Wanghong as Social Media Entertainment in China

Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, ...

Author: David Craig

Publisher: Palgrave Macmillan

ISBN: 3030653757

Category: Social Science

Page: 195

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In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
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Wanghong as Social Media Entertainment in China

Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, ...

Author: David Craig

Publisher: Springer Nature

ISBN: 9783030653767

Category:

Page:

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Creator Culture

In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator ...

Author: Stuart Cunningham

Publisher: NYU Press

ISBN: 9781479879304

Category: Social Science

Page: 336

View: 661

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Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill
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Handbook of Research on the Impact of Fandom in Society and Consumerism

Internet celebrities, or Wanghong, on social media function as an important gateway for Chinese Internet users to information and entertainment.

Author: Wang, Cheng Lu

Publisher: IGI Global

ISBN: 9781799810490

Category: Business & Economics

Page: 605

View: 162

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Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
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Creator Culture

An Introduction to Global Social Media Entertainment Stuart Cunningham, ... Wanghong. Liminal Chinese Creative Labor Elaine Jing Zhao The evolution of ...

Author: Stuart Cunningham

Publisher: NYU Press

ISBN: 9781479817979

Category: Social Science

Page: 328

View: 517

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Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill
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Engaging Social Media in China

SME (social medium entertainment), 53–54, 55, 57–58, 61 SMEs (small and ... See also wanghong Social Media Examiner, 139 social media platforms, xvi, 52, ...

Author: Guobin Yang

Publisher: MSU Press

ISBN: 9781611863918

Category: Language Arts & Disciplines

Page: 308

View: 226

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Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.
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Chinas Digital Presence in the Asia Pacific

16 For digital infrastructures and capitalization see Yu Hong, Networking China: ... Social Media Entertainment in Global China (London: Palgrave Macmillan, ...

Author: Michael Keane

Publisher: Anthem Press

ISBN: 9781785276248

Category: Social Science

Page: 250

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China’s Digital Presence in the Asia-Pacific explores China’s digital presence in the Asia-Pacific region. Drawing on political economy of the media, industry analysis, platform studies and cultural policy studies, the book shows that China’s commercial digital platforms are increasingly recognized outside China and can disseminate Chinese culture more effectively than government supported media. It illustrates how these platforms are contributing to Chinese cultural influence, their perceived reputation and obstacles in the region while pursuing a combined approach of culture+, industry+, internet+, and platform+. In considering the multi-layered rise of the China argument, the book considers its growing technological status as an innovative nation through four policy approaches: culture+, industry+, Internet+ and platform+. Other + characterizations include intelligent+ and social+. These + characterizations show how China is rejuvenating, drawing technological knowhow from the region and adding to its cultural (and soft) power. The book focuses on six locations: Hong Kong, Taiwan, Singapore, Malaysia, Australia and New Zealand. The authors analyse Beijing’s changing policies towards the governance of culture, Internet technologies and digital platforms, as well as examining consumer perceptions of China and Chinese products in the Asia-Pacific region. In using the + characterizations, the authors provide a comprehensive analysis of how Chinese cultural and creative industries became digital, as well as investigating the key players and the leading platforms including Alibaba, Tencent, ByteDance, TikTok, Baidu, iQiyi and Meituan.
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Social Media Entertainment

In China's “parallel universe” SME industry, the term “KOL” (key opinion leader) is ... The Chinese sometimes refer to creators as “Wang Hong,” the literal ...

Author: David Craig

Publisher: NYU Press

ISBN: 9781479890286

Category: Business & Economics

Page: 368

View: 457

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How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
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Female Celebrities in Contemporary Chinese Society

Enabled by the affordances of the Internet and other digital media ... second type of wanghong is those established celebrities and elites in entertainment, ...

