Die Kunst, den Mann fürs Leben zu finden

Alle Regeln in einem Band
Author: Ellen Fein,Sherrie Schneider
Publisher: Piper Verlag
ISBN: 3492955983
Category: Family & Relationships
Page: 416
View: 3928
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Den richtigen Mann zu finden erscheint vielen Frauen schwerer, als einen guten Job zu bekommen, ein Auto zu reparieren oder den Kilimandscharo zu erklimmen. Mit den goldenen Regeln, wie Sie den Mann Ihrer Wahl an die Leine legen, landete das Autorinnenduo einen Sensationserfolg. Der Klassiker der So-angeln-Sie-sich-Mr.Right-Literatur jetzt in neuer Ausstattung!

Die Kunst, den Mann fürs Leben zu finden

alle Regeln in einem Band
Author: Ellen Fein,Sherrie Schneider
Publisher: N.A
ISBN: 9783492235792
Category: Dating (Social customs)
Page: 407
View: 6697
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The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1119070678
Category: Business & Economics
Page: 480
View: 1518
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The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. This fifth edition—the most extensively revised edition yet—includes: Dozens of compelling case studies with revisions Real-world examples of content marketing and inbound marketing strategies and tactics A fresh introduction A new chapter on sales and service Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business. David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules

The dating dos and don'ts for the digital generation from the bestselling authors of The Rules
Author: Ellen Fein,Sherrie Schneider
Publisher: Hachette UK
ISBN: 1405511605
Category: Self-Help
Page: 256
View: 3088
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The Rules taught a generation of women how to turn their dating misery into marriage success. Dating gurus Ellen Fein and Sherrie Schneider showed millions of women how 'playing hard to get' could help them capture the heart of Mr Right. Their book proved controversial, sparked worldwide debate and became a publishing phenomenon. But that was all before Twitter, Facebook, online dating, texting and BBM. There are now even more ways to mess up your dating life. Ellen and Sherrie are regularly inundated with messages from women wanting to know: how to maintain a good profile on Facebook, the rules for texting, emailing and tweeting, and how to spot cheaters and players. This is the new dating bible for Rules Girls who want to have a good time dating without getting hurt or played.

The New Rules

A Guide to Electric Market Regulation
Author: Steven Ferrey
Publisher: PennWell Books
ISBN: 9780878147908
Category: Business & Economics
Page: 447
View: 7495
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Author Steven Ferrey highlights the importance of electric energy rules and legal restrictions that are replacing the traditional utility environment. Rather than focus on the trends of deregulation or concentrate on a particular area of electric energy, this book deals with transcendent issues, long-term rules, and structure of the electric industry. Ferry explains the three primary areas of change: Technology - the !hardware' of the industry Regulations at the federal level Changes at the retail level. No other book summarizes the regulatory changes and new rules now governing the electric marketplace (post-deregulation) in one volume. Ferry designed The New Rules to explain the regulations of the new electric marketplace to everyone from power business professionals to members of the academic sector.

The New Rules of Attraction

How to Get Him, Keep Him, and Make Him Beg for More
Author: Arden Leigh
Publisher: Sourcebooks, Inc.
ISBN: 1402266529
Category: Family & Relationships
Page: 282
View: 3411
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The author of the Seduction Manual offers a new strategy for finding Mr. Right. Original.

The New Rules of Engagement

Life-work Balance and Employee Commitment
Author: Mike Johnson
Publisher: CIPD Publishing
ISBN: 9781843980728
Category: Businesspeople
Page: 177
View: 7060
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The New Rules of Lifting

Six Basic Moves for Maximum Muscle
Author: Lou Schuler,Alwyn Cosgrove
Publisher: Penguin
ISBN: 9781583332382
Category: Health & Fitness
Page: 304
View: 6360
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Outlines a scientifically based weight-lifting method that focuses on the body's natural abilities, sharing three programs for fat loss, muscle gain, and strength improvement that can be customized at home or at the gym for improved health. 35,000 first printing.

