The New Rules of Lifting

Six Basic Moves for Maximum Muscle
Author: Lou Schuler,Alwyn Cosgrove
Publisher: Penguin
ISBN: 9781583332382
Category: Health & Fitness
Page: 304
View: 4891
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Outlines a scientifically based weight-lifting method that focuses on the body's natural abilities, sharing three programs for fat loss, muscle gain, and strength improvement that can be customized at home or at the gym for improved health. 35,000 first printing.

The New Rules of Marketing and PR

How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470606630
Category: Business & Economics
Page: 304
View: 4784
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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

The New Rules of Lifting for Abs

A Myth-Busting Fitness Plan for Men and Women who Want a Strong Core and a Pain- Free Back
Author: Lou Schuler,Alwyn Cosgrove
Publisher: Penguin
ISBN: 1101498358
Category: Health & Fitness
Page: 304
View: 3317
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A strong, athletic physique, highlighted by a flat midsection with well-defined abdominal muscles, is the goal of everyone who works out, from lifelong gym rats to the New Year's resolution crowd. But most people who seek these goals undermine their efforts. In The New Rules of Lifting for Abs, Lou Schuler and Alwyn Cosgrove offer unique programs based on the latest breakthroughs in exercise science. And, as they did in their previous books, The New Rules of Lifting and The New Rules of Lifting for Women, the authors debunk ab-training myths while showing readers how to strip off even the most stubborn flab. Surprising revelations include: Washboard abs do not always equal a healthy, pain-free back The crunch is actually a poor choice for most people Extending the core can be much more effective than flexing ab muscles It's impossible to isolate the core muscles And much, much more Readers get three months of intense workouts, combining fat-busting conditioning work with intense strength training, which they can easily expand into a yearlong program. Schuler and Cosgrove also include a nutrition component detailing how to eat for fat loss, muscle gain, and improved health. Home-gym friendly, and illustrated with more than 150 black-and-white photographs, The New Rules of Lifting for Abs delivers the goods.

The New Rules of Lifting for Women

Lift Like a Man, Look Like a Goddess
Author: Lou Schuler,Cassandra Forsythe M.S.,Alwyn Cosgrove
Publisher: Penguin
ISBN: 9781440685378
Category: Health & Fitness
Page: 272
View: 3782
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In The New Rules of Lifting for Women, authors Lou Schuler, Cassandra Forsythe and Alwyn Cosgrove present a comprehensive strength, conditioning and nutrition plan destined to revolutionize the way women work out. All the latest studies prove that strength training, not aerobics, provides the key to losing fat and building a fit, strong body. This book refutes the misconception that women will "bulk up" if they lift heavy weights. Nonsense! It's tough enough for men to pack on muscle, and they have much more of the hormone necessary to build muscle: natural testosterone. Muscles need to be strengthened to achieve a lean, healthy look. Properly conditioned muscles increase metabolism and promote weight loss -- it's that simple. The program demands that women put down the "Barbie" weights, step away from the treadmill and begin a strength and conditioning regime for the natural athlete in every woman. The New Rules of Lifting for Women will change the way women see fitness, nutrition and their own bodies.

The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding
Author: Jacquelyn Ottman
Publisher: Routledge
ISBN: 1351278665
Category: Business & Economics
Page: 272
View: 5316
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For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

The New Rules

A Guide to Electric Market Regulation
Author: Steven Ferrey
Publisher: PennWell Books
ISBN: 9780878147908
Category: Business & Economics
Page: 447
View: 2140
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Author Steven Ferrey highlights the importance of electric energy rules and legal restrictions that are replacing the traditional utility environment. Rather than focus on the trends of deregulation or concentrate on a particular area of electric energy, this book deals with transcendent issues, long-term rules, and structure of the electric industry. Ferry explains the three primary areas of change: Technology - the !hardware' of the industry Regulations at the federal level Changes at the retail level. No other book summarizes the regulatory changes and new rules now governing the electric marketplace (post-deregulation) in one volume. Ferry designed The New Rules to explain the regulations of the new electric marketplace to everyone from power business professionals to members of the academic sector.

The New Rules

The dating dos and don'ts for the digital generation from the bestselling authors of The Rules
Author: Ellen Fein,Sherrie Schneider
Publisher: Hachette UK
ISBN: 1405511605
Category: Self-Help
Page: 256
View: 2037
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The Rules taught a generation of women how to turn their dating misery into marriage success. Dating gurus Ellen Fein and Sherrie Schneider showed millions of women how 'playing hard to get' could help them capture the heart of Mr Right. Their book proved controversial, sparked worldwide debate and became a publishing phenomenon. But that was all before Twitter, Facebook, online dating, texting and BBM. There are now even more ways to mess up your dating life. Ellen and Sherrie are regularly inundated with messages from women wanting to know: how to maintain a good profile on Facebook, the rules for texting, emailing and tweeting, and how to spot cheaters and players. This is the new dating bible for Rules Girls who want to have a good time dating without getting hurt or played.

