Understanding Media

McLuhan believes we are living in the midst of a turbulent, unseen revolution, where human technologies are becoming extensions of the human organism and the central nervous system. His book is a fascinating analysis of all media.

Author: Marshall McLuhan

Publisher: New York : McGraw-Hill

ISBN: UCSC:32106019544565

Category: Communication

Page: 359

View: 458

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McLuhan believes we are living in the midst of a turbulent, unseen revolution, where human technologies are becoming extensions of the human organism and the central nervous system. His book is a fascinating analysis of all media.
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Understanding Media Cultures

Introduction. One What is the significance of media cultures today? The
emergence of / global forms of mass communication, as most would recognise,
has T reworked the experiential content of everyday life. But how important is the
field of ...

Author: Nick Stevenson

Publisher: SAGE

ISBN: 076197363X

Category: Social Science

Page: 255

View: 544

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The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.
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Understanding Media Culture

Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.

Author: Jostein Gripsrud

Publisher: Bloomsbury Publishing

ISBN: 9781849663762

Category: Business & Economics

Page: 336

View: 669

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The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.
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Understanding Media Economics

Throughout the book is characterized by clarity in the explanation of concepts or
framev'orks and by a balanced discussion for the respective positions in areas of
debate. Paul MacDonald, Roehampton Institute Understanding Media ...

Author: Gillian Doyle

Publisher: SAGE

ISBN: 076196875X

Category: Social Science

Page: 184

View: 698

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Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
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Understanding Media Today

For the project of 'Understanding Media, today' I would like to take the literal
approach and ask, how Marshall 's book Understanding Media could possibly be
understood today. The encyclopedic vista of Understanding Media, which
exceeded ...

Author: Matteo Ciastellardi

Publisher: Editorial UOC

ISBN: 9788493880255

Category: Social Science

Page: 183

View: 652

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Understanding Media Economics

Despite the traditional predominance of sociology and political science within
studies of media and communications, interest in economic ... This was the
inspiration behind the first edition of Understanding Media Economics published
in 2002.

Author: Gillian Doyle

Publisher: SAGE Publications Limited

ISBN: 9781446281475

Category: Social Science

Page: 232

View: 356

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"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.
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Understanding Media Policies

media policy as an intrinsically political and intensely contested process, which
simultaneously involves national and ... Itisthus mainly concerned with
understanding and explainingthe various waysin which media policy isconceived
, ...

Author: E. Psychogiopoulou

Publisher: Springer

ISBN: 9781137035288

Category: Social Science

Page: 284

View: 991

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Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated and identifies the factors that exert an influence throughout the process.
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Understanding Media Users

Media effects: uses and gratifications theory Can effects studies be rescued from
positivism? Lowery and DeFleur dismiss reducing the model of media response
which informs these investigations to the “magic bullet idea” that people react to ...

Author: Tony Wilson

Publisher: John Wiley & Sons

ISBN: 9781444304961

Category: Social Science

Page: 232

View: 774

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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholars provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age
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Understanding Media Theory

“The medium is the message” also means that when we believe we are saying
something intelligent, we are in fact doing nothing but asserting whatever the
medium we are using to express ourselves tells us to, or allows us to understand,
 ...

Author: Arjen Mulder

Publisher: V2_ publishing

ISBN: 9789056623883

Category: Social Science

Page: 217

View: 576

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Among students at universities and colleges of higher education, as well as in the written press, one can ascertain a growing interest in media theory. The main thrust of this methodology is the analysis of how a society is altered by the technical characteristics of the various media it encompasses. It examines popular culture as well as the arts, journalism as well as philosophy, scientific as well as general insights, mass media as well as individualized media. Today, there is a conveyor belt of books about new media, but what seems to be missing is knowledge and understanding of the classical media theories of Ernst Cassirer, Susanne Langer, Harold Innis, Marshall McLuhan, Claude Shannon, Gregory Bateson, Vilem Flusser, Friedrich Kittler, and many others. In "Understanding Media Theory, the ideas of these theoreticians and philosophers are explained and applied in a clear and accessible way--not by discussing the writers one by one, but by using real examples and analyzing them on the basis of concepts developed in media theory. Consequently, this volume is accessible to a broad public, though it is primarily intended for students and teachers of media studies.
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Media Now Understanding Media Culture and Technology

UnderStanding. the. Media. media and society: do media change society or
reflect society? For example, is the adoption of Internet-capable TVs determined
by their cost, or does the way audiences use the Internet change the economics
of ...