The New Rules of Work

The Modern Playbook for Navigating Your Career
Author: Alexandra Cavoulacos,Kathryn Minshew
Publisher: Crown Business
ISBN: 0451495683
Category: Business & Economics
Page: 336
View: 5816
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The world of work has changed. People in previous generations tended to pick one professional path and stick to it. Switching companies every few years wasn’t the norm, and changing careers was even rarer. Today’s career trajectories aren’t so scripted and linear. Technology has given rise to new positions that never before existed, which means we are choosing from a much broader set of career options—and have even more opportunities to find work that lights us up. However, we don’t discover and apply for jobs the same way anymore, and employers don’t find applicants the way they used to. Isn’t it about time we had a playbook for navigating it all? Kathryn Minshew and Alexandra Cavoulacos, founders of the popular career website TheMuse.com, offer the definitive guide to the modern workplace. Through quick exercises and structured tips, you will learn: · The New Rules for finding the right path: Sift through, and narrow today’s ever-growing menu of job and career options, using the simple step-by-step Muse Method. · The New Rules for landing the perfect job: Build your personal brand, and communicate exactly how you can contribute and why your experience is valuable in a way that is sure to get the attention of your dream employer. Then ace every step of the interview process, from getting a foot in the door to negotiating your offer. · The New Rules for growing and advancing in your career: Mastering first impressions, the art of communication, networking, managing up and other “soft” skills – and make it obvious that whatever level you’re at, you’re ready to get ahead. Whether you are starting out in your career, looking to advance, navigating a mid-career shift, or anywhere in between, this is the book you need to thrive in the New World of Work.

The New Rules of Lifting for Abs

A Myth-Busting Fitness Plan for Men and Women who Want a Strong Core and a Pain- Free Back
Author: Lou Schuler,Alwyn Cosgrove
Publisher: Penguin
ISBN: 1101498358
Category: Health & Fitness
Page: 304
View: 6256
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A strong, athletic physique, highlighted by a flat midsection with well-defined abdominal muscles, is the goal of everyone who works out, from lifelong gym rats to the New Year's resolution crowd. But most people who seek these goals undermine their efforts. In The New Rules of Lifting for Abs, Lou Schuler and Alwyn Cosgrove offer unique programs based on the latest breakthroughs in exercise science. And, as they did in their previous books, The New Rules of Lifting and The New Rules of Lifting for Women, the authors debunk ab-training myths while showing readers how to strip off even the most stubborn flab. Surprising revelations include: Washboard abs do not always equal a healthy, pain-free back The crunch is actually a poor choice for most people Extending the core can be much more effective than flexing ab muscles It's impossible to isolate the core muscles And much, much more Readers get three months of intense workouts, combining fat-busting conditioning work with intense strength training, which they can easily expand into a yearlong program. Schuler and Cosgrove also include a nutrition component detailing how to eat for fat loss, muscle gain, and improved health. Home-gym friendly, and illustrated with more than 150 black-and-white photographs, The New Rules of Lifting for Abs delivers the goods.

The New Rules of Lifting for Women

Lift Like a Man, Look Like a Goddess
Author: Lou Schuler,Cassandra Forsythe M.S.,Alwyn Cosgrove
Publisher: Penguin
ISBN: 9781440685378
Category: Health & Fitness
Page: 272
View: 8638
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In The New Rules of Lifting for Women, authors Lou Schuler, Cassandra Forsythe and Alwyn Cosgrove present a comprehensive strength, conditioning and nutrition plan destined to revolutionize the way women work out. All the latest studies prove that strength training, not aerobics, provides the key to losing fat and building a fit, strong body. This book refutes the misconception that women will "bulk up" if they lift heavy weights. Nonsense! It's tough enough for men to pack on muscle, and they have much more of the hormone necessary to build muscle: natural testosterone. Muscles need to be strengthened to achieve a lean, healthy look. Properly conditioned muscles increase metabolism and promote weight loss -- it's that simple. The program demands that women put down the "Barbie" weights, step away from the treadmill and begin a strength and conditioning regime for the natural athlete in every woman. The New Rules of Lifting for Women will change the way women see fitness, nutrition and their own bodies.