Author: Shenshen Cai

Publisher: Springer

ISBN: 9789811359804

Category: Social Science

Page: 227

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This book focuses on a representative group of contemporary Chinese female celebrities including actors, directors, writers and reporters, notably personalities such as Liu Xiaoqing, Hong Huang, Chai Jing and the most sought after young generation actors, Yang Mi and Guan Xiaotong. It analyses the on- and off- screen roles of these famous Chinese women, and the cultural, gender and social impact and significance embedded in them, whilst highlighting controversial social and cultural concerns and debates in contemporary China. The book furthers the understanding of the role played by contemporary female celebrities who are considered as social, cultural and feminist icons in present-day China, as reflected in their work, careers and private lives, and whose experiences help to understand Chinese women’s attitudes towards key issues such as career trajectories, marriage and family, gender identity, social changes, civil debates and political transformations, all of which are at the center of societal transformation in China.
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Unlocking the World s Largest E market A Guide To Selling on Chinese Social Media

major social media uniting mania. factor Social in this media large, diverse is not an digital option market for marketing is Chinese in China.

Author: Ashley Galina Dudarenok

Publisher: Ashley Galina Dudarenok

ISBN:

Category: Business & Economics

Page:

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This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
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Making Media

David Craig Social media entertainment is a rapidly formalizing proto-industry in ... vloggers, live streamers, gameplayers, KOLS, and Wang Hong (in China).

Author: Mark Deuze

Publisher: Amsterdam University Press

ISBN: 9789048540150

Category: Social Science

Page:

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Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies. The book is particularly designed for use in coursework on media production, media work, media management, and media industries. Specific topics highlighted: the history of media industries and production studies; production studies as a field and a research method; changing business models, economics, and management; global concentration and convergence of media industries and professions; the rise and role of startups and entrepreneurship; freelancing in the digital age; the role of creativity and innovation; the emotional quality of media work; diversity and inequality in the media industries.
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Chinese Social Media

969) study of teens' profile pictures on chat sites finds that girls are more ... archiving and entertainment are key motivations for individuals posting ...

Author: Shuhan Chen

Publisher: Emerald Group Publishing

ISBN: 9781839091353

Category: Language Arts & Disciplines

Page: 168

View: 279

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This book examines the social media experiences of middle class Chinese adolescents. Their enthusiasm for self-expression online, their mediated social relations (guanxi) with family, friends, classmates and colleagues are analysed in the context of China's modernity.
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Microcelebrity Around the Globe

Platformativity: Media studies, area studies. Asiascape: Digital Asia, 4(3), 285–305. Li, L. N. (2016). Rethinking the Chinese internet: Social history, ...

Author: Crystal Abidin

Publisher: Emerald Group Publishing

ISBN: 9781787567498

Category: Social Science

Page: 200

View: 667

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This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.
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Queer Intercultural Communication

140)—that demonstrates the ever-changing nature of celebrity culture in the age of social media. The wanghong bizu are more available and accessible than ...

Author: Shinsuke Eguchi

Publisher: Rowman & Littlefield

ISBN: 9781538121429

Category: Language Arts & Disciplines

Page: 304

View: 482

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Queer Intercultural Communication helps to expand the field of queer studies to consider cultural difference and how it affects everyday communication across the globe. These authoritative essays from established and emerging scholars bring us cases of LGTBQ people in and across race, ethnicity, gender, culture, nation, and bodies.
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Digital Media Distribution

... approach for examining social media ecologies in the United States and China. ... or what the authors categorize as social media entertainment (SME), ...

Author: Paul McDonald

Publisher: NYU Press

ISBN: 9781479806775

Category: Business & Economics

Page: 416

View: 293

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"This book examines the current state of global media distribution today, including legacy and born-digital media industries, and the social, cultural, and economic impact of the digital distribution ecosystem"--
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The Routledge Companion to Global Television

In an interview with Di Zhou, Social Media Account and Program Operation Manager with Xinpianchang, Zhou stressed how Chinese SME features rapidly ...