Author: Joseph Straubhaar

Publisher: Cengage Learning

ISBN: 9781305533851

Category: Business & Economics

Page: 640

View: 330

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Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Moving Images Making Movies Understanding Media

... any time if subsequent rights restrictions require it. 306 Moving Images: Making
Movies, Understanding Media.

Author: Carl Casinghino

Publisher: Cengage Learning

ISBN: 9781133007784

Category: Design

Page: 352

View: 859

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Moving Images is the first comprehensive media studies and motion picture production textbook of its kind. Offering a series of thematically-driven units that provide opportunities for collaborative learning, enhancement of creativity, and development of higher order thinking, this book is designed to get your students excited about making movies. Students will not only learn how to analyze and appreciate motion pictures, but they will also study the fundamental skills needed to create and produce their own movies. With an included interactive DVD students will also be able to view short films, as well as use a selection of film files to enhance their editing skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Adaptive Multimedia Retrieval Understanding Media and Adapting to the User

In 2009 the workshop presented a multitude of ideas around two main topics:
understanding the media content and adapting to the user. The diversity of
aspects covered - ranging from theoretical work to practical implementations -
provides a ...

Author: Marcin Detyniecki

Publisher: Springer Science & Business Media

ISBN: 9783642184482

Category: Computers

Page: 159

View: 980

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This book constitutes the refereed proceedings of the 7th International Conference on Adaptive Multimedia Retrieval, AMR 2009, held in Madrid, Spain, in September 2009. The 12 revised full papers and the invited contribution presented were carefully reviewed. The papers are organized in topical sections on grasping multimedia streams; pinpointing music; adapting distances; understanding images; and around the user.
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Media Now Understanding Media Culture and Technology

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author: Joseph Straubhaar

Publisher: Nelson Education

ISBN: 9781305950849

Category: Business & Economics

Page: 592

View: 950

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Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Understanding Media Economics

This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.

Author: Gillian Doyle

Publisher: SAGE

ISBN: 9781446291344

Category: Social Science

Page: 232

View: 633

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"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.
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Understanding the Media

The political economy perspective Political economy theory has been to the fore
in attempting to understand and critique the implications of media concentration
and conglomeration . There are a variety of strands of political economy theory ...

Author: Eoin Devereux

Publisher: SAGE

ISBN: 076195483X

Category: Language Arts & Disciplines

Page: 168

View: 932

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Understanding the Media introduces key theoretical issues in media analysis, and encourages students to use case studies and to examine their own personal media use and exposure. Devereux applies a model of media analysis that gives equal weighting to the production, content and reception of media texts. Devereux uses examples from both `old' and `new' media, and draws upon illustrative materials from diverse geographical territories. Each chapter contains concise summaries, exercises, extracts from experts in the field, model exam and essay questions, as well as directions for further reading and research. This practical dimension to Understanding the Media will ensure that the book appeals to both teachers and students of the 21st century media. For the front of postcard: Provides an accessible and valuable resource for undergraduate media students, which will enable them to develop a critical interest in the study and analysis of the mass media.
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Understanding New Media

McLuhan's distinction explained why back - projected movies never took off and
were quickly retired from the first ... where McLuhan's category of hot and cool
made a prediction and hence served a useful role in understanding media .

Author: Robert K. Logan

Publisher: Peter Lang

ISBN: 1433111268

Category: Business & Economics

Page: 389

View: 426

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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
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Understanding the Media

A variety of qualitative approaches to analysing audiences and their reception of
media content are discussed, with the author's preference clearly stated for
understanding media influence through more emphasis on rich forms of
reception ...

