The Stranger s Long Neck

If you want to make an impact—and avoid ending up in the Dead Zone—you need to understand the Long Neck. If you want to influence the impatient stranger—that's to say, if you want people to buy, to follow a new policy, to decide in your ...

Author: Gerry McGovern

Publisher: Bloomsbury Publishing

ISBN: 9781408114438

Category: Computers

Page: 224

View: 170

Download →

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows organisations are able to use the 'long neck' theory to create and manage efficient and user-friendly websites.
Posted in:

The Stranger s Long Neck

This book will give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale!

Author: Gerry McGovern

Publisher: A&C Black

ISBN: 9781408114421

Category: Business & Economics

Page: 224

View: 569

Download →

Understand and deliver what your online customers want to dramatically improve your business.
Posted in:

In the Stranger People s Country

... summits approached each other - he held back , making a long neck , hanging heavily on the bridle , and lifting each hoof reluctantly . yer durned hide ! ain't ye never goin ' ter l'arn nuthin ' , many times ez ye hev been hyar ?

Author: Mary Noailles Murfree

Publisher:

ISBN: UOM:39015030152030

Category: Appalachian Region, Southern

Page: 360

View: 791

Download →

Posted in:

Sun Like Thunder

They and the Alangan had once been afraid of each other—as they were of any stranger. A mountain ridge stood between their ... Three-and-a-half centuries earlier, one of their elders, Long Neck, foretold the arrival of white people.

Author: W. Harold Fuller

Publisher: FriesenPress

ISBN: 9781460227596

Category: Religion

Page: 592

View: 513

Download →

High adventures across Earth's most strategic continent Result of 15 years of research and writing, W. Harold Fuller's latest book comes out as the world's spotlight swings from the West to Asia. Third in his "Sun Triad," Fuller's 12th book reflects 50 years of editing and writing, as well as leading seminars on six continents. Fuller was a founding member of the Association of Evangelicals of Africa, vice-chair of World Evangelical Alliance, executive member of Evangelical Fellowship of Canada (EFC), and member of Secretaries of Christian Communities (Geneva) as well as correspondent for The Christian Herald, Christianity Today, and others. (See also Run While the Sun is Hot, 1967 (Africa) and Tie Down the Sun, 1990 (South America). Fuller was editor-in-chief of African Challenge, SIM's SIM Now, and several vernacular publications. Moody Press selected his first travelog, Run While the Sun Is Hot, for its Book of the Month Club (1968). In 1991, EFC awarded first prize to his second travelog, Tie Down the Sun. EFC's magazine, Faith Today, also awarded Fuller its 1996 Leslie K. Tarr Award "in recognition of outstanding contribution to the field of Christian writing." Sun Like Thunder combines historical research, missiological insight, and journalistic skill to impel readers through Asia's revolutionary history and the gospel's regenerating impact to unwrap Asia's mysteries. With honesty, he handles such topics as Islam, cross-cultural missions, and the Far East's rising competition with the West. Many surprises challenge reader preconceptions.
Posted in:

The Stranger

Its long neck contracted , it drew back its head and its whole body shook in a convulsive impulse , as is trying to retain something which until that moment it had been keeping with difficulty . Then it swam slowly to the piece of ice ...

Author: Emilii︠a︡n Staney

Publisher:

ISBN: UOM:39015030409646

Category: Bulgaria

Page: 301

View: 559

Download →

Posted in:

The Stranger in Ireland

1 1 length : if they design it longer they place 3 or 4 such forks into the ground and on them they lay other long ... the bridegroom ' a strapping young fellow with a grey frieze suit on ' ; with ' brogues on his feet , a long neck ...

Author: Constantia Maxwell

Publisher:

ISBN: UOM:39015008524236

Category: British

Page: 340

View: 715

Download →

Posted in:

The Strangers Banquet

And thither came Mam Diston , with her eternal genealogical lecture centering about her relationship to Admiral Sampson , her long neck , her gorgeous pearls . And there was Suzanne Thompson there , and Miss Nita Fisher .

Author: Donn Byrne

Publisher:

ISBN: UOM:39015051144932

Category: Immigrants

Page: 349

View: 609

Download →

The story revolves around a shipyard which Derith Keogh inherits upon her father's death. There is trouble amongst workers, fed by labor leader John Trevelyan. Derith and her adoptive brother, Angus Campbell struggle to avoid a strike and appeal to Trevelyan's better nature in order to gain his cooperation. Derith persuade Trevelyan to settle a strike, which Trevelyan accomplishes in spite of being shot by one of his own men.
Posted in: