The Mobile Mind Shift

Engineer Your Business To Win in the Mobile Moment
Author: Ted Schadler,Josh Bernoff,Julie Ask
Publisher: Greenleaf Book Group
ISBN: 0991361016
Category: Business & Economics
Page: 272
View: 5441
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Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

Mobile Marketing

Grundlagen, Strategien, Instrumente
Author: Daniel Rieber
Publisher: Springer-Verlag
ISBN: 3658147776
Category: Business & Economics
Page: 113
View: 6501
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Dieses Buch erklärt fundiert und anschaulich, wie Unternehmen das Medium Mobile ganzheitlich in ihren Marketingmix integrieren und den Always-on-Trend bei den Kunden bestmöglich nutzen können. Denn: Potenzielle Kunden sind am wirkungsvollsten von Produkten und Dienstleistungen zu überzeugen, wenn Unternehmen sie auf dem persönlichsten aller Endgeräte – dem neuen First Screen – im entscheidenden Mobile Moment ansprechen.Der Autor, selber Mobile Aktivist der ersten Stunde, gibt einen tiefen Einblick in die junge Disziplin Mobile Marketing und erklärt alle wichtigen Instrumente, Erfolgsfaktoren und Trends: von einer App-Strategie über mobil optimierte Websites, Mobile Advertising und Proximity Marketing bis hin zu Mobile Messaging und Social Media. Mit zahlreichen Beispielen, Analysen, nützlichen Anwendungstipps und Insiderinformationen aus erster Hand.Das Buch richtet sich an Marketingentscheider und -manager, die sich erstmals mit den Möglichkeiten des Mobile Marketing befassen oder ihre aktuelle Mobile-Strategie mit Hilfe von tiefergehenden Insights optimieren wollen.

Digital Connection

Die bessere Customer Journey mit smarten Technologien – Strategie und Praxisbeispiele
Author: Tanja Kruse Brandão,Gerd Wolfram
Publisher: Springer-Verlag
ISBN: 365818759X
Category: Business & Economics
Page: 507
View: 2172
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Dieses Buch zeigt, was smarte Technologien zu allen Phasen der Customer Journey beitragen und wie sie zu einer besseren User Experience führen können. Proximity-Technologien und mobile Endgeräte verändern schon jetzt ganz deutlich das Kundenverhalten. Und die Kundenerwartungen hinsichtlich kontextabhängiger und individualisierter Information steigen. Der alte Marketingtraum: zur richtigen Zeit, im richtigen Kontext an die richtige Person die passende Information zu senden, ist heute schon machbar. Smarte Technologien verknüpfen physische Objekte mit digitalen Inhalten und machen so das „Internet of Things“ werthaltig. Marken, die diese Chance nicht wahrnehmen, werden morgen um ihre Existenz kämpfen müssen. Die Vielzahl der verfügbaren Technologien und die nur wenig bekannten Praxisbeispiele erschweren noch eine zielführende Umsetzung im Rahmen einer digitalen Marketingstrategie. Mit genau diesem Ziel haben die Autoren diesen Ratgeber für die Praxis geschrieben: als pragmatischen Wegweiser hin zu einer Digital-Connected-Strategie für eine individuelle Customer Journey und effektives Touchpoint-Management. Das Ziel: Exzellenz an jedem Touchpoint! Aus dem Inhalt Vorstellung smarter Technologien und ihrer Funktionsweisen - von Location-Based (GeoFencing und GPS), NFC und RFID, Augmented Reality und Beacons über Chatbots und Messenger bis hin zu Visible Light Communication (VLC) und Virtual Reality Rechtliche Rahmenbedingungen und Handlungsanweisungen, wie eine Digital-Connection-Strategie umgesetzt werden kann Zahlreiche Praxisbeispiele aus unterschiedlichen Branchen Die AutorenTanja Kruse Brandão ist Digital Business Enabler, Gründerin, Partner der Digital Connection und Leiterin des BVDW-Labs „Proximity Solutions“.Dr. Gerd Wolfram ist CEO von IoT Innovation & Consult, Partner der Digital Connection und renommierter Vordenker zum Thema Digital Innovation. Digitales Buch: mit der kostenlosen Springer Nature ExploreBooks App Videos zum Buch streamen.

The Communication Scarcity in Agriculture


Author: Jessica Eise,Whitney Hodde
Publisher: Routledge
ISBN: 1317231309
Category: Business & Economics
Page: 140
View: 9641
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Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

Handbook of Research on Social Software and Developing Community Ontologies


Author: Hatzipanagos, Stylianos,Warburton, Steven
Publisher: IGI Global
ISBN: 1605662097
Category: Computers
Page: 632
View: 716
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"This book explores how social software and developing community ontologies are challenging the way we operate in a performative space"--Provided by publisher.

Facebook, YouTube, Xing & Co

gewinnen mit Social Technologies
Author: Charlene Li,Josh Bernoff
Publisher: N.A
ISBN: 9783446417823
Category:
Page: 294
View: 4477
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Immer mehr Menschen nutzen "Social Technologies": Internet-Plattformen wie Facebook, YouTube und Twitter sowie Tools wie Podcasts, Wikis und Blogs, wo sie sich online austauschen. Dort finden sie, was sie suchen - Informationen, Produkte, Geschäftspartner oder einfach jemanden zum Chatten. Viele Unternehmen tun sich schwer mit den Social Technologies: Sie sind es nicht gewohnt, dass sich Kunden ganz unverblümt zu ihren Produkten äußern, statt die "offizielle" Produktwerbung zu schlucken. Aber ob es den Unternehmen gefällt oder nicht: Die Bedeutung der Social Technologies nimmt ständig weiter zu. Unternehmen, die diesen Trend ignorieren, sind jetzt schon erheblich im Nachteil gegenüber ihren Wettbewerbern - wer die Herausforderung annimmt, kann davon stark profitieren. Charlene Li und Josh Bernoff zeigen, wie Social Technologies funktionieren - und wie Unternehmen sie strategisch für sich nutzen können. Mehr als zwanzig konkrete Fallbeispiele zeigen, wie führende Unternehmen aus aller Welt und in ganz verschiedenen Branchen mit Social Technologies ihren Umsatz und ihren Gewinn steigern - und was Führungskräfte in allen Unternehmen davon lernen können. Charlene Li, vormals bei Forrester Research, ist nun als unabhängige Vordenkerin und Beraterin tätig. Josh Bernoff ist Vice President und Principal Analyst bei Forrester Research. Er rief kontinuierlich erhobene Umfragen zu Technologiethemen bei Forrester Research ins Leben. Durch seine Forschungen versucht er eine Antwort auf die Frage zu geben, wie Menschen Technologien nutzen.

Mindshift

Mach dich fit für die Arbeitswelt von morgen
Author: Svenja Hofert
Publisher: Campus Verlag
ISBN: 3593441306
Category: Business & Economics
Page: 312
View: 6430
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In 20 Jahren werden 50 Prozent aller Jobs von Robotern erledigt, so eine aufrüttelnde Oxford-Studie. In Zukunft werden daher genau die Fähigkeiten gefragt sein, die in der heutigen Arbeitswelt oft zu kurz kommen: Kreativität, Intuition und Empathie. Die renommierte Karriereexpertin Svenja Hofert sagt: Dafür braucht es einen Mindshift - eine Neubelegung der Tasten in unserem Kopf. Ihr neues Buch stiftet zum Querdenken, Umdenken, Neudenken an. Gehirnyoga gewissermaßen. Jeder der 22 Mindshifts zielt auf einen Aspekt, der in der Zukunft des Lernens, Arbeitens und Lebens wichtig ist. Es geht um neue Blickwinkel, um Veränderung, um Erweiterung der eigenen Möglichkeiten. Und das Tolle dabei: Gerade durch die Belebung unserer menschlichen Fähigkeiten werden wir up to date bleiben!

(K)ein Gespür für Zahlen

So bekommt man den Durchblick in Mathe
Author: Barbara Oakley
Publisher: MVG Verlag
ISBN: 3864157811
Category: Mathematics
Page: 352
View: 3094
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Mathematik versteht man oder eben nicht. Der eine ist dafür natürlich begabt, dem anderen bleibt dieses Fach für immer ein Rätsel. Stimmt nicht, sagt nun Barbara Oakley und zeigt mit ihrem Buch, dass wirklich jeder ein Gespür für Zahlen hat. Mathematik braucht nämlich nicht nur analytisches Denken, sondern auch den kreativen Geist. Denn noch mehr als um Formeln geht es um die Freiheit, einen der vielen möglichen Lösungsansätze zu finden. Der Weg ist das Ziel. Und wie man zum richtigen Ergebnis kommt, ist eine Kunst, die man entwickeln, entdecken und in sich wecken kann. Die Autorin vermittelt eine Vielfalt an Techniken und Werkzeugen, die das Verständnis von Mathematik und Naturwissenschaft grundlegend verbessern. (K)ein Gespür für Zahlen nimmt Ihnen — vor allem wenn Sie sich in Schule, Uni oder Beruf mathematisch oder naturwissenschaftlich beweisen müssen — nicht nur die Grundangst, sondern stärkt Ihren Mut, Ihren mathematischen Fähigkeiten zu vertrauen. So macht Mathe Spaß!

Mindshift

Break Through Obstacles to Learning and Discover Your Hidden Potential
Author: Barbara Oakley
Publisher: Penguin
ISBN: 0399184082
Category: Business & Economics
Page: 304
View: 760
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Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become. At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn’t realize we had—no matter what our age or background. We’re often told to “follow our passions.” But in Mindshift, Dr. Barbara Oakley shows us how we can broaden our passions. Drawing on the latest neuroscientific insights, Dr. Oakley shepherds us past simplistic ideas of “aptitude” and “ability,” which provide only a snapshot of who we are now—with little consideration about how we can change. Even seemingly “bad” traits, such as a poor memory, come with hidden advantages—like increased creativity. Profiling people from around the world who have overcome learning limitations of all kinds, Dr. Oakley shows us how we can turn perceived weaknesses, such as impostor syndrome and advancing age, into strengths. People may feel like they’re at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators: They bring valuable insights from one discipline to another. Dr. Oakley teaches us strategies for learning that are backed by neuroscience so that we can realize the joy and benefits of a learning lifestyle. Mindshift takes us deep inside the world of how people change and grow. Our biggest stumbling blocks can be our own preconceptions, but with the right mental insights, we can tap into hidden potential and create new opportunities. From the Trade Paperback edition.

The Great Mindshift

How a New Economic Paradigm and Sustainability Transformations go Hand in Hand
Author: Maja Göpel
Publisher: Springer
ISBN: 3319437666
Category: Science
Page: 184
View: 2628
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This book describes the path ahead. It combines system transformation researchwith political economy and change leadership insights when discussing the needfor a great mindshift in how human wellbeing, economic prosperity and healthyecosystems are understood if the Great Transformations ahead are to lead to moresustainability. It shows that history is made by purposefully acting humans andintroduces transformative literacy as a key skill in leading the radical incremental change

MindShift to a Better Place


Author: Mindshift Foundation,Elizabeth Venzin
Publisher: HarperCollins Australia
ISBN: 1460711866
Category: Self-Help
Page: 320
View: 9308
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Your guide to creating lasting change, self-worth and positive mental health We are a society that no longer takes mental health for granted. We've come a long way from the 'get over it' mentality that forced many of us to try to deal with our problems alone. Treatment options have become better and more sophisticated, and we now work actively to prevent mental health conditions. Healthy self-worth is essential for good mental health. Someone with healthy self-worth is more likely to have better coping skills, greater resilience and the ability to maintain long-term positive mental health. The MindShift Foundation, led by founder and CEO Elizabeth Venzin, is a registered charity dedicated to preventative mental health awareness and advocacy. Prevention, awareness and education are important keys to understanding mental health. In this book, you'll find practical information and useful resources to help grow your self-worth or assist someone you care about with theirs. MindShift to a Better Place helps you identify the signs of low self-worth, guides you on how and where to seek appropriate treatment and assists you in taking those steps forward to create healthy self-worth, positive wellbeing and strong mental health.

Social Computing

Concepts, Methodologies, Tools and Applications
Author: Subhasish Dasgupta
Publisher: IGI Global
ISBN: 1605669849
Category: Computers
Page: 2365
View: 491
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With an increasing accessibility to social networking tools, the development of Web 2.0, and the emergence of virtual worlds, social computing crosses cultural boundaries to join people in the digital landscape. Social Computing: Concepts, Methodologies, Tools, and Applications uncovers the growing and expanding phenomenon of human behavior, social constructs, and communication in online environments. This multiple volume publication presents the latest research on social change, evolving networks, media, and interaction with technology to offer audiences a comprehensive view of the impact of social computing on the way cultures think, act, and exchange information.

Blackwood's Edinburgh Magazine


Author: N.A
Publisher: N.A
ISBN: N.A
Category:
Page: N.A
View: 7720
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The Living Age ...


Author: N.A
Publisher: N.A
ISBN: N.A
Category:
Page: N.A
View: 6464
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The Mobile Communications Handbook


Author: Jerry D. Gibson
Publisher: CRC Press
ISBN: 9781439874998
Category: Technology & Engineering
Page: 720
View: 526
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In a single volume, The Mobile Communications Handbook 2nd. Edition covers the entire field - from principles of analog and digital communications to cordless telephones, wireless local area networks (LANs), and international technology standards. The amazing scope of the handbook ensures that it will be the primary reference for every aspect of mobile communications.

