Success,” which can be summarized as: Simple – Strategic – Service-Oriented. Loyear’s approach is easy and intuitive, considering the BCM discipline from the point of view of the people in your organization who are tasked to work with you on building the plans and program. She found that most people prefer: Simple solutions when they are faced with something new and different. Strategic use of their time, making their efforts pay off. Service to be provided, lightening their part of the load while still meeting all the basic requirements. These tactics explain why the 3S program works. It helps you, it helps your program, and it helps your program partners. Loyear says, “If you follow the ‘Three S’ philosophy, the number of plans you need to document will be fewer, and the plans will be simpler and easier to produce. I’ve seen this method succeed repeatedly when the traditional method of handing a business leader a form to fill out or a piece of software to use has failed to produce quality plans in a timely manner.” In The Manager’s Guide to Simple, Strategic, Sevice-Oriented Business Continuity, Loyear shows you how to: Completely change your approach to the problems of “BCM buy-in.” Find new ways to engage and support your BCM program partners and subject matter experts. Develop easier-to-use policies, procedures, and plans. Improve your overall relationships with everyone involved in your BCM program. Craft a program that works around the roadblocks rather than running headlong into them.
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The Practice of Making Strategy

For those teaching strategic management the book provides links to the major texts in the strategy field. The material making up this book has been used successfully with new practitioners - consultants, and practising managers.

Author: Fran Ackermann

Publisher: SAGE

ISBN: 9781446204740

Category: Business & Economics

Page: 272

View: 900

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The Practice of Making Strategy takes the student through the process of making strategy with a management team. This is a highly practical book based on a wealth of organizational applications in large and small organizations, public and not-for-profit as well as commercial settings. It presents techniques that can be used to develop a business model, and manage key strategic issues. The techniques are used to develop strategies for units, departments and operating companies, as well as for a complete organization. For those teaching strategic management the book provides links to the major texts in the strategy field. The material making up this book has been used successfully with new practitioners - consultants, and practising managers. Many managers use the material to guide the development of a strategy for their own group within a larger corporation. The book reflects powerful theories from the fields of strategic management, social psychology, psychology, operational research, and organizational behaviour that are brought together in Eden and Ackermann's Making Strategy: the Journey of Strategic Management (1998, 2nd Edition forthcoming). The Practice of Making Strategy extends this material into a step-by-step process with examples and real cases. The book includes chapters on: how to get started with a management team; surfacing and structuring strategic issues; developing a goals system; working with patterns of distinctive competencies; developing and testing the business model; achieving closure. This book will be set reading for MBA students, to be used alongside the main textbooks in strategy courses. It will also fit perfectly with managers wanting to do their own strategy making, and with consultants working in this field.
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