The New Rules of Measurement

What Every Psychologist and Educator Should Know
Author: Susan E. Embretson,Scott L. Hershberger
Publisher: Psychology Press
ISBN: 113570659X
Category: Psychology
Page: 291
View: 4724
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In this volume prominent scholars from both psychology and education describe how these new rules of measurement work and how they differ from the old rules. Several contributors have been involved in the recent construction or revision of a major test, while others are well-known for their theoretical contributions to measurement. The goal is to provide an integrated yet comprehensive reference source concerned with contemporary issues and approaches in testing and measurement.

The New New Rules

A Funny Look at How Everybody but Me Has Their Head Up Their Ass
Author: Bill Maher
Publisher: Penguin
ISBN: 1101552158
Category: Political Science
Page: 368
View: 6805
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From bestselling author and host of HBO's Real Time, Bill Maher's new book of political riffs serves up a savagely funny set of rules for preserving sanity in an insane world A follow-up to the New York Times bestselling The New Rules, The New New Rules delivers a series of hilarious, intelligent rants on everything from same-sex marriage to healthcare, from Republican agendas to celebrity meltdowns, with all the razor-sharp insight that has made Bill Maher one of the most influential comedic voices shaping the political debate today. With another presidential campaign on the horizon and a stellar set of real- life characters to have fun with-"New Rule: If Charlie Sheen's home life means he can't have a TV show, then I say Newt Gingrich can't be president"-this enlightening and important book may be the best thing you pretend to read all year.

The New Rules of Marketing & PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1118711076
Category: Business & Economics
Page: 464
View: 3015
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

The New Rules of Running

Five Steps to Run Faster and Longer for Life
Author: Vijay Vad, M.D.,Dave Allen
Publisher: Penguin
ISBN: 1101623659
Category: Sports & Recreation
Page: 272
View: 1413
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The ultimate guide to injury-free running and racing, from renowned sports medicine specialist Vijay Vad with training schedules designed by coach and 2-time NYC Marathon Champion Tom Fleming Whether you’re learning to run, trying to lower your Personal Record, recovering from injury, or just getting in shape, The New Rules of Running will make you a faster, healthier runner. The only book on running authored by a sports medicine specialist, this informative guide offers: A primer on running’s most common injuries, emphasizing prevention and recovery, to get you through the grueling training months unscathed. Essential strengthening exercises, stretches, nutrition, and hydration tips.

The New Rules of Retirement

Strategies for a Secure Future
Author: Robert C. Carlson
Publisher: John Wiley & Sons
ISBN: 1119183553
Category: Business & Economics
Page: 336
View: 4469
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"Retirement is an opportunity to do the things you could never find the time for while you were working. It's a chance to plan how you really want to spend the rest of your life. But to take advantage of retirement opportunities, you have to plan and prepare. Most of all, you need to know the new rules of retirement planning. In this second edition of The New Rules of Retirement, nationally recognized retirement expert Robert Carlson will show you an integrated approach to retirement planning and teach you proven, profitable, and unique strategies for achieving a financially secure retirement. He'll explain why you should be prepared to save more than past retirees have and how to use the new rules for investing, including an entirely new chapter on annuities. Filled with in-depth insight and practical advice, the second edition of The New Rules of Retirement: - Explores the financial concerns of retirees and preretirees and how they are affected by certain threats - Examines how to estimate retirement spending and how much money should be accumulated for retirement - Discusses health care options and how to pay for long-term care - Reveals how to invest before and during retirement - Illustrates how to plan an estate, cut taxes, and provide for loved ones - Showcases how to manage your IRA more effectively"--

The New Rules of Lifting Supercharged

Ten All-New Muscle-Building Programs for Men and Women
Author: Lou Schuler,Alwyn Cosgrove
Publisher: Penguin
ISBN: 1101599855
Category: Sports & Recreation
Page: 368
View: 696
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This supercharged new edition of The New Rules of Lifting features all-new workouts to build maximum muscle in both men and women. Lou Schuler and Alwyn Cosgrove’s The New Rules of Lifting, The New Rules of Lifting for Women, and The New Rules of Lifting for Abs have revolutionized how people lift weights. The New Rules of Lifting Supercharged is a total reboot of the weightlifting workout book that launched the series in 2006, packing even more power on every page. Featuring ten completely new workouts for both women and men, Supercharged emphasizes four major movements that do the most to change the way your body looks, feels, and performs: squat, deadlift, push, and pull. In addition, Cosgrove’s updated total-body workout program improves core strength, mobility, flexibility, balance, endurance, and athleticism . . . all in just three hours a week of exercise. Another big change from the original New Rules of Lifting is a self-customized workout system. Readers can choose their own exercises from a menu for each movement category, allowing beginner and advanced lifters to get tremendous results from the same basic plan. Each workout ends with a “finisher”—five to ten minutes of fun but high-effort drills such as complexes, intervals, and density training, with the choice of the reader’s favorite exercises. The ultimate guide to total-body strengthening, this supercharged edition of The New Rules of Lifting will lift readers to stratospheric results.