A Powerful Mindshift


Author: Ladrew Murrell
Publisher: N.A
ISBN: 9781733131339
Category:
Page: 290
View: 2415
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NOT YOUR AVERAGE SELF-HELP book. A Powerful Mindshift empowers transformation of thought, inspiration and actionable steps to triumph life's circumstances and to realize the best version of yourself. Author LaDrew Murrell has spent over a decade coaching and teaching the world to pursue knowledge and recognize barriers that far too often hold you back from attaining paramount levels of success.

Lebe nach deinen eigenen Regeln

10 Schritte zum unkonventionellen Denken
Author: Vishen Lakhiani
Publisher: Ullstein Buchverlage
ISBN: 3843715629
Category: Body, Mind & Spirit
Page: 352
View: 2225
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Was, wenn all unsere Ideen und Konzepte von Liebe, Spiritualität, Arbeit und Glück auf falschen Regeln basieren? Vishen Lakhiani, der Shootingstar im Bereich Persönlichkeitsentwicklung, zeigt, wie wir lernen können, unkonventionell zu denken. Er verbindet moderne Spiritualität, methodisches Denken, Ideenreichtum und Humor zu einem revolutionären 10-Punkte-Programm für ein neues, gesteigertes Verständnis des menschlichen Selbst. So kann jeder sein volles Potential entfalten und ein glückliches und außergewöhnliches Leben führen. Dieses Buch stellt bestehende Normen auf den Kopf und erklärt, wie man ein Leben nach ganz eigenen Maßstäben führt. Es ebnet den Weg zu kreativer Selbstverwirklichung.

The Six Immutable Laws of Mobile Business


Author: Philip Sugai,Marco Koeder,Ludovico Ciferri
Publisher: John Wiley & Sons
ISBN: 1118027892
Category: Technology & Engineering
Page: 224
View: 6474
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Valuable lessons from Japan’s mobile industry yield 6 Immutable Laws for Mobile Business globally Japan’s mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan’s mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps you understand the Six Immutable Laws of Mobile Business. These will help you and your business successfully navigate the challenges that the world’s Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help guide you to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths. The book highlights Japan’s incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled "Simplexity." Based on their interviews and observations, the authors assert that, "Simplexity will be what truly empowers individual users through their mobile devices. Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for today’s and tomorrow’s mobile Internet. This book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.com

The Mobile Commerce Revolution

Business Success in a Wireless World
Author: Tim Hayden,Tom Webster
Publisher: Que Publishing
ISBN: 0133475530
Category: Business & Economics
Page: 208
View: 2081
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Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy

Change Your Space, Change Your Culture

How Engaging Workspaces Lead to Transformation and Growth
Author: Rex Miller,Mabel Casey,Mark Konchar
Publisher: John Wiley & Sons
ISBN: 111893783X
Category: Business & Economics
Page: 288
View: 8198
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The fastest, easiest way to shift culture toward engagement andproductivity Change Your Space, Change Your Culture is a guide totransforming business by rethinking the workplace. Written by ateam of trail-blazing leaders, this book reveals the secrets ofcompanies that discovered the power of culture and space. Thisinsightful guide reveals what companies lose by viewing officespace as something to manage or minimize. With practical tips andimplementation details, the book helps the reader see that theworkspace is, in fact, a crucial driver of productivity andmorale. Change Your Space, Change Your Culture was born out ofrecent studies that expose truly outrageous "Oh, my God"realities: More than 70 percent of the workforce either hates their job orthey are just going through the motions. Half of all office space is wasted. Those shattering facts exist because office space is generallyregarded as "overhead" or "sunk cost." Most buildings today clearlycommunicate the low priority placed on people-friendly design. Poorworkforce engagement is baked into the culture. This book providesguidance on turning this around, by rethinking and reshaping spaceto align with the way people work. Specifically, this book movesfrom the high-altitude view down to the details on how to: Discover the fastest, easiest and most cost-effective way toshift culture Add square footage by using space more effectively Boost employee engagement and vitality by the creative use ofspace Learn how space can become a powerful productivity tool We all know that design, space, and flow have a powerful effecton the human psyche. Our homes, museums, sports arenas, places ofworship, and even airport terminals reveal that. Environment caninspire dread or enthusiasm, distraction or focus, collaboration orisolation. That's why the office must be designed to inspire thedesired culture and workflow – if it's not properly designed,no program, training or rules will be effective over time.Change Your Space, Change Your Culture is the practicalguide to office space, the foundation of an engaging culture.