Author: Eoin Devereux

Publisher: SAGE

ISBN: 9781446239704

Category: Language Arts & Disciplines

Page: 280

View: 253

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'The second edition of Understanding the Media updates what has been recognised as a successful introduction to the study of the mass media.... The author furnishes examples from all around the world, underpinning the emphasis the book places on the concept of globalisation in understanding the modern media. The readings and questions force students to reflect critically on issues and encourage them to explore their own media-consumption habits.... The chapters are well organised and user friendly, with the chapter on globalisation highly recommended. Introductions to media globalisation often fail to provide a succinct and clear overview for first-year students - this chapter cracks the problem with a pithy description of the basic concepts and debates, interlaced with illuminating case studies and illustrative examples... The strength of Eoin Devereux's text is that the examples are familiar and relevant to present-day students and his style does not patronise or talk down to them.... Clearly written, comprehensive, well organised and up to date... This is an excellent introductory text for media studies students' - Times Higher Education Praise for the first edition: `An interesting book to read, written in a simple and transparent style and interlaced with topical, up-to-date examples of media events' - Journal of Educational Media 'This is...a well-organized, well-informed, student-friendly textbook, ideal for first-year undergraduates as a kicking-off point into the field of media and communications research. It deserves to be widely taken up' - European Journal of Communication Understanding the Media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Devereux applies a model of media analysis that gives equal weight to the production, content and reception of media texts. A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives. Now thoroughly revised and expanded this Second Edition: " Includes an additional chapter which draws together the book's key themes " Contains new and revised case studies with expanded discussions on media audiences and fandom and 'blogging' " New and revised extracted readings in every chapter " In addition, the book is now accompanied by an ancillary website with resources for students as well as slides for tutorials/lectures. Each chapter contains concise summaries, exercises, extracts from experts in the field, model exam and essay questions, as well as directions for further reading and research. This practical dimension to Understanding the Media will ensure that the book appeals to both teachers and students of the media in the 21st Century.
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Understanding Community Media

Understanding media: The extensions of man. Cambridge, MA: McGraw-Hill. OÖ
Nachrichten. (2005, May 15). BBC-Kameraauge im Mühlviertel. Retrieved April 5,
2009, from www.nachrichten.at Ponton/Van Gogh TV. (1992). Piazza virtuale.

Author: Kevin Howley

Publisher: SAGE Publications

ISBN: 9781483342856

Category: Language Arts & Disciplines

Page: 424

View: 289

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A text that reveals the value and significance of community media in an era of global communication With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community. Key Features Provides vivid examples of community and alternative media initiatives from around the world Explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics Offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field Takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations Enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion Intended Audience This core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.
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Understanding Media Convergence

This means communication is key , and media managers must understand and
accept convergence so they can share information . Employees will appreciate
knowing what media managers are planning for the newsroom and what
changes ...

Author: August E. Grant

Publisher: Oxford University Press, USA

ISBN: IND:30000124498571

Category: Social Science

Page: 310

View: 962

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On our contemporary media landscape, the potential of the written word is limitless. Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. A vital new resource in our digital age, Understanding Media Convergence outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject. Bringing together incisive work by some of the leaders in the field--including Janet Kolodzy, Bob Papper, Kenneth Killebrew, and Charles Bierbauer--editors August E. Grant and Jeffrey S. Wilkinson have selected readings that introduce readers to this provocative subject and provide a strong framework for inquiry. Through its dynamic and diverse voices, this compelling anthology * outlines the various types of convergence and their theoretical underpinnings * presents real-world case studies that show convergent journalism in action * investigates the democracy of weblogs * provides insight into convergence by applying feminist theory, organizational culture, and management theory * concludes with a discussion of the future of convergent journalism These essays expand and underscore the practical techniques put forth in Grant and Wilkinson's textbook, Principles of Convergent Journalism, and the contributors offer a fascinating look at the controversies, constraints, and possibilities of media convergence. Essential for advanced journalism students, scholars, and professional journalists, Understanding Media Convergence sheds light on the future of the media--and the transformations that will affect us all.
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Marshall McLuhan Renaissance for a wired world

Thirty years ago this past summer , an obscure fifty - two year old Canadian
English professor named Marshall McLuhan published Understanding Media :
The Extensions of Man . The book was among the most widely read volumes of
the ...

Author: Gary Genosko

Publisher: Taylor & Francis

ISBN: 0415321727

Category: Social Science

Page: 1093

View: 803

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This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
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