The New Rules of Business

Leading Entrepreneurs Reveal Their Secrets for Success
Author: Dan Matthews
Publisher: Harriman House Limited
ISBN: 1906659168
Category: Business & Economics
Page: 285
View: 2466
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Drawing on the experiences of some of the world's most successful entrepreneurs and executives, this guide to winning in business provides a candid look into what it takes to thrive as an entrepreneur.

BSS: The New Rules of Entrepreneurship

What it really takes to become a savvy and successful entrepreneur
Author: Rob Yeung
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814346977
Category: Business & Economics
Page: 161
View: 553
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Nearly everyone has thought about starting up their own business at one time or another. Working for other people is no longer the only option that we have these days. But what does it really take to become an entrepreneur? Combining genuinely practical advice with an easily digestible format, Rob Yeung guides you through the things you need to know in order to set up on your own. You don’t have to do something entirely new, you could just do it better, and this book shows you how to get motivated, make a business plan and sell your product quickly and effectively.

The New Rules of Retail

Competing in the World's Toughest Marketplace
Author: Robin Lewis,Michael Dart
Publisher: St. Martin's Press
ISBN: 1137480890
Category: Business & Economics
Page: 272
View: 1472
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In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.

The New Rules of Engagement

Life-work Balance and Employee Commitment
Author: Mike Johnson
Publisher: CIPD Publishing
ISBN: 9781843980728
Category: Businesspeople
Page: 177
View: 1544
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Annotation.

The New Rules of Love


Author: Olumide Emmanuel
Publisher: Xulon Press
ISBN: 1619047489
Category: Family & Relationships
Page: 186
View: 7791
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In this revolutionary masterpiece, he brings "The New Rules of Love" for singles and couples to update everyone in the school of love. In this thought-provoking book, you will: -Learn the new rules of love for singles and couples -Realize the new trends in the relational world. -Discover the 10 characteristics of a real man and so on. Welcome to a refresher course in the school of love! Olumide Oladapo Emmanuel is a man of multiple graces with influence across the religious and secular arena. He is a Bible Scholar, a Role Model, a Creative Thinker, a Motivational Speaker, a Business Man, Entrepreneur, Wealth Creation Agent, Leadership Developer, Counsellor and Resource Person; also a Church Planter, Consultant and Administrator. He is a best-selling author with over forty (40) books which have been celebrated both within and outside the shores of Nigeria. He is the General Overseer of Calvary Bible Church, Idimu-Lagos. He is the host of the "Wisdom for Singles" conference which was birthed February 14, 1999. Wisdom for Singles today is a household name in Nigeria and beyond, touching thousands of youths and singles. His daily and weekly media broadcast is a delight to millions. He sits on the board of numerous businesses and directly manages some of them which include Common Sense Ltd, a group of businesses; Parable Ventures Ltd. (PVL), Wealth Creation Network (WCN), Dynamites Forum International (DFI), NGO and many others. He is the Setman over The Empowerment Assembly (TEA) and Executive Director, Success Business & Leadership School (SBLS). He is the Founder/President of Olumide Emmanuel Foundation (OEF), an NGO established with the aim of eradicating poverty and establishing legacy. He is married with children.

The New Rules of Engagement

What to Do After He Pops the Question
Author: Marnie Suzanne Nemcoff
Publisher: Glenneyre Press
ISBN: 9780976804024
Category: Family & Relationships
Page: 89
View: 5701
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So you said yes. Now what? Okay, take a deep breath. This is where the real fun begins. Will you move in together before the wedding? Do you have to lose that last five pounds to fit into your dress? And what about your family, what will they think? Don't do anything until you read The New Rules of Engagement! All of your anxieties will be thrown out the window (along with your single status!) and you'll feel like a seasoned pro with a smile on your face throughout the entire process. This book is the perfect gift for any bride-to-be.

BSS: The New Rules of Networking

The essential rules and secrets to modern networking
Author: Rob Yeung
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814408719
Category: Self-Help
Page: 192
View: 6018
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It’s not what you know, it’s who you know. Never has this been truer. Networking has become one of the key skills for virtually anyone who wants to get on in their jobs and careers. In fact, in just about any situation, knowing the right person will get you ahead. This book provides the essential rules and secrets to successful networking. It addresses the how, why and who of networking to enable virtually anyone to grasp the key skills and do some serious networking. Far from being a God-given talent, networking is a technique that can be learnt, honed and applied to great effect. Careers consultant Rob Yeung offers savvy and practical advice on networking that will make a genuine difference to your career.