Author: Shawn Shimpach

Publisher: Routledge

ISBN: 9781351755153

Category: Social Science

Page: 512

View: 372

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Featuring scholarly perspectives from around the globe and drawing on a legacy of television studies, but with an eye toward the future, this authoritative collection examines both the thoroughly global nature of television and the multiple and varied experiences that constitute television in the twenty-first century. Companion chapters include original essays by some of the leading scholars of television studies as well as emerging voices engaging television on six continents, offering readers a truly global range of perspectives. The volume features multidisciplinary analyses that offer models and guides for the study of global television, with approaches focused on the theories, audiences, content, culture, and institutions of television. A wide array of examples and case studies engage the transforming practices, technologies, systems, and texts constituing television around the world today, providing readers with a contemporary and multi-faceted perspective. In this volume, editor Shawn Shimpach has brought together an essential guide to understanding television in the world today, how it works and what it means – perfect for students, scholars, and anyone else interested in television, global media studies, and beyond.
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Contemporary Consumption Consumers and Marketing

wanghongs help to drive the domestic Chinese economy. They promote and recommend ... Such social media sharing is what underpins the Angelababy brand.

Author: Brendan Canavan

Publisher: Routledge

ISBN: 9781000318401

Category: Business & Economics

Page: 162

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Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.
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Internet Celebrity

... the social practices around media devices and personalities, ... in China the vernacular term for internet celebrities is “wanghong” (网红), ...

Author: Crystal Abidin

Publisher: Emerald Group Publishing

ISBN: 9781787560789

Category: Social Science

Page: 192

View: 300

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This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade. Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends.
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The Evolution of the Chinese Internet

Creative Visibility in the Digital Public Shaohua Guo ... WeChat Accounts”; Ng, “Politics, Rumors, and Ambiguity”; W. Gao, “Perils of Making New Media.” 14.

Author: Shaohua Guo

Publisher: Stanford University Press

ISBN: 9781503614444

Category: Social Science

Page: 328

View: 200

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Despite widespread consensus that China's digital revolution was sure to bring about massive democratic reforms, such changes have not come to pass. While scholars and policy makers alternate between predicting change and disparaging a stubbornly authoritarian regime, in this book Shaohua Guo demonstrates how this dichotomy misses the far more complex reality. The Evolution of the Chinese Internet traces the emergence and maturation of one of the most creative digital cultures in the world through four major technological platforms: the bulletin board system, the blog, the microblog, and WeChat. Guo transcends typical binaries of freedom and control, to argue that Chinese Internet culture displays a uniquely sophisticated interplay between multiple extremes, and that its vibrancy is dependent on these complex negotiations. In contrast to the flourishing of research findings on what is made invisible online, this book examines the driving mechanisms that grant visibility to particular kinds of user-generated content. Offering a systematic account of how and why an ingenious Internet culture has been able to thrive, Guo highlights the pivotal roles that media institutions, technological platforms, and creative practices of Chinese netizens have played in shaping culture on- and offline.
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Migration Prostitution and Human Trafficking

Wang Hong worked at the same massage parlor as her previous coworker, too. ... suggesting the importance of specific social networks in their entry into the ...

Author: Min Liu

Publisher: Transaction Publishers

ISBN: 9781412845540

Category: Social Science

Page: 214

View: 417

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Migration, Prostitution, and Human Trafficking examines the nature, magnitude, and gravity of prostitution and sex trafficking—and the relationship between them—in contemporary China. By researching the backgrounds, circumstances, and other factors that drive Chinese women to migrate to Shenzhen, China, Liu hopes to shed light on the underlying reasons for their entry into the sex industry. She details Chinese legislation and governmental practices for dealing with human trafficking and prostitution. Liu argues that the Chinese government is not aware of the severity of this problem due to lack of information. The author begins by examining the historical roots of prostitution in China and provides the theoretical framework and historical background for the topic. She then explores the methodology of the study conducted—in-depth interviews, statistics, government documents, and personal observation. Data collected examines the lives of individual women before they became involved in prostitution and after. And finally, she discusses prostitution laws in China and draws conclusions about motivations for human trafficking—both from the perspective of the trafficker and the victim. This imaginative effort provides a comprehensive look at Chinese migrant women in Shenzhen, China, and how they have become involved in prostitution and human trafficking. It is the author’s hope that increased awareness will lead to legislation that will stop this kind of exploitation. Prostitution is a global issue; its special dimensions in an expanding, market-driven economy encased in a communist political system are explored with candor and understanding. Liu deals with inherited issues and current practices in an entirely unique manner.
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