The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows organisations are able to use the 'long neck' theory to create and manage efficient and user-friendly websites.
How to Deliver What Your Customers Really Want Online Gerry McGovern. New Scientist. So what's the bottom line here? In an age of information overload it has never been more important to properly manage Long Neck tasks.
Author: Gerry McGovern
Publisher: Bloomsbury Publishing
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance.
Author: Gerry McGovern
Publisher: A&C Black
This riveting and utterly unique memoir chronicles the coming of age of Cynthia Shamash, an Iraqi Jew born in Baghdad in 1963. When she was eight, her family tried to escape Iraq over the Iranian border, but they were captured and jailed for five weeks. Upon release, they were returned to their home in Baghdad, where most of their belongings had been confiscated and the door of their home sealed with wax. They moved in with friends and applied for passports to spend a ten-day vacation in Istanbul, although they never intended to return. From Turkey, the family fled to Tel Aviv and then to Amsterdam, where Cynthia's father soon died of a heart attack. At the age of twelve, Sanuti (as her mother called her) was sent to London for schooling, where she lived in an Orthodox Jewish enclave with the chief rabbi and his family. At the end of the school year, she returned to Holland to navigate her teen years in a culture that was much more sexually liberal than the one she had been born into, or indeed the one she was experiencing among Orthodox Jews in London. Shortly after finishing her schooling as a dentist, Cynthia moved to the United States in an attempt to start over. This vivid, beautiful, and very funny memoir will appeal to readers intrigued by spirituality, tolerance, the personal ramifications of statelessness and exile, the clashes of cultures, and the future of Iraq and its Jews.
her elbows, and she wore a large wristwatch with a dark-brown leather band and a thin, dark-brown strip of lace around her neck, where a silver Star of David hung. She had a long neck, just like Karel, but her coloring was different: ...
Author: Cynthia Kaplan Shamash
Publisher: Brandeis University Press
Category: Biography & Autobiography
Escaping to America from the turmoil of her life back in Edinburgh, DI Jim Meldrum's daughter, Betty, is swept off her feet by a handsome man from back home. A whirlwind romance quickly culminates in marriage. But what are the secrets he is hiding? Handsome and rich, but still a mystery, has Betty married a monster?Meanwhile, back in Edinburgh, Jim Meldrum is feeling the strain of working on a high profile case. A businessman's wife is missing and, Jim suspects, has become a victim of foul-play. As Meldrum investigates the businessman's past, he uncovers facts that seem to connect this case to a number of unsolved rapes...
God knows how long he'd been there. He was frozen. ... Leaning forward, he spotted Constable Harrison making his way along the pavement from the substation, narrow head turning on its long neck like a bird in search of seed.
Author: Frederic Lindsay
Publisher: Allison & Busby
The Stranger From the Sea is the eighth novel in Winston Graham's hugely popular Poldark series, and continues the story after the fifth TV series, which has become an international phenomenon, starring Aidan Turner. Cornwall 1810. The Poldark family awaits the return of Ross from his mission to Wellington's army in Portugal. But their ordered existence ends with Jeremy Poldark's dramatic rescue of the stranger from the sea. Stephen Carrington's arrival in the Poldark household changes all their lives. For Clowance and Jeremy in particular, the children of Ross and Demelza, Stephen's advent is the key to a new world – one of both love and danger. The Stranger From The Sea is followed by the ninth book in the Poldark series, The Miller's Dance.
She was in a saffron-coloured frock with cream lace at the throat and cuffs. ... George just noticed the other people in the room, greeted Mrs Pelham, Colonel Webb; someone with a long neck and a face like Robespierre whose name was ...
Author: Winston Graham
Publisher: Pan Macmillan
... summits approached each other - he held back , making a long neck , hanging heavily on the bridle , and lifting each hoof reluctantly . yer durned hide ! ain't ye never goin ' ter l'arn nuthin ' , many times ez ye hev been hyar ?
Author: Mary Noailles Murfree
Category: Appalachian Region, Southern
High adventures across Earth's most strategic continent Result of 15 years of research and writing, W. Harold Fuller's latest book comes out as the world's spotlight swings from the West to Asia. Third in his "Sun Triad," Fuller's 12th book reflects 50 years of editing and writing, as well as leading seminars on six continents. Fuller was a founding member of the Association of Evangelicals of Africa, vice-chair of World Evangelical Alliance, executive member of Evangelical Fellowship of Canada (EFC), and member of Secretaries of Christian Communities (Geneva) as well as correspondent for The Christian Herald, Christianity Today, and others. (See also Run While the Sun is Hot, 1967 (Africa) and Tie Down the Sun, 1990 (South America). Fuller was editor-in-chief of African Challenge, SIM's SIM Now, and several vernacular publications. Moody Press selected his first travelog, Run While the Sun Is Hot, for its Book of the Month Club (1968). In 1991, EFC awarded first prize to his second travelog, Tie Down the Sun. EFC's magazine, Faith Today, also awarded Fuller its 1996 Leslie K. Tarr Award "in recognition of outstanding contribution to the field of Christian writing." Sun Like Thunder combines historical research, missiological insight, and journalistic skill to impel readers through Asia's revolutionary history and the gospel's regenerating impact to unwrap Asia's mysteries. With honesty, he handles such topics as Islam, cross-cultural missions, and the Far East's rising competition with the West. Many surprises challenge reader preconceptions.
They and the Alangan had once been afraid of each other—as they were of any stranger. A mountain ridge stood between their ... Three-and-a-half centuries earlier, one of their elders, Long Neck, foretold the arrival of white people.
Author: W. Harold Fuller
But there was always the image in their minds, an image of the hidden body of the little girl gone now so long. ... She was nude except for the tennis shoes and a white turtleneck shirt, but her long coat with the fake fur collar, ...
Author: Ann Rule
Publisher: Planet Ann Rule
Category: Social Science
Boaz Hiker—called Bo by his friends—enjoys the trappings of success: a large home in suburban Pennsylvania, a beautiful wife and daughter, and a job controlling other people’s money. Even so, something is missing. Before he can figure out what it is, the world descends into darkness, and Bo begins a perilous journey in the attempt to reunite with his family. Traveling through a bizarre new world, Hiker meets prophets, priests, and pilgrims—and eventually encounters a mysterious, unnamed Stranger with tremendous powers. His only guides are a compass of unsurpassed craftsmanship and his own moral compass. These guides will determine whether he can save his wife, his daughter, and the rest of humanity. In this dramatic, post-apocalyptic tale of good versus evil, one good man must make the right decisions and overcome obstacles to save the world. If he doesn’t, a fallen angel will rule over a dark and evil world. Cover illustration by Billie Michael
There, the Great Plain crossed the borders of Russia and China and necked down to an eighteen-mile-wide, sixty-mile-long pass. To the east of the neck sat Mongolia; to the west, Kazakhstan. Hidden deep in the Mongolian and Kazakhstan ...
Author: C. E. Young