The New Rules of Retirement

Strategies for a Secure Future
Author: Robert C. Carlson
Publisher: John Wiley & Sons
ISBN: 1119183553
Category: Business & Economics
Page: 336
View: 4817
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"Retirement is an opportunity to do the things you could never find the time for while you were working. It's a chance to plan how you really want to spend the rest of your life. But to take advantage of retirement opportunities, you have to plan and prepare. Most of all, you need to know the new rules of retirement planning. In this second edition of The New Rules of Retirement, nationally recognized retirement expert Robert Carlson will show you an integrated approach to retirement planning and teach you proven, profitable, and unique strategies for achieving a financially secure retirement. He'll explain why you should be prepared to save more than past retirees have and how to use the new rules for investing, including an entirely new chapter on annuities. Filled with in-depth insight and practical advice, the second edition of The New Rules of Retirement: - Explores the financial concerns of retirees and preretirees and how they are affected by certain threats - Examines how to estimate retirement spending and how much money should be accumulated for retirement - Discusses health care options and how to pay for long-term care - Reveals how to invest before and during retirement - Illustrates how to plan an estate, cut taxes, and provide for loved ones - Showcases how to manage your IRA more effectively"--

The New Rules of War

Victory in the Age of Durable Disorder
Author: Sean McFate
Publisher: HarperCollins
ISBN: 0062843605
Category: History
Page: 336
View: 5152
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"Stunning. Sean McFate is a new Sun Tzu." -Admiral James Stavridis (retired), former Supreme Allied Commander at NATO Some of the principles of warfare are ancient, others are new, but all described in The New Rules of War will permanently shape war now and in the future. By following them Sean McFate argues, we can prevail. But if we do not, terrorists, rogue states, and others who do not fight conventionally will succeed—and rule the world. The New Rules of War is an urgent, fascinating exploration of war—past, present and future—and what we must do if we want to win today from an 82nd Airborne veteran, former private military contractor, and professor of war studies at the National Defense University. War is timeless. Some things change—weapons, tactics, technology, leadership, objectives—but our desire to go into battle does not. We are living in the age of Durable Disorder—a period of unrest created by numerous factors: China’s rise, Russia’s resurgence, America’s retreat, global terrorism, international criminal empires, climate change, dwindling natural resources, and bloody civil wars. Sean McFate has been on the front lines of deep state conflicts and has studied and taught the history and practice of war. He’s seen firsthand the horrors of battle and understands the depth and complexity of the current global military situation. This devastating turmoil has given rise to difficult questions. What is the future of war? How can we survive? If Americans are drawn into major armed conflict, can we win? McFate calls upon the legends of military study Carl von Clausewitz, Sun Tzu, and others, as well as his own experience, and carefully constructs the new rules for the future of military engagement, the ways we can fight and win in an age of entropy: one where corporations, mercenaries, and rogue states have more power and ‘nation states’ have less. With examples from the Roman conquest, World War II, Vietnam, Afghanistan and others, he tackles the differences between conventional and future war, the danger in believing that technology will save us, the genuine leverage of psychological and ‘shadow’ warfare, and much more. McFate’s new rules distill the essence of war today, describing what it is in the real world, not what we believe or wish it to be.

The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding
Author: Jacquelyn Ottman
Publisher: Berrett-Koehler Publishers
ISBN: 160509868X
Category: Business & Economics
Page: 256
View: 5864
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Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. It’s not because consumers suddenly prize sustainability above all. It’s because savvy green marketers are no longer trying to “sell the earth”—instead they’re promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits—the new rules—is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers—including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart—Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of “greenwashing,” teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. This book takes the best of Ottman’s previous groundbreaking work it into the 21st century. Her new rules relegate traditional “green guilt” approaches to the recycling bin of history, break green products out of their niche and, ultimately do a far better job of advancing the triple bottom line of people, profits, and planet.

The New Rules


Author: John P. Kotter
Publisher: Simon and Schuster
ISBN: 9781439119112
Category: Business & Economics
Page: 256
View: 6540
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Based on a landmark twenty-year study of 115 members of the Harvard Business School's Class of 1974, this vital and important book describes how the globalization of markets and competition is altering career paths, wage levels, the structure and functioning of corporations, and the very nature of work itself. THE NEW RULES INCLUDE: New Rule #1: Conventional career paths through large corporations no longer lead to success as they once did; New Rule #4: The greatest opportunities have shifted away from professional management in manufacturing to consulting and other service industries; New Rule #7: Success requires high personal standards and a strong desire to win.

Global Negotiation

The New Rules
Author: William Hernández Requejo,John L. Graham
Publisher: St. Martin's Press
ISBN: 1466886412
Category: Business & Economics
Page: 272
View: 4772
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Each year American executives make nearly eight million trips overseas for international business. In the process, they leave billions of dollars on the negotiation table. Global Negotiation provides critical tools to help businesspeople save money (and face) when negotiating across cultural divides. Drawing on their more than 50 combined years of experience, as well as extensive field research with over 2000 business people in 21 different cultures, John L. Graham and William Hernández Requejo have discovered how to create long-lasting commercial relationships around the world. The authors provide a rare combination of practical insight and illuminating anecdotes, and offer examples from well-known companies such as Toyota, Ford, Intel, AT&T, Rockwell, Boeing, and Wal-Mart.

The New New Rules

A Funny Look at How Everybody but Me Has Their Head Up Their Ass
Author: Bill Maher
Publisher: Penguin
ISBN: 1101552158
Category: Political Science
Page: 368
View: 1960
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From bestselling author and host of HBO's Real Time, Bill Maher's new book of political riffs serves up a savagely funny set of rules for preserving sanity in an insane world A follow-up to the New York Times bestselling The New Rules, The New New Rules delivers a series of hilarious, intelligent rants on everything from same-sex marriage to healthcare, from Republican agendas to celebrity meltdowns, with all the razor-sharp insight that has made Bill Maher one of the most influential comedic voices shaping the political debate today. With another presidential campaign on the horizon and a stellar set of real- life characters to have fun with-"New Rule: If Charlie Sheen's home life means he can't have a TV show, then I say Newt Gingrich can't be president"-this enlightening and important book may be the best thing you pretend to read all year.

The New Rules of Coffee

A Modern Guide for Everyone
Author: Jordan Michelman,Zachary Carlsen
Publisher: Ten Speed Press
ISBN: 0399581634
Category: Cooking
Page: 160
View: 3465
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An illustrated guide to the essential rules for enjoying coffee both at home and in cafes, including tips on storing and serving coffee, coffee growing, roasting and brewing, plus facts, lore, and popular culture from around the globe. This introduction to all things coffee written by the founders and editors of Sprudge, the premier website for coffee content, features a series of digestible rules accompanied by whimsical illustrations. Divided into three sections (At Home, At the Cafe, and Around the World), The New Rules of Coffee covers the basics of brewing and storage, cafe etiquette and tips for enjoying your visit, as well as essential information about coffee production (What is washed coffee?), coffee myths (Darker is not stronger!), and broadcasts from a new international coffee culture.

The New Rules of Management

How to Revolutionise Productivity, Innovation and Engagement by Implementing Projects That Matter
Author: Peter Cook
Publisher: John Wiley & Sons
ISBN: 1118606264
Category: Business & Economics
Page: 232
View: 4057
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The New Rules of Management is about creating and implementing projects that truly matter, because when projects don't matter, individuals and teams become disengaged. It will show you how to successfully manage yourself, your teams, and your entire organisation to create and execute engaging, vital projects that people and teams truly care about.

The New Rules of Marketing & PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1118711076
Category: Business & Economics
Page: 464
View: 9552
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